9. What Are The Types Of Search Engines…?
• Crawler based search engines
• Human powered directories
• Hybrid search engines
• Other special search engines
11. What is a website…?
• A collection of web pages and related content that is
identified by a common domain name and published
on at least one web server.
➢https://www.flipkart.com/
12. Website Versus Webpage…
Website:
➢A collection of many related
web pages linked together under
one domain
Web page:
A single document on the internet
13. When was the very first website ever made…?
• The first web page was created on August 6,
1991 by Tim Berners-Lee at the CERN.
• The first web page address was
http://info.cern.ch/hypertext/www/TheProject.html
14. What Is A Domain…?
• Domain Name
➢The address where Internet users
can access your website.
❖www.google.com
❖www.facebook.com
15. Choosing A Domain- Do’s And Don’ts
• Make it Unique
• Make it easy to remember
• Make it easy to type
• Use short names
• Use keywords
• Reject hyphens and numbers
16. Top Level Domain (TLD)
• Generic Top-level Domains (Gtld)
➢.com,.net,.bitz,.org
• Country Code Top-level
Domains (Cctld)
➢.in,.co.in,.com.au
17. What Is Domain Registrar List…?
• Domain.com
• Bluehost
• HostGator
• GoDaddy
• Namecheap
• DreamHost
18. What Is A Web Hosting…?
• An online service that enables you to
publish your website or web application
on the Internet
• All the files and data necessary for your
website will be stored in a server
19. Types of Webhosting Services
• A type of Internet hosting service that allows individuals and organizations to make their website
accessible via the World Wide Web (www)
23. Exercises:-
• Use the tools to find the domain name
• Register your first domain from
Godaddy/ Bigrock
24. What Is A Niche Market…?
• An advertising strategy that
focuses on a unique target
market.i.e., consumers who
would most benefit from the
offerings.
26. How to market to niche audience
• Seek the pain points of customers
• Predict Solutions for their needs
• Understanding the possibilities
• Be the expert
27. Create customer avatar
• Collect details about your ideal
customer
• Identify the person who can buy
your products
28. Digital Marketing Training : Learn What earns
• Category: IT Students, Working professional
• Age: 18-40
• Gender:Male/female
• Location:Bangalore
• Interest:education
• Behaviour:career,jobs,marketing,sales etc.
29. What will Prime target audience search for..?
• Digital marketing training in Bangalore
• Digital marketing course in Bangalore
• Digital marketing course fee in Bangalore
• Digital marketing course with placements in Bangalore
• Digital marketing course in Bangalore
• Digital Marketing training in Bangalore
• Digital Marketing Course
• Digital Marketing Course fee etc.
30. What Is The Key Point To Look For..?
• Keyword Research
• Content Creation – Word –Copy
• Grammerly -