SlideShare a Scribd company logo
1 of 47
Social Networking Media  Making the Web Work for you.  Caron Lyon @ pcmcreative
Running Order ,[object Object],[object Object],[object Object]
Social Media?
Online Tools & Services
…media that is social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
S/B LXQ1 ,[object Object],[object Object],[object Object],[object Object]
Online Resources http://www.slideshare.net/pcmcreative   Equity@Edinburgh on the PCM network
Business bit! Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
More Statistics UK mobile web users have the greatest propensity to visit a social network  through their handset with 23% of them (2 million people) doing so, compared to 19% in the US (10.6 million people). An increase from last year of 249% in the UK and 156% in the US Nielsen report “ Global Faces and Networked Places .”
Curtain Call
The Interweb Thingy “ All the high-speed cables in the world are worthless without material that the public want to download.”  Digital Britain. An opportunity missed. http://bit.ly/Exk9k
New Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Independent Theatre Arts Pilot Theatre - This Child - Live On line http://bit.ly/19BRIq
Hoipolloi video diary
Hoipolloi in Edinburgh
Running Order ,[object Object],[object Object],[object Object]
3 Defining Concepts
Grow your own Website – Social Network – Blog
Get you Noticed ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get you connected
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Groups 6 Scotland Arts Groups – Nov 2008 1,623 members 1141 1119 140 414 193 532 August 2009 3,539 members
Niche Targeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.shifthappens.ning.com
Time ,[object Object],[object Object],hellohoipolloi 1,243
Maximise your Output ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Footprint ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tagging Blogs talking about blogs! Collecting Content Phreadz Data Streams Podcast RSS feed Blog RSS feed Audioboo  RSS feed
Media is our business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration - Push and Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tagging
Tagging Description Documentally talks about DigiLab at York Theatre Royal's Amb:IT:ion & Shifthappens event in June 2009 Tags shifthappens, getambition, documentally, presentation, Theatre Royal York, conference,
Tagging Fast  & Effortless
Audience Participation Cats to return to West End   http://bit.ly/7PwYM   What happened when… Sky News took images from Twitter. http://bit.ly/67eNV
On line Publishing
Print on Demand
Be curious
Free and Easy ,[object Object],[object Object],[object Object],[object Object]
Mobile
Connected 3G smart phone JOIKUSPOT premium Notebook PC or Mac
Media on the Move ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Voice to Text
0845 040 6699 SpinVox Voicemail for Free* until the end of 2009 *not with pay-as-you
 
Old Media meets New Media ,[object Object],QR code to  Hoipolloi.org.uk   QR code to…  Equity's New Media booklet   Where to start creating your own QR codes message
All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press
Questions ,[object Object],[object Object],[object Object]
What will you do next? @pcmcreative on Twitter

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Equity@Edinburgh 2009