19 things we learned about Digital Media and Journalism in 2019
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Presentation given to the LION Publishers Summit, October 2019. https://medium.com/damian-radcliffe/19-things-we-learned-about-digital-media-and-journalism-in-2019-70ab1a93622b
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19 things we learned about Digital Media and Journalism in 2019
- 1. Damian Radcliffe > @damianradcliffe LION Summit 2019, November 2019 Digital Media + Journalism 19 things we learned in 2019
- 3. Subscriptions the main revenue focus for 52% of publishers in 2019 No 1.
- 4. Out-of-home (OOH) only traditional ad market to grow in 2019 No 2.
- 5. Mobile = 33% of ad spend, up from 0.5% in 2010. Print down from 27% to 7% in less than a decade. No 3.
- 6. Obits worth $500 million a year to local US newspapers • More than a million paid obituaries created annually. • But fraction of $25 billion in advertising and subscription income. “Obits, alongside public notice ads, are one of the last remaining consistent revenue streams that local newspapers rely on, although both are being challenged by the digital age.” (Axios) • Social media, other obit services, and the “rise of free death notices” are threats to this revenue stream. No 4.
- 8. Podcasting’s share of audio listening has more than doubled in five years No 5.
- 9. More than one in five Americans now own a smart speaker No 6.
- 11. Americans spend more time on mobile devices than watching TV “As recently as 2014, the average US adult watched nearly 2 hours more TV than they spent on their phones.” No 7.
- 12. Social Media = 1/7 of our waking livesNo8.
- 13. More than 1 billion stories shared daily across the Facebook family No 9.
- 15. Newsrooms nearly half the size they were a decade ago Newspaper newsroom employees down 47% 2008 - 2018 No 10.
- 16. 1,800 papers closed since 2004No 11.
- 17. About 1,300 U.S. communities have totally lost news coverageNo 12.
- 18. U.S. local newspapers produce nearly 50% of original news stories “Local newspapers significantly outperform local TV, radio, and online-only outlets in news production, both in overall story output and in terms of stories that are original, local, or address a critical information need.” No 13.
- 20. Half U.S. adults say “made-up news” is a big problem “U.S. adults blame political leaders and activists far more than journalists for the creation of made-up news intended to mislead the public.” “But they believe it is primarily the responsibility of journalists to fix the problem. And they think the issue will get worse in the foreseeable future.” No 14.
- 21. Some audiences switching off Reasons “may be because the world has become a more depressing place or because the media coverage tends to be relentlessly negative – or a mix of the two.” No 15.
- 22. Little awareness of financial challenges • Only 10% said quality of coverage was the top reason for not paying. • For non-payers, widespread availability of free content tops the list (49%). • Those who pay for local news have slightly more positive attitudes about their local news media. No 16.
- 24. Audience needs
- 25. No 18.
- 26. White, older, more- educated Americans more likely to have spoken with local journalists No 19.
- 27. What this means for you
- 28. 10 Strategic Implications Revenue 1. Subscriptions, mobile and income diversification are key focus. 2. Must demonstrate value, impact and relevance (making more likely to $$$). Journalistic Practice 3. Need to interview a wider range of sources. 4. Essential to explain: Why pay for journalism Journalistic processes (e.g. anonymous sources)
- 29. Platforms 5. Importance of mobile and good UX shines through. 6. Audio more important ($ + media time), yet cluttered. 7. Social media adoption plateaus + shifts to Stories format. Trust 8. “Made-up” news / news avoidance issues unlikely to go away soon. Future 9. Newspapers as paper of record (obits), impact/value of original reporting. 10. Opportunity for LION members to bridge gaps (geographic and coverage).
- 30. Thanks for listening. Email: damianr@uoregon.edu Twitter: @damianradcliffe Web: www.damianradcliffe.com
Editor's Notes
- 10 trends What's the biggest social networks - Top 3? Numbers? Image: https://cdn.searchenginejournal.com/wp-content/uploads/2019/02/10-Journalism-Skills-Every-Content-Marketer-Needs-760x400.png
- “Over half (52%) expect this to be the MAIN revenue focus in 2019, compared with just 27% for display advertising, 8% for native advertising and 7% for donations,” wrote author Nic Newman. “This is a huge change of focus for the industry,” he added. https://reutersinstitute.politics.ox.ac.uk/risj-review/subscriptions-subsidies-and-pressure-platforms-media-trends-2019
- Growth in social, mobile, video, search and out-of-home (OOH); and declines for TV, radio, desktop and print. Print is expected to pull in 17.6% less advertising revenue in 2019, compared to the year before. Declines for other platforms are much less precipitous. https://whatsnewinpublishing.com/10-essential-media-stats-from-may-2019
- Advertising spending on print – down from 27% to 7% in less than a decade – but also the speed with which mobile advertising has grown. In 2010, mobile equated to just 0.5% of advertising spend, despite 8% of our media time being spent on portable devices. Jump forward to 2018, and mobile accounted for both a third of our media time and of advertising spend; an astonishing growth rate.
- “Podcasting’s Share of Ear has more than doubled in five years,” they found, “increasing 122% since 2014.” Much of the growth is driven by listeners aged 12-24. Overall, around 90 million Americans, akin to just under a third of those aged over 12, listen to podcasts each month. As in previous years, the research outlines a huge difference between casual podcast consumers and more active listeners, the latter typically listen to seven podcasts (presumably espides) a week.
- 21% of Americans aged 18+ now own a Smart Speaker. That’s akin to around 53 million people. As evidence of the rapid take-up of this technology, there were 14 million new smart speaker owners in 2018. Thirty percent of smart speaker owners have three of more of these devices. https://whatsnewinpublishing.com/10-essential-media-stats-from-july-2019
- The average US adult will spend 3 hours, 43 minutes on mobile devices in 2019, just ahead of the 3 hours 35 they spend on TV. Most of this time is spent on smartphones, as tablet use continues to wane. “As recently as 2014, the average US adult watched nearly 2 hours more TV than they spent on their phones.” https://whatsnewinpublishing.com/10-essential-media-stats-from-june-2019
- After analysing 16,000 stories from 663 local media outlets in 100 randomly selected communities across the U.S., the researchers discovered that: Local newspapers account for roughly 25 % of the outlets in our sample, but nearly 50 % of the original news stories. Local newspapers account for nearly 60 % of the Local news stories in our sample – more than all of the other outlet types combined – despite accounting for only 25 % of the outlets in our sample. https://dewitt.sanford.duke.edu/wp-content/uploads/2019/08/Whos-Producing-Local-Journalism_FINAL.pdf
- 10 trends What's the biggest social networks - Top 3? Numbers? Image: http://cdn2.hubspot.net/hubfs/53/social_media-8.png
- “The vast majority of Americans say they sometimes or often encounter made-up news,” the authors note. “In response, many have altered their news consumption habits, including by fact-checking the news they get and changing the sources they turn to for news,”
- https://www.journalism.org/2019/03/26/for-local-news-americans-embrace-digital-but-still-want-strong-community-connection/ https://www.journalism.org/2019/03/26/americans-give-fairly-high-marks-to-their-local-news-media-especially-when-journalists-are-seen-as-connected-to-the-community/
- https://www.journalism.org/2019/03/26/nearly-as-many-americans-prefer-to-get-their-local-news-online-as-prefer-the-tv-set/#digital-news-consumers-place-high-value-on-an-easy-to-use-website
- And becoming more prevalent a trend https://www.pewresearch.org/fact-tank/2019/05/10/its-more-common-for-white-older-more-educated-americans-to-have-spoken-with-local-journalists/
- http://mobilemarketingmagazine.com/wp-content/uploads/2015/08/messaging-apps.png