Kroger Electronic Coupons - Kroger Electronic Coupons: The Kroger Co. is an American supermarket chain founded by Bernard Kroger in 1883 in Cincinnati, Ohio. It reported US$90.4 billion in sales for fiscal year 2012 (ending January 28, 2012). It is the country's largest grocery store chain, its second-largest general retailer by revenue, and fourth-largest retailer in the world (surpassing Germany-based Metro AG in 2012), according to Deloitte. As of 2010, Kroger operated, either directly or through its subsidiaries, 3,574 stores. Kroger's headquarters are in downtown Cincinnati. It maintains markets in most states, from Virginia to Alaska, with store formats that include supermarkets, hypermarkets, department stores, convenience stores and mall jewelry stores. Kroger-branded grocery stores are located throughout the Midwestern and Southern United States. Kroger also is parent to several "banner" chains, such as Ralphs in California. Kroger is a union company, and Kroger employees are represented by the United Food and Commercial Workers (UFCW). In 1883, Bernard "Barney" Kroger invested his life savings of $372 (roughly equal to $9,278.74 today) to open a grocery store in the Mount Airy neighborhood of Cincinnati. Kroger was the son of a merchant, and his slogan was simple: “Be particular. Never sell anything you would not want yourself.” Kroger tried many ways to satisfy customers. He tried to make his own products, such as bread, so that customers would not need to go to a separate bakery. In the 1930s, Kroger was the first grocery chain to monitor product quality and test foods offered to customers, and also the first to have a store surrounded on all four sides by parking lots.

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• Kroger Electronic Coupons - Kroger Electronic Coupons: The Kroger Co. is an American supermarket chain founded by Bernard Kroger in
1883 in Cincinnati, Ohio. It reported US$90.4 billion in sales for fiscal year 2012 (ending January 28, 2012). It is the country's largest grocery
store chain, its second-largest general retailer by revenue, and fourth-largest retailer in the world (surpassing Germany-based Metro AG in
2012), according to Deloitte. As of 2010, Kroger operated, either directly or through its subsidiaries, 3,574 stores. Kroger's headquarters
are in downtown Cincinnati. It maintains markets in most states, from Virginia to Alaska, with store formats that include supermarkets,
hypermarkets, department stores, convenience stores and mall jewelry stores. Kroger-branded grocery stores are located throughout the
Midwestern and Southern United States. Kroger also is parent to several "banner" chains, such as Ralphs in California. Kroger is a union
company, and Kroger employees are represented by the United Food and Commercial Workers (UFCW). In 1883, Bernard "Barney" Kroger
invested his life savings of $372 (roughly equal to $9,278.74 today) to open a grocery store in the Mount Airy neighborhood of Cincinnati.
Kroger was the son of a merchant, and his slogan was simple: “Be particular. Never sell anything you would not want yourself.” Kroger
tried many ways to satisfy customers. He tried to make his own products, such as bread, so that customers would not need to go to a
separate bakery. In the 1930s, Kroger was the first grocery chain to monitor product quality and test foods offered to customers, and also
the first to have a store surrounded on all four sides by parking lots. In 1955, Kroger acquired Henke & Pillot. Kroger rebranded that chain
as Kroger in 1966. In the 1970s, Kroger became the first grocer in America to test an electronic scanner, and the first to formalize consumer
research. In 1983, The Kroger Company acquired Dillon Companies grocery chain in Kansas along with its subsidiaries, King Soopers, City
Market, Fry's, Gerbes, and the convenience store chain Kwik Shop. David Dillon, a fourth-generation descendant of J.S. Dillon, the founder
of Dillon Companies, is now the CEO of Kroger. In the late 1990s, Kroger acquired Pay Less Food Markets, Owen's Market, JayC Food
Stores, and Hilander Foods. In 1997, Kroger merged with fifth-largest grocery company Fred Meyer along with its subsidiaries, Ralphs, QFC,
and Smith's. In 2001, Kroger acquired Baker's from Fleming Companies, Inc. In 2007, Kroger acquired Scott's Food & Pharmacy from
SuperValu Inc. In 2011, Kroger sold its Hilander chain to Schnucks. As well as stocking a variety of regional brand products, The Kroger Co.
also employs one of the largest networks of private label manufacturing in the country. Forty plants (either wholly owned or used with
operating agreements) in seventeen states create about half of Kroger's nearly 20,000 private label products. Similar to most major
supermarket retailers, Kroger uses a three-tiered private label marketing strategy. One private brand emphasizes no-frills products at the
lowest possible price, another is intended to be comparable to leading national brands but a better value, and the third is a premium,
often organic, brand.
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