Student Presentation Hoa Sen University Term 1932 Course: e-commerce (Undergraduate) Instructor: Dr. Doan Xuan Huy Minh

1. Advertising on search tools
and website directory
Instructor: Mr. Doan Xuan Huy Minh
Subject: Electronic Commerce
Nguyen Thi Yen Nhi_2174862
Vu Thu Hien_ 2175200
Members:

2. 1. Definition of search tool and website directory
2. Disadvantages and Advantages of e-marketing tool
3. Conclusion

3. 1. Definition of search tool and website directory
• Advertising on search tools and website directory is
a popular form of advertising on search engines
such as Google, Bing, Yahoo, Yelp ...
• This is a communication tool increasingly known by
many businesses as marketing model helps
customers better understand the products and
services of each business.

4. 2. Disadvantages and Advantages of e-marketing tool

5. 2.1. Disadvantages of using advertising on search tools and
website directory
• Users use block ads
They don’t like ads because every time they appear, make users
uncomfortable and they feel follow the activities on the
Internet.

6. • Pay a lot of money
Company will pay amount of money to get the top searching of their
products
Competitors can click on ads cause your company loose a lot of money.
Your company needs to create website before using ads on search tools or
website directory.
• Difficult to latch on sale
Sometimes customer just want to consult the price, the quality,…

7. 2.2. Advantages of using advertising on search tools and
website directory:
• Well-known by many people use Internet
Remarketing functional allow ads reappear to users have accessed the
website.

8. • Raise brand awareness
The company is proactive in finding potential customer in market base on
age, gender, location, and occupation.
• To show displays catalogs and stores closest to customers to decide to buy
this product
The company can direct access to people who want to buy products instead
of creating costly advertising campaigns.
Ex: Having many people use Google to search nowadays.

9. 3. Conclusion
• In the era of growing Internet, advertising on search sites is one
of the effective online marketing for businesses.
• Therefore, the social network has allowed users to create and
develop profiles and share useful information about other
products and services related to the community.
• Search tool and website directory can be viewed as a global
media.