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New Media Tools for
 Non-Profit Success
             Jeff Vreeland
    Social South - August 20, 2009




    VM Technologies | www.vmtechnologies.net
Assumptions




VM Technologies | www.vmtechnologies.net
Assumptions


Website




          VM Technologies | www.vmtechnologies.net
Assumptions


Website

Goals for New Media




          VM Technologies | www.vmtechnologies.net
Assumptions


Website

Goals for New Media

Time to Dedicate




          VM Technologies | www.vmtechnologies.net
Why New Media?




 VM Technologies | www.vmtechnologies.net
Why New Media?


                                     Brand Advocacy




 VM Technologies | www.vmtechnologies.net
Why New Media?


                                     Brand Advocacy

                                     Community
                                     Relationship




 VM Technologies | www.vmtechnologies.net
Why New Media?


                                     Brand Advocacy

                                     Community
                                     Relationship

                                     Transparency




 VM Technologies | www.vmtechnologies.net
Creating a BUzz




 VM Technologies | www.vmtechnologies.net
Creating a BUzz


“Start The Chatter”




       VM Technologies | www.vmtechnologies.net
Creating a BUzz


“Start The Chatter”

 Local




         VM Technologies | www.vmtechnologies.net
Creating a BUzz


“Start The Chatter”

 Local

 Regional




         VM Technologies | www.vmtechnologies.net
Creating a BUzz


“Start The Chatter”

 Local

 Regional

 National


         VM Technologies | www.vmtechnologies.net
Engage a Community




   VM Technologies | www.vmtechnologies.net
Engage a Community




   VM Technologies | www.vmtechnologies.net
Engage a Community




   VM Technologies | www.vmtechnologies.net
Engage a Community

Twitter Chat




       VM Technologies | www.vmtechnologies.net
Engage a Community

Twitter Chat

 #bhamchat




       VM Technologies | www.vmtechnologies.net
Engage a Community

Twitter Chat

 #bhamchat

 #pr20chat




       VM Technologies | www.vmtechnologies.net
Engage a Community

Twitter Chat

 #bhamchat

 #pr20chat

 #blogchat




       VM Technologies | www.vmtechnologies.net
TWitter




VM Technologies | www.vmtechnologies.net
TWitter
         Organizational




VM Technologies | www.vmtechnologies.net
TWitter
               Personal




VM Technologies | www.vmtechnologies.net
Twitter Engagement




   VM Technologies | www.vmtechnologies.net
Twitter Engagement


#HandsOff




      VM Technologies | www.vmtechnologies.net
Twitter Engagement


#HandsOff
 28,918 Tweets




       VM Technologies | www.vmtechnologies.net
Twitter Engagement


#HandsOff
 28,918 Tweets

 Large Online Petition




        VM Technologies | www.vmtechnologies.net
Twitter Engagement


#HandsOff
 28,918 Tweets

 Large Online Petition

 4,025 links in Tweets Clicked



        VM Technologies | www.vmtechnologies.net
Twitter Tools




VM Technologies | www.vmtechnologies.net
Twitter Tools
Desktop Clients
  Seesmic (Mac or PC)




      VM Technologies | www.vmtechnologies.net
Twitter Tools
Desktop Clients
  Seesmic (Mac or PC)

  TweetDeck (Mac, PC, or Linux)




      VM Technologies | www.vmtechnologies.net
Twitter Tools
Desktop Clients
  Seesmic (Mac or PC)

  TweetDeck (Mac, PC, or Linux)

  Tweetie (Mac)




      VM Technologies | www.vmtechnologies.net
Twitter Tools
Desktop Clients
   Seesmic (Mac or PC)

   TweetDeck (Mac, PC, or Linux)

   Tweetie (Mac)

URL Shortening

   Bit.ly (statistics)




         VM Technologies | www.vmtechnologies.net
Twitter Tools
Desktop Clients
   Seesmic (Mac or PC)

   TweetDeck (Mac, PC, or Linux)

   Tweetie (Mac)

URL Shortening

   Bit.ly (statistics)

   Su.pr (StumbleUpon Integration)




         VM Technologies | www.vmtechnologies.net
Twitter Tools
Desktop Clients
   Seesmic (Mac or PC)

   TweetDeck (Mac, PC, or Linux)

   Tweetie (Mac)

URL Shortening

   Bit.ly (statistics)

   Su.pr (StumbleUpon Integration)

Tool Pack

   HootSuite




         VM Technologies | www.vmtechnologies.net
Facebook




VM Technologies | www.vmtechnologies.net
Facebook
              Fan Page




VM Technologies | www.vmtechnologies.net
Facebook
                Causes




VM Technologies | www.vmtechnologies.net
Facebook
                Causes




VM Technologies | www.vmtechnologies.net
Facebook
           Add Cause to Fan Page
Click on Edit Page




        VM Technologies | www.vmtechnologies.net
Facebook
           Add Cause to Fan Page
Click on Edit Page

Look for more applications and click on the pen
and “browse applications”




        VM Technologies | www.vmtechnologies.net
Facebook
           Add Cause to Fan Page
Click on Edit Page

Look for more applications and click on the pen
and “browse applications”

Search for Causes and click thru to app home page




        VM Technologies | www.vmtechnologies.net
Facebook
           Add Cause to Fan Page
Click on Edit Page

Look for more applications and click on the pen
and “browse applications”

Search for Causes and click thru to app home page

Click on add to my page




        VM Technologies | www.vmtechnologies.net
Facebook
           Add Cause to Fan Page
Click on Edit Page

Look for more applications and click on the pen
and “browse applications”

Search for Causes and click thru to app home page

Click on add to my page

Go back to your fan page - and click on + after the
tabs, select causes from the drop down list
                  *Courtesy of Beth Kanter*

        VM Technologies | www.vmtechnologies.net
Video - You Tube




 VM Technologies | www.vmtechnologies.net
Video - You Tube




 VM Technologies | www.vmtechnologies.net
Video - Vimeo




VM Technologies | www.vmtechnologies.net
Video - Vimeo




VM Technologies | www.vmtechnologies.net
Fundraising




VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy




           VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy

  Mean Age is 51




           VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy

  Mean Age is 51

  Donate $11,000 a year




           VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy

  Mean Age is 51

  Donate $11,000 a year

  Median Gift Size is $4,500




           VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy

  Mean Age is 51

  Donate $11,000 a year

  Median Gift Size is $4,500

  57% Make more then $100,000




           VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy

  Mean Age is 51

  Donate $11,000 a year

  Median Gift Size is $4,500

  57% Make more then $100,000

     27% Make more then $200,000




           VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy

  Mean Age is 51

  Donate $11,000 a year

  Median Gift Size is $4,500

  57% Make more then $100,000

     27% Make more then $200,000

  52% use You Tube




           VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy

  Mean Age is 51

  Donate $11,000 a year

  Median Gift Size is $4,500

  57% Make more then $100,000

     27% Make more then $200,000

  52% use You Tube

  28% use Facebook/Myspace




           VM Technologies | www.vmtechnologies.net
Fundraising
Wired Wealthy

  Mean Age is 51

  Donate $11,000 a year

  Median Gift Size is $4,500

  57% Make more then $100,000

     27% Make more then $200,000

  52% use You Tube

  28% use Facebook/Myspace

  12% use Flickr


           VM Technologies | www.vmtechnologies.net
Fundraising




VM Technologies | www.vmtechnologies.net
Fundraising

Guidestar.Org




       VM Technologies | www.vmtechnologies.net
Fundraising

Guidestar.Org

 Online Profile of Non-Profits




       VM Technologies | www.vmtechnologies.net
Fundraising

Guidestar.Org

 Online Profile of Non-Profits

   Attracts 8 Million Visitors a Year




       VM Technologies | www.vmtechnologies.net
Fundraising

Guidestar.Org

 Online Profile of Non-Profits

   Attracts 8 Million Visitors a Year

   Brings Transparency to your Organization



       VM Technologies | www.vmtechnologies.net
Fundraising

Guidestar.Org

 Online Profile of Non-Profits

   Attracts 8 Million Visitors a Year

   Brings Transparency to your Organization

   Free!

       VM Technologies | www.vmtechnologies.net
Fundraising




VM Technologies | www.vmtechnologies.net
Fundraising

Eventbrite




       VM Technologies | www.vmtechnologies.net
Fundraising

Eventbrite

 Donations/Tickets




       VM Technologies | www.vmtechnologies.net
Fundraising

Eventbrite

 Donations/Tickets

 Social Media Integration




       VM Technologies | www.vmtechnologies.net
Fundraising

Eventbrite

 Donations/Tickets

 Social Media Integration

 2.5% - 3% Rate




       VM Technologies | www.vmtechnologies.net
Fundraising

Eventbrite

 Donations/Tickets

 Social Media Integration

 2.5% - 3% Rate

 Everyone is
 doing it

       VM Technologies | www.vmtechnologies.net
Donor Management




   VM Technologies | www.vmtechnologies.net
Donor Management
                             Etapestry.Com




   VM Technologies | www.vmtechnologies.net
Donor Management
                             Etapestry.Com

                                Donors in “The Cloud"




   VM Technologies | www.vmtechnologies.net
Donor Management
                             Etapestry.Com

                                Donors in “The Cloud"

                                Fully Secure




   VM Technologies | www.vmtechnologies.net
Donor Management
                             Etapestry.Com

                                Donors in “The Cloud"

                                Fully Secure

                                Documentation




   VM Technologies | www.vmtechnologies.net
Donor Management
                             Etapestry.Com

                                Donors in “The Cloud"

                                Fully Secure

                                Documentation

                                Online Demo




   VM Technologies | www.vmtechnologies.net
Donor Management
                             Etapestry.Com

                                Donors in “The Cloud"

                                Fully Secure

                                Documentation

                                Online Demo

                                Inexpensive / Free up to
                                500 Members

   VM Technologies | www.vmtechnologies.net
Donor Management




   VM Technologies | www.vmtechnologies.net
Donor Management

SalesForce.Com




         VM Technologies | www.vmtechnologies.net
Donor Management

SalesForce.Com

  Industry Standard




         VM Technologies | www.vmtechnologies.net
Donor Management

SalesForce.Com

  Industry Standard

  Non Profit Templates




         VM Technologies | www.vmtechnologies.net
Donor Management

SalesForce.Com

  Industry Standard

  Non Profit Templates




         VM Technologies | www.vmtechnologies.net
Donor Management

SalesForce.Com

  Industry Standard

  Non Profit Templates

  SalesForce Foundation




         VM Technologies | www.vmtechnologies.net
Donor Management

SalesForce.Com

  Industry Standard

  Non Profit Templates

  SalesForce Foundation

  Free for 501(3)(c)


          VM Technologies | www.vmtechnologies.net
Important thing to Remember....




       VM Technologies | www.vmtechnologies.net
Important thing to Remember....




             *Courtesy of Chris Metcalf via Flickr*


  Your Trying to Start a
 conversation among the
       community
       VM Technologies | www.vmtechnologies.net
Last but not least...




  VM Technologies | www.vmtechnologies.net
Last but not least...




        *Courtesy of Lobster Shanty via Flickr*


all of the tools in the
world cannot help a
     bad message
   VM Technologies | www.vmtechnologies.net
New Media workshop
           October 2, 2009
             9am - 4pm
       Birmingham, Alabama
sign up at www.vmtechnologies.net




       VM Technologies | www.vmtechnologies.net
New Media Tools for
 Non-Profit Success
               Jeff Vreeland
    jeff@jeffveeland.us | @jvreeland




    VM Technologies | www.vmtechnologies.net

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New Media Tools For Non Profit Success

Editor's Notes

  1. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  2. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  3. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  4. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  5. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  6. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  7. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  8. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  9. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  10. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  11. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  12. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  13. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  14. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets
  15. Desktop Clients Seesmic TweetDeck Tweetie URL Shortening Bit.ly - Statistics for registrered users su.pr - New. StumbleUpon Integration, stats, custom Domain Shoretning with your website URL. Tool Pack Hoot Suite - Multiple accounts, scheduled tweets, tools to measure success of tweets