Joomladay Hu 2008 - SEO For Joomla! 1.5

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Joomlatools

Keyword targetting and search engine optimizing your Joomla! 1.5 site.

Technology Design

SEO for Joomla! 1.5
How to bake a search engine optimised site.

Joomladay HU, October 2008
www.joomlatools.org

Johan Janssens
Joomla! Joomlatools
• Developer • Managing Director
• Founder • Lead Architect
http://www.joomla.org http://www.joomlatools.org

Joomladay HU, October 2008
www.joomlatools.org

Ingredients ?
Laying it out on the table.

Joomladay HU, October 2008
www.joomlatools.org

Joomla 1.5

Joomladay HU, October 2008
www.joomlatools.org

A SEO Expert

Joomladay HU, October 2008
www.joomlatools.org

Our goal ?
Convert, convert ... convert !

Joomladay HU, October 2008
www.joomlatools.org

A great cake.

Joomladay HU, October 2008
www.joomlatools.org

Conversion ?

Joomladay HU, October 2008
www.joomlatools.org

Think like Google !
Know your enemy ...

Joomladay HU, October 2008
www.joomlatools.org

Damn Robots !
✓ Good page titles
✓ Headings
✓ Links to follow
✓ Data, data, data

Joomladay HU, October 2008
www.joomlatools.org

Title Tag
<head><title>Keyword</title></head>

H1, H2, H3
<h1>Most Important</h1>
<h2>Second Most Important</h2>
<h3>Third Most Important</h3>

Strong
<strong>Keyword</strong>
<b>Keyword</b>

Joomladay HU, October 2008
www.joomlatools.org

Image
<img src=”keyword.jpg” alt=”keyword” />

Hyperlink
<a href=”http://www.mysite.com/webpage.html”
title=”keyword”>Keyword in Anchor Text</a>

Joomladay HU, October 2008
www.joomlatools.org

20%
on site optimisation !

Joomladay HU, October 2008
www.joomlatools.org

80%
off site marketing !

Joomladay HU, October 2008
www.joomlatools.org

The recipe
Time to start cooking.

Joomladay HU, October 2008
www.joomlatools.org

How to setup Joomla for SEO ?
• SEO conﬁguration settings

• Using an semantic template

• Turn of global keywords and
site description

Joomladay HU, October 2008
www.joomlatools.org

Semantic template ?

Joomladay HU, October 2008
www.joomlatools.org

How to optimise your content ?

- Article title - Menu title
- Article keywords - Menu alias
- Article description - Menu page title
- Article alias

Joomladay HU, October 2008
www.joomlatools.org

How to optimise your site ?

1. Using feeds

2. Other tools (Xmap, SEF, ...)

3. Tips and tricks

Joomladay HU, October 2008
www.joomlatools.org

Can it be done ?
Nooku.org an example

Joomladay HU, October 2008
www.joomlatools.org

http://www.nooku.org

Joomladay HU, October 2008
www.joomlatools.org

keyword : nooku (April)

Joomladay HU, October 2008
www.joomlatools.org

keyword : nooku (July)

Joomladay HU, October 2008
www.joomlatools.org

keyword : nooku (October)

Joomladay HU, October 2008
www.joomlatools.org

keyword targetting
1. joomla content translation
2. joomla multi lingual
3. nooku

Joomladay HU, October 2008
www.joomlatools.org

Practice makes perfect !

Joomladay HU, October 2008
www.joomlatools.org

Questions ?
Speak up now or be silent forever...

Joomladay HU, October 2008
www.joomlatools.org

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Joomladay Hu 2008 - SEO For Joomla! 1.5

1. SEO for Joomla! 1.5 How to bake a search engine optimised site. Joomladay HU, October 2008 www.joomlatools.org

2. Johan Janssens Joomla! Joomlatools • Developer • Managing Director • Founder • Lead Architect http://www.joomla.org http://www.joomlatools.org Joomladay HU, October 2008 www.joomlatools.org

3. Ingredients ? Laying it out on the table. Joomladay HU, October 2008 www.joomlatools.org

4. Joomla 1.5 Joomladay HU, October 2008 www.joomlatools.org

5. A SEO Expert Joomladay HU, October 2008 www.joomlatools.org

6. Our goal ? Convert, convert ... convert ! Joomladay HU, October 2008 www.joomlatools.org

7. A great cake. Joomladay HU, October 2008 www.joomlatools.org

8. Conversion ? Joomladay HU, October 2008 www.joomlatools.org

9. Conversion ! Joomladay HU, October 2008 www.joomlatools.org

10. Think like Google ! Know your enemy ... Joomladay HU, October 2008 www.joomlatools.org

11. Damn Robots ! ✓ Good page titles ✓ Headings ✓ Links to follow ✓ Data, data, data Joomladay HU, October 2008 www.joomlatools.org

12. Title Tag <head><title>Keyword</title></head> H1, H2, H3 <h1>Most Important</h1> <h2>Second Most Important</h2> <h3>Third Most Important</h3> Strong <strong>Keyword</strong> <b>Keyword</b> Joomladay HU, October 2008 www.joomlatools.org

13. Image <img src=”keyword.jpg” alt=”keyword” /> Hyperlink <a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a> Joomladay HU, October 2008 www.joomlatools.org

14. 20% on site optimisation ! Joomladay HU, October 2008 www.joomlatools.org

15. 80% off site marketing ! Joomladay HU, October 2008 www.joomlatools.org

16. The recipe Time to start cooking. Joomladay HU, October 2008 www.joomlatools.org

17. How to setup Joomla for SEO ? • SEO conﬁguration settings • Using an semantic template • Turn of global keywords and site description Joomladay HU, October 2008 www.joomlatools.org

18. Semantic template ? Joomladay HU, October 2008 www.joomlatools.org

19. How to optimise your content ? - Article title - Menu title - Article keywords - Menu alias - Article description - Menu page title - Article alias Joomladay HU, October 2008 www.joomlatools.org

20. How to optimise your site ? 1. Using feeds 2. Other tools (Xmap, SEF, ...) 3. Tips and tricks Joomladay HU, October 2008 www.joomlatools.org

21. Can it be done ? Nooku.org an example Joomladay HU, October 2008 www.joomlatools.org

22. http://www.nooku.org Joomladay HU, October 2008 www.joomlatools.org

23. keyword : nooku (April) Joomladay HU, October 2008 www.joomlatools.org

24. keyword : nooku (July) Joomladay HU, October 2008 www.joomlatools.org

25. keyword : nooku (October) Joomladay HU, October 2008 www.joomlatools.org

26. keyword targetting 1. joomla content translation 2. joomla multi lingual 3. nooku Joomladay HU, October 2008 www.joomlatools.org

27. Practice makes perfect ! Joomladay HU, October 2008 www.joomlatools.org

28. Questions ? Speak up now or be silent forever... Joomladay HU, October 2008 www.joomlatools.org

Joomladay Hu 2008 - SEO For Joomla! 1.5

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