While Joomla is a powerful CMS, it presents many challenges to marketers who want to improve the volume and quality of organic search traffic. In this presentation, Jess will share the SEO guidelines that she gives to all web developers. She will describe some the primary obstacles encountered in a SEO campaign. Bonus: Jess will discuss how to take additional control over Joomla SEO settings using sh404SEF, the leading SEO tool for Joomla.