Presenatie tbv het VPPG Congres 2009 op 7 maart 2009 te Seats2meet.com in Utrecht.

1. ““WHEN THE WINDS OF CHANGE ARE BLOWING, SOMEWHEN THE WINDS OF CHANGE ARE BLOWING, SOME
PEOPLE ARE BUILDING SHELTERS AND OTHERS AREPEOPLE ARE BUILDING SHELTERS AND OTHERS ARE
BUILDING WINDMILLS…”BUILDING WINDMILLS…”
OLD CHINESE PROVERBOLD CHINESE PROVERB

2. JEROEN VAN DERJEROEN VAN DER
SCHENKSCHENK

3. * Ronald Coase, 1937 “The nature of the firm”.

4. HIGH
LOW
2000 2009
* Edelman Trust Barometer
*

6. HIGH
LOW
RECENT YEARS
“IN A DEMOCRACY MORE POWER IS NOT MORE SUCCES….
ADDING MORE REGULATIONS DECREASES EFFECTIVE CONTROL.”
Lawrence Lessig

7. INTERNET HISTORY…
1. STATIC.
2. VOLUME GROWTH.
3. VOLUME EXPLOTION:
SEARCH / ALGORITHMS
APPLICATIONS
550.000.000.000 PEOPLE ON LINE

4. PEOPLE/CONNECTING
SOCIAL NETWORKS/MEDIA
WEB1.0
WEB2.0

9. * Data from Forrester Research Technographics® surveys,
2007

10. * “Here comes everybody”, Clay Shirky, 2008

15. VIRTUAL SOCIAL NETWORKS:
“WEBTRIBES…”
SOCIAL : HYVES
BUSINESS : LINKEDIN
SOCIO-BUSINESS: MINDZ.COM
SERIOUS GAME: WORLD OF
WARCRAFT
(MMORPG:
Massively Multiplayer Online Role Playing
Game)

22. BRANDING*
“RANGE OF ACTIVITIES TO CREATE, TO FACILITATE, TO MANAGE & TO EVALUATE CONTACT
OPPORTUNITIES (TOUCHPOINTS) & EVENT DRIVEN COMMUNICATION WITH STAKEHOLDERS,
RESULTING IN UNIQUE AND CONSISTENT STAKEHOLDER EXPERIENCES, THUS OPTIMIZING THE
PROCES OF MEETING & CONNECTING”.
* Ronald van den Hoff 2007
WHO ARE YOU?WHO ARE YOU?
WHO DO YOU WANT TO BE?WHO DO YOU WANT TO BE?
“TO BE OR NOT TO BE”
IS NO LONGER THE
QUESTION
“TO BE OR NOT TO BE”
IS NO LONGER THE
QUESTION

23. -- -- -- -- -- -- ---- -- -- -- -- -- --

26. EVENTSEVENTS
WEATHERFORECASTWEATHERFORECAST
HOTELHOTEL
AIRPORTAIRPORT
MAPSMAPS
SIGHTSSIGHTS
RESTAURANTSRESTAURANTS
REVIEWSREVIEWS
ACTUAL CURRENCY RATESACTUAL CURRENCY RATES
$25. MAIL
$ 10. PDF

35. Het creëren en versterken van online identiteit, zowel persoonlijk als op organisatieniveau.

36. Verbinden met gelijkgestemden.

37. Het ontmoeten van gelijkgestemden, on- èn offline.

38. Kennisontwikkeling en profilering rondom speciale kennisgebieden.

39. Op basis van gezamenlijke inzichten en inspiratie komen tot vernieuwende ideeën en bruikbare
oplossingen.