2. EDUCATE YOUR ELDERSinsight
People are not aware of the fact they are
wasting water, the problem needs to be
personalised
idea
Empower children to educate their elders &
solve the problem:
This involves:
– Educate children who’s wasting water and how they’re wasting it (their parents &
teachers), the children may even pester their parents when they spot them performing
wasteful activities
– “Be different from your parents by saving water”(the new rebellion)
– Run a competition for the children to come up with a conserve water campaign
(thus creating a follow on campaign)
– Seeding in schools
– Belonging: Be the best group/school in competition
– Copying: Seeing each other do it
– Physical / Visible: Newsfeeds, youtube
benifit
Aspirational, empowering, challenging, education
6
Jaroslav Cír
London in Prague
Idea #1
CONSERVE WATER PROJECT
3. TURN WATER INTO BEER
insight
Saving water needs to be made‘fun’
idea
Save water, earn points, redeem for beer.Top
water savers will also gain golden letterboxes
to as a physical sign of their achievements.
benifit
Households save water + kids, gets your
attention, can be represented in many ways
(light lots of fires), change behaviour of next
generation, fun + entertaining – worth spreading
the word, consistent across all target groups
6
Jaroslav Cír
London in Prague
CONSERVE WATER PROJECT
Idea #2
4. LESS IS ENOUGH
insight
I don’t know/care how much water
I spend. Nobody saves water so why
should I?
idea
Everybody is doing it, why not you?
– Hidden cameras in toilets and bathroom, facebook group that you have to fulfill three
taskes to belong to, new packaging for toothpaste with water saving tips, eyes over
the toilet lid, bills that provide your average against the total average water usage,
Progressive rates/litre.
benifit
Easy to measure, makes them feel responsible
leaves water for kids (future), bonus for
lowered consumption (save money)
6
Jaroslav Cír
London in Prague
CONSERVE WATER PROJECT
Idea #4
5. SHINE YOUR CITY GREEN
insight
People will be encouraged to save
water if they are competing against
neighboring cities
idea
Start an interactive web site, connected to
facebook, that uses colour to show which cities
are conserving water the best.
– Real time indication helps people inspire one another work together and test different
methods of water conservation and see which is most effective.
benifit
Sharing, co-creation, good example of others
(inspiring), physical (use can see results),
6
Jaroslav Cír
London in Prague
CONSERVE WATER PROJECT
Idea #5
