20. The principle of universality allows the
Web to work no matter what hardware,
software, network connection or language
you use and to handle information of all
types and qualities. This principle guides
Web technology design.
Tim Berners-Lee
Long Live the Web: A Call for Continued Open Standards and Neutrality
Scientific American, Nov 2010 http://bit.ly/tbl-scientific-american
21.
22. It is the nature of the web to be
flexible, and it should be our role as
designers and developers to
embrace this flexibility.
John Allsopp
A Dao of Web Design
A List Apart, Jan 2000 http://alistapart.com/article/dao
36. Content is a hairy, complicated beast.
There’s stuff to research, sift through,
create, curate, correct, schedule - and
that’s before we even think about
publishing. … No wonder we want to
hide under the bed.
Kristina Halvorson
Author, Content Strategy for the Web
Taken from the foreword to The Elements of Content Strategy, 2011
37.
38.
39.
40.
41.
42. Source: Google 2012 - http://services.google.com/fh/files/misc/multiscreenworld_final.pdf
45. Get your content ready to
go anywhere because it’s
going to go everywhere.
Brad Frost
For a Future-Friendly Web
Oct 2011, http://bradfrostweb.com/blog/web/for-a-future-friendly-web/
53. Before we start throwing around fancy
acronyms, we need to get closer to the content
itself, creating a framework for making smart
decisions about its structure. Only then can we
tackle technology in meaningful, useful ways. So
hang on—this part’s important.
Sara Wachter-Boettcher
Future-Ready Content
Feb 2012, http://alistapart.com/article/future-ready-content
54.
55.
56.
57.
58.
59.
60.
61. Technology will change. Standards will evolve.
But the need for understanding our content—its
purpose, meaning, structure, relationships, and
value—will remain. When we can embrace this
thinking, we will unshackle our content—
confident it will live on, heart intact, as it travels
into the great future unknown.
Sara Wachter-Boettcher
Future-Ready Content
Feb 2012, http://alistapart.com/article/future-ready-content
63. Still think it’s daunting? It is. It’s also a huge
opportunity— maybe the best we’ll see in our
careers—to change the way we create, manage,
and maintain our content. And it’s a big chance
to create a better user experience by improving
the quality of our content. Let’s not waste it.
Karen McGrane
Author of Content Strategy for Mobile
Nov 2012, http://alistapart.com/article/future-ready-content