The document outlines Jake Szymanski's approach to creating effective presentations. It discusses focusing on themes that are emotional, behavioral, and logical. It provides four rules for layout: have one main point per slide, use large pictures, draw from typography best practices, and align elements using the logo as an anchor. The conclusion emphasizes the importance of including drama, emotion, and ending presentations with impact.

1. May 2011
ON
DECKS
An idealist’s guide to a killer... deck.
Jake
Szymanski
title
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2. What inspires me to make killer decks?
inspire
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3. emotion
inspire
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4. drama
inspire
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5. Friday, June 17, 2011

6. Friday, June 17, 2011

7. simplicity
inspire
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8. inspire
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9. “If I had more time, I’d have written a shorter letter.”
-Mark Twain
inspire
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10. DECKS Should draw emotion.
inspire
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11. DECKS Should be simple.
inspire
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12. DECKS Should have drama.
inspire
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13. DECKS Should get us all excited.
inspire
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14. DECKS Aren’t always simple.
set context
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15. THEMES
DECKS NEED &
LAYOUT
set context
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16. THEMES
set context
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17. THEMES are
set context
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18. THEMES are emotional
set context
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19. THEMES are emotional
behavioral
set context
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20. THEMES are emotional
behavioral
logical
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21. THEMES are emotional
behavioral
logical
The best decks have all three.
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22. THEMES
anxiety... theme theme theme
TH
Y set sum
send
AN
other stuff
title inspire context ‘em
O
up into
space
KS
{
- what, why how why it
- objectives will work
- themes
blowing minds
blowing minds
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23. LAYOUT 4 quick rules
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24. LAYOUT Rule #1 . One Girl, One Cup
blowing minds
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25. LAYOUT Rule #1 . One Girl, One Cup
+ One thing per slide.
blowing minds
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26. LAYOUT Rule #1 . One Girl, One Cup
+ One thing per slide.
+ Make every word sweat.
blowing minds
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27. l s h it
LAYOUT
bu l
Rule #1 . One Girl, One Cup
+ One thing per slide.
+ Make every word sweat.
blowing minds
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28. LAYOUT Rule #2 . Big, Luscious Pictures
blowing minds
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29. LAYOUT Rule #2 . Big, Luscious Pictures
+ Full bleed or most of the spread
blowing minds
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30. LAYOUT Rule #2 . Big, Luscious Pictures
+ Full bleed or most of the spread
+ Keep text minimal
blowing minds
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31. LAYOUT Rule #2 . Big, Luscious Pictures
+ Full bleed or most of the spread
+ Keep text minimal
+ Pull from good sources:
www.Compfight.com
www.flickr.com
blowing minds
http://www.boston.com/bigpicture/
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32. LAYOUT Rule #3 . Typography
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33. LAYOUT Rule #3 . Typography
+ Big headlines
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34. LAYOUT Rule #3 . Typography
+ Big headlines
+ Smaller body copy, but look for readability
blowing minds
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35. LAYOUT Rule #3 . Typography
+ Big headlines
+ Smaller body copy, but look for readability
+ Consult a designer
blowing minds
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36. LAYOUT Rule #4 . Align ‘Yo Shit
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37. LAYOUT Rule #4 . Align ‘Yo Shit
+ Use the logo as an anchor
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38. LAYOUT Rule #4 . Align ‘Yo Shit
+ Use the logo as an anchor
+ Make use of Smart Guides
blowing minds
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39. LAYOUT Rule #4 . Align ‘Yo Shit
+ Use the logo as an anchor
+ Make use of Smart Guides
+ Align to left or center
blowing minds
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40. blowing minds
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41. In conclusion...
DECKS
THEMES
NEED &
LAYOUT
sum it up
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42. And most importantly...
send ‘em into space
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43. drama &
emotion { insert dubstep track here }
send ‘em into space
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44. drama &
emotion { insert dubstep track here }
send ‘em into space
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45. drama &
emotion { insert dubstep track here }
send ‘em into space
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46. H TH TH TH TH T
N AN AN AN AN A
S KS KS KS KS K Jake
Szymanski
thanks
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