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Brands and Bloggers at eTail East 2015

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Katie Laird
Katie Laird
Business
1 of 25
We are Blinds.com
Let’s talk about…  The power of Culture  How to connect  Content ideas  What is success?  5 simple tips that matter
Experiment Without Fear
The Social Customer Voice Matters
Where are we now?
Keep it Simple, Sweetie
Meet the SEED program http://blog.Blinds.com/review/ • Automate the process • Be easy to work with • Quickly vet incoming requests • Make your product team happy
Grow Organic Connections
Test Those Tools, Baby
Go Outside + Make Friends
What Social Content Works for YOU?
Baby Gizmo + Video
Amanda Jane Jones + Instagram
What Is Your ROI? Micro-Conversions Matter! • Sample orders • Email sign ups • Appointments made • Product reviews read • Q&A content reviewed • Videos watched
Internal Social Content Impact • Decrease CEC call volume • Develop employee brands • New product feedback • Improved site content opps • TRUST BOOSTER fodder!! • Supplement media team’s work • Assist smaller vendors
What’s the impact so far? 2014 vs Jan – July 2015 20%SALES 35%REVENUE 10%SAMPLES
1. Keep it simple (80% of the time) 2. Differentiate between partners 3. Test everything 4. Make it IRL once a quarter 5. Be delightful + have fun Top 5 Tips:
Email me: katiel@Blinds.com Tweet me: @BlindsDotCom // @happykatie Download me: http://slideshare.net/happykatie Katie Laird Director of Social Marketing

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