This is the PDF of a presentation I gave at eConsultancy's annual Future of Digital Marketing conference in London, see http://econsultancy.com/events/future-of-digital-marketing Topics: why and how data is the new oil, why we need to talk about privacy when we talk about marketing, what are the effects of broadband culture, and much more

1. Broadband Culture (R)evolutions:
Digital marketing Foresights and Future Scenarios
www.mediafuturist.com
www.twitter.com/gleonhard

2. Until now, we were just tuning up...
Expect 30+% of
all Advertising to
shift to digital,
interactive,
mobile, social,
video, in the
next 2-3 years

4. Do we still need
“Advertising” once we
are all connected?

5. Everyone connected: the other 3 Billion are coming!

6. “Not necessarily harmony, peace and
quiet, but huge involvement in
everybody else’s affairs”
Marshall McLuhan

7. Everyone. Everywhere. Anytime.

8. Complete Net/Mobile <>
MeatSpace Convergence

9. But this is not about technology
Source: Slideshare.net

10. Networked Business: exploding

11. Connectivity + Mobile + Social
is changing the very definition
of Marketing and Commerce
Youtube.com/user/ScholzundFriends

12. Image licensed from sevensheaven.nl

13. Watering Cans <••> Sprinkler-Systems

14. Distributed Commerce - Social Commerce

15. Distributed &
De-centralized:
Stories
Production | Creation | R&D
Marketing
Distribution
Selling
Public Relations
Communication

16. Examples: Distributed Marketing

17. Links are the Currency
Soon, brands are either networked,
or invisible i.e....ignored.

18. The future is not linear but organic

19. The future: permanent betas

20. Data is the new Oil
Image licensed from sevensheaven.nl

21. 2 clear mid- to long-term trends:
In Commerce, the importance of
many physical things will decline -
and almost anything ‘digital’ will grow
In Media, anyone providing only
‘copies’ will also decline in
importance; anything that provides
context, relevance and ‘real
experiences’ will grow

22. We can no longer talk about Marketing
without talking about Privacy
Image licensed from sevensheaven.nl

23. On cable, the Networks ruled

24. In a Broadband World, the Users
- and their Amplifiers - rule *

26. Whatever you are selling,
you are in the Audience Business

27. B an ds
r become Connectors -
Leaders
not just ‘Directors’

28. The End of Noise | Interruption | Lies

29. Filters will matter more than ever!

30. Engaged. Mobile. Social. Emotional

31. WithVertising
ThruVertising
ContVertising
MeVertising

32. Future of Marketing: Keywords
When I’m out and about
With(in) my tribe
Strangers & people like me
At the right time, always
With complete transparency
Under my exclusive control
Because I (do / don’t) trust u

33. The Future of Selling:
Involving the Users

34. Making personal connections... being part of a tribe....

35. The Future of Selling:
Giving something...?

36. Meet my most successful Marketing Partners

37. Summary

38. Thanks for your attention!
email me at gerd@mediafuturist.com
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