My presentation at the annual Noorderslagt / Euroslagt event in Groningen, NL, on music futures, copyright versus usage right, the public digital music license, and much more see http://gerd.fm/gNM2hG
3. âMore and more companies lose control of their customers when new
technologies enable them to interact with products on their own termsâ
4. âCompanies lose control of their customers
when new technologies
- and the resulting new behaviors -
enable them to interact on their own termsâ
28. Approx. $30 Billion
yearly revenues
Example: 3-4% for
unlimited music would
equal approx. $ 1 Billion
Other monetary benefits:
Usage & marketing data
Cost-neutral market access
Myriad of up-selling options
Other players just like Google:
Facebook, Baidu, QQ, Yahoo,
Cyworld, Ovi, Amazon,
Skype... and every single
Mobile Operator!
29. We need a new, public, clear, open, standardized,
non-discriminatory, collective system of
Usage Rights
31. Special
Other Fan
editions and
Live media products
collectorsâ
events, products & services
items, incl.
HD & webcasts, (games,
physical
premium VoD apps...)
products
formats
source: Flickr/unknown
Up-selling options for music
33. So how will artists & creators get paid?
Public Performance (2.0)
Up-selling (many options)
Flat Rate Revenue Shares
Branded Content Deals
Sponsorships
Fan Clubs / Direct Funding