Fish are friends, not food

1. Fish
are
friends,
not
food

2. Catalin
offline din 1977 online din 1999
2/19
Tenita

3. ● Monitorizam social media si presa online in .ro
3/19

4. 4/19

5. 5/19

6. Ce putem masura?
● vizibilitate / buzz brand (dupa numar de posturi)
● impresii asociate vizibilitatii
● variatia in timp a vizibilitatii
● sezonalitatea vizibilitatii
● share of voice vs competitie (dpdv vizibilitate)
● vizibilitate in functie de canalele sociale (forumuri, Facebook,
Twitter etc)
● posturi cu potential de new business (research)
● asset popularity (A/B testing pe diferite tipuri de itemuri)
● mentiuni in media mainstream (presa, bloguri dedicate etc)
● fani / followers / friends (evolutie, rata de crestere,
comparativ cu concurenta etc)
6/19

7. Ce putem masura?
● rata de viralizare a continuturilor
● reach
● evolutia ratei de viralizare / reach de-a lungul timpui
● embed-uri / instalari / descarcari
● rata de implicare (ex: upload-uri de fotografii)
● evolutie comentarii
● likes / favorites
● ratings in siteuri dedicate (TripAdvisor, Amazon, Emag etc)
● abonari (la RSS, podcasturi, canal Youtube etc)
● vizibilitate bloguri si alte owned channels
● evolutia ranking search engine produsa din directia social
media
7/19

8. Ce putem masura?
● cresterea numarului de cautari datorata activitatii in social
media
● numarul de posturi care contin linkuri
● linkuri generate de publisheri influenti
● rich-content posts (video, images, audio)
● owned vs viral vs paid
● demografice emitenti in social media
● domenii de interes legate de brand (tagclouds, tematici
generale, public agenda)
● date geografice despre participanti
● sentiment / tone of voice
● evolutie sentiment dpdv cronologic (cu evaluarea
campaniilor din social media) 8/19

9. ...
+
inca 100 de metrice
9/19

10. 10/19

11. Cine sunt ei?
● Affinity!
● Talk their language!
● Create a consumer persona!
11/19

12. 12/19

13. Certitudine
13/19

14. Cine suntem noi?
● ASCULTAM.
● Suntem exact ce cred ceilalti ca suntem!
14/19

15. Ce vrem noi?
● Crestere venituri (New business / clients, upselling / cross-
selling / retentie client)
● Scadere costuri (social customer support, community for
customer support)
● Dezvoltare brand (vizibilitate, leadership, pozitionare)
15/19

16. Ce le oferim noi?
16/19

17. Social media are
masa critica
=
canal mainstream
de comunicare
17/19

18. 18/19

19. catalin@tree.ro
0723.199.611
Multumesc!
19/19