UX in An Agile World

1. UX in an Agile World
Daphne Puerto
Fadi Stephan

2. What is your
experience with
design on agile
teams?
What worked?
What didn’t work?
What challenges have you
experienced?

3. Daphne Puerto
Senior Designer at Pivotal Labs
Co-Chair of UXPA 2018 International Conference
Organizer of OpenIDEO DC Chapter
@depuerto
dpuerto@pivotal.io
Fadi Stephan
Consultant at Excella Consulting
Software Development Practice Lead
Scrum Trainer and Agile Coach
Co-Organizer of the DC Scrum User Group
@FadiStephan @excellaco

4. Making design work
within Agile can be
hard.

5. Agile
Approach that enables teams to respond to change
quickly and deliver value through working software
User Experience Design
Approach to solving problems by increasing user value
through interactions between product or service
Focus of Agile
Working software
Constantly deliver value
Continuous improvement
Focus of UX
User satisfaction
Usable and accessible
Help user achieve something meaningful

6. How Agile and UX Intersect
Agile
Focus on business value

7. How Agile and UX Intersect
Agile
Focus on business value
UX
Focus on user value

8. Design is essential to
success in satisfying
your customers.

9. How Agile and UX Clash
Agile
Building incrementally
Continuous delivery
Working software
UX
Design end-to-end experience
Time up front to research
Cohesive, quality experience

10. How do you align Agile
and UX?

11. Two ways to organize your teams
Separate and parallel teams Integrated and cross-
functional teams

12. Separate and
parallel teams
Knowledge gaps
Hand-offs
Lack of communication

13. Integrated and
cross-functional
teams
Balancing skills on team
Timing research activities
Making team broaden skill
set

14. How do we
succeed at
UX in an Agile World?

15. We recommend
integrated and cross-
functional teams.

16. How do you
do it?
Share responsibility of the
backlog — you want the
highest value features
released
You want customers to use
your features and adopt
your product

17. Participation in ceremonies
Reinforce dialog & accountability within
team
Standups help the team address hiccups
along the way
Retros help the team form norns that
work for them

18. Design Thinking
Solution-focused approach to problem
solving
Timeboxed activities, scale as needed
Open ended prototype as output
Empathy, ideation, experimentation

19. Design Sprint
Timeboxed activity
5-day process
Close-ended
Working prototype as output

20. Lean UX
Ongoing activities
Principles based on DT, Agile, Lean
Startup
Artifacts used to move team’s learning
forward
Collaborative design, MVP,
experimentation

21. Style guides & pattern libraries
Atomic design system (Brad Frost)
Validated patterns
Co-owned between design and
development
Eliminate need to recreate what already
exists

22. Co-creation activities
Design studios
Cross-functional research trips
Journey mapping
Co-sketching sessions

23. How to succeed at UX in Agile
Designers embedded on Agile
teams
Design Thinking
Design Sprints
Lean UX
Style guides and pattern
libraries
Co-creation activities
Participation in ceremonies

24. UX in an Agile World
Daphne Puerto
Fadi Stephan