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2. FLOW OF PRESENTATION
• Company overview
• Growth
• Focus
• Strategy
• Fall and acquisition
• Competitors
• Recommendation
• Question and answers

3. Company Overview
• Established – 1937
• Founder – Vernon Rudolph
• Origin – Winston-Salem, North
Carolina
• Specialty – Doughnut

4. Growth
Small Chain Of Stores
French Chef
(New Orleans)
Small Doughnut
Shop
Rented Building

5. FOCUS……

6. Strategies

7. Fall And Acquisition
•Death of Vernon Rudolph
•Acquired by Beatrice Foods
•Repurchase by its franchisees

8. Competitors
•Beatrice foods
•Mc Donald’s
•Dunkin’ donates

9. RECOMMENDATION
• Company should focus more on
advertisement
• Should plan to minimize wastage

10. Question 1
What are the key elements of Krispy Kreme’s
strategic philosophy?
How do these elements relate to the organizing
trend of balancing decentralization with
centralization?

11. ANSWER
• Unique quality and taste
• Freshness of the ingredients
• Growth initiatives
• Unique taste and quality balanced
centralization and decentralization

12. Question 2
What type of organizational structure
does Krispy Kreme appear to be
using ?

13. ANSWER
Internal structure
 Corporate internet
 Efficient training of employees
 External structure
 Franchisees
 Roasting process for coffee beans

14. QUESTION 3
What is the potential for developing a
network structure at Krispy Kreme?

15. ANSWER
• International expansion
• Information technology