The https://www.vuelio.com/uk/resources/white-papers/seo-best-practice-guide-for-pr/ #SEOGuideforPR is a long and expansive piece covering how PRs can better retain work that is gradually being eroded by SEOs. The webinar is available as a recording https://email.vuelio.com/wbn-seo-best-practice-guide-for-pr but here are the slides with a few extras slides on landing page SEO, E-A-T and keywords in content.

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