Prabhat talks about some of the Amazon SEO tools that can help your product rank successfully on Amazon. Presented at Europe's largest SEO conference -#BrightonSEO in September 2018.

1. PRABHAT SHAH
@daytodayebay
DAYTODAYEBAY
Amazon SEO tools that I
wouldn’t avoid
http://www.slideshare.net/daytodayebay

2. WHY AMAZON SEO MATTERS?

3. Amazon’s conversion rate is a
whopping 74% with prime
members And 13% with non-
Prime members, - that’s four
times the average conversion
rate of 3.32% for online retailers.

4. WHY AMAZON SEO MATTERS?

5. Of the 72% of shoppers turning
to Amazon to research products,
56% go to Amazon first, ahead of
any other online site.

6. LET’S WALK THROUGH SOME
TOOLS THAT CAN HELP YOUR
MAKE LIFE A LITTLE EASIER

7. 1.Sonar
http://sonar-tool.com/us/

8. WORKS IN 6
AMAZON DOMAINS

9. GET REAL SEARCH
QUERIES ON
AMAZON

10. SEE PRODUCT
RELEVANCY VISUALLY

11. IDENTIFY MOST
FREQUENTLY USED
KEYWORDS

12. IDENTIFY KEYWORDS
RANKING COMPETING
PRODUCTS ON PAGE #1

13. EXPORT KEYWORDS
DATA EASILY
ALL FOR FREE!

14. 2. Sellics
https://sellics.com/

15. FIND OUT WHERE
WHICH CHILD OF THE
PARENT IS RANKING
BETTER

16. FIND OUT WHERE
WHICH CHILD OF THE
PARENT IS RANKING
BETTER
# page number

17. FIND OUT HOW MANY
PRODUCTS ARE
RANKED

18. FIND OUT WHERE THEY
ARE RANKED

19. PPC CAMPAIGNS:
GET A LIST OF
CONVERTING
KEYWORDS

20. PPC CAMPAIGNS: GET A
LIST OF NON
CONVERTING
KEYWORDS

21. 3. Xsellco
https://www.xsellco.com/feedback

22. POSITIVE REVIEWS
IMPROVES RANKING
AND CONVERSION

23. CREATE PERSONALISED
MESSAGE REQUESTING
FEEDBACK / REVIEWS

24. SPEAK YOUR
CUSTOMER’S
LANGUAGE

25. 4. Amzscout
https://amzscout.net

26. GET ESTIMATED
MONTHLY SEARCH
VOLUME. USE FOR PPC
OR CONTENT.

27. 5. Splitly
https://splitly.com

28. A/B TEST
TITLES,
KEY FEATURES AND
HIDDEN KEYWORDS

29. A/B TEST WHICH
IMAGE GENERATES
MORE SALES

30. A/B TEST BACKEND
SEARCH TERMS

31. 6. Helium 10 Magnet
https://www.helium10.com/

32. SEARCH POPULAR
KEYWORDS IN 7
AMAZON DOMAINS

33. FIND OUT ADDITIONAL
RELEVANT KEYWORDS

34. GET HIGH VOLUME
SEARCH KEYWORDS

35. FIND OUT VOLUME
COMPETITIVE
OFFERINGS

36. https://keywordtool.io/amazon
7. Keywordtool.io

37. GET MOST SEARCHED
CUSTOMER SEARCH
TERMS

38. USE FOR
CONTENT
PPC OR
NEW PRODUCT IDEAS

39. GET LONG TAIL
KEYWORDS IN OTHER
LANGUAGES

40. 8. Amzdatastudio
https://amzdatastudio.com

41. FIND 3-5 PAGE #1
RANKING COMPETING
PRODUCTS

42. FIND THEIR HIDDEN
SEARCH TERMS

43. USE THEM AS YOUR HIDDEN
SEARCH TERMS OR TARGET
THEME FOR PAID ADS

44. 100% ACCURATE

45. https://chrome.google.com/webstore/detail
/amazon-kw-index-and-
rank/dehlblnjjkkbapjemjbeafjhjpjoifii
9. Amazon KW Index Checker

46. FIND OUT IF KEYWORDS
ARE INDEXING YOUR
PRODUCTS

47. FIND OUT SEARCH
VOLUME

48. https://www.junglescout.com/the-web-app/
10. Jungle Scout
Find Profitable Keywords

50. FIND OUT SEARCH
VOLUME

51. FIND OUT BID PRICE TO
MAKE PRICING
DECISION

52. https://members.helium10.com/misspellinat
or/main/view?id=23058
11. Misspellings Checker

53. USE THESE KEYWORDS
EITHER FOR PPC OR
SEARCH TERMS

54. THESE TOOLS ARE ONLY THERE
TO MAKE YOUR WORK LITTLE
EASIER. DON’T EXPECT MORE...

55. Prabhat Shah
DAYTODAYEBAY
Amazon SEO tools that I
wouldn’t avoid
@daytodayebay
www.daytodayebay.co.uk