Submit Search
Upload
How to Optimize Your Product and Business Using Analytics by Dan Olsen
ā¢
5 likes
ā¢
1,965 views
Dan Olsen
Follow
Talk I gave on analytics at the Traction Conference May 31, 2017
Read less
Read more
Business
Report
Share
Report
Share
1 of 79
Download now
Download to read offline
Recommended
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
Dan Olsen
Ā
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
Dan Olsen
Ā
How Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan Olsen
Dan Olsen
Ā
Harnessing the Power of Product Analytics by Dan Olsen
Harnessing the Power of Product Analytics by Dan Olsen
Dan Olsen
Ā
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
Dan Olsen
Ā
How to Define Your Product Roadmap by Dan Olsen
How to Define Your Product Roadmap by Dan Olsen
Dan Olsen
Ā
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
Dan Olsen
Ā
How to Create Products for Growth by Dan Olsen
How to Create Products for Growth by Dan Olsen
Dan Olsen
Ā
Recommended
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product by Da...
Dan Olsen
Ā
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
Mastering the Problem Space to Achieve Product-Market Fit by Dan Olsen at Min...
Dan Olsen
Ā
How Product Management plus Design Leads to Product Success by Dan Olsen
How Product Management plus Design Leads to Product Success by Dan Olsen
Dan Olsen
Ā
Harnessing the Power of Product Analytics by Dan Olsen
Harnessing the Power of Product Analytics by Dan Olsen
Dan Olsen
Ā
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
How to Lead Customer Value Creation by Dan Olsen at Leading the Product Melbo...
Dan Olsen
Ā
How to Define Your Product Roadmap by Dan Olsen
How to Define Your Product Roadmap by Dan Olsen
Dan Olsen
Ā
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
How to Achieve Product-Market Fit with Rapid Prototyping and User Testing by ...
Dan Olsen
Ā
How to Create Products for Growth by Dan Olsen
How to Create Products for Growth by Dan Olsen
Dan Olsen
Ā
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
Dan Olsen
Ā
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
Dan Olsen
Ā
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Dan Olsen
Ā
Product Management 101 for Startups
Product Management 101 for Startups
Dan Olsen
Ā
How to Build Great Products by Dan Olsen
How to Build Great Products by Dan Olsen
Dan Olsen
Ā
How to Achieve Product-Market Fit - Dan Olsen
How to Achieve Product-Market Fit - Dan Olsen
Traction Conf
Ā
Lean Product Analytics by Dan Olsen
Lean Product Analytics by Dan Olsen
Dan Olsen
Ā
The Lean Product Playbook with Dan Olsen
The Lean Product Playbook with Dan Olsen
Product School
Ā
WTF is a Product Roadmap?
WTF is a Product Roadmap?
Fresh Tilled Soil
Ā
How to Build a Robust Product Roadmap by Salesforce VP of Product
How to Build a Robust Product Roadmap by Salesforce VP of Product
Product School
Ā
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Dan Olsen
Ā
Prioritization Method for Every Case by fmr Atlassian Principal PM
Prioritization Method for Every Case by fmr Atlassian Principal PM
Product School
Ā
Product Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan Olsen
Dan Olsen
Ā
How to Make Sure Your Product Rocks
How to Make Sure Your Product Rocks
Dan Olsen
Ā
Talking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup Conference
New York University
Ā
Customer Development Template
Customer Development Template
Christina Wodtke
Ā
Product Roadmapping Workshop
Product Roadmapping Workshop
Fresh Tilled Soil
Ā
Product Roadmap
Product Roadmap
Thang Nguyen
Ā
How To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan Olsen
Product School
Ā
Product-led growth
Product-led growth
Adrian Escude
Ā
How to Use Analytics to Optimize Your Product by Dan Olsen
How to Use Analytics to Optimize Your Product by Dan Olsen
Traction Conf
Ā
How to Create Products for High Growth by Dan Olsen
How to Create Products for High Growth by Dan Olsen
Traction Conf
Ā
More Related Content
What's hot
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
Dan Olsen
Ā
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
Dan Olsen
Ā
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Dan Olsen
Ā
Product Management 101 for Startups
Product Management 101 for Startups
Dan Olsen
Ā
How to Build Great Products by Dan Olsen
How to Build Great Products by Dan Olsen
Dan Olsen
Ā
How to Achieve Product-Market Fit - Dan Olsen
How to Achieve Product-Market Fit - Dan Olsen
Traction Conf
Ā
Lean Product Analytics by Dan Olsen
Lean Product Analytics by Dan Olsen
Dan Olsen
Ā
The Lean Product Playbook with Dan Olsen
The Lean Product Playbook with Dan Olsen
Product School
Ā
WTF is a Product Roadmap?
WTF is a Product Roadmap?
Fresh Tilled Soil
Ā
How to Build a Robust Product Roadmap by Salesforce VP of Product
How to Build a Robust Product Roadmap by Salesforce VP of Product
Product School
Ā
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Dan Olsen
Ā
Prioritization Method for Every Case by fmr Atlassian Principal PM
Prioritization Method for Every Case by fmr Atlassian Principal PM
Product School
Ā
Product Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan Olsen
Dan Olsen
Ā
How to Make Sure Your Product Rocks
How to Make Sure Your Product Rocks
Dan Olsen
Ā
Talking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup Conference
New York University
Ā
Customer Development Template
Customer Development Template
Christina Wodtke
Ā
Product Roadmapping Workshop
Product Roadmapping Workshop
Fresh Tilled Soil
Ā
Product Roadmap
Product Roadmap
Thang Nguyen
Ā
How To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan Olsen
Product School
Ā
Product-led growth
Product-led growth
Adrian Escude
Ā
What's hot
(20)
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
A Playbook for Achieving Product-Market Fit by Dan Olsen at Lean Startup Conf...
Ā
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
How to Be a UX Design Army of One by Dan Olsen at Silicon Valley Product Camp
Ā
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Lean Product Management at Silicon Valley Product Camp by Dan Olsen
Ā
Product Management 101 for Startups
Product Management 101 for Startups
Ā
How to Build Great Products by Dan Olsen
How to Build Great Products by Dan Olsen
Ā
How to Achieve Product-Market Fit - Dan Olsen
How to Achieve Product-Market Fit - Dan Olsen
Ā
Lean Product Analytics by Dan Olsen
Lean Product Analytics by Dan Olsen
Ā
The Lean Product Playbook with Dan Olsen
The Lean Product Playbook with Dan Olsen
Ā
WTF is a Product Roadmap?
WTF is a Product Roadmap?
Ā
How to Build a Robust Product Roadmap by Salesforce VP of Product
How to Build a Robust Product Roadmap by Salesforce VP of Product
Ā
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Product Management by Numbers: Using Metrics To Optimize Your Product by Dan ...
Ā
Prioritization Method for Every Case by fmr Atlassian Principal PM
Prioritization Method for Every Case by fmr Atlassian Principal PM
Ā
Product Lessons from the Early Days at Friendster by Dan Olsen
Product Lessons from the Early Days at Friendster by Dan Olsen
Ā
How to Make Sure Your Product Rocks
How to Make Sure Your Product Rocks
Ā
Talking to Humans at the Lean Startup Conference
Talking to Humans at the Lean Startup Conference
Ā
Customer Development Template
Customer Development Template
Ā
Product Roadmapping Workshop
Product Roadmapping Workshop
Ā
Product Roadmap
Product Roadmap
Ā
How To Optimize Your Product Using Analytics by Dan Olsen
How To Optimize Your Product Using Analytics by Dan Olsen
Ā
Product-led growth
Product-led growth
Ā
Similar to How to Optimize Your Product and Business Using Analytics by Dan Olsen
How to Use Analytics to Optimize Your Product by Dan Olsen
How to Use Analytics to Optimize Your Product by Dan Olsen
Traction Conf
Ā
How to Create Products for High Growth by Dan Olsen
How to Create Products for High Growth by Dan Olsen
Traction Conf
Ā
Developing a Product Vision by Amazon Sr Product Manager
Developing a Product Vision by Amazon Sr Product Manager
Product School
Ā
Developing a Product Vision by Amazon Sr Product Manager
Developing a Product Vision by Amazon Sr Product Manager
Product School
Ā
How to Use User Science to Your Product's Benefit by XO Group PM
How to Use User Science to Your Product's Benefit by XO Group PM
Product School
Ā
Product Development with Spotify's Product Manager
Product Development with Spotify's Product Manager
Product School
Ā
The Product Perspective on Problem Solving by former Visa PM
The Product Perspective on Problem Solving by former Visa PM
Product School
Ā
A/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PM
Product School
Ā
How To Make Better Product Decisions
How To Make Better Product Decisions
Startup Product
Ā
How to Be an Effective Product Lead by Percolate Product Manager
How to Be an Effective Product Lead by Percolate Product Manager
Product School
Ā
Design Thinking & Lean Product Process
Design Thinking & Lean Product Process
Aarthi Srinivasan
Ā
Customer Development Methodology
Customer Development Methodology
Vinit Nair
Ā
Customer Development Methodology
Customer Development Methodology
Venture Hacks
Ā
The Startup Lifecycle (Presented by CEI and friends)
The Startup Lifecycle (Presented by CEI and friends)
Center For Entrepreneurial Innovation
Ā
How to Ace Your Product Management Interview by League Senior PM
How to Ace Your Product Management Interview by League Senior PM
Product School
Ā
Product Development Demystified: Launching Faster with Confidence through Hum...
Product Development Demystified: Launching Faster with Confidence through Hum...
Aggregage
Ā
Intro to Product Management
Intro to Product Management
Ria Sankar
Ā
DigiGrapes - Idea to Market - Product Development Agile Framework
DigiGrapes - Idea to Market - Product Development Agile Framework
Mukesh Goswami
Ā
Product And Services
Product And Services
Afreen Shaikh
Ā
Intrapreneurship by Bartek Janowicz - meetup Warsaw 2016_11_02
Intrapreneurship by Bartek Janowicz - meetup Warsaw 2016_11_02
Bartek Janowicz
Ā
Similar to How to Optimize Your Product and Business Using Analytics by Dan Olsen
(20)
How to Use Analytics to Optimize Your Product by Dan Olsen
How to Use Analytics to Optimize Your Product by Dan Olsen
Ā
How to Create Products for High Growth by Dan Olsen
How to Create Products for High Growth by Dan Olsen
Ā
Developing a Product Vision by Amazon Sr Product Manager
Developing a Product Vision by Amazon Sr Product Manager
Ā
Developing a Product Vision by Amazon Sr Product Manager
Developing a Product Vision by Amazon Sr Product Manager
Ā
How to Use User Science to Your Product's Benefit by XO Group PM
How to Use User Science to Your Product's Benefit by XO Group PM
Ā
Product Development with Spotify's Product Manager
Product Development with Spotify's Product Manager
Ā
The Product Perspective on Problem Solving by former Visa PM
The Product Perspective on Problem Solving by former Visa PM
Ā
A/B Testing for New Product Launches by Booking.com Sr PM
A/B Testing for New Product Launches by Booking.com Sr PM
Ā
How To Make Better Product Decisions
How To Make Better Product Decisions
Ā
How to Be an Effective Product Lead by Percolate Product Manager
How to Be an Effective Product Lead by Percolate Product Manager
Ā
Design Thinking & Lean Product Process
Design Thinking & Lean Product Process
Ā
Customer Development Methodology
Customer Development Methodology
Ā
Customer Development Methodology
Customer Development Methodology
Ā
The Startup Lifecycle (Presented by CEI and friends)
The Startup Lifecycle (Presented by CEI and friends)
Ā
How to Ace Your Product Management Interview by League Senior PM
How to Ace Your Product Management Interview by League Senior PM
Ā
Product Development Demystified: Launching Faster with Confidence through Hum...
Product Development Demystified: Launching Faster with Confidence through Hum...
Ā
Intro to Product Management
Intro to Product Management
Ā
DigiGrapes - Idea to Market - Product Development Agile Framework
DigiGrapes - Idea to Market - Product Development Agile Framework
Ā
Product And Services
Product And Services
Ā
Intrapreneurship by Bartek Janowicz - meetup Warsaw 2016_11_02
Intrapreneurship by Bartek Janowicz - meetup Warsaw 2016_11_02
Ā
More from Dan Olsen
How to Achieve Messaging-Market Fit by Dan Olsen
How to Achieve Messaging-Market Fit by Dan Olsen
Dan Olsen
Ā
The 7 Metrics of Highly Effective Marketers by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan Olsen
Dan Olsen
Ā
How to be a Lean Product Ninja by Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
Dan Olsen
Ā
Recruiting a Great Team for your Startup by Dan Olsen
Recruiting a Great Team for your Startup by Dan Olsen
Dan Olsen
Ā
Ten Nuggets of Advice for Tech Startups
Ten Nuggets of Advice for Tech Startups
Dan Olsen
Ā
Best Practices in Product Management for V1 Web Products
Best Practices in Product Management for V1 Web Products
Dan Olsen
Ā
Social Media Marketing on the Real-time Web
Social Media Marketing on the Real-time Web
Dan Olsen
Ā
Lean Product Management for Web 2.0 Products
Lean Product Management for Web 2.0 Products
Dan Olsen
Ā
Product Management & Design At Startups
Product Management & Design At Startups
Dan Olsen
Ā
Product Management for Startups by Dan Olsen
Product Management for Startups by Dan Olsen
Dan Olsen
Ā
Product Management For Version 1 Products: Creating Something from Nothing
Product Management For Version 1 Products: Creating Something from Nothing
Dan Olsen
Ā
World-Class Web Metrics by Dan Olsen
World-Class Web Metrics by Dan Olsen
Dan Olsen
Ā
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
Dan Olsen
Ā
More from Dan Olsen
(13)
How to Achieve Messaging-Market Fit by Dan Olsen
How to Achieve Messaging-Market Fit by Dan Olsen
Ā
The 7 Metrics of Highly Effective Marketers by Dan Olsen
The 7 Metrics of Highly Effective Marketers by Dan Olsen
Ā
How to be a Lean Product Ninja by Dan Olsen
How to be a Lean Product Ninja by Dan Olsen
Ā
Recruiting a Great Team for your Startup by Dan Olsen
Recruiting a Great Team for your Startup by Dan Olsen
Ā
Ten Nuggets of Advice for Tech Startups
Ten Nuggets of Advice for Tech Startups
Ā
Best Practices in Product Management for V1 Web Products
Best Practices in Product Management for V1 Web Products
Ā
Social Media Marketing on the Real-time Web
Social Media Marketing on the Real-time Web
Ā
Lean Product Management for Web 2.0 Products
Lean Product Management for Web 2.0 Products
Ā
Product Management & Design At Startups
Product Management & Design At Startups
Ā
Product Management for Startups by Dan Olsen
Product Management for Startups by Dan Olsen
Ā
Product Management For Version 1 Products: Creating Something from Nothing
Product Management For Version 1 Products: Creating Something from Nothing
Ā
World-Class Web Metrics by Dan Olsen
World-Class Web Metrics by Dan Olsen
Ā
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009)
Ā
Recently uploaded
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Andy Lambert
Ā
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Forklift Trucks in Minnesota
Ā
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Roland Driesen
Ā
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Ā
Call Girls Electronic City Just Call š 7737669865 š Top Class Call Girl Servi...
Call Girls Electronic City Just Call š 7737669865 š Top Class Call Girl Servi...
amitlee9823
Ā
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Neil Kimberley
Ā
B.COM Unit ā 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit ā 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
priyanshujha201
Ā
Russian Call Girls In Gurgaon ā¤ļø8448577510 ā¹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ā¤ļø8448577510 ā¹Best Escorts Service In 24/7 Delh...
lizamodels9
Ā
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
Any kyc Account
Ā
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Michael W. Hawkins
Ā
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Seta Wicaksana
Ā
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Dipal Arora
Ā
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Dave Litwiller
Ā
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
AmzadHosen3
Ā
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Ethan lee
Ā
Call Girls Hebbal Just Call š 7737669865 š Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call š 7737669865 š Top Class Call Girl Service Bangalore
amitlee9823
Ā
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Paul Menig
Ā
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
karancommunications
Ā
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
Ā
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Seo
Ā
Recently uploaded
(20)
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
Ā
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
Ā
Boost the utilization of your HCL environment by reevaluating use cases and f...
Boost the utilization of your HCL environment by reevaluating use cases and f...
Ā
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Ā
Call Girls Electronic City Just Call š 7737669865 š Top Class Call Girl Servi...
Call Girls Electronic City Just Call š 7737669865 š Top Class Call Girl Servi...
Ā
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Ā
B.COM Unit ā 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit ā 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
Ā
Russian Call Girls In Gurgaon ā¤ļø8448577510 ā¹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ā¤ļø8448577510 ā¹Best Escorts Service In 24/7 Delh...
Ā
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
Ā
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
Ā
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
Ā
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Ā
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Ā
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
Ā
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Ā
Call Girls Hebbal Just Call š 7737669865 š Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call š 7737669865 š Top Class Call Girl Service Bangalore
Ā
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Ā
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
Ā
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Ā
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
Ā
How to Optimize Your Product and Business Using Analytics by Dan Olsen
1.
How to Optimize
Your Product and Business Using Analytics Dan Olsen May 31, 2017
2.
My Background Educa/on nāÆ Engineering background nāÆ Stanford MBA nāÆ
UX design and coding Experience nāÆ Product Management leader at Intuit nāÆ CEO & Cofounder, TechCrunch award winner YourVersion nāÆ PM consultant: Box, Facebook, MicrosoK, Medallia nāÆ Founder: Lean Product Silicon Valley TwiMer: @danolsen My slides: hMp://dan-olsen.com Copyright Ā© 2017 @danolsen
3.
The 3 Phases of Your Product Copyright Ā© 2017 @danolsen BEFORE Product-Market Fit AFTER Product-Market Fit BEFORE your product is live Phase 1 AFTER your product is live Phase 2 # of Customers Time 0 lots Phase 3
4.
Quan/ta/ve vs. Qualita/ve Learning Qualita/ve Quan/ta/ve Oprah Spock
5.
The 3 Phases of Your Product BEFORE Product-Market Fit AFTER Product-Market Fit Growth Mainly Quan/ta/ve BEFORE your product is live Phase 1 Test hypotheses, gain conļ¬dence before building Mainly Qualita/ve AFTER your product is live Phase 2 Improve product- market ļ¬t Qualita/ve & Quan/ta/ve Goal: Methods: Phase 3 Which phase are you in?
6.
nāÆ Book giveaway on TwiMer nāÆ Tweet: include @danolsen nāÆ
Hashtags #leanstartup #prodmgmt #growth nāÆ hMp:///ny.cc/LPP Thatās Why I Wrote Copyright Ā© 2017 @danolsen
7.
What is Product-Market Fit?
8.
The Product-Market Fit Pyramid
9.
The Product-Market Fit Pyramid
10.
The Product-Market Fit Pyramid
11.
The Product-Market Fit Pyramid
12.
The Lean Product Process
13.
The Lean Product Process
14.
The Lean Product Process
15.
The Lean Product Process
16.
The Lean Product Process
17.
The Lean Product Process
18.
The Lean Product Process
19.
The Lean Product Process
20.
Quan/ta/ve vs. Qualita/ve Learning Qualita/ve Quan/ta/ve Oprah Spock
21.
Qualita/ve Complements Quan/ta/ve Copyright Ā© 2017 Olsen Solu/ons Qual Why? Quant What? How many?
22.
Learning Methods Courtesy of Christian
Rohrer, http://xdstrategy.com
23.
HOW TO CREATE PRODUCTS FOR GROWTH
24.
25.
Iden/fy highest ROI idea Design and Implement Analyze How the Metric Changes Brainstorm Ideas to Improve Metric Copyright Ā© 2017 @danolsen Lean Product Analy/cs Process Iden/fy What Your Metrics Are Measure Metrics Baseline Values Evaluate Metrics Upside Poten/al Global Level Metric Level Select Top Metric Learn & Iterate
26.
Valuable to Have a Holis/c Analy/cs Framework: Dave McClureās AARRR!
27.
Focus on right metric at right /me Iden/fy your āMetric that MaMers Mostā (MTMM) Copyright Ā© 2017 @danolsen
28.
What is your āMetric that MaMers Mostā?
29.
Whatās the best order to op/mize these 5 metrics? (in general)
30.
Copyright Ā© 2017 @danolsen Whatās the best order to op/mize? acquisi/on conversion reten/on
31.
Conversion: What % of the water (prospec/ve customers) do you get into the bucket? prospective customers customers
32.
What great Conversion looks like
33.
Acquisi9on: How much water (prospec/ve customers) are you spraying? prospective customers customers
34.
What great Acquisi9on looks like
35.
Reten9on: What % of the water (customers) do you keep in the bucket over /me?
36.
What great Reten9on looks like
37.
If you could only track 1 metric to measure your Product-Market Fit, which metric would it be? Copyright Ā© 2017 @danolsen
38.
Reten/on Rate nāÆ Reten/on rate tracks what % of your customers are s/ll ac/ve over /me ~80% never use app
again Curve eventually flattens out
39.
Cohort Analysis Copyright Ā© 2017 @danolsen
40.
Cohort Analysis: Data Copyright Ā© 2017 @danolsen
41.
Improving Reten/on Rate Over Time= Increasing Product-Market Fit
42.
Improving Reten/on Rate Over Time= Increasing Product-Market Fit
43.
Improving Reten/on Rate Over Time= Increasing Product-Market Fit
44.
45.
Optimizing Revenue Copyright Ā© 2017 @danolsen
46.
Proļ¬t = Revenue - Cost
Unique Visitors x Ad Revenue per Visitor Impressions/Visitor x Eļ¬ec/ve CPM / 1000 Visits/Visitor x Pageviews/Visit x Impressions/PV New Visitors + Returning Visitors Invited Visitors + Uninvited Visitors # of Users Sending Invites x Invites Sent/User x Invite Conversion Rate Deļ¬ne the Equa/on of your Business āPeeling the Onionā Adver/sing Business Model: Copyright Ā© 2017 @danolsen
47.
Copyright Ā© 2017 @danolsen ( SEO Visitors + SEM Visitors + Viral Visitors ) x Trial Conversion Rate Paying Users x Revenue per Paying User New Paying Users + Repeat Paying Users
Previous Paying Users x ( 1 ā Cancella/on Rate ) Trial Users x Conv Rate Proļ¬t = Revenue - Cost Equa/on of your Business: Subscrip/on Business Model
48.
How to Track Your Metrics nāÆ Track each metric as daily /me series nāÆ Create ra/os from primary metrics: X / Y nāÆ
Example: How good is your registra/on page? nāÆ Okay: # of registered users per day nāÆ BeMer: registra/on conversion rate = # registered users / # uniques to reg page Date Unique Visitors Page views Ad Revenue New User Sign-ups ā¦ 4/24/08 10,100 29,600 25 490 4/25/08 10,500 27,100 24 480 ā¦ Copyright Ā© 2017 @danolsen
49.
Registra/on Page Conversion Rate Daily Signup Page
Yield vs. Time New Registered Users divided by Unique Visitors to Signup Page 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1/31 2/14 2/28 3/14 3/28 4/11 4/25 5/9 5/23 6/6 6/20 7/4 7/18 8/1 8/15 8/29 9/12 9/26 10/1 0 DailySignupPageYield Changed messaging Added questions to signup page Started requiring registration Copyright Ā© 2017 @danolsen Registration Page Conversion Rate vs. Time RegistrationPageConversionRate
50.
51.
View Each Metric as a Gauge Copyright Ā© 2017 @danolsen Minimum Possible Value Maximum Possible Value Current Value
52.
Copyright Ā© 2017 @danolsen Priori/zing Product Ideas by ROI Investment (developer-weeks) Return (Value Created) Idea C Idea B Idea D Idea A Idea F 1 1 2 3 4 2 3 4 ?
53.
Iden/fying the āCri/cal Fewā Metrics nāÆ What is the upside poten/al of each metric? nāÆ How many resources will it take to āmove the needleā? nāÆ
Developer-days, /me, money nāÆ How much will the needle move? Revenue impact? nāÆ Which metrics have highest ROI opportuni/es? Return Investment Return Investment Return Investment Metric A Good ROI Metric B Bad ROI Metric C Great ROI Copyright Ā© 2017 @danolsen
54.
Case Study Copyright Ā© 2017 @danolsen
55.
Abandonment Rate (7
Day Moving Average) 0% 10% 20% 30% 40% 50% 60% 70% 80% 10/7/02 10/14/02 10/21/02 10/28/02 11/4/02 11/11/02 11/18/02 11/25/02 12/2/02 12/9/02 12/16/02 12/23/02 12/30/02 1/6/03 1/13/03 1/20/03 AbandonmentRate(7DayMovingAverage) Steps 1-2 Copyright Ā© 2017 @danolsen Case Study: Account Signup Process Redesign
56.
Conversion Rate Copyright Ā© 2017 @danolsen Users exposed to ability to take ac/on Users that took ac/on 100% x% You can track many the conversion rates for many diļ¬erent ac/ons
57.
Copyright Ā© 2017 @danolsen Analyzed Drop-Oļ¬ at Each Major Sec/on 100% 62.3% 58.8% 50.9% 34.4% 32.7% 0% 20% 40% 60% 80% 100% % of Users Sign in / Registra/on Account Type Cash vs. Margin 5 Partner Pages 3 Partner Pages Focus on biggest drop
58.
Copyright Ā© 2017 @danolsen Open Account Sign in Account Selec/on Register 56% 44% Forget Password Registra/on Process 45% drop oļ¬ (20% of total) 36% overall drop oļ¬ for this step 70% (32% of Total) 17% drop oļ¬ (10% of total) 20% drop oļ¬ (6% of total) 30% (14% of Total) 80% (26% of Total) 55% (24% of Total) 64% of Total Analysis of Sign In/Registra/on Flow Change Password 83% (46% of Total)
59.
Abandonment Rate (7
Day Moving Average) 0% 10% 20% 30% 40% 50% 60% 70% 80% 10/7/02 10/14/02 10/21/02 10/28/02 11/4/02 11/11/02 11/18/02 11/25/02 12/2/02 12/9/02 12/16/02 12/23/02 12/30/02 1/6/03 1/13/03 1/20/03 AbandonmentRate(7DayMovingAverage) Steps 1-2 Copyright Ā© 2017 @danolsen Redesigned User Flow Improved Registra/on Conversion Rate 37% improvement in conversion rate Released New Design
60.
Google Analy/cs Goal Funnel Visualiza/on Copyright Ā© 2017 @danolsen
61.
Case Study Copyright Ā© 2017 @danolsen
62.
ā¢āÆ Which metric has highest ROI opportunity? Case Study: Op/mizing Friendsterās Viral Loop Active Users Prospective Users Invite Click Succeed Invite click-through rate Conversion rate Donāt Click Fail Invites
per sender % of users sending invites ā¢āÆ Mul/plied together, these metrics determine your viral ra/o Users % of users who are active = 15% = 2.3 = 85% Registration Process Copyright Ā© 2017 @danolsen
63.
The Upside Poten/al of a Metric 0 100% 0 100% 0 ? Registra/on Process Yield % of users sending invita/ons Avg # of invites sent per sender 2.3 85% 15% Max possible improvement 0.15 / 0.85 = 18% 0.85 / 0.15 = 570% ? / 2.3 = ?% Copyright Ā© 2017 @danolsen
64.
Is anyone feeling a sense of dĆ©jĆ vu right now?
65.
The Upside Poten/al of a Metric 0 100% 0 100% 0 ? Registra/on Process Yield % of users sending invita/ons Avg # of invites sent per sender 2.3 85% 15% Max possible improvement 0.15 / 0.85 = 18% 0.85 / 0.15 = 570% ? / 2.3 = ?% Copyright Ā© 2017 @danolsen Metric B Bad ROI Metric A Good ROI Metric C Great ROI
66.
Okay, so how can we improve the metric? nāÆ How do we increase the average number of invites being sent out per sender? nāÆ For each idea: nāÆ
Whatās the expected beneļ¬t? (how much will it improve the metric?) nāÆ Whatās the expected cost? (how many engineer- days will it take?) nāÆ You want to iden/fy highest ROI idea Copyright Ā© 2017 @danolsen
67.
AKer Launching Address Book Importerā¦ Copyright Ā© 2017 @danolsen
68.
AKer Launching Address Book Importerā¦ Copyright Ā© 2017 @danolsen
69.
AKer Launching Address Book Importerā¦ Copyright Ā© 2017 @danolsen
70.
Copyright Ā© 2017 @danolsen A/B Tes/ng
71.
Proļ¬tability, anyone?
72.
Proļ¬tability, anyone? To be proļ¬table, you want: LTV ā CAC > 0 Common SaaS Goal: LTV / CAC > 3 Two key metrics: ā¢āÆ Customer Life/me Value (LTV) ā¢āÆ Customer Acquisi/on Cost (CAC)
73.
Life/me Value (LTV) nāÆ Life/me value of a customer = how much value your average customer will generate nāÆ LTV = ARPU x Avg Customer Life/me x Gross Margin nāÆ
ARPU (Avg Revenue / User) = Total Revenue / # of Users nāÆ Average Customer Life/me nāÆ How long your average customer generates revenue nāÆ Equals 1 / churn rate (5% monthly churn = 20 months avg life) nāÆ Gross Margin: the % of revenues leK over aKer subtrac/ng the cost of providing the product/service Copyright Ā© 2017 @danolsen Note: for simplicity, this LTV equa/on ignores the ācost of capitalā
74.
Customer Acquisi/on Cost (CAC) nāÆ CAC is the average cost for you to obtain a revenue-genera/ng customer nāÆ Takes into account: nāÆYour cost of acquiring a prospect (CPA) nāÆYour conversion rate for conver/ng prospects to revenue-genera/ng customers nāÆ
CPA varies by channel; diminishing returns nāÆ CAC=Cost per Acquisi/on / Conversion Rate Copyright Ā© 2017 @danolsen
75.
What You Want to See Over Time Copyright Ā© 2017 @danolsen nāÆ LTV increasing as you improve your value proposi/on, customer reten/on, & pricing nāÆ CAC decreasing as you op/mize your marke/ng: segments, channels, messaging
76.
Ra/o of LTV to CAC: Real data from HubSpot Copyright Ā© 2017 @danolsen
77.
Iden/fy highest ROI idea Design and Implement Analyze How the Metric Changes Brainstorm Ideas to Improve Metric Copyright Ā© 2017 @danolsen Lean Product Analy/cs Process Iden/fy What Your Metrics Are Measure Metrics Baseline Values Evaluate Metrics Upside Poten/al Metric Level Select Top Metric Learn & Iterate Global Level
78.
Copyright Ā© 2017 @danolsen Op/mal Analy/cs Op/miza/on Process Reten/on Rate Conversion Rate Acquisi/on of Prospects Referral Improve product- market ļ¬t Revenue: Customer LTV Convert prospects to customers Increase ARPU Decrease churn Decrease CAC Scale marke/ng Op/mize viral loop Proļ¬tability: LTV > CAC
79.
Questions? @danolsen http://dan-olsen.com dan@olsensolutions.com Book: http://tiny.cc/LPP
Download now