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Christoph C. Cemper
@cemper
LinkResearchTools (LRT)
20 Free SEO Tools
You should be using
http://www.slideshare.net/cemper
#brightonseo @cemper
GREAT TO BE BACK!
#brightonseo @cemper
Hi, I am Christoph C. Cemper
Links & SEO since 2003
Founder & CEO of
Orange Jackets and SEO
#brightonseo @cemper
Author of “Spaghetti Code”
Detangling Life and Work
With Programmer Wisdom
A bridge between Developers
and „Other People“
Because I‘m also
a developer 
#brightonseo @cemper
20 Tools in 20 Minutes.
#brightonseo @cemper
First, the obvious ones
Google
Search Console
1
#brightonseo @cemper
Google Search Console
•See manual actions!
•See REAL rankings, REAL CTR
•Get some Link Data.
•Get MORE link data with multiple properties
#brightonseo @cemper
Multiple
properties?
THIS
#brightonseo @cemper
More Link Data from Google Search Console
1. Create multiple properties
2. Download the “Samples” from every property
3. Combine the link data
manually or automated inside LinkResearchTools
• Step by step tutorial:
https://lrt.co/morelinkdata/b918
Google
Analytics
2
Because. Yeah.
I still know some people who are not
using it :)
#brightonseo @cemper
Setup Google Analytics NOW!
• Combine GA data with GSC data
• Many paid tools support “discovery” of “not provided”
data
(match of landing pages of the both tools)
• WHY NOW? collect historical data!
Google
Tag Manager
3
#brightonseo @cemper
Setup Tag Manager – NOW!
•Put your tracking scripts and squeeze page
scripts and other scripts
•Into GTM. NOW.
•For speed. And to have them in one place.
•Learn REGEX not PHP if/then/else
#brightonseo @cemper
Free web based SEO tools
Keywordtool.io
4
#brightonseo @cemper
Awesome keyword research
Finds “Hidden” Keywords Using Autocomplete
• Google
• YouTube
• Bing
• Amazon
• eBay
• App Store
• Instagram
Keywordtracker.io
5
#brightonseo @cemper
Simple keyword tracking
•5 domains
•50 keywords
•No fancy stuff
•If you want to go fancy: SEOmonitor.com –
49/mo
#brightonseo @cemper
Free desktop SEO crawlers
XENU
6
#brightonseo @cemper
The mother of all desktop crawlers
•Broken links + error links OK
•No fancy rel-canonical issues etc.
•Unlimited+Free
Screaming Frog
6a
#brightonseo @cemper
•Real Free for Up to 500 URLs
•Which includes canonical variations?
•Going towards commercial version
Site Bulb
6b
#brightonseo @cemper
Just awesome
•14 day free trial
•Then starting at $29/month – c’mon!
•Unbelievable amount of functionality and hints
•Great job!
#brightonseo @cemper
No free web SEO crawlers
#brightonseo @cemper
Free SEO Plugins
Yoast SEO
7
#brightonseo @cemper
The “basic” setup for every Wordpress
• Supported Wordpress for 10+ years
• Widely distributed
• Redirect management costs extra now 
• Great functionality and hints
• Joost de Valk always on top of SEO things
#brightonseo @cemper
Free SEO Extensions
For Chrome at least…
JSON-LD Tester
8
#brightonseo @cemperhttps://lrt.co/jsonldtester
Open Multiple URLs
9
#brightonseo @cemper
Copy paste + open tons of URL
https://lrt.co/multiurls/b918
Structured Data
Testing Tool
10
20 free SEO Tools you should be using - 20180829
HREF LANG Checker
11
#brightonseo @cemper
Easy check page by
page.
1. List all HREF LANG
URLS
2. Check the back ref of
those
https://lrt.co/hreflangchecker/b918
JS and CSS
Beautifier
12
Who wants to work with this?
#brightonseo @cemper
Now I can I work!
https://lrt.co/beauty/b918
Link Clump
13
20 free SEO Tools you should be using - 20180829
#brightonseo @cemper
Select by mouse + paste to Excel
https://lrt.co/linkclump/b918
User Agent Switcher
14
Just a little tweak…
And you see a lot of cloaked stuff…
Keywords
Everywhere
15
#brightonseo @cemper
1. Search Volume
2. CPC
3. Competition
(Almost)
EVERYWHERE
https://lrt.co/keywords/b918
#brightonseo @cemper
• Google Search
• Google Trends
• eBay
• Answer The Public
• Google Keyword Planner
• Bing
• Etsy
• Soovle
• Google Search Console
• YouTube
• Ubersuggest
• Majestic
• Google Analytics
• Amazon
• Keyword Shitter
• Moz Open Site Explorer
https://lrt.co/keywords/b918
#brightonseo @cemper
Free SEO Extensions
That LRT built - for Chrome and Firefox…
Link Redirect Trace
16
#brightonseo @cemper
1. Redirect Path
2. Page Timing
3. Total Timing
4. Indexability using
HEAD, headers and
robots.txt
5. (No) Follow also using
HEAD and headers
6. Canonicals
7. Backlinks to page
8. Power*Trust of page
9. HTTP header details
10. IP GEO lookup
11. Cookie analysis
https://lrt.co/redirecttrace/b918
NEW: LRT Link
Checker Extension
17
#brightonseo @cemper
1. Links on page
2. Working Links
3. Unverified Links
4. Broken Links
5. Internal, links
within my root
domain, external
links
6. Follow / NoFollow
for every link type
7. Fancy Review and
Export
https://lrt.co/linkchecker/b918
#brightonseo @cemper
8. Full link detail and
export to Excel
9. Filter by Network Status
10. Filter by Link Scope
11. Filter by Follow /
NoFollow
12. Filter by keyword
https://lrt.co/linkchecker/b918
#brightonseo @cemper
13. Hover to see details
14. See strength and
trust of the target page
15. Full HTML Source
Code to review
16. Blue Marker for own
domains
https://lrt.co/linkchecker/b918
LRT SEO Toolbar
18
#brightonseo @cemper
1. SERP Numbers
2. Exports
3. SERP Sorting
4. Domain metrics
5. Page metrics
6. Ranking
Keywords
7. Referring links
https://lrt.co/lrtseobar/b918
LRT Power*Trust
19
#brightonseo @cemper
1. Domain level
2. Page level metrics
3. Power*Trust for
domain
4. Backlinks to
domain
5. Referring domains
to domain
6. Page backlinks
7. Page ref domains
8. Power*Trust for
page
https://lrt.co/powertrust/b918
#brightonseo @cemper
One last thing
620
Get 1 of 27 Signed Books
FOR FREE.
AFTER THIS TALK.
A bridge between
Developers and „Other People“
www.spaghetticodebook.com
#brightonseo @cemper
One more
620
NEW Link Conference: LRTcon
The Non-Profit Link Conference
in Vienna - January 25 - 2019 150 people max.
All profits from LRTcon 2019 go to charity.
But YOU can win a free ticket here until Oct 1
(which is also the end of the Super Early Bird Pricing)
https://lrt.co/lrtcon1
#brightonseo @cemper
ASK ME ANYTHING…
Slides at https://lrt.co/b918
…even for a photo


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