APIs are the enablers for the digital economy. As a company, you can grow to new markets, grow business, and innovate new business models with API products. In this presentation, you'll learn 5 things every product leaders needs to know about API.
1. Know that API and its crucial role in the digital economy
2. Know about API and VPI (value proposition interface) is
3. Know how to do API product design
4. Know how to do API product strategy
5. Know how to do API product execution
If you are interested in API product management, check out the API product management book at http://api-as-a-product.com/
This presentation is based on the Webinar presented at the Institute for Product Leadership.
Find the webinar here: https://youtu.be/LKwtHaPxrhU
Digital Transformation in the PLM domain - distrib.pdf
5 things every product leader needs to know about APIs
1. 5 things every product leader
needs to know about API
Andrea Zulian, Swisscom AG
Amancio Bouza, PhD, Innovation Process Technology AG
Institute for Product Leadership, Webinar, May 15th 2018
7. “APIs are the connective tissue in today’s
ecosystems. For companies who know how to
implement them, they can cut costs, improve
efficiency, and help the bottom line.”
-- McKinsey
7
18. 18
• All teams will expose their data and functionality through
interfaces.
• Teams must communicate with each other through these
interfaces.
• There will be no other form of inter-process communication
allowed
• All service interfaces, without exception, must be designed
from the ground up to be externalizable. No exceptions.
• Anyone who doesn’t do this will be fired.
Jeff Bezos’Memo in 2002
26. API Product: Identity
26
Based on the customer info
in the CRM system of
Swisscom
Customer API provides all
info about a Swisscom
customer.
27. API Product: Identity
27
Based on the customer info
in the CRM system of
Swisscom
Customer API provides all
info about a Swisscom
customer.
Why should anybody outside
Swisscom care?
28. API Product: Identity
28
Based on the customer info
in the CRM system of
Swisscom
Customer API provides all
info about a Swisscom
customer.
Why should anybody outside
Swisscom care?
What’s the job-to-get-done
of companies?
29. API Product: Identity
29
Based on the customer info
in the CRM system of
Swisscom
Customer API provides all
info about a Swisscom
customer.
Why should anybody outside
Swisscom care?
What’s the job-to-get-done
of companies?
Verify identity of prospect
customer.
30. API Product: Identity
30
Based on the customer info
in the CRM system of
Swisscom
Customer API provides all
info about a Swisscom
customer.
Why should anybody outside
Swisscom care?
What’s the job-to-get-done
of companies?
Verify identity of prospect
customer.
Value proposition:
Service to verify the identity
of a person.
31. “Ultimately, the API is about
an interface to a value proposition,
not to an application.”
62. Cost Structure and Revenue Model
Define the API Product’s cost structure
(Delivery + Operations)
Define the revenue model of your API Product taking in
consideration:
your company’s and competitor’s strategies
The product’s cost structure
62
77. 1. Know that API and its crucial role in the Digital Economy
2. Know about API and VPI (Value Proposition Interface) is
3. Know how to do API Product Design
4. Know how to do API Product Strategy
5. Know how to do API Product Execution
5 Things you now know aboutAPI
77
79. Andrea Zulian
Senior Product Manager
Swisscom AG
Amancio Bouza, PhD
Principal Consultant
Innovation Process Technology
Start treatingAPIs as Products for Digital Business Success
79
www.apiproductmanagement.com