40. “The vast quantities of
information that are available
mean that it is important that you
read as intelligently as
possible. For most social
science literature, this means
‘skim reading’ a document or
book before reading line-by-
line.” (Steve New)
41. Three Modes of Reading
Linear
• Read from
start to finish
• As in fiction
• Most texts
formatted for
this
Skiming
• Read for gist
to get a
sense of
overall
meaning
quickly
• Strategy to
decide is
more is
needed
Scannning
• Read for
specific
information
• Use on
second pass
or in research
46. Affordance is the property of
an object that allows the user to
interact with it in order to
achieve a particular goal
without conscious
deliberation.