Levi Strauss

Levi Strauss
Levi Strauss at Home and Abroad As one attempts to assess the business ethics of Levi Strauss and
Nike in this writing assignment, we are again compelled to revisit the critical distinction of conduct
that is legal, yet still unethical. In both instances, Levi Strauss and Nike behaved with the
parameters of legal conduct, yet few would argue that profiting from exploitive work conditions is
an ethical behavior of any socially responsible organization (broad view social responsibility).
Obviously, it's very tempting to just condense this argument to the point of "bad companies boosting
profits from lower labor costs via exploiting foreign workers in sweatshops". I am going to take a
much broader approach here in my assessment, as ... Show more content on Helpwriting.net ...
The end result of this ruling is that corporations that profit greatly from outsourced labor are now
able to pay for the elections of our Congressmen – and gee, wonder how this economic "favor" will
be repaid when attempts to rein in outsourcing come up in Congress? Let's move on to our two
protagonists in this debate: Levi Strauss and Nike. Now that we've got the backdrop well in hand,
and a reasonable person would agree that a massive systemic failure in the U.S. has allowed and
promoted unchecked outsourcing of jobs, it's time to discuss these two corporate giants and their
respective behaviors here. Do these two corporations have a responsibility to monitor the conduct of
the companies they do business with––in particular, their contractors and suppliers? As a personal
believer in the broader view of corporate social responsibility, I believe that they do.
Notwithstanding the fact that all of this outsourcing is legal, and despite the mitigating factors that
I've argued above that do alleviate these two companies of all of the blame – I still believe that they
need to take the higher moral ground. Levi Strauss overall has conducted itself with far greater
corporate social responsibility than Nike has, in my judgment. Strauss for many years withdrew
from China due to their notoriety as a non–democratic country with abusive labor conditions.
... Get more on HelpWriting.net ...

Claude Levi Strauss 's Structuralism And Structural...
Claude Lévi–Strauss a well–known French anthropologist and ethnologist whom was known for his
structuralism and structural anthropology. He was also known as the "father of modern
anthropology." Lévi–Strauss was born November 28, 1908 in Brussels, Belgium. On October 31,
2009 in Paris, he died at the age of 100. Coming from a Jewish family, his father was Raymond and
mother was Emma Lévi–Strauss. Most of his childhood years he lived in Paris, where his father
became a portrait painter that eventually filed bankruptcy. Lévi–Strauss was not the only person in
his family that was well known for his inspirations to society. He was also the great–grandson of a
music conductor who worked with Duke Louis Philippe and Napoleon III. He studied law at the
University of Paris, then, he taught philosophy to high schoolers for two years in two different
places. One in Lycée Victor Duray and Laon in Northern France. His wife, Dina, was a professor of
ethnology, where he became interested in the same field. Later on, his received a recognition to
become professor of sociology at the University of São Paulo. From 1935 through 1939, Lévi–
Strauss organized several ethnographic expeditions in Brazil and in the Amazon. Ever since then he
has used anthropology to help him figure out the differences between human kind such as
civilization. Since Lévi–Strauss was from France, he wanted to know how they moved forward in
civilization. What were the philosophies that inspired them?

Levis Strauss Canada Holding an Ember: the Gwg Brand
Q1.Why do consumers buy jeans? What is the buying decision based on?
– Jeans were invented in 1873 by Levy Strauss. Consumers' perceptions about jeans are following:
1. Durable and extra strong–In terms of durability Jeans are considered more durable than other
fabric pants .This extra strong image attracts customers for the feel of rough and tough personality.
2. Symbol of rebellion :Blue jeans were adopted as a workers' jeans and in the 1950 they became a
symbol of rebellion when stars such as Marilyn Monroe and James Dean began sporting variations
of the Denim bottom
3. Manual Labor through High Fashion : In modern time a blue jeans is considered as an everyday
common garment for varied occasions .It has a fashion relevancy as well ... Show more content on
Helpwriting.net ...
In the end Klee was still introspecting and asking herself the same question which was pretty
evident from the start itself, "Should she try to revive the brand".
Q4. What are the Channel implications and financial considerations?
Ans.
Financial Considerations:
 The minimum cost of manufacturing a pair of jeans is $15 per unit and they have to maintain
inventory of at least 90 days. All this adds to the operational cost and an excess burden on already
weak financial status of the company. They have to pay tax rate about 40% of the sales.
 They would need new workforce to manage the brand and a person in general management would
cost company around $60000/annum.
 The supporting infrastructure would cost the company an extra $50000
Channel Implications:
 The GWG brand has not being able to build a own identity over the years due to no marketing
plans by Spratt, hence selling it via specialty stores will not be a feasible option as there are existing
brands working aggressively on their strategies.
 The units sold by GWG remained the same more or less from 1998 to 2001 and before that it
seriously affected sales of Orange Tap and hence we cannot sell it with GWG if they revive it.
 Although they can sell it via mass merchants who do not favor any particular brand and this could
also boost sales of the brand.
 Retailers are using Economies of scale to reduce the price of production of per unit of jeans and
this has brought down the margins and challenged the other

Market Analysis of Jeans Industry in Surat
A
PROJECT REPORT
ON
"Market analysis of jeans industry in surat"
In Partial Fulfillment Of The
Degree Requirements Towards The
Bachelor in Business Administration
Submitted By:
Ritu Mishra
Roll no –28 (Marketing)
Sem –6th
Submitted To:
Mr.Ashish Sukhadiya
SURAT
2009–2010
ACKNOWLEDGEMENT
This report is written in accordance with the Bachelor of Business Administration course prescribed
by Veer Narmad South Gujarat University for two months project training while working on this
project every effort has been made to help in view the objective of the study set out in the training. I
have also tried my level best to maintain a simple and clear style in ... Show more content on
Helpwriting.net ...
TO THE COMPANY b. TO THE RESEARCHER
4 RESEARCH METHODOLOGY i)MARKET RESEARCH ii)DATA COLLECTION
iii)RESEARCH PROCESS iv)RESEARCH DESIGN v)RESEARCH METHOD vi)SAMPLING
METHOD vii)SAMPLE SIZE viii)RESEARCH CHART ix)ANALYTICAL TECHNIQUES
5 THEORETICAL ASPECTS OF THE STUDY
6
DATAANALYSIS

i) ANALYSIS OF RESEARCH
7 FINDINGS i) CONCLUSION & SUGGESTIONS 8 BIBLIOGRAPHY
9 ANNEXURE
A quick glance of the retail industry:
Indian Retail Industry: The India Retail Industry is the largest among all the industries, accounting
for over 10 per cent of the country's GDP and around 8 per cent of the employment. The Retail
Industry in India has come forth as one of the most dynamic and fast paced industries with several
players entering the market. But all of them have not yet tasted success because of the heavy initial
investments that are required to break even with other companies and compete with them. The India
Retail Industry is gradually inching its way towards becoming the next boom industry.
The total concept and idea of shopping has undergone an attention drawing change in terms of
format and consumer buying behavior, ushering in a revolution in shopping in India. Modern
retailing has entered into the Retail market in India as is observed in

How Did Levis Impact The World
Levi Strauss woke up one day, not knowing that he would impact the world forever. You maybe be
asking, "What in the world did Strauss do?" He was the one who invented Genes! (Or What we call
nowadays Jeans.) Here is some back information about Levi Strauss' life. He was born February 26,
1829, in the city of Buttenheim, Germany. He has six siblings and he was the youngest. Growing up
in Germany for him was hard because he was Jewish. When Levi was sixteen, his father passed
away from a disease. This was the time where he moved to America. After a few years, the Gold
Rush came into play. He decided that it would be good opportunity to make a business. So he moved
to California to find some inspiration. In the 1850's he moved from New York to California where
he opened a shop selling supplies to miners. ... Show more content on Helpwriting.net ...
He was making covers for the 49ers but then he decided to make pants instead. He didn't think that
this would make an impact. It was just one of the normal things that people sold in the shop. He
named the jeans "Miners Pant's" and that's where everything started. But people saw it as something
different. Miners loved the pants so much it became super popular. In a matter of time, Strauss was
working so hard for everyone to get at least one pair. Soon he edited his pants once again and started
to use blue denim (Which are pronounced 'Genes' in French but in English it is 'Jeans') for his pants.
Then soon in 1872, Jacob Davis, a Nevada Tailor, sent a letter. He requested something that he
couldn't do. Adding rivets or what we know, pockets. Jacob didn't have the money to complete the
patent process so he decided to tell Strauss. And so, the jeans we know and love were

Levi's Stp Analysis
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Assignment for :
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FASHION MARKETING MANAGEMENT
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On:
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STP ANALYSIS ON LEVI'S DENIMS IN CHENNAI NIFT
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By :
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SRINIDHI.R (MFM/12/ 84)
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INDUSTRY ANALYSIS:
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The apparel industry is comprised of clothing, accessories and shoes. It can be segmented into
menswear, womens wear and childrens ... Show more content on Helpwriting.net ...
In 1847, Levi Strauss, his two sisters & mother sailed for America wherethey joined half–
brothers Jonas & Louis in New York. Levi joined their dry goods business. In 1853, Levi sailed
to San Francisco to join dry goods business and started selling clothing, bedding & linen to
small stores in California.
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In 1902, Levi died and his two nephews inherited the business. In 1910's, LS&CO. received
"Blue Ribbon" highest award for waist overalls in Panama. One–piece garment for women was
introduced to work and play. In1930's, the Great Depression stroke & demand for Levi's jeans,
shirts and jackets declined. .
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In 1991, the first original Levi's store was opened in United States. In 1994, Dockers brand was
introduced n Europe. It launched its first website in 1995.In 1996; it introduced its Slates ® brand, a
new style for menwearing. In 1999, classic 5 pocket pants were reinvented. In 2000, LS&CO.
introduced Levi's ® engineered jeans TM, the reinvention of jeans for the new generation. It named
No. 2 for America's best companies for minorities.
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In 2003, it celebrated its 150th anniversary of its founding and 130th anniversary of invention of
blue jeans.
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BRANDS OFFERED BY LEVI'S:
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Why Was Lévi-Strauss Still Relevant Today
In this essay I will discuss why I believe that Claude Lévi–Strauss' work is still relevant today and I
will focus on the role that he assigns to the social anthropologist. Claude Lévi–Strauss was the most
influential anthropologist theorist in France. His work which he contributed to anthropology still
remains to have significant relevance in todays contemporary anthropology. He was born on the
28th of November 1908 and passed away on the 30th of October 2009. I will discuss his theory and
what he argued for and against. Anthropologists like Durkheim, De Saussure, Simiand, Rousseau,
Jakobson and Mauss and many more influenced Lévi–Strauss when it came to his work. First I
would like to explain the term anthropology according to (Lévi–Strauss, ... Show more content on
Helpwriting.net ...
Lévi–Strauss discusses kinship, which in todays society is still very clear and important. Firstly
when anthropologists discuss kinship "they are concerned with social behaviours and not biological
facts and the two sets of data are often so widely discrepant that it is often convenient to discuss
kinship without any reference to biology" (Leach, 1973: 96). We have to break down kinship terms
into individual systems in order to see what relationship they have. Even though it states that kinship
does not have to do with biology there has to be link as it is obvious that a child is related to their
mother just like she is to her sister. Lévi–Strauss is interested in in the 'systems' and not as much
with terms of kinship. He looks at the ties by which people are related, rather this be through
siblingship and/or affinal relationships. In society in order for a child to be seen as a 'legitimate
child' they need to have two parents who are married. Society does not judge this opinion on the
relationship between the child and his/her parents but on the relationship between the parents
themselves. This extremity has faded into the background for the most part in the contemporary
society but is still around in some cases as everyone is always interested in your family dynamic.
The way in which people are related is still of great importance. Lévi–Strauss does not look at the
basic relationships for example mother/daughter and husband/wife, but he looks at the more
complicated types of relationships such as the contrast between father/son and mother's
brother/sister's son. According to Lévi–Strauss "in order for a kinship structure to exist three types
of family relations must always be present: a relation of consanguinity, a relation of affinity and a
relation of descent." (Leach, 1973: 101). Through Lévi–Strauss' explanation of

Globalization of Levi Strauss
Globalization of Levi Strauss & Co. LaDonna Williams May 24, 2010 Globalization is a
necessary evil that allows business to make huge profits and third–world countries to begin creating
a free market economy. While it seems that globalization may be a solution to the problem of
poverty and starvation for some people, it may also contribute to issues such as child labor,
discrimination, exploitation and health and safety issues for people working in developing countries.
Since U.S. laws do not apply to American companies operating in foreign countries, these
companies have an ethical responsibility to create codes of conduct to govern the way they treat
people and conduct business overseas. Levi Strauss & Co. has been a leader ... Show more
content on Helpwriting.net ...
For example, many western cultures may view child labor as a necessary, and accepted, source of
income for many families, but many Americans and other western cultures see child labor as abuse.
When Levi Strauss & Co. learned that two of its suppliers were using child labor in
Bangladesh, they had a moral dilemma. The families of the working children relied heavily on their
incomes, so firing them might create a major hardship on the children and their families, or even
force the children to look for more inhumane sources of income, such as prostitution or begging
(Solomon, 1996). LS&Co. looked for more creative ways to solve the problem, and came up
with a solution that would benefit everyone. Their suppliers agreed to continue paying the children
under age 14 while they attended school, and LS&Co. paid for tuition, books and uniforms,
then when the children turned 14, they could be rehired by the company (Solomon, 1996). This
solution created no financial hardship for the children and families who would otherwise lose their
income, and allowed them to receive an education, as children should. Levi Strauss & Co. has
also faced other ethical issues overseas, and taken a responsible approach to resolving the problem.
In 1998, for example, they decided to close the factories in Belgium, but worried that the loss of
over 1,000 jobs might devastate the Belgian economy. In order to avoid financial hardship for the
community, and stimulate employment,

Media; Levi Jeans Campaign Essay
Why in your opinion, was the Levi Strauss 501 campaign so successful?
The Levi Strauss 501 advertising campaign was so successful in 1984–1990 as it attracted the
typical American teens selling independence, sexuality and physical good looks, representing the
perfect figure and body. It illustrated a complete lifestyle to the teenagers world. Admiring the
fantasy of idols James Dean and Marlon Brando, all connecting to the Levi guys (jeans) in the
adverts, giving the impression of a sensual, healthy radiant aspect, to the gazed audience. Falling for
the act, teens still continued to buy the different types of jeans, whilst new ideas were being
designed. People realise now it was just a pretence illusion. Although these shams still occur ...
Show more content on Helpwriting.net ...
This particular one reads 'Now available stonewashed!' Relating back to when he places the stones
in the machine to be washed. Each storyline in the commercials have an unpredictable ending. The
adverts kept changing, the colour of the jeans changed from blue to black. They purposely did this to
make more money because since World War 11, people had more wealth. The teens had to be in
with the latest fashion.
There is plenty of iconography throughout the adverts. The image of a dark, muscled, tanned bloke
appears in each advert. This independent, sexy guy is in it, as it will attract more customers to buy
the jeans, thinking they will be like him (or the Levi's girl, who is stunning, free and healthy too).
The camera will constantly focus on the jeans, encouraging you to buy them. American styles
emerge in every advert. A good example is the sunsets. Usually at the end, a car (or Harley
Davidson) will disappear into the sunset leaving with happy thoughts. Or skyscrapers will crop up in
the background reminding you it originated in America!
The red label on the jeans means everything so it is repeated frequently, many big close ups are used
on them. At the beginning of each advertisement music commences. The song will always relate to
that specific advert. 'The Launderettes' song is by Marvin Gaye, 'Hurdle Through the Grapevine'.
The lyrics will constantly link to the story. This idea of

Cheap Prices: The Hidden Consequences Essay
Superficially, one cannot imagine how cheap prices could ever do any wrong. The customer gets to
save plenty of money, and the store gains more profit from new customers searching for a good deal.
Even though this may be the common notion, most people cannot see the damage being done to
companies around the globe. Countless numbers of businesses have been forced to bankruptcy
because of the demand of big chain companies, such as Wal–Mart, forcing them to cut their prices.
Because big chain companies that sell low prices, like Wal–Mart, cause business to file bankruptcy,
lower their prices to unprofitable lows, and outsource their jobs overseas cheap prices can easily
have harsh consequences. The harshest consequence low prices cause is ... Show more content on
Helpwriting.net ...
Three years later, Lovable closed (Fishman). This only one example of how Wal–Mart puts pressure
on companies to sell their items at a low cost, even if that means a decreasing profit. To try and
avoid the pressure of bankruptcy, many businesses are forced to send their companies overseas
where lower wages temporize their decreasing profit. Business with Wal–Mart, for example caused
Levi Strauss to close down their last two factories in the United States. Twenty–two years prior,
Levi had 60 factories and was considered one the most socially responsible corporations on the
planet (Fishman). Today, Levi has outsourced all of their factories, and imports all of their clothing
(Fishman). Although Wal–Mart does not directly force companies to outsource their factories, they
have a great influence when they demand lower prices for the products they purchase. Business
must result to outsourcing jobs when Wal–Mart puts increasing mandates on companies to continue
to lower their already low prices. For example, Wal–Mart started selling Vlasic pickles in a gallon
jar for fewer than three dollars, which was unheard of in a regular grocery store (Fishman). To the
eye, what's wrong with getting more product for less money? Realistically, Vlasic was only making
a cent or two for every jar. As the popularity of the jar increased, a higher demand was being placed
on Vlasic to supply more and more pickles.

Capitalism And Urbanization In America
Urbanization already took hold on the east coast and slowly transitioned to the west coast.
Capitalism and industrialization found a new home with the mass immigration waves.
Manufacturing and mass production of clothing led to the popularization of these jeans. The
"influence of clothes" often plays a central role in the manifestation and preservation of social
standards. An emerging consumer culture emerged from the mines and from the need for
clothes that would sustain extreme elements and long laborious work schedules. Identity
becomes an important issue with the advent of mass consumption. Consumption in many ways
changed social norms during this time. Elements like dynamics of personal identity and mass
consumption reveal how cultural values are in constant cycles of being made and remade through
every day transactions.
Mass manufacturing of textiles and clothing arguably directly or indirectly affected the
economic growth of California and even the west coast. Additionally, mining booms in the west
demonstrated the growing co–dependency of economies across the globe. Social and Economic
growth of the gold rush affected the United States. Additionally, while social upheaval reshaped
the population of the eastern U.S., the Pacific coast, instantaneously grew from an outpost to an
economic region rivaling affluence of the eastern establishment.
Men's wear became an expanding industry in the late 1800's. It even preceded the
Women's

Essay on Levis Case
Levis Case
1. Do you think that Levi's was correct to keep the Levi Strauss name on its Signature line? Or
would it have been better off creating a completely new brand name? Present both sides of the case.
Take and justify a position.
I don't think they were correct to use that brand name because the Levi Straus is bringing down the
Levis name. Personally I would not buy Levis jeans anymore if I knew that there were such low
price Levis jeans around. It degrades the brand to the eyes of the higher end customers.
2. What do you think Levi's image is among the following? What are the marketing implications of
your response?
a. Tween girls (aged 10 to 12) (I don't think they will necessarily have a strong opinion, at this age
jeans ... Show more content on Helpwriting.net ...
5. Repeat Question4 before and after the introduction of Levi's Eco. What are the marketing
implications of the differences?
Levis Jeans, affordable to very expensive, not so cool because of too much diversity, for all ages.
Now saying that Levis Jeans are for everyone and so loosing its value in the eyes of consumers.
6. Which of the six environmental activism segments discussed in Chapter 3 (p. 90) does the Levi's
Eco jean appeal to most? Explain.
The Levis Eco will appeal mostly to the True Naturals because they express deeply felt
environmental concerns and tailor their actions and purchases to these beliefs. Since the jeans are
made out of organic cotton, the True Naturals will be very appealed by it since they are for saving
the environment.
7. Given what you know about organic buyers from Chapter 3, do you think Levi's Eco helps Levi's
with younger consumers? Explain.
Given what I know, Levis Eco brand will not interest the younger customers because in the most
part, the younger don't really pay attention to environmental issues and so having organic cotton
jeans will not impress them to the point that they will buy it for that matter.
8. Do you think there is a core image of Levi's that can survive across the wide range of prices and
outlets that it operates in? What is it?
I don't believe there can be just one core image about Levis because it has such a wide variety of
brands. Levis will be seen as whatever each customer thinks of what

Case Analysis Of Levi Strauss
Executive Summary
The Levi Strauss is a very successful fashion organization that is well known and it's been around
for ages and indeed they appreciated their success. Levi Strauss had very old fashion thinking and
they were too combatable to open other doors to bring in change in their business they believed in
pushing the old way of doing business which caused them to non–success and to lose business.
The markets and fashion trends were changing every year pressure and high standards were hitting
on them and they need to catch up. With no time their customers started to demand for change and
they were moaning, Levi Strauss decided to disregard their customers.
Other competitor saw a gap and they created what customers were looking for. The ... Show more
He goes on sharing how frustrated he was during his time at Levi by saying "almost half of my time
was spent in meetings that were absolutely senseless, Siegel adds, if you asked Levi executive for
the time they would build you a clock and still not be able to tell the time.
According to (USA Fish and Wildlife Services office of Law Enforcement) a lack of communication
between senior management and employees has a significant impact moral and trust and caused
many agents to question the integrity in leadership of their managers. While senior managers been
successful in communicating among themselves, they been less successful in keeping field personal
inform of decisions that affect they day to day operations. The practical culture in this organization
has proved the above state discovery.
Levi Strauss employees were concern about unhealthy practicefrom Robert Haas the CEO of the
company he is not approachable where the factory works' voice is as likely to be heard as the CEO's
he is not the sort of manager who says, here's what you did wrong, explains Levi former CFO
George James " instead, he sits down , looks at you in the eye and asks, what do you think you did
wrong ?because of this obvious sincerity , Levi 's employees are afraid of him and they do not
approve his management

Levi Strauss Consumer Research
Introduction
The purpose of this account planning report is to conduct and analyse consumer research data
regarding Levi Strauss & Co. jeans and their need to focus on the Australian male youth market.
Levi Strauss & Co. has lost their competitive edge throughout the years and is looking to re–
establish their brand and entice new consumers to purchase their products. Throughout this report I
will develop a consumer insight to the campaign, draft a set of communication objectives and offer
other recommendations for this account. In preparation for this report, I interviewed a young male
regarding his attitudes, behaviours and perceptions towards Levi Strauss & Co. jeans.
Profile the consumer
Demographic
The consumer that was interviewed for this report is a male aged 20–34 and is a university student.
The young male is an only child and currently, lives with his father and stepmother in an apartment.
He is not financially responsible for anything other than his own purchases. The consumer's family
is of Italian nationality and they're religion is Christianity.
Geographic
The young male interviewed currently resides in an apartment in the Sydney suburb of Abbotsford.
The male stated that he is part–time employed at both ANZ and Qudos Bank Arenas in Homebush.
Psychographic
The young male considers himself to be categorised as 'upper middle class'. He enjoys a range of
hobbies, recreational activities and interests such as soccer, playing video games, watching
television,

The History of Levi Strauss & Co. Essay
The History of Levi Strauss & Co.
Idly standing on a busy street corner, one cannot help but observe a plethora of denim whiz by.
Entrepreneur Levi Strauss is the man responsible for creating the booming market and generating a
trend in clothing that has swept the nation for nearly 150 years. Through a steady commitment of
quality and reliable service, Levi Strauss & Company became one of the most successful business
ventures to come out of the 19th century. However, history for this company has not been all
peaches and cream. Nearly every business must face crisis from time to time, but it is the unique
ability of Levi Strauss & Co. to move on after each adversity, that has made them what they are
today.
In 1829, Hirsch ... Show more content on Helpwriting.net ...
As the years went on, Levi'âs continued to enlarge itself to become a common household name.
Critical junctions of the Levi Strauss Corporation included additions to the company, shifts in
power, new products, markets and ideas. Some made progress, while others caused digression. One
example is of tailor Jacob Davis, who proved to be a defining point in Levi'âs success. In 1873,
Strauss accepted Davis' idea of adding metal rivets to the pockets of his pants, thus making them
stronger. "His riveted pants were a smashing success," (Gromer 94). This addition, as tiny as it was,
greatly impacted the company. Within a year, 20,000 pairs of these jeans were made (Goldish 34).
Until his death in 1902, Levi Strauss continued to improve the quality and appearance of his
products. Trademark additions still present today include two orange arcs sewn into the back
pockets and a leather patch of, "two horses trying to pull apart a pair of Levi's jeans. The company
wanted to show just how tough it's fabric really was," (Goldish 35) . Following the originator's
passing, power resided in many different hands. Levi Strauss' family took over the reigns of his
company in the beginning of the 20th century, and maintained presidency until 1928. Succeeding
Levi's nephew Sigmund Stern as President, was Walter Haas Sr. For majority of the time between
1928 and 1999, The Haas family ran the Levi corporation. Lapses occurred

The Root Causes Of Mass Immigration In California
The decision to shift into mass production was one that was spurred on my industrialization and a
wider demand for the product. Not only were jeans easier to make in the factory, they were created
more efficiently and in bigger volumes. With the wave of mass immigration, came a significantly
larger working class who all needed work wear that could withstand the job's demands. Ultimately
the decision to mass produce was an economic and practical one.
Only decades after, the movement of mass proportions was propelled by the discovery of gold in
California territory. As such, it ended with the inundation of this region by a wave of largely
unwelcome immigrants from all outside corners. Immigrants like Strauss and Davis sought to cater
to the needs and tastes of a more diversified populace. Even today, San Francisco has a minority–
majority population, with a Caucasian ratio of less than half. This facilitation of diversity makes
California a distinctive region. Out of which came Levi Strauss jeans, an object of American
iconography with an enduring longevity.
A flood of diversity experienced at this time compares early California to the biblical Babel.
Population growth was so staggering that the availability of gold nuggets scattering the countryside
to people of all stations purported a mass immigration that instantaneously grew by tens of
thousands, eventually reaching hundreds of thousands. Racism and prejudice are root causes of
immigrants heading west. Just as miners

Virginia Hazing Law Case Study
1. The alleged facts that gave rise to the plaintiff's case was that during the University of Virginia's
(UVA) Men Swim team introduction or 'welcome week', the plaintiff along with other freshmen
UVA swimmers were subjected to hazing that included acts such as, physical and mental abuse,
force of obsessive alcoholic beverage intake, false imprisonment, and threats of sodomy against the
freshmen swimmers. According to the plaintiff, if the underclassmen did not comply with any of the
requests or duties that the upperclassmen told the underclassmen swimmers to complete, they were
forced into dangerous and life threatening acts. However, when the head coach was informed about
the heinous acts being performed by the upperclassmen, the coach simply informed the plaintiff that
he could practice separately from the team. Unfortunately, the coach informed the plaintiff
practicing during a different time from the rest of the team would not guarantee protection from any
future attacks. These acts against the plaintiff from the upperclassmen of swimmers on ... Show
more content on Helpwriting.net ...
In regards to the case article, the Virginia Hazing Law states that the way that a court can rule for the
plaintiff with a claim of hazing is if the plaintiff has been suffered bodily harm with physical signs.
Therefore, the plaintiff who brings up such claims has the burden of proof to bring medical
documents and/or photos that prove the claim of hazing, which was accompanied with bodily harm.
Unfortunately, this was a problem for the plaintiff in this particular case. In the case of hazing within
UVA Men's Swim team, the plaintiff filed a claim against the defendants of hazing. However, the
defendant, in agreement with the court, stated that the hazing of the plaintiff could not stand because
the plaintiff did not acquire any physical bodily harm from the alleged hazing. In addition, the
plaintiff did not seek medical attention to support his claims. Therefore, the claim does not stand
under the Virginia Hazing

Levi Strauss Marketing Plan
Levi Strauss Marketing Plan Keller Graduate School of Management – Online MM522 Final Draft
Executive Summary Levi Strauss & Co. is a privately held clothing company founded in 1853.
It is the global leader in denim jeans in more than 110 countries in which it markets its products. The
company is also one of the world's largest branded apparel companies in which it designs and
markets jeans, casual wear, and related accessories for men, women, and children under the Levi's®,
Dockers® San Francisco, and Signature by Levi Strauss & Co. ™ brands. (LS & Co.
2009) The company has realized the need of women's only jeans stores and sees the opportunity to
capitalize when competitors are underperforming in this arena. The ... Show more content on
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The belt loops, waistband, back panel, pockets, and leggings of the jeans will be all made of indigo–
dyed denim. The zipper will be produced using the finest spandex that will allow for room and
comfort. They will also be produced with a button–fly style. The fastening of the jeans will be
designed using only removable designer buttons and rivets at the original opening, and additional
removable designer buttons with an extended fastener that will rest in the belt loop. Two additional
removable designer buttons and rivets will be supplied and attached to the sales tag on the back
panel. In an effort to reduce the concern of lost buttons and rivets after the purchase, Levi Strauss
will also design and market an array of replaceable designer buttons and rivets at all retail outlets
that sell the jeans. LS & Co. currently sells women's jeans in the same space as men and
children jeans. However, there is a need for specialization in women's sizes. With the success of the
current maternity line, there has been an overwhelming order placed on those jeans. As of today, the
company has a backlog of orders which makes those jeans unavailable to those who desire them.
Levi Strauss has retained high–quality information regarding the women's jeanswear market and
knows a great deal about the common features of these prized customers. Levi Strauss will use this
information to better understand

Levi Strauss 's Impact On The Mission And Vision
Levi Strauss Balanced Scorecard There are such huge numbers of viewpoints that impact the
mission and vision for organization. A few objectives are here and now and a few objectives are
implied accomplish through long haul devotion. Since all objectives are not just money related
monetary records and P&L explanations can be the last judge of how well an organization has
performed in meeting their objectives which prompts the significance of adjusted scorecards as
portrayed in the figure on page 7. This paper will present a clarification and examination of the Levi
Strauss Company in light of a current adjusted scorecard. A Balanced scorecard is partitioned into
the four classes money related, inner business process, learning and ... Show more content on
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The developing benefits can likewise be credited to different things. The Levi 's image, which offers
to customers of any age and ways of life, is among the most perceived brands in the clothing
business (Strauss, 2016). Levi Strauss has promoted upon its worldwide impression to additionally
drive development, strengthening its quality in develop advertises and gaining by circumstances in
the developing markets and this implies rehash clients which likens to predictable income (Strauss,
2016). Various circulation channels increment advertise entrance openings meaning more potential
income. Inner Business Process Measures that administration uses to assess effectiveness of existing
business forms are known as inner Business Process (Heisinger and Hoyle, 2012). This point of
view must be extremely vital and will require conference. Levi Strauss and Co has an incredible
framework set up to limit abandons. Shoppers around the globe perceive the unmistakable attributes
of Levi 's pants, including the twofold circular segment of sewing, known as the Arcuate Stitching
Design, and the Red Tab Device, a texture tab sewed into the back right pocket (Strauss, 2013).
Another part of this viewpoint is client reaction time. It is simple for client reaction time to rapidly
decrease without a client reaction methodology. Client reaction time in regard to the Levi
organization could be better mapped out and clarified. In the occasion a client has an

Levis Strauss Canada Holding an Ember: the Gwg Brand
Q1.Why do consumers buy jeans? What is the buying decision based on?
– Jeans were invented in 1873 by Levy Strauss. Consumers' perceptions about jeans are following:
1. Durable and extra strong–In terms of durability Jeans are considered more durable than other
fabric pants .This extra strong image attracts customers for the feel of rough and tough personality.
2. Symbol of rebellion :Blue jeans were adopted as a workers' jeans and in the 1950 they became a
symbol of rebellion when stars such as Marilyn Monroe and James Dean began sporting variations
of the Denim bottom
3. Manual Labor through High Fashion : In modern time a blue jeans is considered as an everyday
common garment for varied occasions .It has a fashion relevancy as ... Show more content on
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Distribution Channel:
There were six distribution channels for jeans in Canada.
Department Stores – The departmental stores like The Bay, Sears, Eatons. These stores kept 80% of
jeans in price ranges up to $49.99.
Specialty Stores – The specialty stores like Thrifty's, the Gap, Mark's Works Wearhouse, Old Navy.
Large Mass Merchants – The large Mass merchants like Wal–Mart, Zellers. The large mass
merchants generally kept jeans ranging up $29.99. Around 80% of jeans in price ranges up to $
29.99.
Small Mass Merchants – The small mass merchant like Saan, Best value, fields, NorthWest, Gaint
Tiger, Harts, Cohoes.
Others – The others consisted of Winner, Costco, outlets Stores and catalogue sales. Wal–Mart and
Costco offered jeans between $ 15 and $ 20.
3. What is the context within which Klee needs to make a decision?
The dilemma that is faced by Klee here is somewhat synonymous to the one faced by the
management board of General Motors in case of Oldsmobile being phased out. In this case Klee's
major concern was that where exactly does the GWG as a brand and product fit into their overall
portfolio. It is pretty common for any organization to focus on its core competencies and so Klee has
also advocated that they had two market leading brands in Dockers and Levi's. Like any company
they also have limited amount of marketing fund and being a part of a multinational

Structure, Sign and Play in the Discourse of the Human...
‘Structure, Sign and Play in the Discourse of the Human Sciences' (Derrida, 1978: 278 –293) may
be read as the document of an event, although Derrida actually commences the essay with a
reservation regarding the word "event", as it entails a meaning "which it is precisely the function of
structural – or structuralist – thought to reduce or suspect" (278). This, I infer, refers to the
emphasis within structuralist discourse on the synchronous analysis of systems and relations within
them, as opposed to a diachronic schemata occupied with uncovering genetic and teleological
content in the transformations of history. <br> <br>The event which the essay documents is that of a
definitive epistemological break with structuralist thought, of the ... Show more content on
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The "guiding thread" Derrida chooses is Levi–Strauss' opposition between nature and culture. (I am
in parts paraphrasing elements from page 282 – 287). Derrida writes that Levi–Strauss encounters a
scandal, which is the "incest prohibition" (283). The scandal is in that the prohibition is
simultaneously universal and thus natural, while also at the same time as "a system of norms and
interdicts" (283): it is cultural. The contradiction encountered by Levi–Strauss is that the difference
established in the nature/culture binary opposition is erased or at least questioned. Due to this
erasure of difference the origin of this prohibition becomes unthinkable as the "whole of
philosophical conceptualisation is designed " (283/284) to leave the possibility of the
conceptualisation unthinkable, that is, the meaning of the construction of meaning, difference having
been erased, becomes itself impossible to bring to account. <br> <br>Levi–Strauss, by way of this
realization, is forced to move from metaphysics to metacommentary (cf. Jameson, 1988) because
even though he

Levi's Changing Position Of Levi Strauss
1 LEVI'S BRANDING POSITIONING STATEMENT
Content
Product
Description
& Formulation
Value
Proposition
& Credibility
Packaging
Description
Price
& Distribution
Strategy
Core
& Extended
Identity
Promotion
Strategy
3 4 5
6 7 8
BRANDING POSITIONING STATEMENT LEVI'S 2
Levi Strauss, the inventor of the quintessential
American garment, was born in Buttenheim,
Bavaria on February 26,
1829 to Hirsch Strauss and his second wife, Rebecca
Haas Strauss; Levi had three older brothers and three older sisters. Two years after his father
succumbed to tuberculosis in 1846, Levi and his sisters emigrated to New York, where they were
met by his two older brothers who owned a NYC–based wholesale dry goods business called "J.
Strauss Brother & Co."
Levi soon began

Levi's and You Essay
Every day millions of people put on their durable denim jeans without thinking where they came
from or how they got there. When in fact those jeans have had had quite the controversial journey.
There are two billion jeans produced annually according to the Environmental Justice Foundation
and your pair is one of them. How many gallons of water, fertilizer and chemicals do you think went
into them ? These are questions that make many of us cringe and they are questions that need to be
answered. The production of these jeans is such an intimately global event that we all play different
roles in their production and consumption. So now lets take a deeper look at where those Levi's
really came from and see how global it really is. Jeans have ... Show more content on
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In the late 19th century they weren't troubled with the artificial ageing process like we are now, that
came in much later and the most dangerous part of build jeans today. The original tailor Jacob Davis
was the man who pitched the idea of a tougher pair of jeans to Levi Strauss. He decided that it was a
sound idea for his clothing business and ultimately the two went into business together in 1858. In
1908 The Levi Strauss Company went global with their jeans "Two Horse trademark is registered in
Japan"(Levi's). The quick globalization of their jeans was a foreshadow of things to come for the
Strauss company. By about 1985 all Levis are stitched overseas except one line and this is because
"The garment industry's economies of scale are long gone." (global post). The United States lost its
advantage in the denim market long ago when the US labor wages rose and the wages abroad in
emerging markets was dirt cheap. The unionized labor here in the states was not cost effective and
that can still be seen today. The price of a pair of US stitched Levis is going set you back $150–200
according to eBay whereas outsourced Levis will cost between $20–50 according to eBay's latest
prices. So immediately you can see the effects of the lower cost of production In Mexico and
Thailand, allowing Levi to sell their foreign jeans for much less even after they have traveled around
the world. Let's take a look at how

Case Study Of Levi Strauss
Case Study Levi Strauss
With iconic brands such as Levi's, Dockers, Denizen Levi's, and Signature brands, Levi Strauss is
one of the most recognizable and imitated clothing company in the world (Levi Strauss MLR,
2016). A global leader in Jeanswear, Levi Strauss markets in more than 10 countries worldwide
casual wear, and related accessories for women, children, and men. There are high performing
organizations like Levi Strauss that strive to ascertain processes, functions or offerings that are
important to their business such as improving human resource management, knowledge
management and investing in human capital and corporate social responsibility to evaluate their
efficiency and effectiveness in contrast to leading competitors and ... Show more content on
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For instance, Levi Strauss implemented a water–saving approach through their supply chain by
designing new products with the Water<Less innovation. In addition, the company expanded
clothing recycling initiatives and established a program to ensure environmental sustainability. This
is an example of Levi Strauss aiding in the social problems it created and going above government
regulations as suggested by Zarezankova–Potevska & Potevska–Kolevska, 2017. Additionally, the
company shares their knowledge with global vendors holding them accountable as well. Knowledge
management is a key initiative for Levi Strauss.
Levi Strauss uses multiple distribution channels to sell its products along with licensing
relationships with several different types of companies. As a result, knowledge management would
be imperative to the organization to ensure the quality and expectation of the organization are met
such as with the licensing agreement with Oneworld Appeals to develop and market a line of misses,
petites and plus size clothing for women under the Levi's brand or the relationship with a Canadian
company for Levi's Home collection brand. With the Water<Less innovation, specialized garment–
dyeing process or the expansion of recycling initiatives in other countries implement a knowledge
management system to share knowledge acquisition, knowledge acquisition, maintenance and usage
that increase efficiencies, competitiveness and

The Crisis For Resource Scarcity
The word scarcity, by definition means 'to be in short supply'. A scarcity occurs when the demand
for a product or good far outweighs the supply of that product or good. In my most humble, yet
concerning opinion, I believe resource scarcity, such as water, to be one of the largest and vastly
growing sustainability issues that we will face head–on in the coming decade, and decades
thereafter. My summation is that globalization along with rapidly evolving technology, consumers
are far too consumed with living in the current moment with little to no regards for future impact. In
this paper I will discuss some intersections of economic, social and environmental factors that water
scarcity encompasses, and why it is crucial to address this crisis now and frontward into the next
decade.
The big question concerning policy change, behavior change and movement towards a more "green
market" would be, can the reality of the crisis for resource scarcity be enough to change current
policy, along with consumer and producer thought processes, to implement more sustainable
production practices with the result of consumer–driven, sustainable purchasing practices?
To address my economic viewpoints of water scarcity, we have learned that both the hydrothermal
energy industry and agriculture are the two largest users of the Earth's fresh water supply. According
to growingblue.com, "Poor water quality, or limited or unreliable access to water means higher costs
for all businesses – and all

The Factors Of Production Of Jacob Davis
Jacob Davis
The Factors of Production
Capital– In the beginning Jacob Davis used his own money to manufacture the jeans. But when the
jeans became a huge success, he didn't have enough money to file a patent application and therefore
asked Levi Strauss to help him and they filed a patent together.
Raw materials– He used heavy duty cotton "duck"/ "denim" fabric for these pants reinforced with
copper rivets.
Labour– The original making of the jeans was done by Davis alone but once he started working with
Strauss, the first pants are said to have been made by seamstresses in their homes however later in a
factory owned by Strauss in the city.
Entrepreneurship– Davis planned, organised, lead and controlled everything as a tailor. But once
Strauss started working with him they both played equal roles and worked together to ... Show more
He just had an observation that metal rivets made horse blankets stronger to use. (He noticed this to
his previous dealings with manufacturing tents and horse blankets) He used the same metal rivets on
jeans to see if it made them any durable and it did. Being a tailor also gave him a lot knowledge
about materials already. He also observed that workers needed stronger materials for their pants that
was comfortable, cheap and available in even bigger sizes then the usual. This lead to motivation
and the desire to design such a material.
Which leadership style has Jacob Davis adopted in managing his business?
Davis initially ended up working for Levi Strauss and Co. So he didn't truly own the business. But
when he was a tailor he was a democratic leader. He never had employees work under him due to
the fact his business was rather small. His idea didn't really involve any suggestions from anyone
but the fact that he eventually worked together with Strauss makes him a democratic leader because
he allowed Strauss's input and they had lots of communication amongst them.

Levis Commodity Chain
Commodity chain can be refer to a series of organizational process of production, as well as
consumption, transportation and disposal in the global economy. In today's world, most productions
of goods involve commodity chain, For instance, Jeans, is classified as a category under pants, and
people wear jeans in numerous occasions. As for jeans, which is a commodity that is extremely
essential to everyone across the globe, it is considered as unavoidable, for we are both directly and
indirectly make contacts with jeans on a daily basis, an average American would wear up to two
pairs of jeans during the year of 2008, and this number is continue to increase. In particular,
Americans love Levi Strauss, also known as Levi's, it is a company known worldwide that is
privately held and mainly produces denim jeans. Furthermore, Lewis is the largest manufacturing
company of jeans production in the world due to its superb quality, the founding father of Levi's,
Levi Strauss also co–founded and patented Jeans in 1873. Levi's is a vertically integrated company
which means it owns or has owned factories at all levels of production, the production of Levis is
spread around the globe. First, nearly 95 percent of its products are made from cotton, the cotton
Levis uses is mainly grown in China, US, and India, Levis chose these three locations for their
cotton production is because these three countries alone produce two thirds of world's total output.
Second, more than 70 percent of the

Levi Jeans: Showing What Women Are Made of: an...
Many women believe Mary Kay Ashe said it best when she observed, "While clothes may not make
the woman, they certainly have a strong effect on her self–confidence – which, I believe, does make
the woman." (educators.fidm.com). This observation simply means that a woman's appearance can
have a tremendous influence on how she really views herself. Two advertisements from the world
famous Levi's Jean Company portrays this concept of self. One advertisement from a Seventeen
magazine published in 1954 presents four women standing in a posed position, showcasing various
types of Levi clothing attire. Another advertisement, published fifty years later, in 2009 in the W+K
magazine presents a different view by drawing the viewers attention to ... Show more content on
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This brings out her inner rebel and proves that she is a young girl with an immense amount of self–
confidence. Also, it is evident in the advertisements that society's view on what an attractive woman
looks like has changed throughout the years. In the 1954 advertisement, the women look older and
have shorter hair. In the current ad, the woman is much younger and thinner, with very long, straight
hair and appears more casual than the 1954 advertisement. The 2009 ad advertise a more casual
Levi's, which also shows that the clothing style itself has drastically changed over time. An evolving
concept of female independence is conveyed through the various images in each advertisement. The
1954 advertisement features four women standing outside of a building, wearing casual Levi's attire.
Each of the four women are very conservative in their clothing style, wearing high waist pants and
showing hardly any skin. This adds a polite and old–fashioned feel to the advertisement. The 2009
advertisement represents a more modern day clothing style by showing the back view of a topless
young lady, wearing only muddy and baggy Levi jeans. In the 1954 advertisement, each woman
demonstrates an affirmative attitude with her pleasant facial expression, which brings about this
optimistic feeling of self the women have established. Although the facial expression is hidden in
the 2009 advertisement by only allowing the

Levi Strauss & Co : Global Sourcing
Levi Strauss & Co.: Global Sourcing As several brand names of businesses continue to grow in the
United States, most companies continue to search of different ways to maximize their profits. One of
the most common ideas businesses have is to harness the potential of global sourcing. Global
sourcing has been one of the many keys for owners to expand the territory of their companies.
Besides the fact of low cost, owners want to expand their products line in other countries for many
beneficial reasons. This benefit includes increasing supply capacity, gaining access into resources or
skills that are unavailable domestically, learning how to do business in a potential market, and
having an alternative supplier to increase competition. With all these benefits included, it is obvious
that companies such as, CISCO, IBM, Microsoft, Google and Oracle wants to participate in global
sourcing. The companies that recently been listed are five of the largest companies to obtain a huge
amount of profit from opening up their businesses overseas. Between these companies, they
accumulate up to 262 billion dollars in profits. Of course, not every company has the ability to
attract as much popularity to their products overseas; it takes plenty of planning and research to
invest the company's products in global sourcing. One company that decided to invest in global
sourcing several years ago is a company by the name of, Levi and Strauss. As a corporation, one of
Levi Strauss & Co. main

Analysis Of Andrew Sarris 's ' Odyssey '
Andrew Sarris, a renowned film critic, clarified the Auteur Theory to be the notion that "the way a
film looks and moves should have some relationship to the way a director thinks and feels," and that
"good directors express style and theme across their body of work," (Stam 89; Sampson, Lecture
8.2). Although director Jonathan Glazer has a diverse body of work, his personal themes and style
are able to shine through across all visual mediums, thus proving him to be a good director,
according to Andrew Sarris's interpretation of the Auteur Theory. In his "Odyssey" commercial for
Levi Strauss, his music video for "Rabbit in Your Headlights" by Unkle, and his film Birth, the
combination of his themes of persistence and unclear identities, along with his style of capturing
people's faces and use of tracking shots reveals his worldview that human beings are complex and
strong entities. The theme of persistence is prominent among the three mediums. The "Rabbit in
Your Headlights" music video portrays the persistence of a will to survive in a lone man who is
walking on a busy road. Cars keep hitting and knocking him down, but he gets back up every time.
Despite the hits and presumed physical pain, he persists and endures until finally, a car hits him but
he remains standing, and the car suffers more impact. The Levi Strauss commercial portrays a
similar persistence in that the runners, no matter how many walls stand in their way, they break
through them and continue to run. At the

Assessment of Levi Advertising Campaign Essay
Assessment of Levi Advertising Campaign
Levi's have been around for more than a century. The company was established in 1853. In 2003,
Levi Strauss & Co. was 150 years old. In 1873 their founder, Levi Strauss created the first blue
jeans. From the mid 1950's onwards, jeans have been especially associated with particular types of
male American youth heroes, including James Dean, the young Marlon Brando, & their Sixties
followers – heroes who have become symbols of youth & rebellion in almost all areas, spanning
over 5 generations of American & global culture.
When Levi's were first brought out, their target audience was youths, teenagers. Unfortunately as
time went on, the teens that had ... Show more content on Helpwriting.net ...
To keep this idea their target audience was teenagers, younger, fresher, with more money to spend.
Young people had their own spending power as consumers, following the hard times of the war,
when, it seemed, everyone had a lot more money than anticipated and wanted to spend it on fashions
and lifestyles. A new group of people to suck into the ever expanding trade, looking for heroes to
follow, and interests to pursue, Levi's used this opportunity and has drawn repeatedly on the idea of
the 'rebel'.
Levi's new advertising campaign introduced a creative new idea, involving a man and a woman
recreating the impression of 50s America. All the advertisements in this series revolved around this
same idea of people finding the person wearing the jeans desirable. The scenarios ranged from
launderettes to beaches, all featuring an emphasis on physical attraction and most of them set in a
public place.
However Levis didn't predict what sort of impact this commercial campaign would bring to the
population of teenagers. The result was massive, the number of Button Fly 501's sold in 1987 was
over 20 times that of 1984, due to this break through in commercial advertising. Everyone wanted to
get their hands on a pair of 501's.
The adverts denote that wearing Levi's is cool, sexy, stylish and, although being a casual fit, they are
versatile in the sense

Jeans During The Gold Rush
Jeans are something that we think it is a fashion statement but they aren't. The real reasons jeans
were made for is for miners during the gold rush. The person who made them was a guy named Levi
Strauss, but he didn't intend on making them he wanted to make tents and wagon covers. He made
pants that were made for working into a style forever. Man, that is a lot right who knows. Levi
Sounds familiar right I mean it should. Levi was original from new york and traveled to California
to get rich. He wanted to make wagon covers and tents for the miners but no one was in the market
for them. Then he made a type of pants that could withstand the mines. Then when the miners came
home word spread that it could stand the Ruf conditions of the workplace.

Saussure's System For Evaluating Linguistics Essay
In "Course in General Linguistics", Saussure does two things to develop his system for evaluating
linguistics: he chooses language as his linguistic object and he only incorporates factors into his
model that can be said to be true of all languages over all time. The net result is a very high level
and flexible classification structure, which is more intent on making a developmental framework for
evaluating linguistics than necessarily providing tremendous insight into it's more concrete aspects:
rudiments like structure, meaning, morphology, syntax, or phonology.
Others, including Levi– Strauss in "Structural Anthropology", have used
Saussure's methodology to develop their own models for study in different aspects of human society.
But ... Show more content on Helpwriting.net ...
But I feel he still needed to explicitly say it: 'that despite all the differences between languages, I
have identified these invariants to be true over all time, and I believe this is because of certain
specific commonalities between all humans, particularly the human desire to create and maintain an
effective and convenient system for communicating ideas with one another.' Levi–Strauss' additional
step provides a sense of completeness to the process; that is to say that the last step provides the
'why' and 'what' while Saussure's method provides the 'how'.
Incorporating the Levi–Strauss step gives us a new line of thought to ponder: engineering and
design. Going through the steps: "Structural Anthropology" first hypothesizes that myths exist to
provide people with anecdotes to help explain the unanswerable questions of their society such as
life versus death or love, etc. Then Levi–
Strauss applies Saussure's method, designating a mythological object, in this case the myth itself,
and then determining a set of invariants true to all myths. The most interesting of these invariants is
the use of categories to deconstruct the events of a story into specific event types, which are
common across all myths. And finally, Levi– Strauss uses his myth decomposition to draw
conclusions about the myth's moral and, by extension, the society that uses this myth.
This

Levi Strauss And The Black Jeans
Denim has been a part of American culture for more than 100 years, and is common all over the
world. It has developed over the years and has become a central part of most people's wardrobes.
Denim went beyond just the pair of blue jeans and is used to make shirts and jackets, increasing its
value as a fabric. I strongly believe that there are very few articles of clothing that are as versatile
and easy to wear as a pair of jeans. With that said, I feel that jeans will be a staple in fashion for both
men and women for many years to come. The origins of denim come from a man named Levi
Strauss, who saw a need for type of pants that would last longer. The jeans would mostly be used for
laborers during the Gold Rush in the late 1800s. So, on May 20, 1873, Levi Strauss and his financial
partner Jacob Davis created the blue jeans (Our Story). His brand, Levi Strauss and Co., also known
as simply Levi's has become one of the most well–known denim brands in America. Little did Levi
Strauss know, but he would be the catalyst for one the most iconic and durable garments of clothing
to date. It wasn't until the 1930s that denim became an item that was worn in everyday life rather
just a pant to wear while working. In the 30s there were many Western movies with cowboys
wearing denim jeans, which became very popular for Americans (History). In the 1940s, during
World War 2, the denim overall was introduced and was worn by off–duty soldiers (History). This
was the time that brands like

Levi Strauss Case Study
Introduction:
This paper deals with the marketing strategies for the Levis Strauss brands to become the
top brand in the world in various kinds of jeans and other apparels. Levis Strauss is having the
75% share in the GWG but allowed them to maintain in their own way. The GWG was also the
first to produce pre–washed jeans and had a good position in the market. GWG and Levis Strauss
Canada were concentrated on the high class people and not much concentrated on the retail
market with this one the new firms enters in to the market and the production rate of the GWG
and Levis Strauss has declined.
Company Background
Levi Strauss was founded in 1853 first and foremost selling dry goods in the wholesale clothing
market. The company was ... Show more content on Helpwriting.net ...
Both Levi's and GWG brands have been affected by the popular brands, new trend brands
and private label market of jeans.
In the market retail sales of Levi's jeans in Canada earned to $980 million. Men's
segment accounts 50% of sales and the women's segment accounts for 46%of sales in the
year 2001.

Research course– week Assignment # 1 December 13th 2010
LEVI STRAUSS CASE STUDY
6
From the case study of the 20 years sales comparison chart of Levi's and GWG. There is a drastic
change
in the market GWG as it has no profits. The account fell down to 2 million from 8
million within the span of 10 years which is a huge loss in terms of business
Competitors had consequences in the Levi's market due to heavy advertising and branding. Top
most brands like Tom Hilfiger, GAP and Wrangler affected the market by the branding the
product for the high end customers.
Like adding fuel to the fire, recession has affected the Levi's jeans sales, which can be seen from the
statistics that the
customer rate had declined and average income has also declined from year 2004 to
2008.
Market Analysis and Competition
The Gap, Calvin Klein, Tommy Hilfiger, Diesel, and Guess,

Levi-Strauss The Savage Mind
Levi–Strauss's one of the most influential work, "the Savage Mind," may induce an impression
among readers that the book's main theme is to elucidate how "primitive" people think. This
impression is not completely wrong, but it is not quite right either. In fact, the title of the book
succinctly indicates what Levi–Strauss tries to convey. The original title of the book is "La Pansee
Sauvage." If the word "sauvage" is used to people, it means the people are "uncivilized"; however,
at the same time, this word means "wild" when it is used to describe plants which can imply that the
plant is strong and powerful so that it can grow everywhere (sauvage, def.; Yasei no Shikou). Next,
"pansee," of course, means "mind" or "thought," but it can also mean "pansy," a flower which can
endure harsh coldness of winter (pensee, def.). By combining only the two words, Levi–Strauss
impressively delineates his major point of the book that so–called primitive and/or uncivilized ways
of thinking (the savage mind) can grow and be found everywhere even in civilized societies like
strong, powerful, wild pansy (la pansee sauvage). In ... Show more content on Helpwriting.net ...
Rather than describing totemism as an early form of religion, as Durkheim argues (1915), Levi–
Strauss conceptualizes totemism as essentially a system of classification by which preliterate
peoples organize their relationships to the natural environment. He asserts that theorists such as
Durkheim and Frazer arbitrarily combined several "heterogeneous beliefs and customs" under the
headings of totemism, then incorrectly interpreted these beliefs and customs through the lens of
Judeo–Christian religions. He further argues that the castes of aristocratic societies, which are based
on myths of a common ancestry, are equivalent to the myths of kinship clans in egalitarian tribal

Levi 's Strauss And Co Essay
Levi's Strauss & Co
Two years after his father's passing, Levi Strauss immigrated from Buttenheim, Bavaria to New
York with his sisters in 1848. His two older brothers owned a dry goods business called "J. Strauss
Brother & Co" located in New York City. After becoming more familiar with the trade and how the
business worked, he traveled to California after word got out about the gold rush in 1853. Levi
wanted to keep up with the demand, so where there were people looking for their fortune through
gold, he was there making pants for them and the people who worked in tougher conditions.
Levi received a letter around 1872 from a loyal customer of his. Jacob Davis was a tailor from Reno,
Nevada loved his design of pants and continued to buy from Levi because of the pant's quality. He
had a proposition for Levi. In this letter it proposed on collaborating on a new design for pants were
using metal rivets on the sections that go through the most strain, would make the pants last much
longer. Jacob came to Levi because Levi was already established as a businessman and was familiar
with the trade. Also he needed someone that was familiar with the trade to put this idea into action.
Levi agreed to patent the idea. On May 20, 1873, the patent was given to Jacob Davis and the Levi
Strauss & Company and the " blue jean was born."
The iconic "blue jeans" were originally called "XX." In 1886, Levi had a two horse logo branded
onto a leather patch which represented the strength

Corporate Social Responsibility of Levi Strauss
It is the nature of business to expand its business and increase sales. What is ethical? In my opinion
ethics are defined by what is "right." Some ethics are defined by law but many must come from
within the person or business. One must realize that sometimes what might be considered unethical
by law or ethical by law might need to be revisited and thought about if the law or lack of it
produces unethical outcomes.
In doing business so many times an organization must think globally. This might be done to increase
sales and/or profits or to lower labor costs. In either case problems can occur due to ethical and
cultural barriers in global expansion. In this paper I will attempt to show some of what a global
organization and a cultural issue that affects their interactions outside the United States by
identifying and comparing some of these cultural differences.
One company that faces these cultural issues daily is Levi Strauss and Company. Levi Strauss and
Company is a large American company founder in 1853 and is well known for its denim line.
Currently Levi Strauss and Co. has operations in over 110 countries with over half of its corporate
revenues coming from outside the United States. In American history we have all heard complaints
of companies in the garment industry hiring underage employees outside the United States and poor
working conditions. Levi Strauss and Company has not been left out of these accusations.
In the United States child labor is considered

Persuasive Speech On Clothes
Did you know that the average American throws away more than 65 pounds of clothing each year or
that over 85% of clothing in the United States end up in landfills instead of being recycled or that it
takes over 1,000 gallons of water used to manufacture a single pair of jeans?
So let's say that you did know those unfortunate facts and you've set out on an epic closet sweep
(and the kids' closet) and have bags of clothes taking up space on your bedroom floor. Now, where
to donate?
The most easy and convenient option for many is to drop off your unwanted clothes at one of those
dumpster–like donation bins that are found in random grocery store parking lots. However, there are
other special places you can recycle those pieces you've grown tired ... Show more content on
Helpwriting.net ...
Search for your local Planet Aid here.
5. Goodwill
Sales from clothing, toys, electronics, shoes, and more help provide job training and employment
placement services for people with special needs, veterans, single mothers, and others. This year,
alone, donations has helped Goodwill get 173,517 people back to work.
Goodwill has more than 3,000 stores packed with donated clothes and household goods. Use the Zip
Code locator at goodwill.org to find a location close to you, or call 800–466–9455.
6. Clothes4Souls
Sister of Soles4Souls, this non–profit organization cuts out the middleman by sending your new and
gently worn clothes to small–business owners in impoverished countries like Haiti, who then
refurbish and merchandise the items themselves. With over 670 locations across the country, giving
is easy. Find out where you can donate locally here.
7. The Salvation Army
One of the most established family donation centers, The Salvation Army is one of the more known
donation options. The Salvation Army accepts gently used clothing for men, women, and children.

Your donations stock Salvation Army stores and their sales help fund the Salvation Army's
rehabilitation centers, food distribution, anti–human trafficking and disaster relief efforts, plus

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