SlideShare a Scribd company logo

The Importance of Listening

•
•
Zipipop Freud
Zipipop Freud

How to make better use of data you collect via social media monitoring.

BusinessTechnology
1 of 61
The importance of listening 25 April 2013 // Richard von Kaufmann // Co-founder // Head of Social Media facebook.com/zipipop linkedin.com/company/zipipop
We help companies integrate social media and technologies to support their business strategies. Zipipop is the social media company in Finland more loyal clients better customer support improved business collaboration better employee motivation and recruitment
Why do I have to listen?
Open conversations
Customers are becoming more social There are now 3 types of customers: • traditional • online • social “[Social customers] require a different level of engagement. They’re connected. They’re influential.” Brian Solis, Altimeter Group
Just how influential are these social customers?
salesforce.com, 2011
• Use social networks What do social customers do?
• Use social networks • Buy more online What do social customers do?
• Use social networks • Buy more online • Provide more feedback What do social customers do?
• Use social networks • Buy more online • Provide more feedback • Read and create product reviews What do social customers do?
• Use social networks • Buy more online • Provide more feedback • Read and create product reviews • Trust in advice given by people online What do social customers do?
• Use social networks • Buy more online • Provide more feedback • Read and create product reviews • Trust in advice given by people online • Like to connect with like-minded people What do social customers do?
• Use social networks • Buy more online • Provide more feedback • Read and create product reviews • Trust in advice given by people online • Like to connect with like-minded people • Expect better customer support = What do social customers do?
Customer support is marketing Happy customers tell a few friends. Unhappy customers tell many more.
It’s no longer a monologue
So what can I do about it?
listen more
Start engaging Listen EngageDiscover
Who is listening? Nearly three quarters of marketing executives are actively monitoring Social Media through the use of both paid and free tools. Source: Marketers & Social Media Monitoring Survey 2011, Web Liquid
Social Media Listening Command Centre
Listening & Finding • Buzz • Share of voice • Sentiment • Channels • Influencers
Influencing Go to where you communities hangout and start commenting and generating your own discussions.
Reaching out Customer support can be provided through existing social media services. Go to where your customers already are.
client’s quality product / service
Listening / Engaging / Supporting (largely social media based) client’s quality product / service
Expert Evangelists (internal/external experts, bloggers, enthusiasts, etc) Listening / Engaging / Supporting (largely social media based) client’s quality product / service
Marketing (initial awareness: press, TV, digital, etc) Social conversations (influencing) Expert Evangelists (internal/external experts, bloggers, enthusiasts, etc) Listening / Engaging / Supporting (largely social media based) client’s quality product / service “It’s not a campaign – it’s the start of a relationship” Jeremiah Owyang, Altimeter Group
Community Fans (users promoting in social media) Marketing (initial awareness: press, TV, digital, etc) Social conversations (influencing) Expert Evangelists (internal/external experts, bloggers, enthusiasts, etc) Listening / Engaging / Supporting (largely social media based) client’s quality product / service
Other listening benefits: • Real-time monitoring to improve both crisis communications and building upon positive developments • More understanding of your customers • Better customer support • A source of new ideas • Can be used to help measuring effectiveness of campaigns
Building the engagement layer • Social media monitoring (start listening) • Social media strategy (based on business objectives) • Social media guidelines (to get the team going, and set the culture for others to follow) • Community Manager (coordinating social media team) • Social media team (empowered employees from across the organization) • Response process (notifying the right “expert” employees to respond quickly)
Coordinating social media activity Separate collaboration space / website to coordinate all activity Schedule Guidelines Contact list Separate space where admins can share and discuss potential content Access to more than one community Monitoring Overall Account specific
What is a Community Manager? A Community Manager guides communities towards smooth and effective collaboration. http://www.fillmoregazette.com/arts-entertainment/ventura-college-symphony-orchestra-%E2%80%9Cwinner%E2%80%99s-circle%E2%80%9D-concert-october-25
Community Manager roles Motivator Judge Evangelist Encourages participation Takes care of release schedules Keeps discussions going smoothly Chair Solves disputes Content Manager Organizes the content
Social media team Spread and speed up the workload by involving experts from different departments — authentic knowledgable employees can be your best advocates Marketing HR Customer service Communications R&D Management Sales Team members should be enthusiastic and comfortable with using social media
Catching the wave Colm Walsh @2006 Creative Commons http://www.flickr.com/photos/colmsurf/144455160/ Social media teams need to be ready to catch the waves of positive publicity.
Improvisation — reacting in the moment
Online Engagement Academy Train up and empower 90-100 semi-active contributors. About 10% will be selected as Online Brand Ambassadors There will be two kinds of workshops: • Social Media Kickstart • Overview of social media potential and benefits • Inspiring employees to create content • Social Media Channels • What are their unique strengths • Suitable content for each channel (i.e. content of needs to be adapted for the different contexts.
Brand Friend: friendship growth Awareness Acquaintance Friendship Intimate ViralGrowth Community driven
Brand Friend: friendship growth Awareness Acquaintance Friendship Intimate ViralGrowth Community driven social media strategy
Brand Friend: listening Awareness Acquaintance Friendship Intimate Unaware Anger Indifference ViralGrowth Deterioration Community driven Avoidance
Brand Friend: reacting quickly Awareness Acquaintance Friendship Intimate Unaware Anger Indifference ViralGrowth Deterioration Community driven Avoidance
salesforce.com, 2011
And now for some examples of effective online engagement
Juha Mattila – Social media specialist Over 60,000 fans in Shadow Election communities around the world
Case-esimerkkejä sosiaalisen median seurannasta ja hyödyntämisestä käytännössä
1. POSTININJA (reaktiivinen engagement)
POSTAUS
TROLLI - tuhansia tykkäyksiä - satoja kommentteja
MEDIAKOHINAA
VASTINE LEHDISTÖTIEDOTTEINEEN
YOUTUBE-VIDEO
KÄÄNTÄMINENVOITOKSI
2. MEGAMÄTTÖ (proaktiivinen engagement)
Heikki “Hese” Salmela on aina perustanut toimintansa lukuihin Hesburger on nykyään Suomen suurin pikaravintolaketju. Hesburger haluaa olla “Suomen paras Facebook brändi”.
Tilasto Social Bakers 24.4.2013
Ideana crowdsoursata suosituin hampurilainen. Kampanja toi 63 000 uutta tykkääjää ja palkittiin parhaana sosiaalista mediaa hyödyntävänä sovelluksena.
3. Dear Richard (reactive engagement)
http://www.youtube.com/watch?v=Bpy75q2DDow
Thanks! Richard von Kaufmann & Juha Mattila Tel. +358 45 11 222 73 Email: richard@zipipop.com www.zipipop.com facebook.com/zipipop linkedin.com/company/zipipop slideshare.net/zipipop sosiaalinenmedia.com

Recommended

BIS social media week
BIS social media weekBIS social media week
BIS social media weekMarilyn Booth
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
 
GALS Social Media Presentation- Feb 25 2012
GALS Social Media Presentation- Feb 25 2012GALS Social Media Presentation- Feb 25 2012
GALS Social Media Presentation- Feb 25 2012Women's Campaign International
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOsAmy Coulterman
 
Social Media Advocacy - Using SoMe for Social, Health and Political Advocacy ...
Social Media Advocacy - Using SoMe for Social, Health and Political Advocacy ...Social Media Advocacy - Using SoMe for Social, Health and Political Advocacy ...
Social Media Advocacy - Using SoMe for Social, Health and Political Advocacy ...David Townsend
 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideModern Marketing Partners
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsGregory Heller
 
Social Media @ LGH Older Adult Services
Social Media @ LGH Older Adult ServicesSocial Media @ LGH Older Adult Services
Social Media @ LGH Older Adult Serviceselotjimmy
 

Recommended

BIS social media week
BIS social media weekBIS social media week
BIS social media weekMarilyn Booth
 
Social Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonSocial Media Marketing for Non-Profits | University of Houston
Social Media Marketing for Non-Profits | University of HoustonMMI Agency
 
GALS Social Media Presentation- Feb 25 2012
GALS Social Media Presentation- Feb 25 2012GALS Social Media Presentation- Feb 25 2012
GALS Social Media Presentation- Feb 25 2012Women's Campaign International
 
Social media for small NGOs
Social media for small NGOsSocial media for small NGOs
Social media for small NGOsAmy Coulterman
 
Social Media Advocacy - Using SoMe for Social, Health and Political Advocacy ...
Social Media Advocacy - Using SoMe for Social, Health and Political Advocacy ...Social Media Advocacy - Using SoMe for Social, Health and Political Advocacy ...
Social Media Advocacy - Using SoMe for Social, Health and Political Advocacy ...David Townsend
 
Nonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideNonprofit Social Media Strategy Guide
Nonprofit Social Media Strategy GuideModern Marketing Partners
 
Social Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsSocial Media Overview and Strategy For NGOs
Social Media Overview and Strategy For NGOsGregory Heller
 
Social Media @ LGH Older Adult Services
Social Media @ LGH Older Adult ServicesSocial Media @ LGH Older Adult Services
Social Media @ LGH Older Adult Serviceselotjimmy
 
Digital marketing for ngo
Digital marketing for ngoDigital marketing for ngo
Digital marketing for ngoJasgt Singh
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNAHolly Ross
 
Social And Non Profit Marketing
Social And Non Profit MarketingSocial And Non Profit Marketing
Social And Non Profit MarketingAshan Musthakeem
 
SoMazi - Finance industry educational package - Part 3
SoMazi - Finance industry educational package - Part 3 SoMazi - Finance industry educational package - Part 3
SoMazi - Finance industry educational package - Part 3 SoMazi
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOsNamrata Balwani
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impactJD Lasica
 
RDA Illawarra (Leigh Jewiss) - What Can Social Media Do For You
RDA Illawarra (Leigh Jewiss) - What Can Social Media Do For YouRDA Illawarra (Leigh Jewiss) - What Can Social Media Do For You
RDA Illawarra (Leigh Jewiss) - What Can Social Media Do For YouRegional Development Australia (RDA) Illawarra
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021Sharon Mostyn
 
Recruit, Retain, Recognize: Using Social Media to Manage Volunteers
Recruit, Retain, Recognize: Using Social Media to Manage VolunteersRecruit, Retain, Recognize: Using Social Media to Manage Volunteers
Recruit, Retain, Recognize: Using Social Media to Manage Volunteers501 Commons
 
Social Media 101
Social Media 101Social Media 101
Social Media 101Heather Briggs
 
Social Media - The Feminine Advantage
Social Media - The Feminine AdvantageSocial Media - The Feminine Advantage
Social Media - The Feminine AdvantageMonique Terrell
 
John Powers Toronto Sciton Presentation
John Powers Toronto Sciton PresentationJohn Powers Toronto Sciton Presentation
John Powers Toronto Sciton PresentationJohn Powers
 
Community Foundations and Social Media
Community Foundations and Social MediaCommunity Foundations and Social Media
Community Foundations and Social MediaJeff Achen
 
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYSOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
 
PaidSocialMediaPresentation
PaidSocialMediaPresentationPaidSocialMediaPresentation
PaidSocialMediaPresentationKristin Lanning
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketingbrand new media global (BNM)
 
Why Social Media
Why Social MediaWhy Social Media
Why Social MediaCosmin Ghiurau
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for BeginnersHolly Ross
 
WOW social media_marketing 101 (2008)
WOW social media_marketing 101 (2008)WOW social media_marketing 101 (2008)
WOW social media_marketing 101 (2008)SPOKE Communications, LLC
 
Copia de ficha proceso curaduría
Copia de ficha proceso curaduríaCopia de ficha proceso curaduría
Copia de ficha proceso curaduríajohana camargo
 
Support You Need To Succeed
Support You Need To SucceedSupport You Need To Succeed
Support You Need To SucceedDavid DeRisi
 

More Related Content

What's hot

Digital marketing for ngo
Digital marketing for ngoDigital marketing for ngo
Digital marketing for ngoJasgt Singh
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNAHolly Ross
 
Social And Non Profit Marketing
Social And Non Profit MarketingSocial And Non Profit Marketing
Social And Non Profit MarketingAshan Musthakeem
 
SoMazi - Finance industry educational package - Part 3
SoMazi - Finance industry educational package - Part 3 SoMazi - Finance industry educational package - Part 3
SoMazi - Finance industry educational package - Part 3 SoMazi
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOsNamrata Balwani
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impactJD Lasica
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021Sharon Mostyn
 
Recruit, Retain, Recognize: Using Social Media to Manage Volunteers
Recruit, Retain, Recognize: Using Social Media to Manage VolunteersRecruit, Retain, Recognize: Using Social Media to Manage Volunteers
Recruit, Retain, Recognize: Using Social Media to Manage Volunteers501 Commons
 
Social Media - The Feminine Advantage
Social Media - The Feminine AdvantageSocial Media - The Feminine Advantage
Social Media - The Feminine AdvantageMonique Terrell
 
John Powers Toronto Sciton Presentation
John Powers Toronto Sciton PresentationJohn Powers Toronto Sciton Presentation
John Powers Toronto Sciton PresentationJohn Powers
 
Community Foundations and Social Media
Community Foundations and Social MediaCommunity Foundations and Social Media
Community Foundations and Social MediaJeff Achen
 
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYSOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYMatt Frazier
 
PaidSocialMediaPresentation
PaidSocialMediaPresentationPaidSocialMediaPresentation
PaidSocialMediaPresentationKristin Lanning
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for BeginnersHolly Ross
 

What's hot (20)

Digital marketing for ngo
Digital marketing for ngoDigital marketing for ngo
Digital marketing for ngo
 
Fundraising In Social Media - CNA
Fundraising In Social Media - CNAFundraising In Social Media - CNA
Fundraising In Social Media - CNA
 
Social And Non Profit Marketing
Social And Non Profit MarketingSocial And Non Profit Marketing
Social And Non Profit Marketing
 
SoMazi - Finance industry educational package - Part 3
SoMazi - Finance industry educational package - Part 3 SoMazi - Finance industry educational package - Part 3
SoMazi - Finance industry educational package - Part 3
 
How can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising FundsHow can NGOs use Social Media for Marketing and for Raising Funds
How can NGOs use Social Media for Marketing and for Raising Funds
 
Social Media Marketing For NGOs
Social Media Marketing For NGOsSocial Media Marketing For NGOs
Social Media Marketing For NGOs
 
How NGOs can use social media to create impact
How NGOs can use social media to create impactHow NGOs can use social media to create impact
How NGOs can use social media to create impact
 
RDA Illawarra (Leigh Jewiss) - What Can Social Media Do For You
RDA Illawarra (Leigh Jewiss) - What Can Social Media Do For YouRDA Illawarra (Leigh Jewiss) - What Can Social Media Do For You
RDA Illawarra (Leigh Jewiss) - What Can Social Media Do For You
 
Social Media 101 - September 2021
Social Media 101 - September 2021Social Media 101 - September 2021
Social Media 101 - September 2021
 
Recruit, Retain, Recognize: Using Social Media to Manage Volunteers
Recruit, Retain, Recognize: Using Social Media to Manage VolunteersRecruit, Retain, Recognize: Using Social Media to Manage Volunteers
Recruit, Retain, Recognize: Using Social Media to Manage Volunteers
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media - The Feminine Advantage
Social Media - The Feminine AdvantageSocial Media - The Feminine Advantage
Social Media - The Feminine Advantage
 
John Powers Toronto Sciton Presentation
John Powers Toronto Sciton PresentationJohn Powers Toronto Sciton Presentation
John Powers Toronto Sciton Presentation
 
Community Foundations and Social Media
Community Foundations and Social MediaCommunity Foundations and Social Media
Community Foundations and Social Media
 
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITYSOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
SOCIAL NETWORKING AND THE NONPROFIT COMMUNITY
 
PaidSocialMediaPresentation
PaidSocialMediaPresentationPaidSocialMediaPresentation
PaidSocialMediaPresentation
 
Data-Driven Content Marketing
Data-Driven Content MarketingData-Driven Content Marketing
Data-Driven Content Marketing
 
Why Social Media
Why Social MediaWhy Social Media
Why Social Media
 
Social Media for Beginners
Social Media for BeginnersSocial Media for Beginners
Social Media for Beginners
 
WOW social media_marketing 101 (2008)
WOW social media_marketing 101 (2008)WOW social media_marketing 101 (2008)
WOW social media_marketing 101 (2008)
 

Viewers also liked

Copia de ficha proceso curaduría
Copia de ficha proceso curaduríaCopia de ficha proceso curaduría
Copia de ficha proceso curaduríajohana camargo
 
Support You Need To Succeed
Support You Need To SucceedSupport You Need To Succeed
Support You Need To SucceedDavid DeRisi
 
Drift school
Drift schoolDrift school
Drift schooldrift101
 
renewable resources in buildings case study
renewable resources in buildings case studyrenewable resources in buildings case study
renewable resources in buildings case studyBarsha
 
солнечные часы
солнечные часысолнечные часы
солнечные часыastghikp
 
Economic and industrial importance of fungi
Economic and industrial importance of fungiEconomic and industrial importance of fungi
Economic and industrial importance of fungiDr. S. Esath Natheer
 
Powders ppt
Powders pptPowders ppt
Powders pptpinky005
 

Viewers also liked (11)

Copia de ficha proceso curaduría
Copia de ficha proceso curaduríaCopia de ficha proceso curaduría
Copia de ficha proceso curaduría
 
Support You Need To Succeed
Support You Need To SucceedSupport You Need To Succeed
Support You Need To Succeed
 
About+us
About+usAbout+us
About+us
 
Drift school
Drift schoolDrift school
Drift school
 
renewable resources in buildings case study
renewable resources in buildings case studyrenewable resources in buildings case study
renewable resources in buildings case study
 
солнечные часы
солнечные часысолнечные часы
солнечные часы
 
Economic and industrial importance of fungi
Economic and industrial importance of fungiEconomic and industrial importance of fungi
Economic and industrial importance of fungi
 
Dunia Remaja
Dunia RemajaDunia Remaja
Dunia Remaja
 
Powders ppt
Powders pptPowders ppt
Powders ppt
 
Cholera and other vibrios
Cholera and other vibriosCholera and other vibrios
Cholera and other vibrios
 
Escherichia coli lecture
Escherichia coli lectureEscherichia coli lecture
Escherichia coli lecture
 

Similar to The Importance of Listening

Aalto Venture Program Students Kickstarter 30 May 2013
Aalto Venture Program Students Kickstarter 30 May 2013Aalto Venture Program Students Kickstarter 30 May 2013
Aalto Venture Program Students Kickstarter 30 May 2013Zipipop Freud
 
Social Media: Turning Your People & Your Network into Your Best Marketing Assets
Social Media: Turning Your People & Your Network into Your Best Marketing AssetsSocial Media: Turning Your People & Your Network into Your Best Marketing Assets
Social Media: Turning Your People & Your Network into Your Best Marketing AssetsOne North
 
An Intro To Social Media
An Intro To Social MediaAn Intro To Social Media
An Intro To Social Media2Communicate
 
An Intro To Social Media
An Intro To Social MediaAn Intro To Social Media
An Intro To Social Media2Communicate
 
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Merit Pages
 
Digital Marketing Course Week 7: Social Media Marketing
Digital Marketing Course Week 7: Social Media MarketingDigital Marketing Course Week 7: Social Media Marketing
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
 
Planning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyPlanning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyJenni Lloyd
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTBhjmorris
 
Social communications the myths and realities
Social communications the myths and realitiesSocial communications the myths and realities
Social communications the myths and realitieslloydgofton
 
IPHA PRESENTATION 1.12
IPHA PRESENTATION 1.12IPHA PRESENTATION 1.12
IPHA PRESENTATION 1.12JodiDartIPHA
 
Idph presentation 4.5.12
Idph presentation 4.5.12Idph presentation 4.5.12
Idph presentation 4.5.12michaelshmarak
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media WorkshopLane Douglas
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International OrganizationsBeth Kanter
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
 
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud
 
2010 x change-social_media-academy
2010 x change-social_media-academy2010 x change-social_media-academy
2010 x change-social_media-academyAxel Schultze
 
The Power of Social media
The Power of Social mediaThe Power of Social media
The Power of Social mediaAmanda Harlin
 

Similar to The Importance of Listening (20)

Aalto Venture Program Students Kickstarter 30 May 2013
Aalto Venture Program Students Kickstarter 30 May 2013Aalto Venture Program Students Kickstarter 30 May 2013
Aalto Venture Program Students Kickstarter 30 May 2013
 
Social Media: Turning Your People & Your Network into Your Best Marketing Assets
Social Media: Turning Your People & Your Network into Your Best Marketing AssetsSocial Media: Turning Your People & Your Network into Your Best Marketing Assets
Social Media: Turning Your People & Your Network into Your Best Marketing Assets
 
An Intro To Social Media
An Intro To Social MediaAn Intro To Social Media
An Intro To Social Media
 
An Intro To Social Media
An Intro To Social MediaAn Intro To Social Media
An Intro To Social Media
 
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
 
Digital Marketing Course Week 7: Social Media Marketing
Digital Marketing Course Week 7: Social Media MarketingDigital Marketing Course Week 7: Social Media Marketing
Digital Marketing Course Week 7: Social Media Marketing
 
Planning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media StrategyPlanning Value Measurements into your Social Media Strategy
Planning Value Measurements into your Social Media Strategy
 
Building a digital media plan
Building a digital media planBuilding a digital media plan
Building a digital media plan
 
Social Media 101 for the CCTB
Social Media 101 for the CCTBSocial Media 101 for the CCTB
Social Media 101 for the CCTB
 
Social communications the myths and realities
Social communications the myths and realitiesSocial communications the myths and realities
Social communications the myths and realities
 
IPHA PRESENTATION 1.12
IPHA PRESENTATION 1.12IPHA PRESENTATION 1.12
IPHA PRESENTATION 1.12
 
Idph presentation 4.5.12
Idph presentation 4.5.12Idph presentation 4.5.12
Idph presentation 4.5.12
 
Gwu Social Media Workshop
Gwu Social Media WorkshopGwu Social Media Workshop
Gwu Social Media Workshop
 
Social Media and International Organizations
Social Media and International OrganizationsSocial Media and International Organizations
Social Media and International Organizations
 
Social Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer AdvocatesSocial Media 105: How to Build a Community of Customer Advocates
Social Media 105: How to Build a Community of Customer Advocates
 
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
Zipipop Freud Aalto University Social Media and Business Workshop 25 February...
 
An Overview of Social Media for ACT Sporting organisations
An Overview of Social Media for ACT Sporting organisationsAn Overview of Social Media for ACT Sporting organisations
An Overview of Social Media for ACT Sporting organisations
 
2010 x change-social_media-academy
2010 x change-social_media-academy2010 x change-social_media-academy
2010 x change-social_media-academy
 
The Power of Social media
The Power of Social mediaThe Power of Social media
The Power of Social media
 
Social media
Social mediaSocial media
Social media
 

More from Zipipop Freud

Rovio Sosiaalinenbusiness 25 November 2015
Rovio Sosiaalinenbusiness 25 November 2015Rovio Sosiaalinenbusiness 25 November 2015
Rovio Sosiaalinenbusiness 25 November 2015Zipipop Freud
 
Cision & Sipipop Freud Keynote Intro Slides Sosiaalinen Seminar 25 November
Cision & Sipipop Freud Keynote Intro Slides Sosiaalinen Seminar 25 NovemberCision & Sipipop Freud Keynote Intro Slides Sosiaalinen Seminar 25 November
Cision & Sipipop Freud Keynote Intro Slides Sosiaalinen Seminar 25 NovemberZipipop Freud
 
Verohallinto sosiaalinenbusiness_25112015
Verohallinto sosiaalinenbusiness_25112015Verohallinto sosiaalinenbusiness_25112015
Verohallinto sosiaalinenbusiness_25112015Zipipop Freud
 
Lassila & Tikanoja Sosiaalinen Business
Lassila & Tikanoja Sosiaalinen BusinessLassila & Tikanoja Sosiaalinen Business
Lassila & Tikanoja Sosiaalinen BusinessZipipop Freud
 
Richard von Kaufmann MPS Expert Profiling in Social Media Breakfast Seminar P...
Richard von Kaufmann MPS Expert Profiling in Social Media Breakfast Seminar P...Richard von Kaufmann MPS Expert Profiling in Social Media Breakfast Seminar P...
Richard von Kaufmann MPS Expert Profiling in Social Media Breakfast Seminar P...Zipipop Freud
 
Richard von Kaufmann MPS breakfast seminar presentation 2 October 2014
Richard von Kaufmann MPS breakfast seminar presentation 2 October 2014Richard von Kaufmann MPS breakfast seminar presentation 2 October 2014
Richard von Kaufmann MPS breakfast seminar presentation 2 October 2014Zipipop Freud
 
Richard von Kaufmann Zipipop Freud MPS experts profiling breakfast seminar 10...
Richard von Kaufmann Zipipop Freud MPS experts profiling breakfast seminar 10...Richard von Kaufmann Zipipop Freud MPS experts profiling breakfast seminar 10...
Richard von Kaufmann Zipipop Freud MPS experts profiling breakfast seminar 10...Zipipop Freud
 
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Zipipop Freud
 
Viestinnnän näkökulma sosiaaliseen yhteistyöhön ja intranetiin
Viestinnnän näkökulma sosiaaliseen yhteistyöhön ja intranetiinViestinnnän näkökulma sosiaaliseen yhteistyöhön ja intranetiin
Viestinnnän näkökulma sosiaaliseen yhteistyöhön ja intranetiinZipipop Freud
 
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop FreudSocial collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop FreudZipipop Freud
 
The Atos Social Collaboration Story Robert Shaw
The Atos Social Collaboration Story Robert ShawThe Atos Social Collaboration Story Robert Shaw
The Atos Social Collaboration Story Robert ShawZipipop Freud
 
Building a social business – combining external and internal social media
Building a social business – combining external and internal social mediaBuilding a social business – combining external and internal social media
Building a social business – combining external and internal social mediaZipipop Freud
 
Zipipop freud sosiaalinen intranet talentum some 2013 timo nurmi
Zipipop freud sosiaalinen intranet talentum some 2013 timo nurmiZipipop freud sosiaalinen intranet talentum some 2013 timo nurmi
Zipipop freud sosiaalinen intranet talentum some 2013 timo nurmiZipipop Freud
 
Zipipop Freud Listening in Social Business M-Brain seminar
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud Listening in Social Business M-Brain seminar
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud
 
Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013
Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013
Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013Zipipop Freud
 
4 Cs of collaboration – Capturing the benefits of social technologies
4 Cs of collaboration – Capturing the benefits of social technologies4 Cs of collaboration – Capturing the benefits of social technologies
4 Cs of collaboration – Capturing the benefits of social technologiesZipipop Freud
 
Zipipop Innocent Drinks Social Media Benchmark
Zipipop Innocent Drinks Social Media BenchmarkZipipop Innocent Drinks Social Media Benchmark
Zipipop Innocent Drinks Social Media BenchmarkZipipop Freud
 
Zipipop 10 Social Media Benefits for Business
Zipipop 10 Social Media Benefits for BusinessZipipop 10 Social Media Benefits for Business
Zipipop 10 Social Media Benefits for BusinessZipipop Freud
 
Oske zipipop collaboration_enviroment_project_summary_february_2012
Oske zipipop collaboration_enviroment_project_summary_february_2012Oske zipipop collaboration_enviroment_project_summary_february_2012
Oske zipipop collaboration_enviroment_project_summary_february_2012Zipipop Freud
 
How to improve your brand reputation with social media
How to improve your brand reputation with social mediaHow to improve your brand reputation with social media
How to improve your brand reputation with social mediaZipipop Freud
 

More from Zipipop Freud (20)

Rovio Sosiaalinenbusiness 25 November 2015
Rovio Sosiaalinenbusiness 25 November 2015Rovio Sosiaalinenbusiness 25 November 2015
Rovio Sosiaalinenbusiness 25 November 2015
 
Cision & Sipipop Freud Keynote Intro Slides Sosiaalinen Seminar 25 November
Cision & Sipipop Freud Keynote Intro Slides Sosiaalinen Seminar 25 NovemberCision & Sipipop Freud Keynote Intro Slides Sosiaalinen Seminar 25 November
Cision & Sipipop Freud Keynote Intro Slides Sosiaalinen Seminar 25 November
 
Verohallinto sosiaalinenbusiness_25112015
Verohallinto sosiaalinenbusiness_25112015Verohallinto sosiaalinenbusiness_25112015
Verohallinto sosiaalinenbusiness_25112015
 
Lassila & Tikanoja Sosiaalinen Business
Lassila & Tikanoja Sosiaalinen BusinessLassila & Tikanoja Sosiaalinen Business
Lassila & Tikanoja Sosiaalinen Business
 
Richard von Kaufmann MPS Expert Profiling in Social Media Breakfast Seminar P...
Richard von Kaufmann MPS Expert Profiling in Social Media Breakfast Seminar P...Richard von Kaufmann MPS Expert Profiling in Social Media Breakfast Seminar P...
Richard von Kaufmann MPS Expert Profiling in Social Media Breakfast Seminar P...
 
Richard von Kaufmann MPS breakfast seminar presentation 2 October 2014
Richard von Kaufmann MPS breakfast seminar presentation 2 October 2014Richard von Kaufmann MPS breakfast seminar presentation 2 October 2014
Richard von Kaufmann MPS breakfast seminar presentation 2 October 2014
 
Richard von Kaufmann Zipipop Freud MPS experts profiling breakfast seminar 10...
Richard von Kaufmann Zipipop Freud MPS experts profiling breakfast seminar 10...Richard von Kaufmann Zipipop Freud MPS experts profiling breakfast seminar 10...
Richard von Kaufmann Zipipop Freud MPS experts profiling breakfast seminar 10...
 
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
Richard von Kaufmann Sauna Safari Social Media Presentation 8 May 2014
 
Viestinnnän näkökulma sosiaaliseen yhteistyöhön ja intranetiin
Viestinnnän näkökulma sosiaaliseen yhteistyöhön ja intranetiinViestinnnän näkökulma sosiaaliseen yhteistyöhön ja intranetiin
Viestinnnän näkökulma sosiaaliseen yhteistyöhön ja intranetiin
 
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop FreudSocial collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
Social collaboration – Managers Breifing Richard von Kaufmann Zipipop Freud
 
The Atos Social Collaboration Story Robert Shaw
The Atos Social Collaboration Story Robert ShawThe Atos Social Collaboration Story Robert Shaw
The Atos Social Collaboration Story Robert Shaw
 
Building a social business – combining external and internal social media
Building a social business – combining external and internal social mediaBuilding a social business – combining external and internal social media
Building a social business – combining external and internal social media
 
Zipipop freud sosiaalinen intranet talentum some 2013 timo nurmi
Zipipop freud sosiaalinen intranet talentum some 2013 timo nurmiZipipop freud sosiaalinen intranet talentum some 2013 timo nurmi
Zipipop freud sosiaalinen intranet talentum some 2013 timo nurmi
 
Zipipop Freud Listening in Social Business M-Brain seminar
Zipipop Freud Listening in Social Business M-Brain seminarZipipop Freud Listening in Social Business M-Brain seminar
Zipipop Freud Listening in Social Business M-Brain seminar
 
Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013
Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013
Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013
 
4 Cs of collaboration – Capturing the benefits of social technologies
4 Cs of collaboration – Capturing the benefits of social technologies4 Cs of collaboration – Capturing the benefits of social technologies
4 Cs of collaboration – Capturing the benefits of social technologies
 
Zipipop Innocent Drinks Social Media Benchmark
Zipipop Innocent Drinks Social Media BenchmarkZipipop Innocent Drinks Social Media Benchmark
Zipipop Innocent Drinks Social Media Benchmark
 
Zipipop 10 Social Media Benefits for Business
Zipipop 10 Social Media Benefits for BusinessZipipop 10 Social Media Benefits for Business
Zipipop 10 Social Media Benefits for Business
 
Oske zipipop collaboration_enviroment_project_summary_february_2012
Oske zipipop collaboration_enviroment_project_summary_february_2012Oske zipipop collaboration_enviroment_project_summary_february_2012
Oske zipipop collaboration_enviroment_project_summary_february_2012
 
How to improve your brand reputation with social media
How to improve your brand reputation with social mediaHow to improve your brand reputation with social media
How to improve your brand reputation with social media
 

Recently uploaded

Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...Paul Menig
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 

Recently uploaded (20)

Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...7.pdf This presentation captures many uses and the significance of the number...
7.pdf This presentation captures many uses and the significance of the number...
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 

The Importance of Listening

  • 1. The importance of listening 25 April 2013 // Richard von Kaufmann // Co-founder // Head of Social Media facebook.com/zipipop linkedin.com/company/zipipop
  • 2. We help companies integrate social media and technologies to support their business strategies. Zipipop is the social media company in Finland more loyal clients better customer support improved business collaboration better employee motivation and recruitment
  • 3. Why do I have to listen?
  • 5. Customers are becoming more social There are now 3 types of customers: • traditional • online • social “[Social customers] require a different level of engagement. They’re connected. They’re influential.” Brian Solis, Altimeter Group
  • 6. Just how influential are these social customers?
  • 8. • Use social networks What do social customers do?
  • 9. • Use social networks • Buy more online What do social customers do?
  • 10. • Use social networks • Buy more online • Provide more feedback What do social customers do?
  • 11. • Use social networks • Buy more online • Provide more feedback • Read and create product reviews What do social customers do?
  • 12. • Use social networks • Buy more online • Provide more feedback • Read and create product reviews • Trust in advice given by people online What do social customers do?
  • 13. • Use social networks • Buy more online • Provide more feedback • Read and create product reviews • Trust in advice given by people online • Like to connect with like-minded people What do social customers do?
  • 14. • Use social networks • Buy more online • Provide more feedback • Read and create product reviews • Trust in advice given by people online • Like to connect with like-minded people • Expect better customer support = What do social customers do?
  • 15. Customer support is marketing Happy customers tell a few friends. Unhappy customers tell many more.
  • 16. It’s no longer a monologue
  • 17. So what can I do about it?
  • 20. Who is listening? Nearly three quarters of marketing executives are actively monitoring Social Media through the use of both paid and free tools. Source: Marketers & Social Media Monitoring Survey 2011, Web Liquid
  • 21. Social Media Listening Command Centre
  • 22. Listening & Finding • Buzz • Share of voice • Sentiment • Channels • Influencers
  • 23. Influencing Go to where you communities hangout and start commenting and generating your own discussions.
  • 24. Reaching out Customer support can be provided through existing social media services. Go to where your customers already are.
  • 26. Listening / Engaging / Supporting (largely social media based) client’s quality product / service
  • 27. Expert Evangelists (internal/external experts, bloggers, enthusiasts, etc) Listening / Engaging / Supporting (largely social media based) client’s quality product / service
  • 28. Marketing (initial awareness: press, TV, digital, etc) Social conversations (influencing) Expert Evangelists (internal/external experts, bloggers, enthusiasts, etc) Listening / Engaging / Supporting (largely social media based) client’s quality product / service “It’s not a campaign – it’s the start of a relationship” Jeremiah Owyang, Altimeter Group
  • 29. Community Fans (users promoting in social media) Marketing (initial awareness: press, TV, digital, etc) Social conversations (influencing) Expert Evangelists (internal/external experts, bloggers, enthusiasts, etc) Listening / Engaging / Supporting (largely social media based) client’s quality product / service
  • 30. Other listening benefits: • Real-time monitoring to improve both crisis communications and building upon positive developments • More understanding of your customers • Better customer support • A source of new ideas • Can be used to help measuring effectiveness of campaigns
  • 31. Building the engagement layer • Social media monitoring (start listening) • Social media strategy (based on business objectives) • Social media guidelines (to get the team going, and set the culture for others to follow) • Community Manager (coordinating social media team) • Social media team (empowered employees from across the organization) • Response process (notifying the right “expert” employees to respond quickly)
  • 32. Coordinating social media activity Separate collaboration space / website to coordinate all activity Schedule Guidelines Contact list Separate space where admins can share and discuss potential content Access to more than one community Monitoring Overall Account specific
  • 33. What is a Community Manager? A Community Manager guides communities towards smooth and effective collaboration. http://www.fillmoregazette.com/arts-entertainment/ventura-college-symphony-orchestra-%E2%80%9Cwinner%E2%80%99s-circle%E2%80%9D-concert-october-25
  • 34. Community Manager roles Motivator Judge Evangelist Encourages participation Takes care of release schedules Keeps discussions going smoothly Chair Solves disputes Content Manager Organizes the content
  • 35. Social media team Spread and speed up the workload by involving experts from different departments — authentic knowledgable employees can be your best advocates Marketing HR Customer service Communications R&D Management Sales Team members should be enthusiastic and comfortable with using social media
  • 36. Catching the wave Colm Walsh @2006 Creative Commons http://www.flickr.com/photos/colmsurf/144455160/ Social media teams need to be ready to catch the waves of positive publicity.
  • 37. Improvisation — reacting in the moment
  • 38. Online Engagement Academy Train up and empower 90-100 semi-active contributors. About 10% will be selected as Online Brand Ambassadors There will be two kinds of workshops: • Social Media Kickstart • Overview of social media potential and benefits • Inspiring employees to create content • Social Media Channels • What are their unique strengths • Suitable content for each channel (i.e. content of needs to be adapted for the different contexts.
  • 39. Brand Friend: friendship growth Awareness Acquaintance Friendship Intimate ViralGrowth Community driven
  • 40. Brand Friend: friendship growth Awareness Acquaintance Friendship Intimate ViralGrowth Community driven social media strategy
  • 42. Brand Friend: reacting quickly Awareness Acquaintance Friendship Intimate Unaware Anger Indifference ViralGrowth Deterioration Community driven Avoidance
  • 44. And now for some examples of effective online engagement
  • 45. Juha Mattila – Social media specialist Over 60,000 fans in Shadow Election communities around the world
  • 46. Case-esimerkkejä sosiaalisen median seurannasta ja hyödyntämisestä käytännössä
  • 49. TROLLI - tuhansia tykkäyksiä - satoja kommentteja
  • 55. Heikki “Hese” Salmela on aina perustanut toimintansa lukuihin Hesburger on nykyään Suomen suurin pikaravintolaketju. Hesburger haluaa olla “Suomen paras Facebook brändi”.
  • 57. Ideana crowdsoursata suosituin hampurilainen. Kampanja toi 63 000 uutta tykkääjää ja palkittiin parhaana sosiaalista mediaa hyödyntävänä sovelluksena.
  • 59.
  • 61. Thanks! Richard von Kaufmann & Juha Mattila Tel. +358 45 11 222 73 Email: richard@zipipop.com www.zipipop.com facebook.com/zipipop linkedin.com/company/zipipop slideshare.net/zipipop sosiaalinenmedia.com