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Prototyping at Finnair, - Marja Ojala, Lead Designer
- 1. Prototyping at Finnair 26th March 2019 / UXDX Helsinki Marja Ojala
- 2. Prototyping is… The activity of making basic models or designs for a machine or other industrial process
- 3. Prototyping is… “Bringing life to static designs. Also enhancing communication of ideas” “Making an idea tangible and feasible enough that helps people communicate the idea and bring them on the same page” “A tool used to test and validate a concept before significant investment of time, money & effort is made” “Prototyping means building a sample of an idea in order to proof a concept and/or test and validate” “Prototyping makes me a better designer” “If a picture is worth 1000 words, a prototype is worth 1000 seminars” - IDEO
- 4. Prototyping is… a state of mind Doing design, not only talking about design Being ready to be proven wrong A craft for all designers, but not only for designers
- 6. Onboarding passengers to WiFi portal / Testing / Discussion between teams & technicians Animations for seat map in app / Discussion between designers / Made during design review Paper prototyping
- 7. Audiobooks in app / Discussion between devs / Discussion between designers Basic prototyping / Sketch, InVision, Axure Payment methods in app / User testing / Discussion between teams / Discussion between designers and devs
- 8. Aurinkomatkat Kaupunkiloma / Qualitative user testing / Communication between the team, business & stakeholders Complex prototyping / Axure Aurinkomatkat OmaLoma / Communication within the team / Tool for developers
- 9. Complex prototyping / Miscellaneous From app to onboard WiFi portal / Technical POC and possibilities / Discussion between teams / Testing Payment form / Communicating wishes towards external stakeholder / Communication within team / Dev + designer collaboration / Evaluation future efforts
- 10. • Axure • Sketch prototyping • Paper & pen • InVision • Principle • Flinto • Adobe After Effects • InVision • Excel Upcoming • Scenario scripts & props 10 Prototyping tools
- 11. 11
- 12. 12 Thank you!
Editor's Notes
- Cambridge Dictionary
- Finnair team input
- Doing design instead of talking about design (Frontiers of Design https://frontiersfilm.com , “there’s been too much talking about design, too little doing design”, “craftsmanship”) Being ready to proven wrong - fear of doing an actual prototype since it might prove I’m wrong even before I show it to anyone… especially as young designer… Note – talking from designer’s point of view Designers should be craftsman prototypers - or which field of design wouldn’t need prototypes (or the mentality of prototyping) one way or the other?
- Finnair.com / Flight search, booking, managing existing bookings, managing Finnair Plus profiles, destination information, campaigns… Payment / Payment flow In-flight / “Every flight is different”, going to and controlling details isn’t as beneficial as giving flexibility in a wide range of situations Mobile app & Aurinkomatkat app / Focused on viewing and editing existing booking and trip, those elements that are in app will go to Aurinkomatkat / Trip search, flights, hotels, extra services, booking, managing existing bookings, campaigns…
- When does it make sense nowadays? Animations, transitions, ”one-offs” WiFi stickers one prototype of ideation around “how to onboard passengers to Nordic Sky”. Lot of technical limitations when it comes to capture portals etc. Discussion between technical maintenance, cabin design team, etc. There’s benefits of making it really sketchy, for expectation management
- Nowadays easy to prototype basic A-B-C flows with Sketch prototyping Especially with design system Benefit of getting ”quick and dirty” protos that are easily shared quickly, for testing etc.
- Kaupunkilomat From 0% to 100% success to find Kaupunkiloma Selecting flight ticket / with Fare class or with only one Fare class Business decision for simplified product 300% increase in sales with Kaupunkiloma OmaLoma – will be launched next week, managing your holiday after booking and during the trip Dynamic view, building the front page with different variables When does this make sense? Not as a specially made tool for developers it seems… as they usually come up with faster ways that are more suitable for their workflow
- Nordic Sky: POC as prototype, since the one you see right now is only cosmetic We knew it could be done, but didn’t know all the technical limitations involved Now POC/prototype is maturing to an actual feature Payment: Help from a developer to do it (java script) Developers can help and join making prototypes, as the voice of reason as well as technically In this case, would’ve been easier with just code... Testing out which method makes sense – javascript+html or Axure (with javascript)
- Few words about our in-house design team: Turns 2 years old tomorrow! Started with 5, now already 13 and few additions coming soon Old pictures… but one from our first ever meeting!