The PowerPoint presentation on the new product launch guide provides a comprehensive framework and strategies for successfully introducing a new product into the market. The presentation begins by emphasizing the importance of thorough market research and understanding customer needs and preferences. It then guides the audience through the essential steps of the product launch process, including product development, branding, pricing, and distribution strategies. The presentation covers effective marketing and communication tactics, such as creating a compelling value proposition, developing a targeted marketing campaign, leveraging digital platforms, and utilizing public relations to generate buzz. It also emphasizes the significance of monitoring and analyzing performance metrics to refine the product launch strategy. With its informative content and practical tips, this presentation serves as a valuable resource for organizations seeking to navigate the complexities of launching new products, helping them maximize their chances of success in the market.

1. New Product
Launch
Made By:- Debangshu Das
Fybba Roll No :- 17

2. New Product Launch
● A product launch is a planned effort to bring a new
product to market.
● The goal is to make sure that everyone inside the
company, your partners and target customers
know about your new product.
● If you don’t do the product launch effectively,
customers won’t be aware of your solution, or may
potentially have a bad impression of your product,
and you may not hit your revenue and profitability
goals.

3. Different Stages Of New Product Launch
I. 1. Meeting users’ needs
II. 2. Know your competition
III. 3. Make a prototype and test it
IV. 4. Reconfigure your product
V. 5. Run the numbers
VI. 6. Build anticipation by pre-marketing
VII. 7. Build a solid supply chain
VIII.8. Network and share your product
IX. 9. Reach out to the press post-launch
X. 10. Consider public feedback post-launch

4. What Is A Product Launch Process?
●A product launch is the process a
company undertakes to bring its new or
updated products to market. Tips for
building a successful product launch
include: Focusing on the customer
experience. Using your product data to
inform strategy. Creating a product launch
checklist.

5. What Is Sucessful product Launch
● Product launch success is a crucial
component for every business. Regardless
of your company size or industry, your new
product has to build excitement, attract
customers, and ring up sales. In order to
design a successful product launch, first
identify the right elements and strategies
that your launch needs.

6. Recently Launched New Products In The
Market
● 1. EVOLVE by PepsiCo
● 2. The Ordinary AHA 30% + BHA 2% Peeling Solution
● 3. Garnier Whole Blends Shampoo Bar
● 4. Planet KIND by Gillette
● 5. Kindfull by Target
● 6. Absolut Juice
● 7. The New HARD MTN DEW { new launch from
Mountain Dew}

7. Advantages Of New Product Launch
I. Company and Product Attention
II. Increase Revenue
III. Company Reputation
IV. New Business Relationships
V. Capturing Market Share.
VI. Employee Motivation and Retention.
VII. Building Trust. Your new product offers you an
opportunity to build trust with your customers. .
VIII.New Revenue Streams.