This presentation, delivered at Brighton SEO in September 2018, looks at issues with website indexing and how to increase your chances of indexing on Google and other search engines from a volume, speed and content importance perspective through providing clear, consistent and aligned signals.
13. Being indexed
does not mean it
will rank
https://www.seroundtable.com/confusing-ranking-with-indexing-in-google-seo-25173.html
@seanbutcher #BrightonSEO
17. Indexed = Page saved
in Google’s databases
@seanbutcher #BrightonSEO
18. “The Google Search index
contains hundreds of
billions of web pages and is
well over 100 million
gigabytes in size.”
https://www.google.com/search/howsearchworks/crawling-indexing/
@seanbutcher #BrightonSEO
20. We need to refine
what Google has
access to
@seanbutcher #BrightonSEO
21. “Google doesn't crawl all
the pages on the web,
and we don't index all
the pages we crawl.”
https://support.google.com/webmasters/answer/34441?hl=en
@seanbutcher #BrightonSEO
158. “DYK the
rel-canonical is a
hint, not a directive.
It’s a very strong hint,
but may still be
outweighed by other
signals.”
Gary Illyes - Mar 23rd 2017
@seanbutcher
159. Canonical = you want
referring URL indexed
@seanbutcher #BrightonSEO
160. NoIndex = you don’t
want URL indexed
@seanbutcher #BrightonSEO