SEO STANDS FOR SEARCH ENGINE OPTIMIZATION

1. TheSocratesTech. Chunian.
Learn SEO

2. A search engine is a software system that is
designed to carry out web searches.
SEO stand for Search Engine Optimization.
It is the process of making your website/web
pages better for search engines, so that it can
rank higher.
A search engine is a software System designed
to search out the information from world wide
web according to the user's query.

3. 1. On-page SEO
2. Off-page SEO
3. Technical SEO

4. Technical SEO is the process of
optimizing a website for search
engines, but it can also include
activities meant to improve user
experience.
Off-page SEO focuses on the ranking
factors that occur outside of your
website like brand mentions and
backlinks
On-page SEO refers to optimizing
the parts of your website you
control like Content, HTML, Title of
Page, URL etc

5. Technical SEO Technique
Web Page Speed/Load time
Structure of Website
Sitemap
Redirect Pages
Mobile Friendliness
Robot.txt

6. White Hat SEO
- Ethical SEO
- Organic SEO
White hat SEO includes
optimising your website following
the restrictions imposed by
search engines
Black Hat SEO
- Unethical SEO
Black hat SEO includes
Unethical Techniques
which are disapproved
by search engines.
Content Optimize Quality
Content Relevant Internal
Links Relevant Strong back
links Sitemaps Technical
Aspects
Black Hat SEO
Keyword Stuffing
Duplicate Content
Cloaking Hidden Text? Links
Link Spamming Link Farming
Black hat SEO refers to a set of
practices that are used to increases a
site or page's rank in search engines
through means that violate the search
engines' terms of service.

7. Google's algorithms are a complex system
that is used by google to deliver webpages
ranked by relevance on its search engine
results pages (SERPS).

8.  Panda 2011
 Penguin 2012
 Hummingbird 2013
 RankBrain2015
 PageExperience updates2021

9. The change aimed to lower
the rank of "low-quality
sites" or "thin sites", in
particular "content farms",
and return higher-quality
sites near the top of the
search results.
The Penguin penalty
largely focuses on
identifying poor-quality
websites based upon
backlinks.

10. Humming Bird Algorithm focuses on
understanding the actual meaning
behind a search query, rather than the
separate terms within it.

11. RankBrain is a machine learning (AI) algorithm
that Google uses to sort the search results

12. Page Experience update is a change made to Google's search engine in order to improve
the quality, relevance, and overall user experience of its search results.

13. A Dwell Time
Dwell time is the actual length of time that a visitor
spends on a page before returning to the SERP.
B Bounce Rate
Bounce rate is calculated when someone
visits a single page on your website and does
nothing on the page before leaving

14. 1. Understanding of Business
2. Current Website Performance Analysis
3. Keywords Research
4. Competition Site Analysis
5. On-Page Optimization, Technical SEO & Off-Page Analysis
6. Maintain the position by Data Analysis
Latent = Hidden/unclear Semantic Meaning Indexing
(Google)

15. A short-tail keyword, also known
as a 'head term', is a general
search term that typically
contains 1-3 words and covers a
broad topic. Short-tail keywords
generally have higher search
volume than long-tail keywords
which means that they attract
more website visitors.
Long-tail keywords are longer and more
specific keyword phrases that visitors
are more likely to use when they're
closer to a point-of-purchase or when
they're using voice search. Most long-
tail keywords have lower search volume
than short or “head” keywords.
Keyword is a word or phrase that describe the content on your web-page.

16. LSI keywords are search terms related to the main keyword you are targeting.
They help to support your content and add more context to make it easier
for both users and search engines to know what your content is about.
Navigational keywords are
used when user wants to find
the specific brand, website or
location
Commercial keywords are
keywords that shows user's
interest to search for specific
products or services.
(E.g. shoes for men online)
Transactional keywords are keywords
that shows strong intent of user to buy
or take action on a product or service.
Buy Nike Shoes online
Informational Keywords
Informational keywords are
used by user when he is
simply searching for
information.

17. Checklist of on-page SEO
-TITLE TAG
META DESCRIPTION
-META KEYWORDS
-URL OPTIMIZATION
-HEADING TAGS
-INTERNAL LINKING AND EXTERNAL LINKING
-ANCHOR TEXT OPTIMIZATION
-KEYWORD DENSITY
-PLAGIARISM
- GRAMMAR
URL OPTIMIZATI
- COMPRESSION
- ALT TEXT/ATT.
- TITLE
-KEYWORD CANNIBALISM
-TECHNICAL SEO

18. Meta description
A meta description is an HTML element that provides a
brief summary of a web page. A page's meta description
tag is displayed as part of the search snippet in a search
engine results page (SERP) and is meant to give the user
an idea of the content that exists within the page and how it
relates to their search query.

19. An internal link is any link from one page on your
website to another page on your website. Both your
users and search engines use links to find content
on your website. Your users use links to navigate
through your site and to find the content they want to
find.
What are internal links?