Internet Audience Behavior in Central America
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Internet Audience Behavior in Central America presented at the WOMMA Brand Council by Rodolfo Salazar ( @rokensa) with collaboration from www.ilifeblet.com
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Internet Audience Behavior in Central America
- 1. WOMMA Brand Council Internet Audience Behavior in Central America
- 2. This is a territory where: Disruption hit and some didn’t notice Google is a Saint Facebook is King Youtube is Queen Opportunity is everywhere
- 3. A territory of new settlers More than 10 years Between 3 to 5 years Between 5 and 10 years Between 1 and 3 years Less than 1 Year • Ultra Newbie • Newbie • Observer • Active Liker • Active Spammer • Surfer • Silver Surfer (Offline influencer) Data from: http://ilifebelt.com/
- 4. We love soccer • Texaco • World cup regional campaign
- 5. Talk about my country and my roots
- 6. A territory of real nomads Home Work Public WiFi School/ University Cyber Café Street Other 0% 5% 10% 15% 20% 25% 30% 35% Place PC 28% Mobile 27% Laptop 24% Tablet 16% Game Console 4% TV 1% Data from: http://ilifebelt.com/
- 7. Internet rules over Public Opinion Between the lines • Real user • Alter ego • Fake user – Burka – Spider • Conspirator – Burka – Spider It’s my Fundamental Source of information Important Secondary Source Secondary but not important It’s not an important source 68 % said that following a brand has motivated them to buy products or services Data from: http://ilifebelt.com/
- 8. Advertisers mind set • I don’t need it • I don’t know where to start • How do we do it our selves? • Ask our traditional agency • Get someone that knows about this • Get a Digital Agency Internet advertising is OK… but I neither like it or dislike it It is interesting Bothers me Data from: http://ilifebelt.com/
- 10. Top 5 uses of Internet • Tied in #1 – E-mail – Social media – Watch videos • Read news • Upload photos • Chat • Downloads Growing Fast YoY Ask.fm 770% Pinterest 270% Linkedin 236% Tumblr 98%
- 11. Social media used as another traditional media chanel
- 12. Shopping still happens at the store http://www.nielsen.com/
- 13. Social media used as a benefits guide or cupon book
- 14. Questions?
- 15. Contact me Rodolfo Salazar (@rokensa) rodolfosalazar.com rodolfo.salazar@rokensa.com www.ideaworks.la
- 16. www.ideaworks.la