This document discusses moving away from patching up problems and squeezing lemons, and instead focusing on creating value by building a community and asking fans for strategic input before implementing new technology.

2. What Makes The Difference?

3. Stop Patching UP!

4. Stop Trying To Squeeze your Lemons!

5. Traffic is Worth Zero! =

6. To Create Value is the Key

7. How?

8. Build a Community!

9. Ask Your Fans!

10. Think Strategy, before Technology