Recommended
Recommended
More Related Content
Similar to BrightonSEO: How launching your own media hub can boost your digital PR.pptx
Similar to BrightonSEO: How launching your own media hub can boost your digital PR.pptx (20)
Recently uploaded
Recently uploaded (20)
BrightonSEO: How launching your own media hub can boost your digital PR.pptx
- 1. How a Media Hub can change your PR game Raluca Zdru SORTLIST Slideshare.Net/RalucaZdru @RalucaZdru
- 2. Building great business stories. Discover & Source Browse through providers from all over the world #brightonSEO | @RalucaZdru
- 3. Building great business stories. Connect & Trust Check detailed reviews to choose the right partner for you #brightonSEO | @RalucaZdru
- 4. SEO & Digital PR Important to rank for agency-related keywords and position ourselves as Marketing Experts #brightonSEO | @RalucaZdru
- 5. A day in the life of…
- 6. It all starts with… Confidence #brightonSEO | @RalucaZdru
- 7. You are ready to… Good campaign Nice angles Catchy email Great media list #brightonSEO | @RalucaZdru
- 8. But then… The confidence fades #brightonSEO | @RalucaZdru
- 9. And then… The confusion sets in #brightonSEO | @RalucaZdru
- 11. The despair #brightonSEO | @RalucaZdru
- 12. The despair #brightonSEO | @RalucaZdru
- 13. This tendency is increasing on a global scale. PR’s say their main challenge is to get a response from a journalist 1/2 I AM NOT ALONE… #brightonSEO | @RalucaZdru
- 14. OUR KPIs 70 DF links per quarter A coverage score of 750 At least 2 speaking opportunities #brightonSEO | @RalucaZdru
- 15. You can do better! The boss #brightonSEO | @RalucaZdru
- 16. 44% of journalists agree that the way companies share information is outdated #brightonSEO | @RalucaZdru
- 17. of journalists will reject pitches based on bad timing 24% #brightonSEO | @RalucaZdru
- 18. 1 to 5 Number of pitches a journalist receives per day #brightonSEO | @RalucaZdru
- 19. Digital PRs need to innovate #brightonSEO | @RalucaZdru
- 20. How launching your own Media Hub can boost your digital PR #brightonSEO | @RalucaZdru
- 21. Why? Instead of pitching Becoming THE place where journalists look for information. #brightonSEO | @RalucaZdru
- 22. NOT a magazine but an Expertise Place Mini website to publish all your digital PR content. A MEDIA HUB? #brightonSEO | @RalucaZdru
- 23. Some Examples #brightonSEO | @RalucaZdru
- 24. STYLIGHT INSIGHTS Fashion & Lifestyle e-Commerce Data #brightonSEO | @RalucaZdru
- 25. PORNHUB INSIGHTS #brightonSEO | @RalucaZdru
- 26. HUBSPOT MARKETING STATISTICS #brightonSEO | @RalucaZdru
- 27. SORTLIST DATA HUB - Turning marketing & B2B numbers into accessible reports #brightonSEO | @RalucaZdru
- 28. 6 steps from project to reality #brightonSEO | @RalucaZdru
- 29. HOW TO LAUNCH? 1. What expertise & data 2.What format 3.Design 4.Coding time 5.Add old content 6.Promote and get the results coming #brightonSEO | @RalucaZdru
- 30. CODING & DESIGN It’s out of our PR hands. → External support #brightonSEO | @RalucaZdru
- 31. BUDGET Service Total Rate Internal effort to create V1: 80 hours 2500 € Internal effort to create V2: 30 hours 1250 € External help to copy/paste old content 300 € In Total 4050 € ✅ #brightonSEO | @RalucaZdru
- 32. Some Results #brightonSEO | @RalucaZdru
- 33. RESULTS 1-2 EXPERTISE OPINION REQUESTS PER MONTH #brightonSEO | @RalucaZdru
- 35. 27% INCREASE IN TRAFFIC RESULTS #brightonSEO | @RalucaZdru
- 36. +++ MORE COLLABS RESULTS #brightonSEO | @RalucaZdru
- 37. RESPONSE RATE RESULTS #brightonSEO | @RalucaZdru
- 38. 25K BRANDING MODULES SOLD/YEAR RESULTS #brightonSEO | @RalucaZdru
- 39. Impact & opportunities #brightonSEO | @RalucaZdru
- 40. of journalists will reject pitches based on bad timing 24% #brightonSEO | @RalucaZdru
- 41. IMPACT & OPPORTUNITIES Rank for important KW (studies, statistics, survey) #brightonSEO | @RalucaZdru
- 42. Newsletter creation IMPACT & OPPORTUNITIES #brightonSEO | @RalucaZdru
- 43. Expert positioning → Interviews, top of mind & media relationships IMPACT & OPPORTUNITIES #brightonSEO | @RalucaZdru
- 44. IMPACT & OPPORTUNITIES Monetisation #brightonSEO | @RalucaZdru
- 45. What’s Next? #brightonSEO | @RalucaZdru
- 46. See you next year for more results? Or follow me on LinkedIn to stay up to date https://www.linkedin.com/in/raluca-zdru-46a347178/ #brightonSEO
- 48. Building great business stories. Visit us 👉🏼 www.sortlist.co/uk Sortlist Data Hub 👉🏼 www.sortlist.com/datahub/
Editor's Notes
- Sortlist is a B2B Matching Platform that helps you discover and source the best providers from all over the world. You can search up different expertise, browse through their works.
- And even check different reviews before connecting with a trustworthy partner.
- Because of what we do, SEO has always been very important for as Because we want to rank #1 for all agency related topics. Also, we want to position ourselves Marketing Experts - Linkbuilding super important plus shift to digital PR
- This is basically my life: 1 confidence I prepped such a good outreach mail the media list is on point they will love this study
- This is basically my life: 1 confidence I prepped such a good outreach mail the media list is on point they will love this study
- This is basically my life: don’t get it’s super interesting and relevant - still hope
- This is basically my life: don’t get it’s super interesting and relevant - still hope
- Because let’s face it - we are mad Liam Neeson
- Apparently I am not alone - We have all been there - being ghosted is part of our life Muckrack study
- You can bring even more value
- Mainly pitch per email but what if there was a way for journalists to come to us?
- If we don’t wanna continue being seen as annoying people that harass journalists
- Source: Muck Rack state of Journalism/PR 2022
- If we don’t wanna continue being seen as annoying people that harass journalists
- Then deep dive into the search on how to do better, how to do differently and discovered - media hubs
- Create a mini website based on your brand/client expertise -
- Ranking very high on keywords that are important for Hubspot
- Exclusive data on the hub More visual, more data driven You will probably need some external help You will probably need some external help Reuse old content, add the old content Promotion phasee: Continue outreaching individual reports but also the hub as an entire thing
- At d
- We asked a freelancer, not the top priority so freelancer budget too high. If you have an internal team internally, use a web designer to do the homepage and use templates, Budget for in-house 3x lower
- I assisted my manager in launching the first hub presented in the examples and here are some of the results we noticed after 1 year of launching it.
- If we don’t wanna continue being seen as annoying people that harass journalists
- If we don’t wanna continue being seen as annoying people that harass journalists
- When a journo is looking for data, the possibility for him to find it is even bigger
- Their decision to sign up, changes the dynamic of outreaching
- Very easy to sell more interviews, top of mind, media relationships because you have one space where you showcase how specialist you are
- Monetize: Branding modules, Backlinks, Collabs, Partnerships, Quotes & Links, Data
- If we don’t wanna continue being seen as annoying people that harass journalists