The document discusses growth marketing strategies and recommendations. It provides reviews of growth marketers, including Maya Moufarek of Marketing Cube and Mitch Causey of Demandwell. It also discusses upcoming events at Disrupt including speakers on starting and growing a business. Advanced SEO tactics for 2021 are mentioned, including using content generators and keyword research.

1. SEO for 2021, pitch methods, reviews, and more in our growth
marketing roundup.
Large sites are favoured by Google more than ever before, mostly because it wants to
prevent spreading disinformation in our polarised society. Smaller sites, on the other
hand, may contain important new information, such as the material that your startup is
attempting to share with the world. As algorithms continue to improve, how can you
stand out in the proper search results?
AI-driven content generators, rigorous trend tracking, superb UX/UI and graphics, and
inspiration from your competitors' advertising, according to growth marketing specialist
Mark Spera. This week's Extra Crunch piece was one of our most popular with
subscribers, but it wasn't the only one.
Below are some of the numerous reviews we've gotten this week in our ongoing growth
marketer poll, as well as our most recent coverage of growth-related issues. (If you
haven't already, please fill it out; we'll use founder recommendations to locate the top
growth gurus in the globe and share the results with all of our readers.)
Assist TechCrunch in its search for the greatest growth marketers.
Nominate a person or company that has aided your startup's growing marketing efforts.
Your replies will help us narrow down who we include on our shortlist of the best growth
marketing specialists in the IT industry.

2. What was the name of the growth marketer with whom you collaborated? (and agency if
applicable) This is a mandatory question.
Please forward this to your clients to fill out if you're a growth marketer; we're not
looking for self-nominations.
1.Maya Moufarek, Marketing Cube, is a marketer.
Effortless strategies to expand your brand and business.
We listen and learn to determine the most effective growth and marketing strategy for
your company or brand at its current level of development.
Then we follow through.
Identifying and comprehending your target market.
Product/Market Fit, Product/Channel Fit, and Data & Customer Insights
2.Brands that stand out and messaging that has been revitalised!
Content Strategy & Messaging, Brand Positioning, Purpose & Narrative, Brand Tone of
Voice & Visual Identity
3.Plans for long-term growth that are both lucrative and sustainable.
Market Entry Strategy Paid, Earned, and Owned Press, Influencers, and Communities in
the Media
4.4.Organizational design and talent management!
Support teams to deliver maximum business impact, organisational design, hiring &
personnel audits, existing staff coaching, and cross-functional cooperation.
HOW WE DO THINGS!
Close cooperation, customer-centric thinking, open communication, data-driven
decisions, and pragmatic, impact-driven execution are all to be expected. We also
collaborate with a large network of ‘tried-and-trusted' experts, such as designers,
copywriters, and technical SEO gurus. All set to iterate quickly and achieve creative,
powerful results.
Effortless strategies to expand your brand and business!
We listen and learn to determine the most effective growth and marketing strategy for
your company or brand at its current level of development.
Then we follow through.
WHY SHOULD YOU WORK WITH MAYA?
I'm passionate about helping ambitious entrepreneurs and purpose-driven founders
achieve long-term success.
Leaders who can't afford full-time CMOs or long-term agency fees, and who are
frequently working on tight deadlines.

3. I bring real-world experience, sound methods, and rapid transformational results.
Processes and presentations should not be endless.
I get to the heart of your company to learn about your customers and culture, and I make
sure everyone is on board.
To establish solid foundations for long-term, long-lasting prosperity.
Bringing transformation to a firm at every step of its lifespan!
ACHIEVEMENTS
Member of the ChemistDirect/Pharmacy2U management team from its inception.
Revenue increased fivefold, while brand awareness increased by 25%.
Delivering a 15% reduction in drug costs to the NHS — a £11 billion cost line
Turnarounds, mergers, and acquisitions are all examples of business lifecycles.
Additional funding was raised, and the company was sold to a private equity group.
Working in London, Moscow, San Francisco, and New York as an early Google EMEA
employee
Google Russia Marketing team member who narrowed the competitive gap with local
search leader Yandex by a third while also increasing brand awareness by 18 points.
Led EMEA operations for the global launch of Google Chrome, which won the Google
Founders' Award.
Working in London, Moscow, San Francisco, and New York as an early Google EMEA
employee
After Series A, this is the first senior hire.
The internationalisation strategy and market prioritisation have been defined.
The digital marketing and product organisations were established.
Working in London, Moscow, San Francisco, and New York as an early Google EMEA
employee. Leading market-wide digital transformation
The American Express Digital Offers Marketplace has launched in five markets (UK, AUS,
CA, FR, JP, MX)
The Amex Blue Rewards Award was presented to me.

4. Mentoring Women in Business program's founding consultant
Contributed to the creation of the mentoring platform and programme.
After the launch, a member of the Steering Committee will facilitate and manage the
mentorship program's creation, implementation, and evaluation.
ABOUT MAYA, OUR FOUNDER!
Maya is a chief marketing officer who is multicultural and bilingual.
She has worked in the tech and D2C industries for over 15 years, in companies ranging
from start-ups to multinational corporations in the UK, France, Russia, and the United
States.
Maya founded Marketing Cube to share her IT knowledge and passion with a diverse
group of entrepreneurs.
She prefers to let her clients speak for themselves, praising her "clearness of idea,"
"speed of execution," "straight talking," "natural leadership," "good energy," and, of
course, her "equally enormous heart."
MuteSix is a marketer.
“We've tested a lot of different agencies, and they display best in class proficiency with
Facebook and Google paid ad platforms,” says Rhoda Ullmann of Sense. They also have
a highly smart and efficient creative development approach, which was crucial in
assisting us in scaling.”
Demandwell's Mitch Causey is a marketer.
Drew Beechler, High Alpha, recommends it.
“Mitch and the Demandwell team are among the smartest content, SEO, and digital
marketers I've ever met, and their results speak for themselves,” says a client. Their
process, proprietary tools, and skill in organic search and content are among the best in
the industry for assisting businesses with organic search.
After being a client for two years and referring Demandwell to many others in our
portfolio, High Alpha decided to integrate Demandwell into the portfolio to turn their
playbook into a scalable software platform. ”
How pitch training can assist entrepreneurs in telling their storey correctly:
Anna Heim speaks with Spanish marketing specialist Alex Barrera about his consulting
job and how he prepares his clients for success.

5. AIfluence, a Kenyan company, has raised $1 million for their AI-powered influencer
marketing platform: Tage Kene-Okafor delves into AIfluence's early funding, which has
been creating software to conduct brand and performance campaigns for a variety of
international marketers across Africa and Asia.
Influencer advertising is one of the quickest developing and quite possibly the most
significant media channels today. There's a developing promotion hindering
development and key socioeconomics are investing less energy before TVs.
Advertisers have now understood that their clients trust the suggestions of individuals
they relate with. In any case, regardless of this being an effective channel, brand groups
around the world face a significant situation: deciding the ROI of influencer showcasing
efforts.
AIfluence is a two-year-old startup with an AI-driven influencer showcasing way to deal
with estimating these missions. Today, the organization is reporting that it has brought
$1 million up in seed speculation drove by Dubai-based EQ2 Ventures. Different financial
backers incorporate Antler East Africa, Oui Capital, ArabyAds and an anonymous
European family office.
AIfluence was established by Nelson Aseka, George Issaias, Lamusia Anzaya and Ankit
Jindal in 2019. Setting AI at the center of the item, the organizers began AIfluence to
precisely coordinate with influencers to brands, run start to finish influencer showcasing
efforts and carry straightforwardness to the estimation of effect (ROI)
As indicated by CEO Aseka, AIfluence is produced for a crowd of people first
methodology. It recognizes and gains profound bits of knowledge into an intended
interest group and works in reverse to distinguish influencers that sway this intended
interest group. The stage is based on a trust network model where it conveys a large
number of nano influencers and adherents who have a characteristic proclivity to a brand
and display a high passionate association with the intended interest group.
"We are at the cusp of an insurgency. Universally the manner in which showcasing works
is evolving. We wind up at a convergence of cutting edge innovation and the quickest
developing locale on the planet as far as advanced and web-based media entrance. It's a
thrilling spot to be. Africa's rich practice for narrating is perfectly healthy," Aseka said in
an articulation. "We basically empower such stories to be divided among peers who
know and trust one another, and can put our image messages into the core of this
correspondence environment."
The stage was jump started out of organization manufacturer and VC firm Antler East
Africa in late 2019 as one of its first associates before authoritatively going live in April
2020. By and large, 10 years of involvement with their particular ventures to begin

6. organizations. That is the situation with AIfluence, where its C-level chiefs have
fluctuating encounters in influencer promoting, developing brands and shopper tech
items.
The following is the schedule for the Disrupt Stage in September: Come hear from
prominent entrepreneurs and investors on how to start and grow a business.
Disrupt 2021 has the potential to be the finest yet. On both the Disrupt Stage and the
Extra Crunch Stage, we have an outstanding lineup of speakers.
Of course, we can't forget about the Startup Battlefield, which has served as a launching
pad for some of the world's most well-known software startups, including Dropbox, Mint,
and... Continue reading to learn more.
(Additional Crunch) In 2021, there will be five advanced-ish SEO tactics: Mark Spera, a
growth specialist, talks about how to use content generators, how to undertake keyword
research, and other strategies to improve your SEO.
(Additional Crunch) How we increased e-commerce orders by 75% in a single A/B test for
a major brand: Jasper Kuria, managing partner of The Conversion Wizards, pushed the
boundaries of conversion optimization, resulting in a 75 percent boost in sales. To learn
how, read the guest post.
Do you know of a top-tier growth marketer who works with startups that you'd like us to
be aware of? Please let us know by completing the form below.
In 2021, there are 5 advanced-ish SEO techniques to win!
Google has rewarded established, high-traffic sites in practically every algorithm
upgrade in recent memory, sending their search positions skyrocketing at the expense of
smaller, fresher sites.
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