Develop key components of a content strategy
Connect the implementation of the strategy with
Improved workflows for creating, managing, and publishing content
Reduction of risk in lack of compliance, inconsistency, missing information
Generation of revenue through effective multi-channel content delivery
Ask (and answer) questions related to tool selection
Hands-on with FrameMaker and DITA to create topics
Publish PDF and HTML5 formats
Implement an Adobe Experience Manager-based solution to ingest, manage, and publish content
The CMO Survey - Highlights and Insights Report - Spring 2024
Content Strategy: Adobe Day at LavaCon 2019
1. Implement a Winning Content Strategy
Publishing Smarter
Adobe Workshop
Multiply the Revenue Impact
15:45
0
@publishsmarter @aschwanden4stc
2. Is Content A
Business Asset?
Essential, important, or
valuable
Without it business cannot
carry on with operations
Generate revenue
Essential to production
Differ from “nice to have”
which are not essential to
day-to-day functions
Core assets include essential,
important, or valuable property
without which a company cannot
carry on with its normal operations
and remain profitable
Core assets are required to help the
company generate revenue
Essential inputs to production
Differ from discretionary assets
often deemed nice to have but not essential
to carry out central day-to-day functions.
1
15:45@publishsmarter @aschwanden4stc
https://www.investopedia.com/terms/c/core-assets.asp
3. Business Units
Need Content
Content is THE core
business asset; without it,
no company can survive
Used on a website, user
guide, policy/procedure,
training, support, sales, etc
Used by people in sales,
R&D, marketing, support,
management, etc
Without content your
company cannot work
It is THE ONLY truly
crucial, non-replaceable,
core asset
Companies need core assets to build
a revenue base and remain profitable
May be tangible assets such as
machinery, production facilities,
distribution and storage outlets, or
even affiliates and subsidiaries of a
parent company
Core assets may also be intangible
such as trademarks, patents, or
intellectual property
2
15:45@publishsmarter @aschwanden4stc
4. Bernard Aschwanden 3 things about you
President of Publishing
Smarter and past president
of www.stc.org
(Society for Technical Communication)
25+ years experience in
content management, reuse,
DITA, and CCMS tools
Help companies
Plan and implement content
strategies from start to end
Identify content as a business
asset and manage it accordingly
Content Strategy
Created one?
Implemented one?
DITA
Familiar with?
Created with?
Never heard of it?
CCMS
Admin in it?
Authored in it?
Never used one?
Introductions
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@publishsmarter @aschwanden4stc
5. 15:45
4
Slides
These aren’t graphic-design,
pretty, they are core functional
Don’t write it all down, track
Slides will be online
www.slideshare.net/
PublishingSmarter
Ask questions
I’ll try to work the answers into
the presentation as I can
If they aren’t easy or quick,
I am available for follow-up
Network with each other
Talk to people in the room
“First-time” attendees?
Looking for Content
Strategy and CCMS help?
Share information on social
media (please)
@aschwanden4stc (me)
@publishsmarter (biz)
@AdobeTCS (the sponsors)
Before We Start
@publishsmarter @aschwanden4stc
6. Overall (Ambitious) Agenda
15:45@publishsmarter @aschwanden4stc
5
Develop key components of a content strategy
Connect the implementation of the strategy with
Improved workflows for creating, managing, and publishing content
Reduction of risk in lack of compliance, inconsistency, missing information
Generation of revenue through effective multi-channel content delivery
Ask (and answer) questions related to tool selection
Hands-on with FrameMaker and DITA to create topics
Publish PDF and HTML5 formats
Implement an Adobe Experience Manager-based solution to
ingest, manage, and publish content
(supported by a lot of links in the slides!)
7. We’ll Discuss
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6
How and why a complete content strategy combined with
the right tools can:
Support a standard content model
Ensure consistent content between teams
Reliably create and manage content metadata
Reuse materials effectively
Publish content to multiple formats
8. Guided Initial Use: Adobe FrameMaker
@publishsmarter @aschwanden4stc 15:45
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Quick Dive into Author Work
9. 8
Launch and Create
How many plan to work
here in “hands-on” mode?
Launch
File >New >DITA >concept
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10. 9
Configure and Setup
Configure
Top Right, Author
Switch to XML/Structured
There are however
MANY options
We are implementing some
defaults to start
Publishing Smarter has
videos that will walk you
though this (links at the
end)
15:45@publishsmarter @aschwanden4stc
16. Tech Writers Get Into the Details
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15
17. Tech Writers Need More Depth for Content
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16
18. Tech Writers Want More Control
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17
19. Tech Writers Get What They Want!
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18
20. Tech Writers Know The Style Guide and Rules
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19
21. Tech Writers See More Content, Options
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22. Tech Writers Aren’t Everyone on the Team
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21
23. Tech Writers The Rest of Your Business
Use FrameMaker
Create/edit/update
Import legacy content
Clean it up, convert it
Spend a LOT of time
doing this
Get frustrated
Contributes in many,
many, many structures
and formats
Waits for Tech Writers
Needs a better solution
Deserves content strategy
Onboarding the Organization
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@publishsmarter @aschwanden4stc
24. Define
ID High Level
Mileage May Vary
@publishsmarter @aschwanden4stc 15:45
23
Key Components of
Content Strategy
25. Defining Content Strategy
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Wikipedia reference! (https://en.wikipedia.org/wiki/Content_strategy)
Planning for the creation, publication, and governance of useful, usable content
A repeatable system that defines the entire editorial content development process
Content strategy uses words and data to create unambiguous content that supports
meaningful, interactive experiences
Getting the right content to the right user at the right time through strategic planning of
content creation, delivery, and governance
More than just the written word
Should consider how content might be re-distributed and/or re-purposed in other
channels of delivery
Content strategists may also need to consider the development and maintenance of
content strategies, which often touches upon branding, sourcing, and workflow
In short: Get the right content, to the right people, at the right time, in the
right format, and let them make the right decision and move on
26. Phrasing Checkup
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The right content
Technically correct, no errors, no miscommunications
To the right people
ID the audience, needs, experience
At the right time
When content is approved, and when the audience needs it
In the right format
Regardless of tech: Print, online, offline, mobile app, etc.
Help them make the right decision
Remove obstacles from doing what needs to be done
Let them move on
They don’t want to read docs, they want to do the job at hand
28. (some) Components of a CS What we are about to do
Goals Framework
Content Analysis
Reuse Strategy
Taxonomy and Metadata
Information Architecture
Information Governance
Publish (often excluded)
Mileage-may-vary
(others may be needed)
Create and deliver:
On time
On budget
On any device!
Let’s document something
that matters!
Big business
Impacts all our lives every day
Our hands-on Project
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@publishsmarter @aschwanden4stc
29. 28
Behold The Beauty That Is The Box
We are in the big leagues
Make and sell boxes
All kinds of boxes
Big boxes
Small boxes
We even ship our boxes to
you, in our own boxes!
Teams have specific needs:
Marketing (awareness)
Sales (close the deal)
Training (how to use it)
Engineering (specs)
Docs improve the box
15:45@publishsmarter @aschwanden4stc
30. 15:45@publishsmarter @aschwanden4stc
29
WestRock is ONE company
that makes boxes:
One of the world's largest
paper and packaging
companies
US$16b in annual revenue
Just 1% is $16,000,000
Close to 50k employees
If 10% make docs and avg
$50K/yr that’s $25,000,000
Global locations
Valued at about $9b
Before You Mock the Box…
32. Definition Purpose and result
Success for the
implementation at your
organization
Your definition of success,
including high-level, short-
term, and long-term
measurable goals
Evaluate progression
toward these goals at each
stage of the project and
revise if required
A basis for determining
the ROI (not always $$$)
Goals Framework
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@publishsmarter @aschwanden4stc
33. Goals (basic, high-level, time constrained)
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What we need Questions you will answer
Goals Framework What does content need to do for your team to succeed?
Content Analysis What determines quality when reviewing content?
Reuse Strategy What content do you create that is reused by others? What content
from other teams do you reuse?
Taxonomy/Metadata How can you label content, based on subject matter, to drive T/M?
Information
Architecture
What common types of content (topics) do you create or need?
Which are most common? What are repeatable structures for them?
Who uses content? And how? BUSY TOPIC!!!
Information
Governance
How can your team guide standard content creation, management,
and publishing, and how would others meet your standards?
Publish What formats do you need to deliver in? What functions do you
want to include in your output?
@publishsmarter @aschwanden4stc
34. Goals Framework
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Department Sample of what is needed for success (provided by me)
Marketing Increase click-through from website to sales by +1% beyond
historic annual average within 180 days of CCMS implementation
Sales Decrease time to close a sale from time of 1st contact to first sale by
5% from an average of 28 days to 26.5 days by end of Q1 next year
Training Increase satisfaction levels in training from an average of 3.75 to 4
or greater by end of the fiscal year.
Engineering Reduce time spent answering sales, marketing, and support
questions related to technical specs from an average of 195 minutes
per week to 60 per week within 60 days of implementation
Support Within 180 days reduce support call duration by 10%
Others? Management: Increase company revenue by +1% annually and
decrease costs by 5% in the first full year of implementation
35. Definition Purpose and result
Review of a representative
subset of file-based
content to identify a
baseline quality
assessment (objective and
subjective)
Establish a content profile
at both file level and
content level
Know the high ROI
candidates for the project
A basis for determining
the ROI (not always $$$)
Content Analysis
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36. Content Analysis
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35
What we need Questions you will answer
Goals Framework What does content need to do for your team to succeed?
Content Analysis What determines quality when reviewing content?
Reuse Strategy What content do you create that is reused by others? What content
from other teams do you reuse?
Taxonomy/Metadata How can you label content, based on subject matter, to drive T/M?
Information
Architecture
What common types of content (topics) do you create or need?
Which are most common? What are repeatable structures for them?
Who uses content? And how? BUSY TOPIC!!!
Information
Governance
How can your team guide standard content creation, management,
and publishing, and how would others meet your standards?
Publish What formats do you need to deliver in? What functions do you
want to include in your output?
37. Content Analysis
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Department What determines quality? (provided by me)
Marketing Content follows all corporate branding
Sales Easy to understand pricing models for all versions when comparing
features
Training Steps are clear and easy to follow
Engineering All specifications available in imperial and metric
Support Quick to switch to other related materials without losing the current
history (e.g., when toggling Home, Office, or Shipping versions)
Others?
38. Definition Purpose and result
Expected high-level reuse
mechanisms
Used once the bulk of
content is evaluated and
converted
Ensures content is created
and managed in one place
Supports content being
delivered many times
ID expected areas of
maximum reuse and any
scenarios that may affect
the functional
requirements of tools
Create concrete use cases
A basis for determining
the ROI (not always $$$)
Reuse Strategy
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@publishsmarter @aschwanden4stc
39. Reuse Strategy
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38
What we need Questions you will answer
Goals Framework What does content need to do for your team to succeed?
Content Analysis What determines quality when reviewing content?
Reuse Strategy What content do you create that is reused by others? What content
from other teams do you reuse?
Taxonomy/Metadata How can you label content, based on subject matter, to drive T/M?
Information
Architecture
What common types of content (topics) do you create or need?
Which are most common? What are repeatable structures for them?
Who uses content? And how? BUSY TOPIC!!!
Information
Governance
How can your team guide standard content creation, management,
and publishing, and how would others meet your standards?
Publish What formats do you need to deliver in? What functions do you
want to include in your output?
40. Reuse Strategy
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Department What content do others reuse? What teams?(provided by me)
Marketing All of it. Sales, training, engineering, support.
Sales Client requests. Training, engineering.
Training Videos to teach product use. Marketing, sales, engineering.
Engineering Specifications. Marketing, sales, support.
Support Support requests. Engineering, training, sales, marketing.
Others? Suppliers? Partners? Clients? Resellers?
41. Definition Purpose and result
Taxonomy: labelling content
based on subject matter to make
it findable
Authors may use taxonomy when
retrieving information in a CCMS
End users may encounter taxonomy
while searching for content in an
HTML-published pool of content via
faceted search/filter
Metadata: technical info about
info
<img src=“flag.png” height=“100”
alt=“Our flag”/>
<step audience=“admin”/>
Customized subject tags help
authors and readers find specific
topics quickly
May guide some publishing
A basis for determining the ROI
(not always $$$)
Taxonomy and Metadata
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42. Taxonomy and Metadata
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41
What we need Questions you will answer
Goals Framework What does content need to do for your team to succeed?
Content Analysis What determines quality when reviewing content?
Reuse Strategy What content do you create that is reused by others? What content
from other teams do you reuse?
Taxonomy and
Metadata
How can you label content, based on subject matter, to drive T/M?
Information
Architecture
What common types of content (topics) do you create or need?
Which are most common? What are repeatable structures for them?
Who uses content? And how? BUSY TOPIC!!!
Information
Governance
How can your team guide standard content creation, management,
and publishing, and how would others meet your standards?
Publish What formats do you need to deliver in? What functions do you
want to include in your output?
43. Taxonomy and Metadata
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42
Department Label content or info about your info? (2 provided by me)
Marketing Materials, waterproof
Sales Price point, custom printing
Training Experience level, job type
Engineering Imperial/metric
Support Recyclable, stack height
Others?
44. Definition Purpose and result
Design and implement
the infrastructure and
output specifications
required for content
delivery
Meets the needs of your end
users, ensuring they find
content effectively
In part, what content “looks
like” when the words are
removed
Determine topic types,
personas, customer
journey maps, mock-ups,
wireframes, and
specifications for web-
based delivery of content.
Can also include surveys,
user testing, user labs.
A basis for determining
the ROI (not always $$$)
Information Architecture
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@publishsmarter @aschwanden4stc
45. Information Architecture
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44
What we need Questions you will answer
Goals Framework What does content need to do for your team to succeed?
Content Analysis What determines quality when reviewing content?
Reuse Strategy What content do you create that is reused by others? What content
from other teams do you reuse?
Taxonomy/Metadata How can you label content, based on subject matter, to drive T/M?
Information
Architecture
What common types of content (topics) do you create or need?
Which are most common? What are repeatable structures for them?
Who uses content? And how? BUSY TOPIC!!!
Information
Governance
How can your team guide standard content creation, management,
and publishing, and how would others meet your standards?
Publish What formats do you need to deliver in? What functions do you
want to include in your output?
47. Definition Purpose and result
Practices to help manage content
through processes
Includes creating, sharing, reviewing,
translating, and publishing in the day-
to-day business environment
Controlled through a central set of
roles (governance) which cross
departmental boundaries to drive the
enterprise-wide content strategy
Defines workflows, editorial
guidelines, style guides, review
and approval processes, and what
to do with content once
published
Includes systems-related processes
and people-related processes
Create meaningful change in the
approach to enterprise-level
control of content strategy
planning, training,
implementation, and tool
selection across the departments
involved in the content strategy
Information Governance
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@publishsmarter @aschwanden4stc
48. 47
Information Governance
Let’s pick one or two key
words that define what we
need in place to drive
governance
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49. Information Governance
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48
What we need Questions you will answer
Goals Framework What does content need to do for your team to succeed?
Content Analysis What determines quality when reviewing content?
Reuse Strategy What content do you create that is reused by others? What content
from other teams do you reuse?
Taxonomy/Metadata How can you label content, based on subject matter, to drive T/M?
Information
Architecture
What common types of content (topics) do you create or need?
Which are most common? What are repeatable structures for them?
Who uses content? And how? BUSY TOPIC!!!
Information
Governance
How can your team guide standard content creation, management,
and publishing, and how would others meet your standards?
Publish What formats do you need to deliver in? What functions do you
want to include in your output?
51. Definition Purpose and result
Convert source to output
May include PDF, HTML,
Mobile, sites content, etc.
Could be machine consumable
(code for use by software dev)
Whatever you need
Deliver to specific locations
A folder of your choice
SharePoint, Adobe Experience
Manager, or any CCMS
Anywhere you need it
Publishing converts your
content for consumption
and tracking
Published content is the
finished product for most
audiences
If done right, a LOT of
additional features
A basis for determining the
ROI (not always $$$)
Publishing
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52. Publish
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51
What we need Questions you will answer
Goals Framework What does content need to do for your team to succeed?
Content Analysis What determines quality when reviewing content?
Reuse Strategy What content do you create that is reused by others? What content
from other teams do you reuse?
Taxonomy/Metadata How can you label content, based on subject matter, to drive T/M?
Information
Architecture
What common types of content (topics) do you create or need?
Which are most common? What are repeatable structures for them?
Information
Governance
How can your team guide standard content creation, management,
and publishing, and how would others meet your standards?
Publish What formats do you need to deliver in? What functions do you
want to include in your output?
53. Publish
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Department Formats and functions (provided by me)
Marketing In all cases, requirements have a lot in common and may include:
• Follow our look and feel
• Make it easy to search, and more importantly, to find
• Allow users to pick their own content
• Deliver it with no limits on format types
• PDF
• HTML5
• Mobile
• Print or online
Sales
Training
Engineering
Support
Others?
55. Visualize the Content Strategy
54
CCMS
Publish
Server
• Single source of
truth
• Reuse and
tracking
• Version control
• History tracking
• Governance
• Content control
• Searchable
database
• Modular assembly
• Managed links
• Reports
• Workflows to track
& manage process
related to content
EN FR
to XML
W
R
I
T
I
N
G
&
P
R
O
C
E
S
S
Taxonomy
APIs
Content Strategy
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56. Content Strategy to Generate Revenue
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55
If you have ever had to work with tiles, glue, and grout
57. 56
The Install Guide
Can be seen as a:
sales video
marketing tool
support document
single source of content
Delivers a multiple channel
solution with documents,
PDF, HTML5, apps, and
even video
15:45@publishsmarter @aschwanden4stc
58. Content Strategy Includes Convergence
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This term is used in marketing and in technical
communications, but convergence of content is happening
That’s a (mostly) good thing, and you can learn more here:
https://offers.adobe.com/en/na/marketing/landings/
xml_documentation_for_adobe_experience_
manager_whitepaper_the_convergence_of_
technical_and_marketing.html
Or, scan the QR code!
Convergence drives revenue
Convergence means reuse
Content and publishing potential
@publishsmarter @aschwanden4stc
59. Reusable Components: Improve Content Creation
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Reusable Component
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
User Guide
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
Anywhere Used
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
Admin Guide
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
Support Desk
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
Training Manual
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
PDF download
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
Online (website)
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
App on Android
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
App on iOS
Configure Hardware
• Authors/SMEs create content
• Update and edit
• One source, reused many times
60. Manage Better | Publish Faster | Reduce Risk
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Admin
Order Hardware
Payment for Hardware
Install Hardware
Configure Hardware
• When to configure
• Prcdr: Server not available
• Prcdr: Server settings
• Power settings
• Switch values
Deprecate Hardware
Training
Install Hardware
Test Hardware
Configure Hardware
• Hardware definition
• Equipment status
• Readout values
• When to configure
• Power settings
• Switch values
Reset Hardware
Install Hardware
Test Hardware
Deploy
Configure Hardware
• Hardware definition
• Equipment details
• Equipment status
• Readout values
• When to configure
• Prcdr: Server not available
• Prcdr: Server settings
• Code syntax
• Power settings
• Switch values
Source (content
within the CCMS)
61. Manage Topics Once (plan, create, review, edit, etc.)
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60
Admin
Order Hardware
Payment for Hardware
Install Hardware
Configure Hardware
• When to configure
• Prcdr: Server not available
• Prcdr: Server settings
• Power settings
• Switch values
Deprecate Hardware
Training
Install Hardware
Test Hardware
Configure Hardware
• Hardware definition
• Equipment status
• Readout values
• When to configure
• Power settings
• Switch values
Reset Hardware
Install Hardware
Test Hardware
Deploy
Configure Hardware
• Hardware definition
• Equipment details
• Equipment status
• Readout values
• When to configure
• Prcdr: Server not available
• Prcdr: Server settings
• Code syntax
• Power settings
• Switch values
Source (content
within the CCMS)
64. Opportunities in Content Strategy (more ROI?)
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63
Feature Opportunity
No more copy/paste, content
current, linked information
(Reuse, IA, Taxonomy, Metadata)
• Save time
• Automatic updates
• Dramatically improved accuracy of content
Regulation and content control
(Governance, IA, TM)
• Auditable snapshots of content at time of publishing
• Connect to the regulatory specification (or law, or ???)
• Impact assessment
Customized content delivery
(TM, IA, Publish)
• Example: Training creates courses from the same content
for various types of students (and trainer specific
versions)
• Example: AEM Sites delivers HTML with specific
audiences and in all languages from one source
Translation management* • Great in Canada, but also internationally
Multi-channel custom output
(Publishing)
• Once implemented, Click-to-publish (multiple outputs)
• Output and tools can automatically include updates
66. Topic Types
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65
Tasks: Start with tasks (Users don’t want to
learn about something unless they have to)
What does the user need to do? Identify the steps,
then provide just the core on how to succeed.
Concepts: Support the task
In many cases, concepts provide a clear conceptual
model that tasks lack. They help orient the users.
References: Quick look up; no procedures,
no conceptual information
Core facts, specs
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66
It has been said a picture is worth
1000 words. If this is true, it
makes sense to use images to
show ideas, visualize things, or
to add life to dry text. You can
add images in supported formats
to web pages.
To insert images first select
where you want it on your web
page. Choose Insert in the Image
menu. There are many image
formats supported (web
formats), and since pictures draw
the eye to a specific location, you
may want to add maps or charts.
If maps or charts are used they
can visually explain ideas that
may take many pages to write
about. They can even make
content feel more alive, so if it
makes sense, add them to reports
to accentuate an idea that
matters.
Once you know the format you
need, select a file location and
click Map or Chart if needed. We
support jpg, gif, png, svg (and we
convert Illustrator or Photoshop
too!). Click on a file, then Insert.
How SMEs Provide Info (Today)
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67
It has been said a picture is worth
1000 words. If this is true, it
makes sense to use images to
show ideas, visualize things, or
to add life to dry text. You can
add images in supported formats
to web pages.
To insert images first select
where you want it on your web
page. Choose Insert in the Image
menu. There are many image
formats supported (web
formats), and since pictures draw
the eye to a specific location, you
may want to add maps or charts.
If maps or charts are used they
can visually explain ideas that
may take many pages to write
about. They can even make
content feel more alive, so if it
makes sense, add them to reports
to accentuate an idea that
matters.
Once you know the format you
need, select a file location and
click Map or Chart if needed. We
support jpg, gif, png, svg (and we
convert Illustrator or Photoshop
too!). Click on a file, then Insert.
Task Content
69. 15:45@publishsmarter @aschwanden4stc
68
It has been said a picture is worth
1000 words. If this is true, it
makes sense to use images to
show ideas, visualize things, or
to add life to dry text. You can
add images in supported formats
to web pages.
To insert images first select
where you want it on your web
page. Choose Insert in the Image
menu. There are many image
formats supported (web
formats), and since pictures draw
the eye to a specific location, you
may want to add maps or charts.
If maps or charts are used they
can visually explain ideas that
may take many pages to write
about. They can even make
content feel more alive, so if it
makes sense, add them to reports
to accentuate an idea that
matters.
Once you know the format you
need, select a file location and
click Map or Chart if needed. We
support jpg, gif, png, svg (and we
convert Illustrator or Photoshop
too!). Click on a file, then Insert.
Concept Content
70. 15:45@publishsmarter @aschwanden4stc
69
It has been said a picture is worth
1000 words. If this is true, it
makes sense to use images to
show ideas, visualize things, or
to add life to dry text. You can
add images in supported formats
to web pages.
To insert images first select
where you want it on your web
page. Choose Insert in the Image
menu. There are many image
formats supported (web
formats), and since pictures draw
the eye to a specific location, you
may want to add maps or charts.
If maps or charts are used they
can visually explain ideas that
may take many pages to write
about. They can even make
content feel more alive, so if it
makes sense, add them to reports
to accentuate an idea that
matters.
Once you know the format you
need, select a file location and
click Map or Chart if needed. We
support jpg, gif, png, svg (and we
convert Illustrator or Photoshop
too!). Click on a file, then Insert.
Reference Content
71. First Major Rework
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70
TASK
You can add images in supported formats to web pages.
To insert images first select where you want it on your web page. Choose Insert in the
Image menu.
Once you know the format you need, select a file location and click Map or Chart if
needed. Click on a file, then Insert.
CONCEPT
It has been said a picture is worth 1000 words. If this is true, it makes sense to use
images to show ideas, visualize things, or to add life to dry text.
There are many image formats supported (web formats), and since pictures draw the eye
to a specific location, you may want to add maps or charts.
If maps or charts are used they can visually explain ideas that may take many pages to
write about. They can even make content feel more alive, so if it makes sense, add them
to reports to accentuate an idea that matters.
REFERENCE
We support jpg, gif, png, svg (and we convert Illustrator or Photoshop too!).
72. Task: Import Pictures
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71
Images, maps, and charts can be added to web
pages.
Prereq: Ensure graphics are in a supported
web-friendly file format.
1. Select the location to insert an image.
2. Select Image > Insert.
If inserting a Map or Chart, specify this.
3. Select a folder location.
4. Select a file.
5. Click Insert.
6. Configure the image as needed.
73. Concept: Reasons to Use Pictures
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72
It has been said a picture is worth 1000 words;
use images to show ideas, visualize complex
ideas, or to add life to dry text.
Pictures draw the eye to a specific location. If
maps or charts are used they can graphically
explain an idea that may take many pages to
write about. They can even make content feel
more alive, so if it makes sense, add them to
reports to accentuate an idea that matters.
74. Reference: Supported Image Formats
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73
Graphic types, how they are used, and
background information.
Format Function Notes
.jpg Raster based
images displayed
online (web).
Our conversion tools allow
multiple options, test for best
compatibility.
.gif
.png
.svg Vector based
images displayed
online (web)
Our conversion tools allow
multiple options, test for best
compatibility.
.ps Adobe Photoshop Raster based source.
.ai Adobe Illustrator Vector based source.
75. Let’s create some content
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74
Tools to Help
77. My Setup for You
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76
I have Adobe Experience Manager
Created accounts for 4 people to use
Volunteers?
78. Volunteers, Start Your Browsers
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77
We will work within AEM, using DITA
You do NOT need to know code!
Visit publishingsmarter.starlingbeta.com
Log in as part of aem-group-1, 2, 3, or 4
Use your group password
88. My turn to do something
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87
My Turn
89. Let’s Create
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88
I will take your content
Title/shortdesc/etc
And your maps
Topics organized
I’ll build my own, then add
yours into it and…
Publish as a PDF, and a site
Update content
Publish again
Reuse
I’ll also use FrameMaker
Create topics, map
Upload, add to what we have
Let you edit if you wish!
As time allows, I’ll also:
Continue to add content
Publish
Review/comment
Share/distribute
Etc., etc., etc.
91. What We Did
90
Used a bit of FrameMaker as tech comm authors
Talked content strategy for a long time
Brainstormed a box (woo. hoo.)
Talked topic types for a little bit
Created and organized topics as SME contributors
Put me to work for a while
Create, edit, publish, etc.
In doing so, I think we addressed the ambitious agenda
15:45@publishsmarter @aschwanden4stc
92. When We Started: Overall (Ambitious) Agenda
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91
Develop key components of a content strategy
Connect the implementation of the strategy with
Improved workflows for creating, managing, and publishing content
Reduction of risk in lack of compliance, inconsistency, missing information
Generation of revenue through effective multi-channel content delivery
Ask (and answer) questions related to tool selection
Hands-on with FrameMaker and DITA to create topics
Publish PDF and HTML5 formats
Implement an Adobe Experience Manager-based solution to
ingest, manage, and publish content
93. Summary
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92
A content strategy begins by defining where you are and
where you want to be, and learning how to get there
Publishing Smarter can help you think through this
Changes introduced include:
Discovery of new opportunities
Transformational changes
Role-based challenges
94. Where to go from here
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93
Next steps
98. 97
Get The Conversation Started
We have a CS guide
We can work with you to
do initial discovery
15:45@publishsmarter @aschwanden4stc
99. 98
Develop All Components
For each component ID
What is it?
What is the result?
What inputs are needed?
What is delivered?
Beyond this you should
ID required resources
Scope time
Price each component
Assign values to the work
Decide how to progress
To make that easier
Reach out
Partner up
Gather information
15:45@publishsmarter @aschwanden4stc