Fashion Journalism Duties of Fashion Journalism Skills of Fashion Journalism Fashion & Digital Culture Digital Fashion Communication

1. Thinking
Visually
Priyanka Lamba

2. Agenda
• Fashion Journalism
• Duties of Fashion Journalism
• Skills for Fashion Journalism
• Fashion & Digital Culture
• Digital Fashion Communication
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3. Fashion Journalism
 Fashion journalism is a field that deals with the reporting and
publishing of fashion-related information across a number of
media outlets, such as fashion magazines, websites, and
television.
 Fashion journalism involves researching and writing about the
latest fashion trends and styles.
 Journalists get this information by working with stylists,
interviewing fashion designers, and attending fashion shows,
photoshoots, and events.
 Substantial knowledge of fashion history is also a necessity to
properly view the progression of the fashion world, which can
show a journalist not just where fashion’s been, but where it
might be going.
 Fashion journalism uniquely crosses boundaries, effectively
uniting areas of art and social culture under one umbrella
banner. As with any specialist journalist, the necessity is to be
first on the scene to identify, meet, report, interview, then distill,
craft, and write a story choosing words and meaning to bring
the moment to life.
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4. Duties of a Fashion
Journalist
 The world of fashion is ever-evolving, and working
within it requires a fashion writer who can keep up with
the newest styles and the latest trends.
 Fashion journalists analyze how pop culture and current
events affect today’s fashion, as well as report
recent fashion news, notes from fashion critics, and any
relevant issues related to the fashion industry.
 When they’re not writing or researching, journalists are
networking with others within the fashion business to
stay up to date on the latest styles and who is creating
them.
 Journalists often get to travel and meet lots of people.
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5. Skills for Fashion
Journalism
There are also a few skills you must possess
in order to increase success in the fashion
journalism field:
 Good communication
 Personability
 Multiplatform writer
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6. Fashion & Digital Culture
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7. Digital
Culture Digital culture is the
product of the endless
persuasive technology
around us and the result
of disruptive technological
innovation.
Digital culture is a
concept that describes
how technology and the
internet are shaping the
way that we interact as
humans.
Digital culture enables
organizations to foster a
workplace that motivates
employees to try new
things whilst enhancing
the learning of your
workforce.
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8. Digital Fashion
Communication
 Digital Fashion Communication is a blend
of fashion and information &
communication technologies.
 It is a vital process of how fashion brands
and products communicate digitally or
online.
 Fashion communication is a means of
communicating the message of fashion,
culture and lifestyle using various media. It
involves applying the communication
design strategy to fashion & lifestyle
products.
 It signifies the importance of technology
and information in the world of fashion and
branding.
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9. Thank you
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