This document provides an outline for a pitch deck template from Sequoia Capital, including sections to cover company purpose, problem, solution, market opportunity, competition, product, business model, team, and financials. The template is meant to clearly communicate the problem being solved, how the solution addresses it, market size and competitors, as well as the qualifications of the founding team in seeking funding. Additional resources are provided to help create a successful pitch deck.

1. 1
Sequoia Capital
Pitch Deck Template
Reproduced by PitchDeckCoach from info presented at
http://www.sequoiacap.com/grove/posts/6bzx/writing-a-business-plan

2. Flow
FYI Only – NOT a slide for your deck
Company Purpose
Problem
Solution
Why Now
Market Size
Competition
Product
Business Model
Team
Financials
2

3. Company Purpose
Define the company/business in a single
declarative sentence
3

4. Problem
Describe the pain of the customer (or the
customer’s customer)
Outline how the customer addresses the
issue today
4

5. Solution
Demonstrate your company’s value
proposition to make the customer’s life better
Show where your product physically sits
Provide use cases
5

6. Why Now
Set-up the historical evolution of your category
Define recent trends that make your solution
possible
6

7. Market Size
Identify/profile the customer you cater to
Calculate the TAM (top down), SAM (bottoms
up) and SOM
7

8. Competition
List competitors
List competitive advantages
8

9. Product
Product line-up (form factor, functionality,
features, architecture, intellectual property)
Development roadmap
9

10. Business Model
Revenue model
Pricing
Average account size and/or lifetime value
Sales & distribution model
Customer/pipeline list
10

11. Team
Founders & Management
Board of Directors/Board of Advisors
11

12. Financials
P&L
Balance sheet
Cash flow
Cap table
The deal
12

13. If you liked this, you’ll love our Pitch
Deck Coach template. Click below.
http://www.slideshare.net/PitchDeckCoach
/the-ultimate-pitch-deck-template-by-
pitchdeckcoach

14. Did you enjoy this deck?
Now read my blog post on
“The Pitch Deck”
http://pitchdeckcoach.com/pitch-deck

15. Need help with your pitch deck?
I can review your existing deck
or build you a new one from scratch.
http://pitchdeckcoach.com