Designing Effective Webpages Online 2006 Masterclass

Designing effective web pages Online Conference 2006 Phil Bradley

The challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

People… ,[object Object],[object Object],[object Object],[object Object]

Computers on the other hand… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Computers ,[object Object],[object Object],[object Object]

How is this reflected in page design? ,[object Object],[object Object],[object Object],[object Object]

How do search engines rank? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ranking (2) ,[object Object],[object Object],[object Object],[object Object]

Implications for text ,[object Object]

Implications (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results (2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All well and good but… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understand how people read web pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding how people read web pages (2) ,[object Object],[object Object],[object Object],[object Object]

Reading pages © Poynter Online http://www.poynterextra.org/

What does that page do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Be inclusive! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Not exactly, no… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What skill sets are needed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Adding extra content ,[object Object],[object Object]

In conclusion ,[object Object],[object Object],[object Object],[object Object]

For more information: ,[object Object],[object Object],[object Object],[object Object]

Designing Effective Webpages Online 2006 Masterclass

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Designing Effective Webpages Online 2006 Masterclass