The document discusses analytics and metrics for startups before achieving product-market fit. It recommends focusing on retention, funnels, and channels to improve the acquire-activate-retain-revenue-refer (AARRR) metrics. Key metrics mentioned include retention rates over time, funnel drop-off points, and comparing channel performance. The document advocates testing ideas through experiments and continuous learning from measurement and results.
20. “If you don’t have
good retention,
nothing else
matters.”
Brian Balfour, VP
Growth, Hubspot
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
21. How to build
a retention curve:
go read this article:
bit.ly/retention-curve
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
22. so, how do I
improve retention?
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
23. Average
Retention:
1.5m Android
apps
SOURCE: QUETTRA / ANDREW
CHEN
http://andrewchen.co/new-data-shows-
why-losing-80-of-your-mobile-users-is-
normal-and-that-the-best-apps-do-muc
h-better/
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
27. find the value.
look at onboarding.
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
28. Connect people to the value
- in the shortest time.
facebook: 7 friends in 10 days
zapier: create your first Zap
airbnb: find a “cool” listing
trello: create project, add coworkers
intercom.io: send first message
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
29. 5 ideas to test:
TARGET: first few days, especially D1
● messaging
● onboarding flow
● find your “magic moment”
● look at best users
● get to value ASAP
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
34. Benchmarks.
- how well are you doing?
(I pulled these from Lean Analytics book)
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
35. The One Metric
that Matters
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
36. user content:
pinterest: 14 mins, tumblr: 21 mins, facebook:60 mins
Time on Site: 17mins / day
-------------------------------------------------------------------------------------
5-15% generate content
80% content < 2% of users
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49. 1. get a baseline.
2. get inspiration.
3. prioritise ideas.
4. run experiments.
5. measure results.
6. learn what works.
7. repeat.
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
7step
formula:
50. Checklist:
1. Focus on ONE part of AARRR
2. Install tools
3. Create High Level Funnel
4. Create Cohort Report
5. Create Retention Curve
6. Figure out how to improve Retention
Could you drive from just one metric for the
next x months?
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
52. that blog post (again):
bit.ly/retention-curve
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
53. I’m inspired by:
Alex Schultz (VP Growth Facebook),
Brian Balfour (VP Growth Hubspot),
Dan Wolchonok (Growth Hubspot)
Andrew Chen (essays on growth)
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
54. 3 months FREE
for Lisbon Challengers
signup at:
http://PopcornMetrics.com
www.popcornmetrics.com info@popcornmetrics.com @popcornmetrics
here’s the code:
LC2016H1100X14(use before end Nov 2016)