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Insights from the
Region of Valencia
Raquel Huete, PhD.
University of Alicante, Spain
WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT
DR. RAQUEL HUETE
WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT
28.2 M tourists
year 2018
Contribution to GDP:
13.2%
15% Employment
generation
 Adapt the tourist products to needs of demand
 Seek the welfare… & guarantee accessible
tourism
 Foster sustainability & local development
through diversification and ending seasonality
 Cooperation with social agents & public
participation
 Growth of occupancy & increase competitiveness
 Training and fostering research and tourist
innovation
CHALLENGES
DR. RAQUEL HUETE
WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT
HOW?
The tourist policies will respond to:
◦ land use planning
◦ mobility and transport, ecological sustainability,
◦ economic sustainability
◦ cultural and social sustainability
Keys:
 Training for local employees
 Digitalisation
3
DR. RAQUEL HUETE
WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT
SMART TOURISM DESTINATION STRATEGY
Governance Innovation Technology
Sustainability
Accessibility
DR. RAQUEL HUETE
WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT
DR. RAQUEL HUETE
WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT
Better measure to better manage
What is good for residents is good for visitors

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Session i - Insights from the Region of Valencia

  • 1. Insights from the Region of Valencia Raquel Huete, PhD. University of Alicante, Spain WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT
  • 2. DR. RAQUEL HUETE WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT 28.2 M tourists year 2018 Contribution to GDP: 13.2% 15% Employment generation  Adapt the tourist products to needs of demand  Seek the welfare… & guarantee accessible tourism  Foster sustainability & local development through diversification and ending seasonality  Cooperation with social agents & public participation  Growth of occupancy & increase competitiveness  Training and fostering research and tourist innovation CHALLENGES
  • 3. DR. RAQUEL HUETE WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT HOW? The tourist policies will respond to: ◦ land use planning ◦ mobility and transport, ecological sustainability, ◦ economic sustainability ◦ cultural and social sustainability Keys:  Training for local employees  Digitalisation 3
  • 4. DR. RAQUEL HUETE WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT SMART TOURISM DESTINATION STRATEGY Governance Innovation Technology Sustainability Accessibility
  • 5. DR. RAQUEL HUETE WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT
  • 6. DR. RAQUEL HUETE WORKSHOP ON TOURISM AS A CATALYST FOR REGIONAL DEVELOPMENT Better measure to better manage What is good for residents is good for visitors