Carat has been producing trend reports for several years, to focus our minds on themes for the year ahead.
This year sees a big convergence between content and commerce, messaging and gaming, and ever more creative uses of data, all driven by the speed of connectivity.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
Advertising Week is known as the premier event for marketing, brand, advertising, and technology professionals spanning across six major cities around the globe. During the course of four days, our teams attended countless talks from some of the industry's best at Advertising Week NY.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Consumers have become increasingly tech savvy, customizing their experiences and curating their minute-by-minute interactions with content, media and social networks. At the same time, the entertainment industry is booming, accelerating in pace and possibility. This has opened a whole new world of content-led marketing, though few brands have truly embraced this strategy to-date, putting real entertainment (and the budgets to support it) at the heart of their marketing. While not all brands can become a large-scale media entity, there is a valid case for making entertainment a permanent component of the marketing mix.
Today, brands should be asking: What content (not just message) is needed to tell my brand story? And how can this support my business ambition? The resulting strategy and breadth of content can then be applied across the year, leading to more opportunities to turn brands into true entertainment properties. The Ogilvy Branded Entertainment Assessment Model™ (Ogilvy BEAM™) brings rigor and consistency to the planning and measurement of this strategy.
At a time when brand stories must come alive through ongoing, multi-platform Branded Entertainment, the balance of logic and magic will bring out the inner greatness of brands.
Advertising Week is known as the premier event for marketing, brand, advertising, and technology professionals spanning across six major cities around the globe. During the course of four days, our teams attended countless talks from some of the industry's best at Advertising Week NY.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
It’s no secret that today’s consumer landscape is changing fast. As the popularity of traditional print, broadcast and outdated social mediums become less efficient in reaching consumers, this audience is heading to new areas to engage with their passions through content and experiences. So, where are consumers going next? How can brands reach them there?
Here at Punch, innovating around the latest trends is a huge part of what we do - looking out for new opportunities and helping our clients differentiate themselves with bold, original campaigns.
2018 was an exciting year creatively, with trends like AR and shoppable 360 video taking brand experiences to a whole new level. As new techniques and platforms like TikTok bubble to the surface, what does 2019 have in store?
Let’s take a closer look...
Our overarching theme is the continued rise of what we call brand commerce. This world of brand commerce manifests in a number of ways, each of which we see as being underpinned by a series of sub trends with their own challenges and opportunities and this is what we unpack in our trend report. Broadly speaking, we cover four key areas:
1. The rise of artificial intelligence. It’s fast becoming a constant part of our lives and we’re starting to see the transition on behalf of consumers out of being surprised by these highly predictive and tailored interactions and into minimum expectation territory. In other words, if you’re not getting clever about how you use your data and automating the application of it, you’re going to get left behind.
2. The on-demand economy. A new economy is growing up based on fulfilling the needs and expectations of the new on-demand consumer. This is the Uber model applied across a host of other industries, creating a flexible, on-demand workforce, enabled by mobile and powered by a new currency – trust. [https://www.youtube.com/watch?v=kTqgiF4HmgQ].
3. Invisible interfaces. What we commonly understand to be an ‘interface’ will dramatically shift over the next few years as we experience the rise of the invisible interface and we’ll see more and more sophisticated interactions, from authentication to transaction, taking place with minimal conventional interaction.
4. The new storytelling. It almost goes without saying, but all this juicy data and unprecedented connectivity of consumers presents us with some pretty spectacular opportunities for reinvigorating brand narratives in ways which are highly tailored and meaningful to customers.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
signmesh snapshot - top 10 of February 2018 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
A look at the top digital trends from the first few months of 2011, including group messaging, the evolution of game mechanics, and the humanization of brands.
Wunderman Singapore's guide on handling digital communications for FMCG brands.
Don’t be intimidated into replacing logical thinking with buzzwords— Marketers too often come under pressure to make decisions based on the technology of the moment, rather than strategy.
In this paper, Wunderman takes a step back to think about rationale the old-fashioned way. After all, communication channels change, but marketing fundamentals do not.
BR N SBRE AK T HR U2 1764fortune.com jan..docxjackiewalcutt
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fortune.com // jan.01.17
1 . I N S T E A D O F F I X AT I N G O N T H E O F T E N N E B U L O U S
“ B R A N D ,” think of how you can “own a category” in the
minds of 1,000 die-hard fans who can then act as your
strongest marketing force. If you can’t be No. 1 or No. 2
in a category (“Uber for X,” imported light beer, low-cost
airline, whatever), find or create another category.
M Y S A C R E D R U L E S
O F B R A N D I N G
T I M F E R R I S S , EARLY-STAGE INVESTOR
(UBER, FACEBOOK, TWITTER, ALIBABA,
ETC.) AND AUTHOR OF THE NO. 1 NEW
YORK TIMES BESTSELLER TOOLS OF
TITANS: THE TACTICS, ROUTINES, AND
HABITS OF BILLIONAIRES, ICONS, AND
WORLD-CLASS PERFORMERS.
A I R B N B I N S T A G R A M S L A C K S N A P C H A T S P O T I F Y
F
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fortune.com // jan.01.17
W H AT D O E S I T TA K E F O R A B R A N D to truly break
through in today’s crowded market? Just as it has
with everything else, digital transformation has
upended the traditional rules of marketing. In less
than a decade brands like Uber and Airbnb have
attained the kind of consumer mindshare that com-
panies used to have to work decades to create. Part
of this is the simple fact that most of these newer
brands are technology companies; they provide
products and services that themselves can be built
almost overnight, thanks to the proliferation of
smartphones, cloud computing, and fast, free, and
universally accessible digital tools. But many of
these brands are also resonating on a deeper level
with consumers. We wanted to get to the bottom
of which companies best exemplified this—those
brands that have attained the emotional reso-
nance with consumers typically reserved for big
blue-chip companies, but in a fraction of the time.
So we surveyed 4,000 consumers and asked them
to name the brands that meant the most to them,
both overall and across a variety of industries.
We then sorted the list by industry, category, and
age to come up with our list of 10 “Breakthrough
Brands”—companies that, when measured on the
basis of how they resonate with consumers, sit side
by side with Apple, Coca-Cola, Disney, and other
mature brands despite being relative babes. The
10 names here are new and white-hot; they are all
tech companies; and they have all “broken through”
to claim space among the giants. All but two of
them are less than a decade old.
We’ve also shared some other key findings from our
survey, like the brands that received the most men-
tions overall—those that may have broken through
decades ago but still register highly in consumers’
minds. On that list, Apple trounced everyone else.
But it’s the breakthrough brands of today that we
find most compelling. These are the ones that are
best positioned to become the Apples of tomorrow.
2 . D O N ’ T M A K E A P R O D U C T F O R “ E V E R Y O N E .” If everyone is your market, no one
is your market. Par.
Here are the Top 9 Most Important Social Media Trends for 2023: 1. Tiktok Advertising 2. E-commerce on social media 3. Companies create a social audio strategy.
In the latest issue, we take a look at a Virtual Assistant for gaming; a new gig app called Pickle; the newest food and drink that involves cheese and tea (together), and much more.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
2015 EMERGING TOP TEN TRENDS
Please see a recent Zenith Report covering 2015 emerging top trends. The report is designed to help brands apply the learnings from these trends in order to enhance consumer experience and ultimately drive ROI.
The top 10 trends include video explosion, proximity marketing, retails scents, social personalisation, custom-fit, photo shop, swipe right to shop, smart sensor, brand storytelling and geotainment.
ZenithOptimedia's 2015 Emerging Top Ten TrendsZenithOptimedia
ZenithOptimedia's selection of the most important changes in technology, communications and consumer behaviour. The report is designed to help brands apply the learnings from our trends in order to enhance consumer experience and drive ROI.
The world is recovering from the pandemic and adapting to new ways of life, both in changed habits and behaviours, but also new rules for businesses to navigate to continue to prosper.
Necessity is the mother of invention. Times of crisis and recession have been, in retrospect, times of enormous opportunity and innovation, and times of growth for those who make the right decisions.
Technologies and ways of working that might have seemed an interesting experiment in other times have become essential.
In this report we look at three megatrends that are helping to define the recovery, each with smaller manifestations or sub-trends, with major implications for brands.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
Next Generation Media Quarterly October 2012 dentsu
This is the thirteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
This is the twelfth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.iprospect.com
www.isobar.com
www.aemedia.com
Next Generation Media Quarterly January 2012dentsu
This is a regular update on the best and most interesting stories, facts and examples from the world of digital media.
Compiled by Dan Calladine, Head of Media Futures, Aegis Media
Next Generation Media Quarterly October 2011dentsu
This is a regular update on the best and most interesting stories, facts and examples from the world of digital media. All content is taken from July - September 2011.
Compiled by Dan Calladine, Head of Media Futures, Aegis Media
Key stories, statistics and examples from the world of digital media, April - June 2011.
Complied by Dan Calladine, Head of Media Futures, Aegis Media.
dan.calladine[AT]aemedia.com
Key stories, statistics and examples from the world of digital media, January - March 2011.
Complied by Dan Calladine, Head of Media Futures, Aegis Media.
dan.calladine[AT]aemedia.com
Next Generation Media Quarterly January 2011dentsu
Key stories, statistics and examples from the world of digital media, October - December 2010.
Complied by Dan Calladine, Head of Media Futures, Aegis Media.
dan.calladine[AT]aemedia.com
Next Generation Media Quarterly October 2010dentsu
Key stories, statistics and examples from the world of digital media, July - September 2010.
Complied by Dan Calladine, Head of Media Futures, Aegis Media.
dan.calladine[AT]aemedia.com
This is the fourth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]aemedia.com
www.carat.com
www.vizeum.com
www.isobar.com
www.aemedia.com
Next Generation Media Quarterly - April 2010dentsu
This is the third in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.isobar.com
www.aemedia.com
Next Generation Media Quarterly - January 2010dentsu
This is the second in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.isobar.net
www.aemedia.com
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
With each of the past 3 Ruby releases, YJIT has delivered higher and higher performance. However, we are seeing diminishing returns, because as JIT-compiled code becomes faster, it makes up less and less of the total execution time, which is now becoming dominated by C function calls. As such, it may appear like there is a fundamental limit to Ruby’s performance.
In the first half of the 20th century, some early airplane designers thought that the speed of sound was a fundamental limit on the speed reachable by airplanes, thus coining the term “sound barrier”. This limit was eventually overcome, as it became understood that airflow behaves differently at supersonic speeds.
In order to break the Ruby performance barrier, it will be necessary to reduce the dependency on C extensions, and start writing more gems in pure Ruby code. In this talk, I want to look at this problem more in depth, and explore how YJIT can help enable writing pure-Ruby software that delivers high performance levels.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
JMeter webinar - integration with InfluxDB and Grafana
Carat's 10 Trends for 2019
1.
2. TRENDS FOR 2019
We are in a world of overwhelming change,
where we see content everywhere and can
shop anywhere.
Change is being driven by the speed of
connection to our devices, the speed of
processing of data, and the convergence
between different activities like
entertainment, information, communication
and play.
We produce trends reports regularly to ensure
that our clients know about the latest
developments and their implications.
Here are ten trends for 2019, with their
implications for brands.
2 T E N T R E N D S F O R 2 0 1 9 - C A R A T
3. 3 T E N T R E N D S F O R 2 0 1 9 - C A R A T
01 02 03 04 05
06 07 08 09 10
CONTEXTUAL
COMMERCE
EXPERIENTIAL
ECOMMERCE
GAMES IN
MESSAGING
LIFE AS A
SERVICE
‘BY
INVITATION’
SMART OUT
OF HOME
DESIGN
FROM DATA
TARGETING
POST GDPR
EXPANDING
CONNECTIVITY
DIGITAL
DETOX
4. 01
eCommerce has traditionally been focussed
around destination sites like Amazon that are
purely focussed on shopping.
The world may soon follow the example of
China, where consumers are buying from
apps like WeChat - services where people go
to send messages, catch up with friends, and
follow brands.
More than 200m people in China have input
their payment details into WeChat.
4
CONTEXTUAL COMMERCE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
5. 01
Western apps like Depop and Poshmark
already act as a cross between a social feed
and a shopping app.
Users scroll rather than search, looking for
inspiration within a category rather than for
specific items.
5
CONTEXTUAL COMMERCE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
6. 01
Instagram first allowed sales through its
platform in 2017, giving brands the option of
tagging products in posts, including promoted
posts.
People who click on the tags can see pricing
and product details, and then click through to
buy on the brand’s site.
Instagram is introducing new features to help
people discover products, like ‘save to
collection’ tags that let people bookmark
items to a folder in the app to return to later –
just a few steps away from a shopping basket.
6
CONTEXTUAL COMMERCE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
7. IMPLICATIONS
Contextual Commerce will allow brands to sell
in places people go to be entertained.
It will be most relevant for fashion &
technology, especially low cost impulse
purchases, and in particular with the inclusion
of rapid delivery.
Shopping will become more social – it will be
easier for consumers to share notifications of a
purchase, and even buy as a group.
It will be easier to attach products to
moments, targeting based on cultural events.
The best influencers will become sellers.
7
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
8. 02
eCommerce is becoming experiential.
Features like augmented reality and image
recognition are allowing merchants to
become more playful and introduce
experiences to shopping, especially on
mobile.
Shopping technology company Shopify lets
retailers make videos for customers to explore
in AR in their own homes. One example of this
is the American bicycle company Pure
Cycles.
It is also being used to bring experiences to
car show rooms, for example by General
Motors.
8
EXPERIENTIAL ECOMMERCE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
9. 02
Snapchat has started to allow commerce
through its AR filters. Domino’s Pizza was the
first to use this, with an AR pizza box that linked
through to an ordering page. Domino’s has
now build AR into its own app.
Snapchat has also entered into a partnership
with Amazon where users can shop for
anything that they can take a photo of, using
image recognition.
Smart speakers like Amazon’s Echo are also
making shopping more of an experience –
and they are now trying to get more brands
onto the platform.
9
EXPERIENTIAL ECOMMERCE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
10. 02
ShopShops is a Chinese site in which
influencers stream live from real stores, with
their permission, making their own live
shopping channels.
Viewers can interact with the live streams,
asking to buy products that are being
demonstrated.
10
EXPERIENTIAL ECOMMERCE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
11. Experiential eCommerce will allow brands to
let customers try before they buy.
It will be most relevant for products customers
are less familiar with, and also products that
can be personalised or configured. It can
work well for expensive items.
Influencers can become sellers, but there will
be pressure on them to perform.
Brands will also need to help the digitally
disengaged learn to use the new buying
technologies. Done well, experiential
commerce will help less technically savvy
people shop with more confidence.
11
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
12. 03
Messaging is becoming more playful as
messaging apps try to increase their power by
adding more features and become more
central to our lives.
Games like Tetris and PacMan have existed
within messaging apps for a couple of years,
but augmented reality is bringing a new level
of engagement.
Apps like Facebook Messenger and Snapchat
are increasing their focus on games, breaking
down the boundaries between games and
communication.
At the same time messaging is entering other
apps and games.
12
GAMES IN MESSAGING
T E N T R E N D S F O R 2 0 1 9 - C A R A T
13. 03
This is entertainment as conversation.
Snapchat’s Snappables are games that are
played within the app using the camera and
lenses. Dunkin Donuts is one brand that has
advertised in these games.
Snapchat is rumoured to be increasing its
focus on gaming, possibly driven by its part-
owner Tencent.
Facebook has created multiplayer games for
its Messenger video chat - including 'Don't
Blink', which challenges people to keep a
straight face. These are designed to liven up
chats, but are not ad supported (yet).
13
GAMES IN MESSAGING
T E N T R E N D S F O R 2 0 1 9 - C A R A T
14. The inclusion of gaming into messaging will
make messaging much stronger as a channel,
commanding more of people’s time.
As a medium, it will be most relevant to
brands with a ‘playful’ persona.
Advertising is less intrusive as part of a game
than as an interruptive message within a chat.
The more AR there is to play with, the more
people will become familiar with the
technology, which should lead to more
opportunities for brands.
14
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
15. 04
More consumer brands are following the lead
of Netflix, Spotify, Harry’s and others in trying to
encourage customers to see them as ‘a
service to subscribe to’ as well as a product to
buy.
There is a distinction between the purely
digital services and the physical brands
creating a virtual service but both types are
trying to introduce more touchpoints and
create a stronger relationship with the buyer.
Over the past six months we have seen this
model extend into previously unexpected
categories.
15
LIFE AS A SERVICE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
16. 04
Xbox has introduced an ‘All Access’
subscription programme. A single monthly
payment gives users an Xbox console, Xbox
Live, and access to streaming games.
Nespresso has introduced a similar model for
its coffee machines and pods – by paying a
minimal amount for the machine and
commiting to membership and a subscription
for coffee pods, customers are moving from
buying a machine to buying a lifestyle.
16
LIFE AS A SERVICE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
17. 04
Uber and Lyft are both testing or introducing
subscription models in the US, encouraging
people to pay a monthly amount for a
number of short rides, or even to protect them
from paying surge pricing.
17
LIFE AS A SERVICE
T E N T R E N D S F O R 2 0 1 9 - C A R A T
18. LaaS should be deployed carefully,
depending on factors like the value
proposition and frequency of purchase, to
build service into the offering.
Brands selling physical products should try to
keep the experience special – use one-offs,
birthday deliveries, and layers of membership
to personalise the offering.
It may be better to partner with an existing
service, or find a complimentary service than
establish your own programme, depending
on the role the brand is trying to play in its
customers’ lives
Lots of data will be created – how can this be
used?
18
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
19. 05
Brands are encouraging their biggest fans to
become even more involved by inviting them
to have a deeper connection, through their
own apps, or private social media
communities.
Nike’s House of Innovation store in New York
allows Nike+ members to call up and reserve
stock, to be collected from special lockers.
It’s free to join Nike+, but it separates the
people who use their Nikes for fitness, rather
than for everyday wear.
19
‘BY INVITATION’
T E N T R E N D S F O R 2 0 1 9 - C A R A T
20. 05
Other brands are experimenting with private
forums and ‘secret’ Instagram accounts to
give their keenest consumers a chance to get
more.
Luxury brand Everlane has a second
Instagram account for fans (if they can find
out about it) where they tease new looks.
Peloton Cycling has a very active Facebook
group with over 110,000 members, and over
170 posts a day. New members need to be
approved by administrators.
20
‘BY INVITATION’
T E N T R E N D S F O R 2 0 1 9 - C A R A T
21. The creation of a self-selecting ‘by invitation’
community is most relevant to brands that are
desirable, niche, cult, or used by early
adopters.
It is particularly appropriate for luxury brands,
who are able to create a sense of scarcity
and privilege.
It is one way to turn fans into a channel – and
become advocates for the brand.
Once brands have found a small group of
passionate fans, it is easier to offer benefits like
personalisation for them than for a larger
group.
21
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
22. 06
Out of home advertising is being
revolutionised by digital screens.
In 2018 digital accounted for more than 50%
of OOH ad spend in the UK for the first time;
globally it is projected to be just under 40%.
Digital’s biggest advantage is being able to
change the ad content rapidly - taking cues
from the weather and other live data.
The Route was a Cannes-winning idea that
allowed ambulance drivers in Sao Paolo to
warn other road users on the route to the
incident to make way for emergency vehicles
by clearing the left lane.
22
SMART OUT OF HOME
T E N T R E N D S F O R 2 0 1 9 - C A R A T
23. 06
Brands are starting to buy space for longer,
knowing that they can easily change the
messages on the screens.
Diageo’s current UK poster campaign
features five brands, and can use a different
message based on the weather and time of
the day.
Retailers are using digital screens to promote
products with high inventory, changing the
copy when stocks run low.
23
SMART OUT OF HOME
T E N T R E N D S F O R 2 0 1 9 - C A R A T
24. 06
Digital out of home will start to have more
synergy with other media, particularly mobile.
Combining location-based data, campaigns
could target on two screens across the day,
based on the phone’s user’s journey history.
New start-ups are proliferating - Grabb-It is
experimenting with ads that run on the rear
windows of Ubers as they drive between jobs.
24
SMART OUT OF HOME
T E N T R E N D S F O R 2 0 1 9 - C A R A T
25. Smart out of home brings lots of synergies with
mobile – both are advertising media that are
location-based.
The new capabilities in out of home will be a
big opportunity for clients with a large
portfolio of brands, but also for small, niche
brands who will be able to use OOH tactically
for the first time.
A brand could potentially make a small buy
for the precise location and time when its
messages will be most effective, including
synergy with retail, including live offers.
It is also perfect for testing new marketing
messages and strategies.
25
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
26. 07
New products and services are being created
and modified as a result of data being
processed and analysed at scale.
Data is not just being used to optimise the
campaign – but to create the product!
Amazon’s 4-Star Store in New York features
products curated from a list of items that have
got four star reviews on Amazon,
guaranteeing that they are popular and of
high quality.
Amazon is using their own data to create their
own take on a department store.
26
DESIGN FROM DATA
T E N T R E N D S F O R 2 0 1 9 - C A R A T
27. 07
Metallica uses Spotify data to modify set lists
when it tours. The band can see which songs
are the most popular in each city, and make
sure that they include them when they play.
Metallica is using this data with Spotify’s full
permission.
27
DESIGN FROM DATA
T E N T R E N D S F O R 2 0 1 9 - C A R A T
28. 07
Choosy, an American-Chinese fast fashion
start-up, mines Instagram trends to take
inspiration for its designs.
By seeing which celebrity looks are the most
popular (and get the most comments like
‘Where can I buy this?’) they can quickly
create highly sought after pieces.
Choosy is using this data without Instagram’s
permission, but only using data that is in the
public domain.
28
DESIGN FROM DATA
T E N T R E N D S F O R 2 0 1 9 - C A R A T
29. Design from Data is likely to bring biggest
benefits to established brands with a large
amount of data, or access to partner data.
It will also benefit brands with the most control
over their own production processes, and
sales channels. It will speed up concept
testing and trials.
But - brands must be careful not to let these
benefits remove serendipity; there will still be a
need for human curation.
Brands will also be able to generate new
revenues by selling their own data.
29
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
30. 08
GDPR has brought new challenges in how
marketers use data to target customers with
advertising, and has driven new ways of
thinking.
Media owners and ad technology companies
are putting more focus on the context of the
page on which the ad appears.
Others are innovating around the content of
the ads – making ads more relevant to the
moments they are seen.
Advertisers need to assess the value of
context compared to the value of audiences.
30
TARGETING POST GDPR
T E N T R E N D S F O R 2 0 1 9 - C A R A T
31. 08
The New York Times, ESPN, and USA Today
have created a way of analysing a page’s
content based on the emotion that a page is
likely to trigger. They can then place ads that
will work best when people are feeling those
emotions.
Illuma is a start-up that finds ‘lookalike pages’
(rather than lookalike audiences). If it knows
an ad has performed well on a certain page,
it can find other pages within the same
publisher or network that share the same
attributes, and puts ads on those pages.
31
TARGETING POST GDPR
T E N T R E N D S F O R 2 0 1 9 - C A R A T
32. 08
Great advances are being made developing
messages personalised to the moment that
they are seen, in search, banners and video
ads.
Companies like Spirable, A Million Ads and
Ad-Lib make ads that can address users
based on factors including location, time of
day, and weather.
A typical campaign could have millions of
variants, and can even include personal
attributes about individuals if they are legally
available.
32
TARGETING POST GDPR
T E N T R E N D S F O R 2 0 1 9 - C A R A T
33. New targeting technologies should help all
brands to ensure that their messages reach
the right people at the best time.
Brands will need to revise their measurement
and attribution modelling to understand the
effect of new parameters like emotion, in
comparison to audience targeting alone, and
the benefits generated compared to the
potential increase in price that context may
bring.
Advances in AI and speed of processing will
accelerate these benefits.
33
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
34. 09
We are becoming used to fast connectivity.
4G, only introduced in 2010, now accounts for
more than 50% of connections in developed
markets.
Global mobile data consumption has grown
from 0.3 exabytes in 2010 to over 17 exabytes
in 2018, and is projected to reach 49 exabytes
in 2021. (One exabyte is one billion
gigabytes).
Connectivity is one factor behind a lot of shifts
in technology use, and the popularity of new
content formats like Stories.
34
EXPANDING CONNECTIVITY
T E N T R E N D S F O R 2 0 1 9 - C A R A T
35. 09
Faster connectivity is turning the world to
video.
More than 400m Instagram users watch or
create stories each day. A percentage of
these are video, and video is also being
incorporated into messaging apps, including
group calling.
The hot new app of 2018 is TikTok, a video
sharing app from China. Facebook has now
developed its own version, called Lasso.
35
EXPANDING CONNECTIVITY
T E N T R E N D S F O R 2 0 1 9 - C A R A T
36. 09
5G will be many times faster than 4G, and is
coming soon.
Many cities are trialling now, or trialling in 2019,
before launch in 2020.
5G connectivity will give people the ability to
stream high quality video, virtual reality
experiences and more without any latency or
buffering.
5G will also increase the amount of
meaningful data being collected from sensors
in wearable devices, in cars, and around
cities.
36
EXPANDING CONNECTIVITY
T E N T R E N D S F O R 2 0 1 9 - C A R A T
37. Faster connectivity will mean even more
content, even more choice, and even more
competition for attention.
User experience will become even more
important, as people will skip more often.
Brands will be able to monitor more data from
more devices, and include this in more of their
decisions.
Physical branches will be under even more
threat as online and virtual connection
becomes easier and faster.
37
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
38. 10
Technology is becoming overwhelming, with
content and commerce everywhere.
People are trying to cut down on their screen time,
especially their social media use, over concerns
about health and wellbeing.
Global Web Index found that 19% of those
surveyed in the UK and US had been on a digital
detox, and 70% had tried to cut down on screen
time.
Concert halls, restaurants and bars are
experimenting with banning phones, to encourage
people to enjoy the moment, not live life through
their screens.
38
DIGITAL DETOX
T E N T R E N D S F O R 2 0 1 9 - C A R A T
39. 10
Apple’s iOS 12 operating system shows users
how much time they spend with their screen
each week, broken into apps and categories
of apps.
Facebook, Instagram and YouTube are
introducing tools to let people be more aware
of the time they spend with the services.
These tools allow you to see time spent, and
also set alerts to remind you to put your phone
down.
39
DIGITAL DETOX
T E N T R E N D S F O R 2 0 1 9 - C A R A T
40. 10
Hold is a new app, currently live in the Nordics
and the UK, which gives people points for not
using their phones.
These points can be swapped for goods from
partners – for example free popcorn in the
cinema – or donated to charity.
It is a practical way to encourage people to
be more mindful of their productivity and
screen time.
40
DIGITAL DETOX
T E N T R E N D S F O R 2 0 1 9 - C A R A T
41. If screen time falls, consumers will become
more selective over the services they use, the
content they consume and the brands they
engage with.
Brands may even need to incentivise
customers to pay attention.
Brands need to help their customers have
more meaningful connections with their peers.
This is especially relevant to brands with an
interest in wellbeing, like FMCGs, and even
socialising, like alcohol companies.
‘Detoxing’ will increasingly be a creative route
– ‘see real life, not a filter’.
41
IMPLICATIONS
T E N T R E N D S F O R 2 0 1 9 - C A R A T
42. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 1
Contextual Commerce
Selling on WeChat
https://www.techinasia.com/talk/started-profitable-side-
business-selling-wechat
Payment cards linked to WeChat
https://skift.com/2017/07/07/chinese-travelers-turn-to-
messaging-apps-to-make-payments/
Depop and commerce
https://www.glossy.co/fashion/how-depop-is-catering-to-
gen-z-and-millennials-to-get-an-edge-over-resale-
competitors
Poshmark and commerce
https://www.retaildive.com/news/how-poshmark-made-
1b-off-the-social-mall/529343/
More ways to shop on Instagram
https://instagram-
press.com/blog/2018/11/15/introducing-more-ways-to-
shop-on-instagram/
42
LINKS
Experiential Commerce
AR on Shopify
https://www.shopify.co.uk/blog/shopify-ar
GM selling with AR showrooms
https://www.thedrum.com/news/2017/08/29/general-
motors-launches-mixed-reality-showroom-with-dentsu-
aegis-network
Domino’s & AR
https://www.mobilemarketer.com/news/dominos-
delivers-pizza-with-snapchat-ar/528872/
https://newsroom.dominos.com.au/home/2018/11/7/do
minos-launches-worlds-first-augmented-reality-ar-pizza-
chef
Snapchat & visual search on Amazon
https://techcrunch.com/2018/09/24/snapchat-amazon-
visual-search/
Amazon is trying to get brands to sell on Alexa
https://www.pymnts.com/amazon-alexa/2018/amazon-
brands-alexa-ad-campaign/
ShopShops
https://fashionista.com/2017/07/shop-shops-chinese-app
43. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 1
Games in Messaging
Snapchat’s Snappables
https://techcrunch.com/2018/04/25/snappables-
snapchat-games/
Games in Facebook Messenger
https://newsroom.fb.com/news/2018/08/get-your-game-
on-challenge-your-friends-with-video-chat-ar-games-in-
messenger/
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LINKS
Life As A Service
Xbox All Access
https://www.thesixthaxis.com/2018/09/03/is-the-xbox-all-
access-subscription-the-future-of-gaming/
Nespresso
https://www.nespresso.com/uk/en/subscription
Uber & membership
https://www.pymnts.com/news/ridesharing/2018/uber-
membership-program-ride-pass/
Lyft & membership
https://www.pymnts.com/news/ridesharing/2018/lyft-all-
access-monthly-subscription-plan-ridehailing/
44. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 1
‘By Invitation’
Nike’s House of Innovation
https://www.retaildive.com/news/inside-nikes-house-of-
innovation-flagship-on-5th-ave/542349/
Everlane’s private Instagram
https://digiday.com/marketing/everlanes-new-private-
instagram-account-will-test-lab-new-products/
Peloton members on Facebook
https://www.facebook.com/groups/pelotonmembers/
Starbucks’ Leaf Rakers Society
https://www.facebook.com/groups/LeafRakersSociety/
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LINKS
Smart Out of Home
‘The Route’
https://www.youtube.com/watch?v=8HHHmRwKIm8
Diageo’s smart posters
http://www.posterscope.com/content/diageo-
continues-out-of-home-innovation-launching-the-
mediums-most-sophisticated-portfolio-campaign/
Grabb-it
https://grabb.io/
45. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 1
Design From Data
Amazon’s 4-Star Store
https://www.bbc.co.uk/news/technology-45666282
Metallica & Spotify
https://www.digitalmusicnews.com/2018/07/26/metallica-
setlist-spotify-data/
Choosy
https://www.pymnts.com/news/retail/2018/choosy-
fashion-instagram-social-media-ecommerce/
45
LINKS
Targeting Post GDPR
NYT and Project Feels
https://www.nextbigwhat.com/data-science-the-new-
york-times-recipe-to-predict-readers-emotions-297/
Illuma
https://www.weareilluma.com/
Spirable
https://www.spirable.com/
46. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 1
Expanding Connectivity
Estimates for global mobile traffic
https://www.statista.com/statistics/219037/global-mobile-
traffic-per-year-since-2010/
https://www.statista.com/statistics/271405/global-mobile-
data-traffic-forecast/
The rise of TikTok
https://www.theguardian.com/technology/2018/nov/21/t
iktok-lip-synching-app-jimmy-fallon
5G
https://advanced-television.com/2018/11/21/5g-
predicted-to-double-internet-speeds-for-uk-homes/
46
LINKS
Digital Detox
GWI’s data on detoxers
https://blog.globalwebindex.com/chart-of-the-week/1-
in-5-consumers-are-taking-a-digital-detox/
Phones banned in French Schools
https://www.theguardian.com/world/2018/sep/07/screen
-break-how-are-french-schoolchildren-coping-with-
phones-ban
Apple’s Screen Time
https://support.apple.com/en-gb/HT208982
Facebook’s ‘time spent’ feature
https://www.theverge.com/2018/11/20/18104979/facebo
ok-dashboard-time-on-site-app-spent-rolling-out
YouTube’s time watched feature
https://mashable.com/article/youtube-time-watched/
The Hold App
https://www.hold.app/
47. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 2
The Convergence of Ecommerce And Retail
This year eCommerce and Retail have converged like
never before. We’ve seen several DTC (direct to
consumer) brands like Casper open stores (200 in
Casper’s case), and Shopify opened a store. Amazon
continued to open stores including six cashier-less ‘Go’
stores, and two ‘4 Star’ stores (where all products rate 4*
or more on Amazon.
Meanwhile traditional retailers got more involved in
eCommerce, including Walmart, who bought FlipKart in
India, and H&M who invested $20m in Klarna, a fintech
company.
47
2018 TRENDS REVISITED
Loyalty & Rewards
Brands including Nike, J Crew and luxury brands like
Sephora put more focus into their loyalty programmes, as
a way of adding extra value for customers buying directly
rather than third party retailers. We’re seeing
‘membership’ as a key trend for this year, which builds on
the idea of loyalty – rather than just liking a brand, joining
a brand.
One of our most speculative ideas was brands creating
their own cryptocurrencies (as Burger King had done in
2017), and we saw some brands like Red Bull and
Swarovski experiment with this, and Starbucks talk about
it, but perhaps as a result of Bitcoin prices falling it has not
happened to any large degree.
48. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 2
Chinese Influence
Asia’s power in technology and media has increased.
TikTok, from the same company as Musical.ly, is the hot
app of 2018 with over 500m active monthly users,
overtaking YouTube and Instagram in some download
charts. It is an app for short-form video, and we’d expect
it to continue to grow and attract lots of imitators in 2019.
Chinese AI is also getting more powerful, evidenced
through the Chinese government’s ability to use facial
recognition to catch criminals, and they can now even
recognise citizens through the way they walk. Self-driving
technology is also getting better, and Volvo has recently
chosen Baidu as its technical partner for autonomous
driving.
48
2018 TRENDS REVISITED
Niches
Companies continued to try to identify and exploit
valuable niches. Airbnb introduced a more up-market
version, against the threat of brands like Plum Guide.
StitchFix, the AI-driven outfit recommendation service
started catering for kids. Amazon started producing
versions of Echo and Alexa for the hospitality sector, and
for kids. And finally, DonalDaters is a dating service to
help fans of the 45th US president find love.
49. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 2
Voice
Voice was everywhere, and almost (but not quite) looked
like it was finding sustainable business models. Several
companies are working on games, including Volley, who
make daily trivia games. Brands are also testing ways to
let people shop using voice on either phones or smart
speakers, including ASOS, Dunkin Donuts and Target.
49
2018 TRENDS REVISITED
Partnerships
We saw more partnerships than ever this year, including
strategic tie-ups between Amazon and Snap that let
Snapchat users shop on Amazon for anything they could
photograph, and both Google and Alibaba partnering
with (different) car companies for connectivity and
operating systems. Technology is getting so advanced,
and services are getting so specific that partnering rather
than creating is making more and more sense.
50. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 2
Shared Experiences
In a World Cup year it was not surprising that more and
more collective digital experiences were being created.
The World Cup itself showed that people still loved to
watch TV together, but it was also the first tournament for
reaction videos that often seemed to be enjoyed by
almost as many as the games themselves. Facebook
introduced ‘Watch’, its video channels, with the option to
create ‘Watch Parties’ and watch together. HQ Trivia
continued to grow, getting over 2m simultaneous players
for some games in the US, including specials with Nike
and film companies.
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2018 TRENDS REVISITED
Augmented Maps
We did not see as much location-based augmented
reality as we expected, but there will be still lots of
examples of brands testing this. Walking Dead,
Ghostbusters and Jurassic World all created their own
‘Pokemon GO’-style games. Snapchat produced
location-specific lenses and experiences for venues like
Disney and Universal theme parks. It’s still something that
is generally professionally created rather than user-
created (like a review), but we still think that it will
happen.
51. T E N T R E N D S F O R 2 0 1 9 - C A R A T
APPENDIX 2
Smart Cities
As we get to the final two trends, we need to point out
that these were the most future facing, and that we
weren’t predicting huge leaps in 2018. We did however
see lots happening around the idea of smart cities,
including lots of innovations in governmental technology,
including papers on car sharing and mobility in various
parts of the world. In the private sector things are being
gradually joined together, including new subscription
schemes for both Lyft and Uber in the US. Subscription
models are designed to make the ride hailing services
more useful to people with regular trips around their cities.
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2018 TRENDS REVISITED
Blockchain
Blockchain is also a technology that has only partially
arrived. If anything it was less of a buzzword in 2018 than
2017, but lots of companies are testing or announcing
tests in areas including food provenance (we have a
pack of blockchain tracked coffee!), and in advertising.
In common with many agencies we have completed
some tests, and are planning others. Blockchain may be
talked about less than a year ago, but it’s better
understood, and we now know a lot more about how we
could use if to bring transparency to media trading and
delivery.
52. T E N T R E N D S F O R 2 0 1 9 - C A R A T52
Contact
Dan Calladine
Head of Media Futures
dan.calladine@carat.com