Learn digital marketing with mamajeed

LEARN DIGITAL MARKETING
L E A R N D I G I TA L M A R K E T I N G – E A R N S M A R T WAY !
1. Introduction to Digital Marketing:-
In this module, you will be introduced to digital
marketing from the very beginning. Keeping in mind the
diverse background of students, courses equip students
right from the basics of digital marketing. Following are
some important topics covered here:
What is digital marketing? Importance of digital
marketing. Difference between traditional and digital
marketing. Discuss the recent trends and current
scenario of the industry. How digital marketing has been
a tool of success for companies? How to use digital
marketing to increase sales. How to conduct a
competitive analysis? Case studies on digital marketing
strategies.
W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 1
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Digital Marketing
Internet Marketing
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BASICS OF DIGITAL MARKETING SERVICES
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Digital Marketing Essentials You Always Wanted To Know will help you achieve all of your goals.
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IMPORTANCE OF GRAPHIC DESIGN IN DIGITAL MARKETING
Graphic design is the most powerful art that has breathed fresh life into digital marketing. This
modern form of art has added a contemporary flair to the advertisement profile of every
company. It also acts as one of the key components to build brand awareness and influence the
customer’s decision-making process.
Until the recent past, many entrepreneurs and decision-makers failed to understand the
importance of graphic design. Now, there is a huge interest as the two industries are becoming
inseparable.
So, let’s dive into the concept of graphic designing and the role it plays in the digital marketing
world.
What is Graphic Designing?
Graphic design communicates ideas or messages in a visual way. It can be used by any type of
industry to convey complicated information in a digestible way.
According to Interactive Design Foundation, ‘Graphic design is the craft of creating visual content to
communicate messages. Applying visual hierarchy and page layout techniques, graphic
designers use typography and pictures to meet users’ specific needs and focus on the logic of
displaying elements in interactive designs to optimize the user experience.’ Build your Own
Unique Identity / Brand
When you choose to get help from a graphic designer or a graphic design company, you can
establish your own unique tone, style, and differentiate from competitors. As a result of your
unique identity, customers and potential clients will also become more familiar with your brand
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ADVERTISING AND MARKETING GRAPHIC DESIGN
Companies invest in marketing efforts to influence the decision-making process of their target
audience. Designers who create graphics for advertising and marketing purposes work
directly with decision-makers and marketing professionals. Some examples of advertising
and marketing graphic designs are,
Postcards and flyers
Infographics
Newsletters
Annual reports
E-books
Brochures (print and digital)
Email marketing templates
PowerPoint presentations
Social media ads and banners
Retargeting ad graphics
Images for websites and blogs

User Interface Graphic Design
User interface graphic design or digital designs are created to view on a screen. Designers who create such types
of graphics will concentrate on many visual elements like size, color, placement of CTA, and more to give a
good digital experience for your target audience. Some examples of user interface graphic design are:
Web page design
Theme design (WordPress, Magento Shopify, etc.)
Game interfaces
App design
3D modeling
Motion Graphic Designs
Motion graphic designs were widely used by TV and film. Now, because of technological advancement, this form of
art is accessible to everyone at an affordable price. It is one of the most used design formats across all
digital platforms. Some examples of motion graphic designs are:
Digital advertisements
Animated logos,
Trailers and presentations
Promotional videos
Tutorial videos
Websites
Banners
GIFs

Industries That Need Graphic Designers
You probably know that graphic design work is required in corporate branding and
consultation, marketing, publishing, and web design. But there are other industries
that need the help of graphic designers. They are,
Education
Fashion
Mobile app
E-commerce
Travel & tourism
Government agencies
Packaging and manufacturing
Software development companies
While we have listed some main industries, graphic designers’ importance is there for
every sector on the planet. For example, if you run a small farm that sells canned
apples, the label on the jar is graphic design. If you run a Fortune 500 company that
sells gadgets, the advertising, and the packaging design is also a result of graphic
design. Graphic design is everywhere.
If you understand the impact, you’ll start appreciating it.

WEBSITE PLANNING AND CREATION
2. Website Planning and Creation of Websites.
Businesses create a website to generate leads,
increase their credibility among consumers, and
deliver their marketing messages. Today, no matter
how small-scale a business is, they still have a
website. Because of its growing importance, the right
course will teach you to create a website from scratch
on Word Press a powerful Content Management
System (CMS). In this module, the topics covered are
the various elements of a website and every function
Word Press can perform along with all the information
you need to know to build a website from the very
beginning like how to add content, install and activate
plugins, and how to incorporate designing elements to
your website.
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SEARCH ENGINE OPTIMIZATION
3. Search Engine Optimization (SEO), is essentially
making alterations to your website, so it organically
ranks first on a search engine’s results page (SERP). It
is arguably the heaviest part of the course, however
certain institutes teaching methods and support make
it easier for students. In this module, you will learn
about the various search engines and their
algorithms. You will learn about the various factors in
play to make a website rank first on a search engine’s
result page & master the different aspects of SEO like
on-page and off-page optimization, Titles of the Pages,
keywords research, meta tags, meta description, link
building, and more.
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SEARCH ENGINE MARKETING (SEM )
4. Search Engine Marketing or SEM involves the advertising of
a company’s website by increasing its visibility on a search
engine’s result page (SERP) principally by paid efforts. Most
of the courses will teach you how to carry out SEM activities
via the Google Ads platform. You will learn all the features of
the Google Ads platform and its algorithm, based on which
the advertisements rank on the SERP. Following this, you will
learn how to use the Google Keyword Planner. Here you will
learn about search volume, cost-per-click (CPC), customer
lifetime value (CLV), and other such metrics. As a part of the
course module, an advanced comprehensive course will also
teach how to write a compelling ad copy, URL, ad
description, and call-to-action (CTA).
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CRO – CONVERSION RATE OPTIMIZATION
CRO stands for conversion rate optimization. The conversion rate on any given website is determined by how
many people who reach the page ultimately choose to move forward with the transaction they began. It
is one of the strongest indicators of how effectively your site is performing. It doesn’t stop with buying
products though; it’s often useful to treat every user action that you believe has real-world value as a
meaningful conversion (e.g. downloading a brochure or submitting a contact form).
Essentially, you are attracting visitors to your website because you want them to take action. Conversion rate
is calculated by dividing the number of visitors that come to your site by the amount of those who take a
specific action.
Advantages and Disadvantages of CRO
CRO is possibly the fastest and better measurable ROI on the digital marketing spectrum. Applying CRO
concepts to your website does not involve heavy coding skills most of the time. Just by adding small
changes to your home page, or landing page, you can start measuring increases in conversions pretty
much immediately.
That being said, in order to optimize conversions, you truly need to know two main things:
Why your visitors come to your site (user intent); and
How to speak directly to their subconscious brain so you can reduce cognitive exertions in order to guide
them towards the desire actions.
The art of communicating the intended message is not something that you can download from the Internet.
Although you can learn, understand, and apply certain CRO techniques, CRO is a skill that requires years
of experience and satellite knowledge to get it right. Applying the wrong strategy for your business will
only lead to a messy website with no clear sense of direction for users. Once you are able to master this
skill, it’s only then that you will be able to start adding persuasion elements to your offering.
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SOCIAL MEDIA MARKETING (SMM)
5. Social Media Marketing (SMM) involves paid as well
as organic marketing techniques on social media
platforms like Facebook, Instagram, YouTube and
more to drive traffic to a company’s website. In this
module, you will learn to create effective social media
strategies on platforms such as Facebook, Twitter,
Instagram, YouTube, LinkedIn, Pinterest, Google+,
Snap chat, etc. You will learn to target the right
audience, build a social media campaign, write ad
copies and ad creative. In addition to this, you will also
learn the various metrics involved in SMM like cost-
per-click (CPC), cost-per-view (CPV), cost-per-
impression (CPM), and more….
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CONTENT MARKETING & STRATEGY
6. Content Marketing & Strategy Content Marketing is the
comprehensive strategy to attract or retain a target
audience by creating and sharing relevant and valuable
content; eventually to impel a profitable action. This module
comprises exhaustive training sessions that delve into
content marketing and its importance. Here, you will learn
in-depth about the various types of content and how to
capitalize on trending topics. Besides this, you will also learn
about content bucketing and how to create a social media
content calendar for a brand. If you choose the right course,
they might also show you case studies on successful
content marketing strategies of brands for deeper
understanding.
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WEB ANALYTICS
7. Web Analytics is analyzing a website visitor’s behavior.
In this module, you will learn how to track and analyze
a website visitor’s actions via Google Analytics. This
Module of the Course take you through the entire
Google Analytics interface and familiarize you with all
the analytics terminology like bounce rate, page view,
session time, etc. You will also learn how to optimally
use Google Analytics to decode a website’s audience,
behavior, and acquisition reports. By the end of the
module, you will learn how to track a website visitor
down the conversion funnel and what information to
extract from it.
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DIGITAL MEDIA PLANNING AND BUYING
8. Digital Media Planning and Buying, Media Planning is
determining when, where, and how often to advertise
to maximize conversions and Return on Investment
ROI. In this module, you will learn what media buying
is and its various types. This Module of the Course will
also familiarize you with all the media buying
terminologies like cost-per-install (CPI), cost-per-order
(CPO), cost-per-acquisition (CPA), click-through-rate
(CTR), etc. You will also dig in into platform-based Ad
space, and media planning and budgeting. You will be
adept at building an effective media planning and
buying strategy by the end of the course.
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WEB REMARKETING WEB
9. Web Remarketing is the process of using a JavaScript
tag to serve targeted ads to consumers who have
visited your website or taken an action on it. In this
module, you will learn about the basics of remarketing
and how to create a remarketing list. You will receive
training on how to create remarketing lists on Google
Ads using the Google Ads tags and on Facebook,
using their Facebook Pixel Code. In addition to this,
certain courses also delve into dynamic remarketing
and case studies on it.
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EMAIL MARKETING
10. Email Marketing , In a lay man’s terms, email marketing is
the process of using electronic mail to communicate
commercial messages to a current or potential consumer. In
this module you will learn about the types of emails and how
to create an appealing email; essentially to drive conversion
or an action from a consumer. Top-rated courses teach you
how to build the right subscriber list and build a database by
segmenting based on demographics, mode of acquisition,
target group, etc. They also equip you with email marketing
tools and software to help you design attractive emails. In
addition to this, the right course will teach you how to
automate emails and how to extract information from email
campaign analytics.
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DESIGN ESSENTIALS
11. Design Essentials To become a successful digital
marketer, you need to understand the importance of
the role played by design. Hence, in this module, you
will understand the attractiveness and beatification of
a brand and delve deeper into the various essentials
of design such as typography, colors, and themes.
With the help of case studies, you will learn various
characteristics of an ad. By the end of this module,
you will have a basic understanding of design which
will further help you create attractive and creative
designs. Hence, it is important you choose the right
course which uses case studies for better
understanding.
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MOBILE MARKETING
12. Mobile Marketing As the name suggests, mobile
marketing is the act of promoting your business via
mobile. In this module, you will learn how to promote
your app, increase app installations, analyze app
metrics, and App Store Optimization (ASO). Besides
this, you will learn how to increase an app’s
engagement through in-app advertising, in-app
messaging, and push notifications. Another aspect of
mobile marketing training focuses on conducting
mobile web analytics and mobile display advertising
which very few courses cover. Dot Mobi Domains and
Mobile Ready Platforms in to support and utilize
mobile ready website designing.
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E-COMMERCE MANAGEMENT
13. E-Commerce Management is the act of managing an
e-commerce store and its activities to ensure a
positive customer buying experience. In this module,
you will delve into e-commerce, its types, and how to
create an e-commerce website from scratch.You learn
about the essentials of e-commerce business
including topics like e-commerce marketing, product
keyword research, inventory management, supply
chain management, packaging & shipping, selling on
online platforms, uploading products to an online
marketplace, and business processes.
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ONLINE REPUTATION MANAGEMENT ( ORM )
14. Online Reputation Management ( ORM ) Online
Reputation Management or ORM is the act of
controlling or influencing the perception of a brand,
company, or individual over the internet. The right
course will being with introducing you to ORM and
help you explain its importance by providing you with
negative conversations or poor ORM examples of
brands. Further, you will learn the steps for effective
online reputation management and familiarize
yourself with the tools to do so. Besides this, you will
also learn crisis management to give you a thorough
understanding of ORM. This is also called Influential
Marketing and branding to influence the customers.
This may be positive or negative.
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ADSENSE
15. AdSense, Google AdSense is a program run by Google through
which website publishers in the Google Network of content sites
serve text, images, video, or interactive media advertisements
that are targeted to the site content and audience. These
advertisements are administered, sorted, and maintained by
Google Through this module, you will learn how to monetize a
blog or a website through AdSense and affiliate marketing. You
will learn how to leverage the power of Google AdSense and
YouTube AdSense to generate revenue from a website or a blog.
In addition to this, very few courses will teach you how to write
creative content which is SEO-friendly. AdSense is a free, simple
way to earn money by displaying ads next to your online content.
... The AdSense Program differs in that it delivers ads served by
Google Ads to your site. Google then pays you for the ads
displayed on your site based on user clicks on ads or on ad
impressions, depending on the type of ad.
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BLOGGING
Blogging, A blog is a discussion or informational website published
on the World Wide Web (WWW) consisting of discrete, often
informal diary-style text entries. Posts are typically displayed in
reverse chronological order, so that the most recent post appears
first, at the top of the web page. What is blogging and how does it
work? A blog is a type of website where the content is presented
in reverse chronological order (newer content appear first). Blog
content is often referred to as entries or “blog posts”. Blogs are
typically run by an individual or a small group of people to present
information in a conversational style. What do bloggers actually
do? The primary job of a blogger is to write content in the form of
blog posts. Blog posts are meant to provide valuable information
to people in a way that's free and easy to read. ... For example, if
you have a food blog, and write blog posts about your favorite
recipes, your readers will find value in that free content.

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AFFILIATE MARKETING
Affiliate Marketing, Affiliate marketing is a type of performance-
based marketing in which a business rewards one or more
affiliates for each visitor or customer brought by the affiliate's
own marketing efforts. What does an affiliate marketer do?
Affiliate marketing is an advertising model in which a company
pays others (e.g., bloggers) to advertise their products and
services and generate sales. Affiliates place ads or market the
products or services on their website, app, or blog. What is an
example of affiliate marketing? Sometimes marketers promote
their affiliate programs by offering bonuses to anyone who
purchases the offer. For example, you could give a free eBook
you wrote to any follower who makes a purchase. Promotions
like this encourage customers to buy by sweetening the deal.
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Affiliate Marketing Generates Passive Income
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VIDEO MARKETING
16. Video Marketing In this module, you will learn script writing and execution of
a video and how to market it using the right platforms. You will learn how to
strategize video content that will result in positive brand awareness for a
company. You will understand which elements are important in videos going
viral and thus be able to apply those key elements for yourself. Social video
marketing is a component of an integrated marketing communications plan
designed to increase audience engagement through social activity around a
given video. What is meant by video marketing? Video marketing
means using videos for promoting and telling people about your product or
service. It helps increase engagement on your digital and social channels,
educates your audience, and allows you to reach them with a new medium.
Video can help improve your website’s ranking on search engine results
pages (SERPs). The amount of time a visitor spends on your page after
arriving from a Google search can impact how high you appear in results.
Known as dwell time, this is an important Google ranking factor, according to
Backlinko. Video is an incredibly effective way to bump up this metric, with
80% of marketers saying that video has increased dwell time on their sites,
according to HubSpot.
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MARKETING AUTOMATION
17. Marketing Automation, Influencer & Podcast Marketing.
Influencer Marketing, Podcast Marketing, Marketing Automation,
etc are a few digital marketing subjects that have recently picked
up and are highly effective but are not offered by all courses
currently. Thus make sure to choose a course that includes these
topics as they’re highly in-demand today. Marketing automation is
defined as the process of using software to automate marketing
campaigns and activities throughout the entire buyer’s journey —
from initial customer interactions through to post-sales support. It
helps companies set the most effective processes for each stage
of the sales funnel based on data about a lead and how they
interact with the company. Before we dive into the rest of the
article, watch the video below for an easy to understand overview
of what marketing automation is and how it can help your sales
processes.

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DIGITAL MARKETING AUTOMATION TOOLS, INTERNET MARKETING AUTOMATION TOOLS, WEB MARKETING AUTOMATION TOOLS
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DIGITAL MARKETING AMPLIFIES BRAND AWARENESS
Digital marketing is about engineering a strategy to be
first when your audience is ready to act. It’s about
creating a seamless, cohesive customer experience —
both online and offline — that builds trust, amplifies
engagement, and fosters loyalty.
There are many different digital marketing tactics and
strategies to consider, including:
1. Search engine optimization (SEO)
2. PPC / Google Adwords
3. Online PR
4. Content marketing
5. Video marketing
6. Social media
7. Retargeting
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TYPES OF ADVERTISEMENTS USED IN DIGITAL MARKETING
1. Display ads
2. Native ads
3. Search engine marketing (SEM)
4. Email marketing
5. Influencer marketing
6. Mobile apps
7. Geotargeting
8. Affiliate marketing
9. Websites
10. Conversion optimization
11. Podcast sponsorships
The ideal strategy isn’t about using every single option.
It’s about finding the ideal mix for your customers and
business needs.
Non-digital marketing channels are shrinking.
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M-COMMERCE AND ECOMMERCE WEBSITES
Ecommerce (electronic commerce) E-commerce is the activity of electronically
buying or selling of products on online services or over the Internet. It refers
to all online activity that involves the buying and selling of products and
services. In other words, ecommerce is a process for conducting
transactions online. When you go to your favorite online retailer to buy a new
pair of shoes, you're engaging in ecommerce.Learn practical tips and hacks
to build, manage, and promote your own online store using WordPress and
WooCommerce. eCommerce refers to any form of business transaction
conducted online. The most popular example of eCommerce is online
shopping, which is defined as buying and selling of goods via the internet on
any device. However, eCommerce can also entail other types of activities,
such as online auctions, payment gateways, online ticketing, and internet
banking.
Mobile commerce, or m-Commerce, is a rapidly growing new avenue of
eCommerce that' s mostly driven by the expanding market and influence of
smartphones and millennials' comfort with shopping online. In 2018, the
mCommerce sector enjoyed a 39.1 % increase in sales compared to the
previous year.
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m-commerce and ecommerce websites
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GOOGLE ANALYTICS AND SEARCH CONSOLE
Google Analytics and Search Console, Learn to configure and utilize Google
Analytics and Google Search Console to improve your website. Do you
want to be able to see how your site is performing in Google search?
Google Search Console allows you to see your site's presence in Google's
search results. You can analyze your SEO rankings alongside other
Analytics data by linking your Google Analytics account with Google
Search Console. If the name "Google Webmaster Tools" rings a bell, then
you might already know what Google Search Console is. Since Google
Webmaster Tools (GWT) became a necessary tool for different types of
people besides webmasters — marketing professionals, SEOs, app
developers, business owners, and designers, to name some — Google
changed the name of it to be more generalized to its diverse group of
users.
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FACEBOOK MARKETING
Facebook marketing is the practice of promoting a brand and maintaining its
presence on Facebook. Facebook marketing refers to both organic (free)
postings/interactions, and paid, or "boosted" posts. Tips for successful marketing
through Facebook
To market your business successfully on Facebook, you need to understand
Facebook's unique opportunities, and how it differs from other media. Just as you
wouldn't run a radio ad on television, you shouldn't market on Facebook the way
you'd market in a magazine or on your website. Facebook Insights can tell you
more about the people who choose to like your page. Once you know your
Facebook friends' characteristics, you can tailor your posts and offers to meet
their needs and interests.
For example, if you're a book store that caters to customers of all ages, but most of
your Facebook friends are aged 18–25 years, your Facebook offers might
concentrate on books suitable for that age group (while your in-store offers are
broader). Or, if you're an online seller who never meets your customers, you might
be able to get a clearer picture of what they think and feel by reviewing their
interests, ages and locations on Facebook

TWITTER MARKETING
Twitter marketing is an idea, or plan that involves putting money and energy
into creating a strategy that will drive traffic, engagement and sales for
your business. It can be especially effective for brands that put a focus on
politics, blue collar industries, the media industry, and B2B sales. How is
Twitter used for marketing?
Advertising on Twitter can help you grow your audience, promote your
products, drive traffic to your website, and more. You can choose to
promote your account to gain new followers, or promote individual tweets
to boost engagement and campaign visibility. Twitter is an online social
networking site that allows its users to bra 140-character messages
(tweets). By choosing to follow the tweets sent out by other users, you
create a feed of tweets on your home page, which displays all followed
tweets with the newest tweets at the top. It provides an excellent
mechanism for an online business to keep its audience informed about
relevant company developments and to keep track of industry news and
trends.

INSTAGRAM MARKETING
Instagram Marketing, is a type of social media marketing, which involves
promoting a brand on Instagram. This social media platform helps brands
connect with an enormous audience, increase brand awarene. Instagram
marketing refers to using Instagram to grow brand awareness and launch
new products. Instagram allows you to build your brand and connect with
followers in a personal way. With over one billion active users on the
platform, it's a great channel for creators and entrepreneurs looking to
grow organicallyss, and boost sales. For the longest time, Twitter was
seeing exponential user growth year after year.Now, in the last few years,
everybody has been saying that it’s going down, and yet, most marketers
say you should use it to increase your brand’s online awareness.
So should marketers still focus their efforts on it?
Well, with 320M+ monthly active users (MAU), Twitter is one of the most
interesting social media platforms to be active on for businesses.

LINKEDIN MARKETING
LinkedIn Marketing, Generate leads, drive website traffic, and build
brand awareness with LinkedIn Ads. Target professionals by job title,
function, industry, and more. #1 B2B platform. #1 lead gen network.
Reach decision makers. Create an ad in minutes. 3.5x higher CVR for
B2B. LinkedIn is a professional networking platform and it has all the
features of a great marketing opportunity provider. Here you interact
with people who mean business. To market through LinkedIn, you
need to do the following − Build a robust business page that displays
your products and services in a compelling format. How effective is
LinkedIn marketing?
LinkedIn has helped 45% of marketers with customer acquisition.
Compared to Facebook, it generates leads 277% more effectively.
LinkedIn accounts for 80% of B2B leads. It also accounts nearly 50%
of the total social traffic coming to B2B sites.

PINTEREST MARKETING
Pinterest Marketing, Pinterest marketing is a set of tactics that incorporate Pinterest
into your business's bigger social media marketing strategy to reach new
audiences and grow awareness for your brands and products. What is Pinterest
used for?
Pinterest is a visual discovery engine for finding ideas like recipes, home and style
inspiration, and more. With billions of Pins on Pinterest, you'll always find ideas to
spark inspiration. When you discover Pins you love, save them to boards to keep
your ideas organized and easy to find. What is a Pinterest strategy?
Pinterest strategy is all about visuals. Therefore, the more interesting the image you
post, the more engagement you'll gain on Pinterest. Again, if you share high-quality
and attractive illustrations on your blog posts, people will be more likely to pin
them to their boards. Can you make money on Pinterest?
You don't need a million followers to make money on Pinterest. In fact, anyone who
includes affiliate links in their pins or offers products on their own website can
make money online using the strategies mentioned earlier. However, how much
money you make can be impacted by your followers and engagement

YOUTUBE MARKETING
YouTube marketing is a strategy that involves creating videos and uploading
them on YouTube to promote a brand or a product and gain more exposure. It
helps companies boost traffic, increase their customer base, and reach new
audiences. What is the main goal of YouTube marketing?
One of your objectives for your YouTube marketing should be to help your
customer find you. A catchy slogan or prominent company name throughout
the video can keep you on people's minds long after they've seen your
message online. They can then do an online search and find you. Since
YouTube is an international company, it empowers brands worldwide to reach
new geographies. The platform helps attract leads from different countries
who speak the same language.
The key benefit of YouTube is that it provides a chance to effectively
promote your company. A business can do it by creating and posting
content on its channel or running pre-roll ads on the platform and gaining the
audience's attention.
To reach viewers fast and gain their loyalty to your YouTube channel, you need to
develop your strategy. The steps below will help you do it.

SLIDESHARE
SlideShare is an American hosting service, now owned by Scribd, for
professional content including presentations, infographics, documents,
and videos. Users can upload files privately or publicly in PowerPoint,
Word, PDF, or OpenDocument format. What is the meaning of SlideShare?
SlideShare is a community for sharing presentations. Individuals or
organizations can upload and share PowerPoint, PDF, or OpenOffice
presentations. Anyone can find presentations on their topic of interest.
Users can tag presentation, and download or embed them into their own
websites or blogs.
What are the uses of SlideShare?
What is Slideshare? Slideshare is a website which allows you to post content
- PDFs, PowerPoint slides, videos, and others - as a presentation.
Presentations can then be searched, viewed and shared by anyone. With
60 million monthly visitors, Slideshare is the most popular presentation
sharing website in the world.

QUORA MARKETING
Is Quora good for marketing?
For marketers, Quora is a great way to find out what issues are puzzling your
current and potential user base. Use this information to determine the
direction of future content. By answering Quora questions related to your
industry, you can demonstrate your expertise in the space and improve
your company's brand image. How does Quora marketing work?
On Quora, you can: Publish content like you would with LinkedIn's publishing
platform. Target your questions to specific Quora users to collaborate with
industry influencers. Search for specific topics and keywords related to
your business
What does marketing mean Quora?
Marketing is the process of getting potential clients or customers interested
in your products and services. The key word in this definition is "process";
marketing involves researching, promoting, selling, and distributing your
products or services.

YOUTUBE MONETIZATION
YouTube Monetization, “Monetize” means to earn a profit from your
YouTube clips.
YouTube has its own monetization program for creators, which is
called the YouTube Partner program. To monetize your YouTube
account you need to be a verified YouTube partner. How does
monetization on YouTube work?
YouTubers receive 55% percent of the revenue share from ads
placed via AdSense. Money is generated on a cost-per-click or a
cost-per-view basis. The advertiser can select which one they'd
like. -A view counts as an ad watched for 30 seconds or halfway
through, whichever comes first.
How do you stay monetized on YouTube?
Effective immediately, to apply for monetization (and have ads
attached to videos), creators must have tallied 4,000 hours of
overall watch time on their channel within the past 12
months and have at least 1,000 subscribers.

GOOGLE AD WORDS
Google Adwords, is an online advertising platform developed by
Google, where advertisers bid to display brief advertisements,
service offerings, product listings, or videos to web users. It can
place ads both in the results of search engines like Goog Google
AdWords is a pay-per-click online advertising platform that allows
advertisers to display their ads on Google’s search engine results
page. Based on the keywords that want to target, businesses pay
to get their advertisements ranked at the top of the search
results page. Since the platform runs on pay-per-click (PPC)
advertising, you have to pay only when a visitor clicks your ad.
The Google AdWords marketplaces work like an auction where
people bid for clicks. However, it’s not necessary that the highest
bid wins. Apart from money, Google also considers the quality
score to ensure that the people clicking on the ads have the best
possible experience.
le Search and on non-search websites, mobile apps, and videos.

BING ADS
Bing Ads, Microsoft Advertising is a service that provides pay per click advertising
on the Bing, Yahoo!, and DuckDuckGo search engines. As of June 2015, Bing
Ads has 33% market share in the United States. Bing Ads has Google AdWords
beat with device targeting, because of how limited mobile ad targeting can be
with AdWords. Bing allows advertisers. Bing Ads uses Artificial Intelligence (AI)
and Machine Learning (ML) to target audience ads based on consumer intent
signals. It analyses users‘. Why Should You Run a Bing Ads Campaign?
Depending on what you’re selling and who you’re targeting, Bing could be the
missing piece of the puzzle for your marketing strategy. Here’s why.
First, Bing has a 6.7 percent market share, making it the world’s second-largest
search engine. That might not sound like much, but there’s huge growth
potential here.
Next, over 1 billion people use Windows 10. Since Microsoft owns Bing, they
direct a lot of traffic to their own search engine through Cortana and the
search bar at the bottom of the computer screen. That’s some easy, reliable
traffic right there!

SEARCH ADS
In Internet marketing and digital marketing, search advertising is a method of placing
online advertisements on web pages that show results from search engine
queries. Through the same search-engine advertising services, ads can also be
placed on Web pages with other published content. Search Ads 360 is a search
management platform that helps agencies and marketers efficiently manage some
of the largest search marketing campaigns in the world, across multiple
engines and media channels. Streamlined workflow and powerful reporting
features enable buyers to efficiently run campaigns, while automated bidding
improves campaign performance. Built-in integration with the Google Marketing
Platform allows buyers to manage and track digital campaigns across a single
platform, enabling rich, cross-channel buying, reporting and attribution.
Without Search Ads 360, you'd need to manage your ads and keywords on each
search engine, and it would be much more difficult to analyze your ad/keyword
performance across engines. You also wouldn't have the automated bidding power
of Search Ads 360 bid strategies. With Search Ads 360, you save time, reduce
complexity, and have the ability to make better decisions and increase your Return
on Investment (ROI) for search marketing.

GOOGLE MARKETING PLATFORM
Google Marketing Platform is an online advertising and analytics platform developed by
Google and launched in July 24, 2018. It unifies DoubleClick's advertising services
and Google's own advertising and analytics services. Google Marketing Platform is
mainly used by big advertisers to buy How does Google Marketing Platform work?
Google Marketing Platform integrates world-class solutions to help buyers run holistic
campaigns across multiple channels. ... Publisher Portal products provide inventory
management and ad serving solutions to companies that create and sell online
advertising opportunities
ads on Internet. What's the difference between Google Ads and Google Marketing
Platform?
Google Ads is ideal for smaller advertisers that don't require enhanced control or
flexibility. It is fast to set-up, not overly complex to use, and easy to publish simple
banner ads through but that's it. It is not a marketing platform. What's more, it only
provides limited API functionality.
Is Google Ads part of Google marketing platform?
Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not
parts of Google Marketing Platform. The three brands are complementary tools
targeting different types of ad buyers and presenting slightly different features.

MOBILE ADS
Mobile Ads ,Mobile advertising is a form of advertising via mobile phones or other
mobile devices. It is a subset of mobile marketing, mobile advertising can take
place as text ads via SMS, or banner advertisements that appear embedded in
a mobile web site. What Are Mobile Ads?
When you login to your Facebook page on your phone, don't you love it when you
see sales that are just what you are looking for? From getting in on deals at
your favorite online stores or learning about a product that you didn't know
existed, ads online are getting better and better. Sometimes, they don't even
look like ads. Whether you realize it or not, you see at least 5000 ads per day.
Many of these ads you see are on your phone. This lesson will focus on the
types of mobile advertising you're likely see each day. Mobile advertising is a
type of ad that appears on devices you carry with you, like smart phones and
tablets. In this lesson, we will also discuss which types of mobile ads are best
for your company's marketing goals. Message-Based Mobile Ads
There are several types of advertisements that a company can use to grab a
person's attention. The most popular types of mobile ads are SMS, MMS,
mobile web ads, and mobile application ads. Your company can choose any of
the following depending on your marketing goals.

LOCAL SEO
Local search engine optimization is similar to SEO in that it is also a process affecting the
visibility of a website or a web page in a web search engine's unpaid results often referred
to as "natural", "organic", or "earned" results Local search engine optimization is a branch
of SEO that focuses on optimizing a website to be found in local search results.
Local search encompasses all those nifty search terms that scream local, such as:
lawyers near me
doctors near me
lawyers in [city name]
doctors in [city name]
Basically, local SEO is a strategic process that focuses on emphasizing the optimization efforts
of local brick-and-mortar businesses.
Content, on-page optimizations, and link building all with a focused, localized intent are part of
these efforts.
The focus changes, however, when it comes to localizing link acquisition.
The focus changes to making sure all potential local signals across Google’s local search
landscape are consistent and correct.
If they are not, or you accidentally provide different information for the same business, you
could potentially experience situations where your local results display something different
than what was intended..

GOOGLE MY BUSINESS
Google my Business, In an effort to gain more visibility on Google, many businesses
create a Google business listing (known officially as a Business Profile). If you’re
one such business owner, something you might not realize is that creating a
Business Profile does not give you management over it, and you need those
management and editing capabilities if you want your Business Profile to work for
you as an effective SEO and lead generation tool.So how do you gain management
over your Google Business Profile? The answer is that, in addition to creating a free
Business Profile, you must also separately create a free Google My Business
account for that profile. What is Google My Business? As mentioned, Google My
Business is a tool that enables you to manage and optimize your Business Profile
on Google. So to explain what Google My Business is and how it works, let’s first
make sure we’re clear on what a Business Profile is.
Your Business Profile is Google’s term for your Google business listing. Business
Profiles appear in Google Maps and in the local results of Google Search.
Gain insights, You can use the Google My Business dashboard to gain key insights on
your audience and local search performance. In the analytics tab of the platform,
you can see the queries customers are using to find your Business Profile, whether
they found you on Google Maps or Google Search, a breakdown of actions taken on
your listing, and how your photos are performing compared to other profiles in your
category. Note also that there are ways to track clicks from a Business Profile via
UTM parameters and Google Analytics. W W W . D I G I T A L M A R K E T I N G A C A D E M Y . S I T E 161

CONTENT MANAGEMENT SYSTEM (CMS)
What Is a Content Management System (CMS)? A content management system, often abbreviated
as CMS, is software that helps users create, manage, and modify content on a website without
the need for specialized technical knowledge.
In simpler language, a content management system is a tool that helps you build a website without
needing to write all the code from scratch (or even know how to code at all).
Instead of building your own system for creating web pages, storing images, and other functions,
the content management system handles all that basic infrastructure stuff for you so that you
can focus on more forward-facing parts of your website. Beyond websites, you can also find
content management systems for other functions – like document management.
How Does a Content Management System Work?
What Are Examples of Popular Content Management Systems?
What Is the Best CMS Platform?
How to Build a Website with a Content Management System How Does a Content Management
System Work?
To give you an idea of how a content management system works, we’re going to take a whirlwind
tour of the WordPress interface (WordPress is a good example of a content management
system).
Let’s start with creating a piece of content. Without a content management system, you’d need to
write a static HTML file and upload it to your server (sounds complicated, right?).
With a content management system like WordPress, you can just write your content in an interface
that looks a good bit like Microsoft Word:

WORDPRESS
WordPress, WordPress is free, open source publishing software that can be installed locally on a web server and viewed on...
WordPress is a self-hosted platform that powers millions of sites. You can easily and quickly build a WordPress site using the Gutenberg editor and then
customize it with any of the thousands of plugins and themes available in the official WordPress directory or other third-party sites.
Want to add forms and live chat to your site? Want a theme that comes with a built-in visual builder and split testing? Leveraging WordPress plugins and
themes like these, you can create a unique experience specific to your brand.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a
plugin architecture and a template system, referred to within WordPress as ThemesA WordPress website is any website that uses WordPress as
its content management system (CMS). WordPress powers both the backend of the website (the interface where a user logs in to make changes or
add new content) and the frontend (the visible part of the website that your visitors see on the web).
Here are just a few examples of the types of websites you can build with WordPress:
Blog – A blog is a special type of website devoted to sharing thoughts, photos, reviews, tutorials, recipes and so much more. Blogs usually display the
most recently-published content first.
E-commerce website – An e-commerce website allows you to sell goods or services online and collect payment via an online payment system. You can
download and install a WordPress e-commerce plugin to extend the default functionality of WordPress so you can have an online store on your
website.
Business website – Many businesses will benefit from having an online presence in the form of their own website. If your business needs a website for
customers to learn about your company and what you have to offer, WordPress is an excellent option. Customers can contact you, ask for a quote,
schedule an appointment and much more.
Membership website – A membership website allows you to put content behind a paywall or an account login. To access pages or posts, users must login
or pay for the content. WordPress can also handle membership websites with additional plugins.
Portfolio website – Show off your artwork, design skills and more with a portfolio website built on WordPress.
Forum website – A forum website can be a helpful place for users to ask questions or share advice. Believe it or not, many forum websites run on
WordPress.
Event website – Hosting an event? WordPress makes it easy for you to share your event details and sell tickets.
E-learning website – Students can take online courses, track their progress, download resources and much more from an e-learning website. With a
special kind of plugin called a WordPress LMS plugin, you can offer online courses from a WordPress website.
Wedding website – Share the details of your big day with a wedding website built on WordPress. With an array of WordPress wedding themes, you can get
a website up quickly and easily.

SOME OTHER CMS PLATFORMS
CMS Platform Examples
CMS Hub
WordPress
Joomla
Drupal
Magento
Webflow
Ghost
Sitecore

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