This is a presentation regarding the main point of Malcolm Gladwell's book, "The Tipping Point." I added a little Halloween flair since we presented a few days before the candy-laden holiday. Title page created by me in Adobe Photoshop CS6. I'm the zombie in the middle up top.

2. IT IS SPREADING! !
C.D.C. has a Zombie Plan
Where would a zombie outbreak take place?
How does i t spread?

3. How Does an
Epidemic Spread?
Laws of Epi demi c s
Law of the Few
The St i c k ines s Fac tor

4. THE THREE RULES
OF EPIDEMICS

5. THE LAW OF
THE FEW
Law of the Few - only takes a few people
for something to happen

6. THE STICKINESS
FACTOR
Stickiness Factor - a message makes an impact

7. THE POWER OF
CONTEXT
20/20 – What would you do?

8. LAW OF THE FEW:
Connectors
Highly Connected Social Network
Hubs
Centers of Social Gravi ty
Popular People Wi th Vi ral Capaci ty

9. A PERFECT
EXAMPLE
STEVE JOBS

10. LAW OF THE FEW:
Mavens
Opinion Leaders
Inf luencers
"Data Banks"
Gate Keepers of Innovat ion Di f fusion

11. A PERFECT EXAMPLE
STEVE JOBS

12. LAW OF THE FEW:
Salesmen
Power of Persuasion
Charismat ic in Nature
Look at Non Verbal and
Hidden Cues

13. SEE A TREND?
THE ALL POWERFUL
STEVE JOBS

14. CONNECT THE
ZOMBIE DOTS
CONNECTORS
MAVENS
SALESMEN

15. Guess the logo

16. SO STICKY...

17. The stickiness factor
Uniquenes s : c lear one -of-a- k ind
di f ferent iat ion
As soc iat ion: generates pos i t i ve as soc iat ions
Engagement : fos ter s emot ional invol vement
Ex cel lence: per cei ved as bes t of breed

18. The stickiness factor
Expres s i ve value: v i s ible s ign of user values
Func t ional value: helps goal at tainment
Nos talgi c value: evokes sent imental l inkages
Per soni f i cat ion: has charac ter, per sonal i t y
Cos t : per cei ved value for money

19. THE STICKINESS
FACTOR
VOLKSWAGEN
MCDONALD’ S MONOPOLY

20. Why is it sticky?
Interes t ing game/ format
Cal l s for cont inuous pur chas ing/ps y chology
fac tor s
I t rai ses soc ial di s cus s ion / rare pieces
Huge pr i ze: $1 mi l l ion

21. QUESTION
HOW CAN THE STICKINESS
FACTOR RELATE TO A
ZOMBIE EPIDEMIC?

22. THANK
YOU!