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Are you aware of your Digital
Footprint?
Dr. Kevin Koidl
ADAPT Research Centre
Trinity College Dublin
The ADAPT Centre is funded under the SFI Research Centres Programme (Grant 13/RC/2106) and is co-funded under the European Regional Development Fund.
www.adaptcentre.ie“It’s here, what’s next?"
www.adaptcentre.ie“It’s here, what’s next?"
www.adaptcentre.ie“It’s here, what’s next?"
www.adaptcentre.ie“It’s here, what’s next?"
www.adaptcentre.ie“It’s here, what’s next?"
www.adaptcentre.ie“It’s here, what’s next?"
On the Internet a digital footprint is the
word used to describe the trail, traces or
"footprints" that people leave online.
IMPLICIT
Tracking / Filter Algorithms / Advertisement Data /
Personalized Product Recommendations …
Sense of MISSING TRANSPARANCY
EXPLICIT
Profile Profiles / Likes / Comments / Page Clicks /
Purchases …
Sense of CONTROL of AWARNESS
www.adaptcentre.ie“It’s here, what’s next?"
IMPLICIT
Tracking / Filter Algorithms / Advertisement Data /
Personalized Product Recommendations …
Sense of MISSING TRANSPARANCY
EXPLICIT
Profile Profiles / Likes / Comments / Page Clicks /
Purchases …
Sense of CONTROL of AWARNESS
www.adaptcentre.ie“It’s here, what’s next?"
IMPLICIT
Tracking / Filter Algorithms / Advertisement Data /
Personalized Product Recommendations …
Sense of MISSING TRANSPARANCY
EXPLICIT
Profile Profiles / Likes / Comments / Page Clicks /
Purchases …
Sense of CONTROL of AWARNESS
www.adaptcentre.ie“It’s here, what’s next?"
Significant mismatch between what we perceive to be
doing online and what we are actually doing.
www.adaptcentre.ieMain Message
How can we have a meaningful
debate about data privacy and
data security if we are not fully aware
of what we are doing?
www.adaptcentre.ieThe core of the issue
www.adaptcentre.ieBackground
Research Fellow in AI based
Personalization and User Controlled
Privacy at Trinity College Dublin.
Bigfoot.ie Initiative with the mission
to increase awareness of data
privacy.
Wripl.com a Cognitive Content Start-up
Kaffeehouse.com a crowed-Sourced
Poetry Translation Platform
www.adaptcentre.ieHow can we measure explicit awareness?
www.adaptcentre.ieHow can we measure explicit awareness?
Download Mobile
App
Install App
Accept Research Ethics
and connect to FB
www.adaptcentre.ieHow can we measure explicit awareness?
Analyze Actual
Usage
Perceived Usage
Questions
42 46
Score and Analyze
Difference
www.adaptcentre.ieWhat did we find?
200 Trial users (3 Weeks)
www.adaptcentre.ieLooking into details
www.adaptcentre.ieTop 3 Closest Scores
Perceived Score
Average
Actual Score
Average
Difference in %
Question 3: How
often are your
posts links?
1.82 (Monthly) 1.72 (Monthly) 2%
Question 6: How
often do you get
tagged in friend
posts?
2.22 (Monthly) 2.08 (Monthly) 6%
Question 8: How
often do you tag
your friends in your
own posts?
1.77 (Monthly) 1.60 (Monthly) 9%
www.adaptcentre.ieTop 3 Most Appart Scores
Perceived Score
Average
Actual Score
Average
Difference in %
Question 5: How
often do you share
friends posts?
1.68 (Monthly) 0.58 (Less Than
Monthly)
65%
Question 2: How
often do you tag
your own images
of yourself?
1.21 (Less Than
Monthly)
0.56 (Less Than
Monthly)
54%
Question 10: How
often do you like
public pages?
2.25 (Monthly) 1.43 (Less Than
Monthly)
36%
www.adaptcentre.iePublic Page Like Bias
Question 11: What type of public pages do you like? (Entertainment,
Sports, Political, Music, Other - weight 1 point each max 4)
Actual Categories Perceived
Overlap
Indicated a category was
correct
www.adaptcentre.ieOutcome & Actions
1. Tendency of higher mismatch in usage that is not controlled
Feeling of Lack of Control
2. Needs more data points (approx. 1000)
Please Circulate
BigFoot.ie
3. Very high public interest
Over 3000
website visitors in
the last 2 weeks
www.adaptcentre.ieHow to get involved?
1. Download the App and register your interest on the BigFoot.ie
website.
2. Get involved with the TCD/ADAPT Ethics and Privacy Working
Group http://adaptcentre.ie/ethics-privacy/
3. By contacting me directly.
www.adaptcentre.ieThank you!
Contact for more Info:
Dr. Kevin Koidl
Mail: Kevin.Koidl@scsst.tcd.ie
Twitter: @koidl
LI: linkedin.com/in/koidl
Web:
https://www.scss.tcd.ie/kevin.k
oidl/

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Digital footprint dpconf17

Editor's Notes

  1. http://www.internetsociety.org/ Global Internet Report 2016
  2. User and data explosion moving beyond the 3Billion mark. Global Internet Report 2016 – Explosion of data – specifically personal data -> data that can be pointed back to you and who you are. Is it possible to actually control data!!! Control your data? Are you in control of your data. we humans are complex hence the data representing us is complex too.
  3. 2012 Global Internet User Survey  n 2012, more than 10,000 people in 20 countries were asked about their attitudes towards the Internet and behaviours online, offering one of the broadest views of people’s attitudes about key issues our world faces when it comes to the Internet. However is the best to just simply use less or stop using. Is that even possibe?
  4. Freedom of speech that you don’t want to limit apon yourself!
  5. Here things get a bit more fuzzy – censorship by whom – a company, a social media company, a government or me. Data that I post that indirectly represents my feelings my oppinions hence which are part of my digigial footprint
  6. ‘false’ -> how does that work. What people ‘will’ flag as false ‘before’ they actually do it. Now I post something which is important to me. What does false mean -> ‘alternative fact’ debate. Is there a moral framework here on what is false and what not. Can an oppinion be false?
  7. Filter bubble – why am I seeing what I am seeing. Is it to drive ad revenue or is this really interesting?
  8. Ask for a show of hands!!!! Who ever googled their name?!? People usually think this is the case – we know what we see and we don’t know what's happening under the hood.
  9. Infact I would argue its like this – we don’t even know or are aware of what we see!
  10. Again pointing to the complexity of this topic!!! Who am I? What do I project to be. What do people think I am. This creates a real distortion to the outside but also to our own awareness of our Digital Self!
  11. HISTORY - Right to be forgotten becomes really important!!!! What right do others have over my data for example? Why is this so important!!!! Can we be responsible. I go into my stream and more down – do I remember what I liked or commented two years ago. Is that still what I want to be seen for. Right to be forgotten – yeah sure but forget exactly what? Its in there somewhere…
  12. ONLY MEAN OF EXPLICIT CONTROL???!!!! IS THAT IT. HOW DO I KNOW WHT THIS WILL AFFECT????!!!!??? Is this a form of protection – see this is a patch in most cases. Using Facebook because it’s the biggest. But any platform representing/controlling our information can be seen. ‘Privacy by design’ is the key here but so many questions. Me as a person I change my behavior changes my friends change, my opinions change. But my privacy settings do they change. Maybe I am more open now or more closed? So the mismatch of what I think I am doing and what I am actually doing has to be reflected in the privacy settings but how can we do that as we move though time and change. And how can we align this when our behavior and our needs change. Can we maybe make that work or change automatically?
  13. WHY THE NAME!!!!!! Explain why the Bigfoot name – and why it came out of other projects running Can a poem be a reflection of interest reflecting your footprint for example. Wripl looking at how to track your interest and help your organize it
  14. Explain the scoring average hours and then the percentage difference. Score is a normalised (100) sum of answers the less engaged the less the score
  15. How you can use it
  16. How you can use it
  17. Out of 100 Score is fairly low in the sample group.
  18. This is all stuff that other people do with your post!!!! People are very aware of the engagement of other people on their own posts
  19. People are not so aware of stuff that they do themselves!!!!! Evidence due to low numbers is still weak but it is there – there is something here!!!! We also see big differences in demographics in age. Its not he teanager it’s the 35+ who are freaked out and are just going with it.
  20. And whats the bigger picture – mention the ethics and privacy working group!