Visuals are becoming consumers favourite way of absorbing content, yet still only tend to be used in the marketing department. This SlideShare shares how to extend your assets outside of marketing to improve their ROI and effectiveness.
14. When departments are left in this siloed state, a
variety of challenges arise that decrease
productivity, waste time and leave employees
frustrated
15. Here are 3 common
challenges you can address
by extending your assets-
ultimately increasing your
company’s ROI and making
you look like a rock star!
1.
2.
3.
20. The impact of a brand increases ten-fold when
employees are empowered to become brand
ambassadors and share the company’s story
(and assets)
21. CASE STUDY: PORTLAND JAPANESE GARDEN
The Challenge: The Solution:
o Outdated system functioning like a
“junk drawer”
o Unorganized system with arbitrary file
& folder names made it impossible to
find assets
o Difficult user interface discouraged
people from using it
o Uncovered thousands of media
assets they didn’t know were stored
in their legacy system
o Created a central library that was
easily searchable for
non-technical staff
27. ...but ultimately end up creating skunk-work
solutions when it isn’t easy for them to find
approved assets
28. When employees have access to all the
marketing assets their heart desires, it
drastically reduces the risk of them resorting to
these unfavorable tactics
29. CASE STUDY: THE CITY OF GRESHAM
The Challenge: The Solution:
o 63,000 marketing assets scattered
across 1,600 different folders
o Folders with one name, and little
metadata for the individual files.
o Access to the asset collection was
restricted to a small subgroup of the
City’s 500 employees
o Communications team manages
uploading, labeling, metadata
tagging and asset organization
o A group of designated power users
from 14 departments has access to
the DAMS for viewing, sharing and
downloading
35. By extending your digital assets to
your employees, you can greatly
amplify the impact & engagement
your brand has online
36. Employees feel more free to
post about and for the
company, without the fear
of misrepresenting the
brand and being penalized
37. CASE STUDY: CANADIAN BLOOD SERVICES
The Challenge: The Solution:
o On-premise database could only be
access from within the head office
o Growing collection of marketing
campaigns, training materials, and
more
o Difficulty collaborating due to the
limited capabilities and features of
the existing system
o Media library now accessible by staff
and volunteers, anywhere & anytime
o Streamlined team collaboration and
donor
recruitment processes
40. The first step to getting your assets into the
right hands is to get all your assets up into a
central library
41. You can select a simple
file-sharing system (such
as Google Drive or
DropBox) or a more robust
system (such as a DAMS)
42. These systems give employees direct access
to your finalized assets, and allow them to
easily search for & download the assets they
need.
43. Having a single source that employees can
trust as correct is key in getting them using
your assets
44. It’s also important to ensure
you’re making it as easy as
possible to find an asset,
through the use of folder
structures, keywording and
metadata.
46. While getting a system is a great start,
integrating that system with your employees’
existing technology is vital in getting them
using your marketing assets
47. Connect your assets to the systems that are the
most important to each department
DEMAND
GENERATION
CONTENT
MARKETING
EMAIL
MARKETING
CREATIVE
TEAMS
SOCIAL MEDIA
MARKETING
48. This additional step allows
employees to use your
assets, while making
minimal changes to their
behavior
49. These are just a few challenges
that you can address by
extending your assets across
your organization.
50. To learn more about how to
extend your assets,
download our eBook:
“Maximizing the Value of
Digital Assets Enterprise
Wide with a DAMS”
Editor's Notes
**Can we turn this into a graphic like the DAM cards?
Can we add in non-screenshots/better looking ones?
Can we add in non-screenshots/better looking ones?
I dunno how to make this look pretty – can we also please add logos
I dunno how to make this look pretty – can we also please add logos
Can we add in non-screenshots/better looking ones?
I dunno how to make this look pretty – can we also please add logos
Can you make this more title-ey?
Please help me make this look nice!! haha
Add a graphic of the eBook and make look pretty? Link to a download page.