Why Google prefers brands on top of its search results? Let me know your thoughts in the comments. Also, check out my article if you want to know how your business can leverage SEO to build brand awareness. Link is provided here: https://maxsemo.com/seo-for-brand-awareness/

1. WHY GOOGLE
PREFER BRANDS
ON TOP OF ITS
SEARCH RESULTS?
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2. Like many social media
platforms, Google is also
combating fake news,
misinformation,
disinformation, spam,
and phishing on its
search engine platform.
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3. To counter these threats,
Google need websites
that act as helpful,
relevant, and trustworthy
sources of information.
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4. In addition, Google has
recently updated its
Search Quality Rater
Guidelines which is a 168-
page document that
human quality raters use
to assess the quality of
Google search results.
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5. A major update you can
find in that document is
the E-E-A-T which stands
for Experience, Expertise,
Authoritativeness, and
Trustworthiness.
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6. As the words indicate,
Google looks for website
content written by the site
owner with experience,
expertise and authority in
that niche, and trusted by
their target audience.
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7. Google feels brand
websites fulfil the EEAT
requirements as these
websites are well-
known, have reputation,
and have built trust with
their respective
audiences over time.
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8. And therefore, these
brand websites get more
preference in Google
search result rankings.
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9. Even Neil Patel in one of
his videos said that the
more popular is your
brand then more
positioned is your website
on Google search results.
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10. Now you have understood
why you need to shift
your SEO efforts from
generating organic
website traffic to building
brand awareness.
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11. You can find the link to the article in the
first comment below this post.
What do you think?
If you want to know more about how you
can use SEO to build brand awareness,
then check out my article.
www.maxsemo.com @maxsemodotcom
THE END