In this talk we'll go over a few interesting things from Google's Quality Raters' Guidelines including:
-Reputation as a ranking factor
-Google LOVES User generated content
-Trust is a massive ranking factor
4. In 2013, we published our human rating
guidelines to provide transparency on how
Google works and to help webmasters
understand what Google looks for in web
pages.
—
https://webmasters.googleblog.com/2015/11/up
dating-our-search-quality-rating.html
15. Some types of pages could potentially
impact the future happiness, healthy,
financial stability, or safety of users.
—QRG Section 2.3 –
Your Money or Your Life (YMYL) Pages
30. See if there is a Wikipedia article or news
article from a
well known news site
—QRG Section 2.6.4 –
How to search for reputation information
33. For content creators, look for biographical
data and other sources that are not written
by the individual
—QRG Section 2.6.4 –
How to search for reputation information