What is Web3 Marketing? Learn About the Best Strategies for Your Brand Web3 is unlocking a new revolution in the way brands and creators engage with their consumers. NFTs, the Metaverse, Crypto, and DeFi present new business opportunities in various sectors, and as we know marketing plays a major role in how effectively companies deliver their services, products, and experiences to their customers. What is Web3 Marketing? Marketing trends have developed alongside the evolution of the World Wide Web. Let’s take a quick look at what marketing looked like in web1 and web2, so we can better understand what opportunities web3 offers and what the future of marketing might look like. Marketing in Web1 and Web2 At the very beginning of the internet era, aka web1, digital marketing was in its infant stages. Some people had their own static pages but most users were consumers. The only way to market online was by collecting emails and advertise through email marketing. When we moved into the web2 era, digital marketing exploded with the rise of social media and search engines. Marketers could now collect data from these online platforms and use it to better understand their target audience as well as craft very specific marketing campaigns. In web2 we saw the rise of geo-targeted ads, influencer marketing, SEO, mobile ads, and much more. Web3 Marketing – A New Era for Marketing This brings us to web3 marketing. While the focus in web2 was to improve the front end, in web3 the focus is on innovation on the back end. In web2, it is well-known that the platforms we use own our data and in turn we get access to their services. However, in web3, this data can now be owned and controlled by citizens rather than private corporations. The data is stored in a distributed network that is not owned by anyone, rather than on centralized platforms like Google and Facebook. Data privacy will a have a huge impact on marketers as they will now have to invest more resources into learning what customers really care about and build a community around that. You will hear many web3 brands and projects talking about how important community is, and this is very true for web3 as we are seeing the rise of ‘community marketing’. This is not to say that web2 marketing tactics are going to disappear, they will very much still be here but will work alongside web3 developments such as NFTs and the Metaverse. These developments will aid brands in creating loyal communities who can become brand advocates for them. Web3 is especially powerful for content creators, who will finally have full sovereignty over their content and revenue rather than being at the mercy of the platforms they use.