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Kim Dewe
@kimdewe
A non-technical SEO Manager
#BrightonSEO @kimdewe
A non-technical SEO Manager
...but a technical sounding
job description
#BrightonSEO @kimdewe
SEO Manager + too many Reports
#BrightonSEO @kimdewe
SEO Manager + too many Reports
= time wasted
#BrightonSEO @kimdewe
Traffic reports
#BrightonSEO @kimdewe
Keyword reports
#BrightonSEO @kimdewe
Backlink reports
#BrightonSEO @kimdewe
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
You’re wasting time.
#BrightonSEO @kimdewe
A solution?
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
ManipulateClean
Collaborate
A solution?
#BrightonSEO @kimdewe
+ add-ons
Built-in functions
Custom functions
A solution?
#BrightonSEO @kimdewe
+ APIs
+ add-ons
Built-in functions
Custom functions
Application Programming
Interface
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
Call
#BrightonSEO @kimdewe
Response
Most tools you use have an API
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
But.. most API’s are
protected. This makes
things more difficult.
#BrightonSEO @kimdewe
{JSON}
#BrightonSEO @kimdewe
<XML>
.CSV
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
Search Analytics Add-On
Create new report
#BrightonSEO @kimdewe
Search Analytics
Add-on
Configure report and
request data
#BrightonSEO @kimdewe
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
#BrightonSEO @kimdewe
Automate
your
report
Content ‘Reoptimisation’
example
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
=ImportXML(“URL”, "//title/text()")
#BrightonSEO @kimdewe
=if((search(“Query”,”Title Tag”)),"YES")
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
Google Analytics Add-on
Create new report
#BrightonSEO @kimdewe
Google Analytics Add-on
Configure report
#BrightonSEO @kimdewe
Google Analytics Add-on
Check your configuration
#BrightonSEO @kimdewe
Google Analytics Add-on
Run report
#BrightonSEO @kimdewe
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
Google Analytics Add-on
Schedule reports
#BrightonSEO @kimdewe
Google Analytics Add-on
Save schedule
#BrightonSEO @kimdewe
Custom Dimensions
= hyper-charged reports
#BrightonSEO @kimdewe
Google Sheets Add-Ons
= efficient
#BrightonSEO @kimdewe
Straight API calls
#BrightonSEO @kimdewe
=importdata
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
The
“Who’s linking to us?”
report
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
KIM DEWE - How to automate key SEO processes using API’s and Google Sheets (BrightonSEO September 2018)
Straight API calls
= efficient
#BrightonSEO @kimdewe
Custom functions
#BrightonSEO @kimdewe
Using the Script Editor in
Google Sheets
#BrightonSEO @kimdewe
Find scripts!
Don’t reinvent the
wheel
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
Source
Visit console.developers.google.com
and create a project
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
Enable the PageSpeed Insights API
#BrightonSEO @kimdewe
Create credentials (API Key!)
#BrightonSEO @kimdewe
Edit your script! (thanks Cagri Sarigoz)
Source
=checkAll
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
Paste your script into Script Editor
#BrightonSEO @kimdewe
Run!
#BrightonSEO @kimdewe
Now use your function
=checkAll template source
#BrightonSEO @kimdewe
Now use your function
=checkAll(URL) template source
#BrightonSEO @kimdewe
Triggers
Custom functions
= efficient
#BrightonSEO @kimdewe
#BrightonSEO @kimdewe
+ APIs
#BrightonSEO @kimdewe
+ APIs
+ add-ons
#BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata
#BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata
=checkAll
#BrightonSEO @kimdewe
+ APIs
+ add-ons
=importdata
=importxml, =if & =split
=checkAll
What’s next?
#BrightonSEO @kimdewe
visit kimdewe.com
#BrightonSEO @kimdewe
Useful Google Sheets formulas
Custom functions scripts

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