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Irn-Bru
HANNAH PALFREEMAN
*To be a journalist you have to
be prepared to work unsociable
hours.39 hours is the minimum
which journalists have to work.
Anon. (.). Job Description:
Journalist. Available:
http://creativepool.com/articles
/jobdescriptions/journalist-job-
description. Last accessed 12th
Sep 2017.
http://creativepool.com/articles
/jobdescriptions/journalist-job-
description
*The salary for journalism goes from
£12,000- £80,000 a year.
Anon. (.). Job Description: Journalist.
Available:
http://creativepool.com/articles/jobd
escriptions/journalist-job-description.
Last accessed 12th Sep 2017.
http://creativepool.com/articles/jobd
escriptions/journalist-job-description
*32,900 full time daily newspaper
journalists are in employment in
2016.
https://www.statista.com/topics/2
096/journalism/
Anon. (.). Journalism- Statistics &
Facts. Available:
https://www.statista.com/topics/2
096/journalism/. Last accessed
12th Sep 2017.
*In 2013 55% of the population
read print media online.
Anon. (.). More than half Britons
access news online. Available:
https://www.theguardian.com/m
edia/2013/aug/08/half-britons-
access-news-online. Last
accessed 13th september 2017.
https://www.theguardian.com/m
edia/2013/aug/08/half-britons-
access-news-online
*Women are underrepresented in
newsrooms. Statistics from 2011
show women in the TV industry to
be 38% of the whole of the TV
industry.
Anon. (.). Gender Inequality in
Public Media Newsrooms.
Available:
http://www.mikemarcotte.com/2
013/03/gender-inequity-in-public-
media-newsrooms.html. Last
accessed 13th September 2017
http://www.mikemarcotte.com/2
013/03/gender-inequity-in-public-
media-newsrooms.html
*12,681,472 copies of
newspapers in November in
2010 were sold. Each year the
number decreases.
Roy Greenslade. (2010). Look
how many newspapers are still
sold every day in the UK....
Available:
https://www.theguardian.com
/media/greenslade/2010/dec/
14/newspapers- abcs. Last
accessed 13th September.
https://www.theguardian.com
/media/greenslade/2010/dec/
14/newspapers-abcs
*IRAQ Is the deadliest country for
Journalists from 1992-2012 151
journalists are dead
Ian Hargreaves (2014). Journalism : A
very short introduction. 2nd ed. .: OUP
Oxford. 9.
https://books.google.co.uk/books?id=h
-
YwBQAAQBAJ&printsec=frontcover&dq
=Journalism:+A+very+short+introductio
n&hl=en&sa=X&redir_esc=y#v=onepag
e&q=Journalism%3A%20A%20very%20
short%20introduction&f=false
*BBC News Anchor Fiona Bruce
is the highest paid woman
journalist. Her salary is over
£350,000 a year.
Anon. . (.). BBC Salaries:.
Available:
http://www.pressgazette.co.uk/
bbc-salaries-jeremy-vine-john-
humphrys-and-huw-edwards-
are-corporations-top-paid-
journalists-figures-reveal-
550000/. Last accessed 13th
september.
http://www.pressgazette.co.uk/
bbc-salaries-jeremy-vine-john-
humphrys-and-huw-edwards-
are-corporations-top-paid-
journalists-figures-reveal-
550000/
*A university degree is not
required.
anon. (.). How to get into BBC
as a journalist. Available:
http://www.bbc.co.uk/blogs/co
llegeofjournalism/entries/7b45
a1ec-e9fd-3f5d-9c0b-
afe1051fe35a. Last accessed
12th Sep 2017.
http://www.bbc.co.uk/blogs/co
llegeofjournalism/entries/7b45
a1ec-e9fd-3f5d-9c0b-
afe1051fe35a
*BBC News at Ten presenter Edwards is paid
between £550,000 and £599,999.
Anon. . (.). BBC Salaries:. Available:
http://www.pressgazette.co.uk/bbc-salaries-
jeremy-vine-john-humphrys-and-huw-
edwards-are-corporations-top-paid-
journalists-figures-reveal-550000/. Last
accessed 13th september.
http://www.pressgazette.co.uk/bbc-salaries-
jeremy-vine-john-humphrys-and-huw-
edwards-are-corporations-top-paid-
journalists-figures-reveal-550000/
*The top 5 places to go to study
Journalism are:
1. London School of Economics
2. City University, London
3. University of Westminster, London
4. Loughborough University
5. University of Cardiff
Anon. . (.). Top 5 universities to
prepare for journalism careers.
Available:
https://www.topuniversities.com/blo
g/top-5-universities-uk-prepare-
journalism-careers. Last accessed
13th September 2017.
https://www.topuniversities.com/blo
g/top-5-universities-uk-prepare-
journalism-careers
*The sun sold 2,955,957 copies
daily in April 2010.
Anon. (2010). ABCs: National daily
newspaper circulation April
2010.Available:
https://www.theguardian.com/med
ia/table/2010/may/14/abcs-
national-newspapers. Last accessed
15th Sep 2017
www.theguardian.con/media/table
/2010/may/14/abcs-national-
newspapers
*But compared to July 2011 it
sold. 2,821,618.
Anon.. (2011). ABCs: National
daily newspaper circulation July
2011.Available:
https://www.theguardian.com/m
edia/table/2011/aug/12/abcs-
national-newspapers. Last
accessed 15th Sep 2017
https://www.theguardian.com/m
edia/table/2011/aug/12/abcs-
national-newspapers
Info-graphic:
Research: Comparison of research tools, methods and techniques.
When using a website there are a lot of strengths. For
example, when looking at certain websites looking for
one answer you can actually find a few facts. For
example when I was researching my info graphic I found
two answers which I needed, I found out the salary of a
journalist as well as how there hours plan out. However,
a weakness of using a website is that the ‘fact’ which
you find out may not be true. It’s said that the majority
of facts on Wikipedia are not true.
When reading a book to find
out research it is very
helpful as most of it comes
from personal experiences.
However, when reading
another book trying to find
out facts you may come
across a statement which
contrasts to another
statement which you have
found in another book.
Surveys are primary research which is
really useful when researching things
like Irn Bru. This is because you can
find out the truth of what a whole
group of people believe. However, if
someone is dishonest or does not
finish a question it makes the survey
inaccurate. Leaving your data to be
unreliable.
Interviews are a good way to research. This is because its
personal and the person who you are interviewing is
thinking it up on the spot. Unlike when writing a book or
an article, the person has time to re read and rewrite
their work. The questions are more detailed in interviews
which means that the person also has to come up with a
detailed answer. The weaknesses of using the research
method of interviews is that its very time consuming to
watch a interview which might not even have any good
research in.
If I could of done something better in my research
tasks, I would put more detail into my work. Also, I
would look at more facts. When I was doing my
research task for my infographic I wanted to move
onto designing so I didn't’t really spend much time
on the research task. Where as when I was
researching for Irn Bru I spent more time on that as
I felt I needed to spend more time on the research
so I knew the company thoroughly.
Client research: What is Irn-Bru?
*Irn Bru was produced in
Glasgow in the year of
1901.
Anon. . (.). Irn Bru.
Available:
https://en.wikipedia.org/wi
ki/Irn-Bru. Last accessed
19th Sep 2017.
https://en.wikipedia.org/wi
ki/Irn-Bru
*Most people prefer to drink Irn-
Bru from a glass bottle rather than
a can. With 71 per cent voting in
favour of the bottle and only 29
per cent voting in favour of the
can.
Sean Murphy. (.). 10 things you
(probably) didn't know about Irn
Bru. Available:
http://foodanddrink.scotsman.co
m/drink/10-things-you-probably-
didnt-know-about-irn-bru/. Last
accessed 19th sept 2017.
http://foodanddrink.scotsman.co
m/drink/10-things-you-probably-
didnt-know-about-irn-bru/
*Irn-Bru have always been
keen on recycling.
Sean Murphy. (.). 10 things
you (probably) didn't know
about Irn Bru. Available:
http://foodanddrink.scotsman
.com/drink/10-things-you-
probably-didnt-know-about-
irn-bru/. Last accessed 19th
sept 2017.
http://foodanddrink.scotsman
.com/drink/10-things-you-
probably-didnt-know-about-
irn-bru/
*Irn Bru is a carbonated soft
drink made to an original
secret recipe, which from 1901
has contained 32 flavors.
anon. (.). Irn Bru. Available: ..
(.). Ion Bru. Available:
http://www.agbarr.co.uk/our-
brands/irn-bru/. Last accessed
19th sep 2017.. Last accessed
19th Sept 2017.
http://www.agbarr.co.uk/our-
brands/irn-bru/
Client research: Their way of Advertising.
The majority of Irn-Bru’s adverts are something cheeky and rude. But most of them have the running colour theme,
Orange and Blue. This has the same running colour theme as the can. Irn-Bru are well known for this colour theme as its
very recognizable as other drink company's do not have such a bold colour theme like this. Another running theme in the
newest adverts is the fact that when someone is dealing with a tricky situation they drink the can of Irn-Bru. This could
imply that by having Irn- Bru it calms you down. This also could infer that Irn- Bru is a reward power as it gives a positive
impact onto your situation. Most of the Irn-Bru adverts are the style of Mockumentary as there is never anything serious.
https://brandforlife.wordpress.com/tag/irn-bru/ https://www.pinterest.co.uk/pin/53902526759755164/
Client research:
http://www.irn-bru.co.uk/advertising/new-fella-videohttp://www.irn-bru.co.uk/advertising/pink-bomb
These two screenshots are from two Mockumentary TV adverts. The lines of appeal are comedy and humour.
The majority of the Irn Bru adverts have this lines of appeal. Its most common for the Irn-Bru adverts to have
some connections with Scotland, most adverts have the actors with a Scottish accent. These two examples of
the adverts are both linear and realistic.
Client research:
https://www.youtube.com/watch?v=-j55DNrDfU4https://www.youtube.com/watch?v=4yZOab5gl-4
These two are both linear and non realistic. The colour themes are still blue and orange. But, in the
snowman screenshot its not as clear. It also fits the Scottish theme as the narration over the snowman
advert is spoken in Scottish and the big bird actor is speaking in Scottish.
Client research:
*Over the past few years, Irn-Bru
have been criticized on some of their
adverts. For example, this print advert
was deemed as ‘inciting bullying’.
anon. (.). Irn Bru. Available:
https://en.wikipedia.org/wiki/Irn-
Bru#Marketing. Last accessed 19th
sept 2017.
https://en.wikipedia.org/wiki/Irn-
Bru#Marketing
*Irn Bru produces a sale of over £120m per
year.
Andrew Ferguson . (2016). 7 Things you
didn't know about Irn Bru. Available:
http://www.scotlandnow.dailyrecord.co.uk/
lifestyle/7-things-you-didnt-know-7961797.
Last accessed 19th sep 2017.
http://www.scotlandnow.dailyrecord.co.uk/
lifestyle/7-things-you-didnt-know-7961797
*Irn-Bru also sees great sales numbers
in Russia. The drink is manufactured in
five factories in Russia alone.
Andrew Ferguson . (2016). 7 Things you
didn't know about Irn Bru. Available:
http://www.scotlandnow.dailyrecord.co
.uk/lifestyle/7-things-you-didnt-know-
7961797. Last accessed 19th sep 2017.
http://www.scotlandnow.dailyrecord.co
.uk/lifestyle/7-things-you-didnt-know-
7961797
*Irn-Bru's head of marketing, Adrian Troy, said: "Scots are well known for dealing
with life's ups and downs in a down to earth way and by retaining a sense of
humour. “It's that spirit and attitude which has inspired our new campaign which is
all about offering some light relief and showing how Irn-Bru gets you through.”
Cameron Clarke. (2012). Irn- Bru inveils new ads and new slogan . Available:
http://www.thedrum.com/news/2012/03/28/irn-bru-unveils-new-ad-and-new-
slogan-irn-bru-gets-you-through. Last accessed 19th sep 2017.
http://www.thedrum.com/news/2012/03/28/irn-bru-unveils-new-ad-and-new-
slogan-irn-bru-gets-you-through
Client
research:
Print adverts
Market research:
*Irn-Bru is part of the drinks
market, it specifically is in
the carbonated soft drinks
category.
anon. (.). Irn Bru. Available:
https://en.wikipedia.org/wi
ki/Irn-Bru. Last accessed
19th sep 2017
https://en.Wikipedia.org/wi
ki/irn-bru
http://www.indiantelevision.com/tamadex/y
2k8/may/tam22.php
*There are many different ways which Irn
Bru advertise themselves. In 2014 they
sponsored Glasgow in the commonwealth
games. They even made 2 TV adverts about
the commonwealth games.
https://www.youtube.com/watch?v=S-
OvpaDIBWQ
They also advertise through print media and
TV media. I’ve seen, when walking around
cities, that Irn Bru is being promoted on
sides of buses. (PRIMARY RESEARCH)
*Irn Bru became the 3.5 times more memorable than any other sponsor of the Glasgow
2014 Games. Just by sponsoring the commonwealth games their sales increased.
Stuart Martin. (2014). How Bru owned the 2014 commonwealth games. Available:
http://stars15.marketingsocietyscotland.com/wp-
content/entry_uploads/141/150302%20IRN-BRU%20%20Communication%203.7.pdf.
Last accessed 19th sep 2017.
http://stars15.marketingsocietyscotland.com/wp-
content/entry_uploads/141/150302%20IRN-BRU%20%20Communication%203.7.pdf
Market research: Who is their competition?
*The carbonated soft
drinks market continues
to be dominated by Coca
Cola and PepsiCo.
anon. (.). Current State of
the Carbonated Drinks
Market. Available:
http://www.smitherspira.
com/resources/2014/june
/the-current-state-of-the-
carbonated-drinks-
market. Last accessed
19th sep 2017.
http://www.smitherspira.
com/resources/2014/june
/the-current-state-of-the-
carbonated-drinks-market
*Some people believe that Irn Bru is the best
drink ever made. It is before coca-cola,
lucozade and Vinto.
Duncan Lindsay. (2015). Fizzy drinks ranked
from worst to best. Available:
http://metro.co.uk/2015/05/29/from-best-
to-worst-the-nicest-and-most-vile-fizzy-
drinks-ranked-the-results-may-upset-you-
5219572/. Last accessed 20th Sep 2017.
http://metro.co.uk/2015/05/29/from-best-
to-worst-the-nicest-and-most-vile-fizzy-
drinks-ranked-the-results-may-upset-you-
5219572/
*139 calories are in a coca cola 330ml can.
anon. (.). How many calories are there in a 330ml can
of Coca-Cola Classic?. Available: http://www.coca-
cola.co.uk/faq/calories-in-330ml-can-of-coca-cola. Last
accessed 20th Sept 2017
Http://www.coca-cola.co.uk/faq/calories-in-330ml-can-
of-coca-cola
Where as in a can of Irn Bru (330ml) it is 138 calories.
Anon. (.). Calories in Barr's Irn Bru 330ml can .
Available:
http://www.myfitnesspal.com/food/calories/barrs-irn-
bru-330ml-can-437261734. Last accessed 20th Sept
2017.
http://www.myfitnesspal.com/food/calories/barrs-irn-
bru-330ml-can-437261734
*Irn Bru is the third best selling soft drink in the UK after Coca-Cola and Pepsi, and
consistently outsells global brands such as Fanta, Dr Pepper, Sprite and 7-Up.
Anon. (2014). Scottish Fact of the day: Irn Bru. Available:
http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-
day-irn-bru-1-3604534. Last accessed 20th Sept 2017.
http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-day-irn-
bru-1-3604534
Audience research:
*Apparently most people who
drink Irn Bru are young men.
Anon. (.). What the world
thinks- Irn Bru. Available:
https://yougov.co.uk/opi/brows
e/Irn_Bru. Last accessed 20th
Sept.
https://yougov.co.uk/opi/brows
e/Irn_Bru
*There is evidence for the young
males to also be Left Wing when it
comes to politics.
Anon. (.). What the world thinks-
Irn Bru. Available:
https://yougov.co.uk/opi/browse/I
rn_Bru. Last accessed 20th Sept.
https://yougov.co.uk/opi/browse/I
rn_Bru
*MPs and other parliamentary staff are
expected to drink another 8,493 cans or
bottles by the end of the financial year in
April 2017.
anon. (2016). Irn Bru sales increase in
Westminster following 2015 election.
Available: http://www.bbc.co.uk/news/uk
scotland-38051933. Last accessed 20th
Sept 2017.
http://www.bbc.co.uk/news/uk-scotland-
38051933
*English customers have been consuming Irn-Bru. So
much so the growth has been the highest, with sales
soaring by 20 per cent in a year.
Anon. (2010). English Catching up with the Scots in
Irn-Bru Consumption. Available:
http://www.scotsman.com/news/uk/english-
catching-up-with-scots-in-irn-bru-consumption-1-
796079. Last accessed 20th sept 2017.
http://www.scotsman.com/news/uk/english-
catching-up-with-scots-in-irn-bru-consumption-1-
796079
*In the commonwealth games in 2014 AG Barr expected
sales of £135m in the six months to 27 July. This meaning
that the audience for Irn Bru has some interest in Sports.
Anon. (2014). Irn Bru maker AG Barr 'outperforming
drinks market'. Available:
http://www.bbc.co.uk/news/uk-scotland-scotland-
business-28481343. Last accessed 20th Sept 2017.
http://www.bbc.co.uk/news/uk-scotland-scotland-
business-28481343
Audience research: The common likes of Irn Bru
Lovers
https://yougov.co.uk/opi/browse/Irn_Bru/correlations
*The age range for men who like Irn
Bru is 25-39.
Anon. (.). .. Available:
https://yougov.co.uk/profileslite#/Irn
_Bru/demographics. Last accessed
20th Sept 2017.
https://yougov.co.uk/profileslite#/Irn
_Bru/demographics
*Out of 1801 people, 554 people loved
Irn Bru. 541 people liked Irn Bru. 280
people thought Irn Bru was okay, 263
didn't’t like it and 163 people hated it.
Anon. (.). What the world thinks- Irn Bru.
Available:
https://yougov.co.uk/opi/browse/Irn_Br
u. Last accessed 20th Sept
https://yougov.co.uk/opi/browse/Irn_Br
u
Audience research: Primary Research
To find out what my own class thinks about Irn Bru
we did a survey on ‘Kahoot’. 15 people took the
survey.
What is your gender?
Males Females Other
This Pie chart shows that there is no
participants older than 20. The
majority are 17-19 years old. There
were only 4 14-16 year olds in this
survey. However, this range does fit
into Irn Bru’s target audience. Irn
Bru’s target audience is based around
16-24 year olds.
This pie chart shows the gender
of the participants. There are
less females than males in this
survey. This is also 1 other
gender who took this survey. It
is stated that the majority of Irn
Bru’s target audience are focused
on males. This data does fit into
Irn Bru’s Target audience.
What age range are you?
14-16 17-19 20-24
Audience research: Primary Research
What is your favorite drink?
Coke Fanta Irn Bru don’t like fizzy drinks
Do you prefer the sugar free
version of this?
Yes No
This pie chart shows that the
majority of the people who took
the survey do not prefer the sugar
free version of their preferred
drink. However, there is 4 people
who prefer a sugar free version of
their preferred drink. This does
make sense as some people
believe without sugar it has no
flavor. However, Irn Bru have just
brought out a sugar free drink in
the last year. It is promised to have
more flavor than the other sugar
free drinks.
This 4 part pie chart, shows
that Coke and Fanta are the
favorite drink out of the 4.
The rest of the surveyors
either dislike fizzy drinks or
like Irn Bru instead. This
data makes sense as Coke is
the most popular in
England.
Have you ever tried Irn Bru?
Yes No Maybe
Audience research: Primary Research
The majority of the
participants in this survey
have tried Irn Bru. But
because it is not the most
popular in the UK some
people have never tried Irn
Bru. No one said that they
might have tried Irn Bru.
Have you ever seen an advert for
the brand?
Yes No
The majority have said that
they have seen an advert for
Irn Bru. Irn Bru mostly
advertise on TV and Social
media. This is why most of the
participants have seen an
advert for the brand. As the
target audience for Irn Bru are
mainly 16-24. These are the
age range who know quite a
bit about social media. Mainly
the Irn Bru adverts are
advertised on social media, as
well as TV and at bus stops.
Where have you seen the
advert?
TV Social Media Bus stop Side of a bus
Audience research: Primary Research
This Data says a lot about the Target Audience. Some younger
adults don’t really pay any attention to their surroundings. So
an Irn Bru advert could have been on a side of a bus or at a
bus stop. The majority of young adults will sit at home and
watch TV or be glued to their phone on social media. However,
if the target audience see the Irn Bru advert on TV when they
are at home bored. If they see an advert which is really
appealing, it might make them go out and buy an Irn Bru.
What sort of media do you use the
most?
Social Media Posters TV Radio
Irn Bru’s target audience is 16-24.The majority of the target
audience will have some type of social media, whether that is
Facebook, Instagram, Twitter etc. This is why most of Irn Bru’s
advertising is done on social media. The majority of the people who
were included in this survey used social media the most. Where as
only one person use the radio most. Radio stations are a really good
place to advertise. Most cars have a radio and the majority of the
population listen to the radio. If Irn Bru advertises on the radio,
some of the public may fancy an Irn Bru so they might go into a
shop and buy one.
Audience research: Primary Research
What is your gender?
There were 9 males, 5 females and 1 other.
What age range are you?
There were 4 14-16’s, 10 17-19’s and 1 20-24.
What is your favorite drink?
5 people said Coke, 5 people said Fanta, 2 people Irn
Bru and 2 people said that they disliked fizzy drinks.
Do you prefer the sugar free version of your preferred
drink?
4 people said yes, where as 11 people said no.
Have you ever tried Irn Bru?
10 people said yes, 4 said no.
Have you ever seen Irn Bru advertised?
14 people said yes, 1 said no.
Where have you seen the advert?
9 people said as a TV advert, 6 said on social media, 0
people said at the bus stop and 0 people said at the side of
the bus.
Which sort of media do you use the most?
14 people said social media, 1 person said Radio, no one said
posters or TV.
Audience research: Qualitative research
Have you ever tried Irn Bru?
Yes.
Yes.
Yes.
No.
Yes.
No
What is your favorite drink and why?
Fanta – its delicious and fab (Libby)
7Up- less artificial flavors (Sim)
Dandelion and Burdock –rarity (Leah)
Water- don’t like fizzy (India)
Coca cola- energy (Josh)
Fanta (Me)
Have you ever seen a Irn Bru advert?
Yes.
Yes.
Yes.
Yes.
Yes.
Yes
Do you like the way the advertise if so why?
Yes, but its very male dominated which I
aren't keen on.
No, because I think its very male
dominated.
Yes its funny.
I do, its humorous.
Yes, its humorous compared to other drinks
adverts.
Yes, it is very funny but I do find it very male
dominated which I don’t like.
My qualitative data gives a
strong indication that the
people who I asked to
answer my questions find
the way Irn Bru advertises
because of its humour.
However there were 3
results which were focused
on the male dominated
aspect of the adverts.
Idea Generation:
Idea Generation:
Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
Idea Generation:
Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are
making three different but linked products.
I have come up with 3 ideas,
which might not be realistic
but I think that they would fit
into Irn Bru ideal for the
adverts.
Individual Ideas
Individual Idea: Rugby match
TV Advert:
My first idea which I came up with was having a Scottish
rugby game against the English rugby team. At the point
where the advert was going to start is when Scotland
are currently loosing to England. The fans are
aggravated, the atmosphere is very tense. One fan gets
so sick of their bad loosing streak in this game. They
take a sip of Irn Bru on this very stressful occasion.
The Irn Bru starts to kick in, the Scottish man only did
what he can do. What a proud Scottish man would do.
He runs from his seat down to the pitch and joins his
role models on the pitch. He manages to bring the
game back to life and they end up winning the match!
Advergame:
My Advergame idea was having the Scottish man
to appear on the screen and the player having to
score a try before the time runs out. After they
have completed each round the time limit goes
down by 10 seconds each round.
Print Advert:
My print advert is going to be when the team win and
they are holding the Scottish man up on their
shoulders.
Individual Idea: Boxing match
TV Advert:
My second idea which I came up with was having a
match between two Scottish players ( A & B) who
have had a rivalry for years. One of the Scottish
players (A) is getting beaten quite badly by his
opponent. The Ref calls a time out so the doctor can
check out A’s injuries. While on the time out, A takes
a sip of Irn Bru and is suddenly refreshed and ready
to win this fight. The ref calls the end of the game 30
seconds later as his opponent (B) is down on the
floor thanks to Irn Bru’s extra strength.
Advergame:
The Advergame would be a boxing match but it
would be a 2 player game. You would battle it out.
The person who won would get points and the other
would be disqualified. Each time someone wins
there would 10 points added to their scorecard.
Print Advert:
My print advert would look like someone sat on
the corner of the boxing ring, drinking an Irn
Bru.
Individual Idea: Colour themes
My colour for my fonts would always be
the same as the real fonts on the Irn Bru
adverts, Orange and Blue.
As the Target Audience for Irn Bru is
mainly set for males who are aged from
16-24. This is why I have chosen two male
dominated sports which many young
adults are interested in.
The fact that these two adverts have
included something Scottish also links into
the Irn Bru adverts. Irn Bru is was founded
in Scotland and many Scottish people like
Irn Bru, so much so that they rated more
than coke. But by having some Scottish
individuals in my adverts, it means that
the people of Scotland will relate to them
more.
The Irn Bru adverts are very male dominated, this is
the reason why I have chosen two male dominated
sports to advertise Irn Bru.
However, my adverts are very unrealistic for me to do
as at college we don’t have the resources which I
need to make these adverts work.
Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
Planning Docs (TV Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Planning Docs (Advergame):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Planning Docs (Print Advert):
Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning.
You may need to copy this slide several times, so you can fit all the work on here.
Finished Stuff:
Finished pieces to be displayed on your blog.

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Hannahs powerpoint

  • 2. *To be a journalist you have to be prepared to work unsociable hours.39 hours is the minimum which journalists have to work. Anon. (.). Job Description: Journalist. Available: http://creativepool.com/articles /jobdescriptions/journalist-job- description. Last accessed 12th Sep 2017. http://creativepool.com/articles /jobdescriptions/journalist-job- description *The salary for journalism goes from £12,000- £80,000 a year. Anon. (.). Job Description: Journalist. Available: http://creativepool.com/articles/jobd escriptions/journalist-job-description. Last accessed 12th Sep 2017. http://creativepool.com/articles/jobd escriptions/journalist-job-description *32,900 full time daily newspaper journalists are in employment in 2016. https://www.statista.com/topics/2 096/journalism/ Anon. (.). Journalism- Statistics & Facts. Available: https://www.statista.com/topics/2 096/journalism/. Last accessed 12th Sep 2017. *In 2013 55% of the population read print media online. Anon. (.). More than half Britons access news online. Available: https://www.theguardian.com/m edia/2013/aug/08/half-britons- access-news-online. Last accessed 13th september 2017. https://www.theguardian.com/m edia/2013/aug/08/half-britons- access-news-online
  • 3. *Women are underrepresented in newsrooms. Statistics from 2011 show women in the TV industry to be 38% of the whole of the TV industry. Anon. (.). Gender Inequality in Public Media Newsrooms. Available: http://www.mikemarcotte.com/2 013/03/gender-inequity-in-public- media-newsrooms.html. Last accessed 13th September 2017 http://www.mikemarcotte.com/2 013/03/gender-inequity-in-public- media-newsrooms.html *12,681,472 copies of newspapers in November in 2010 were sold. Each year the number decreases. Roy Greenslade. (2010). Look how many newspapers are still sold every day in the UK.... Available: https://www.theguardian.com /media/greenslade/2010/dec/ 14/newspapers- abcs. Last accessed 13th September. https://www.theguardian.com /media/greenslade/2010/dec/ 14/newspapers-abcs *IRAQ Is the deadliest country for Journalists from 1992-2012 151 journalists are dead Ian Hargreaves (2014). Journalism : A very short introduction. 2nd ed. .: OUP Oxford. 9. https://books.google.co.uk/books?id=h - YwBQAAQBAJ&printsec=frontcover&dq =Journalism:+A+very+short+introductio n&hl=en&sa=X&redir_esc=y#v=onepag e&q=Journalism%3A%20A%20very%20 short%20introduction&f=false
  • 4. *BBC News Anchor Fiona Bruce is the highest paid woman journalist. Her salary is over £350,000 a year. Anon. . (.). BBC Salaries:. Available: http://www.pressgazette.co.uk/ bbc-salaries-jeremy-vine-john- humphrys-and-huw-edwards- are-corporations-top-paid- journalists-figures-reveal- 550000/. Last accessed 13th september. http://www.pressgazette.co.uk/ bbc-salaries-jeremy-vine-john- humphrys-and-huw-edwards- are-corporations-top-paid- journalists-figures-reveal- 550000/ *A university degree is not required. anon. (.). How to get into BBC as a journalist. Available: http://www.bbc.co.uk/blogs/co llegeofjournalism/entries/7b45 a1ec-e9fd-3f5d-9c0b- afe1051fe35a. Last accessed 12th Sep 2017. http://www.bbc.co.uk/blogs/co llegeofjournalism/entries/7b45 a1ec-e9fd-3f5d-9c0b- afe1051fe35a *BBC News at Ten presenter Edwards is paid between £550,000 and £599,999. Anon. . (.). BBC Salaries:. Available: http://www.pressgazette.co.uk/bbc-salaries- jeremy-vine-john-humphrys-and-huw- edwards-are-corporations-top-paid- journalists-figures-reveal-550000/. Last accessed 13th september. http://www.pressgazette.co.uk/bbc-salaries- jeremy-vine-john-humphrys-and-huw- edwards-are-corporations-top-paid- journalists-figures-reveal-550000/
  • 5. *The top 5 places to go to study Journalism are: 1. London School of Economics 2. City University, London 3. University of Westminster, London 4. Loughborough University 5. University of Cardiff Anon. . (.). Top 5 universities to prepare for journalism careers. Available: https://www.topuniversities.com/blo g/top-5-universities-uk-prepare- journalism-careers. Last accessed 13th September 2017. https://www.topuniversities.com/blo g/top-5-universities-uk-prepare- journalism-careers *The sun sold 2,955,957 copies daily in April 2010. Anon. (2010). ABCs: National daily newspaper circulation April 2010.Available: https://www.theguardian.com/med ia/table/2010/may/14/abcs- national-newspapers. Last accessed 15th Sep 2017 www.theguardian.con/media/table /2010/may/14/abcs-national- newspapers *But compared to July 2011 it sold. 2,821,618. Anon.. (2011). ABCs: National daily newspaper circulation July 2011.Available: https://www.theguardian.com/m edia/table/2011/aug/12/abcs- national-newspapers. Last accessed 15th Sep 2017 https://www.theguardian.com/m edia/table/2011/aug/12/abcs- national-newspapers
  • 7. Research: Comparison of research tools, methods and techniques. When using a website there are a lot of strengths. For example, when looking at certain websites looking for one answer you can actually find a few facts. For example when I was researching my info graphic I found two answers which I needed, I found out the salary of a journalist as well as how there hours plan out. However, a weakness of using a website is that the ‘fact’ which you find out may not be true. It’s said that the majority of facts on Wikipedia are not true. When reading a book to find out research it is very helpful as most of it comes from personal experiences. However, when reading another book trying to find out facts you may come across a statement which contrasts to another statement which you have found in another book. Surveys are primary research which is really useful when researching things like Irn Bru. This is because you can find out the truth of what a whole group of people believe. However, if someone is dishonest or does not finish a question it makes the survey inaccurate. Leaving your data to be unreliable. Interviews are a good way to research. This is because its personal and the person who you are interviewing is thinking it up on the spot. Unlike when writing a book or an article, the person has time to re read and rewrite their work. The questions are more detailed in interviews which means that the person also has to come up with a detailed answer. The weaknesses of using the research method of interviews is that its very time consuming to watch a interview which might not even have any good research in. If I could of done something better in my research tasks, I would put more detail into my work. Also, I would look at more facts. When I was doing my research task for my infographic I wanted to move onto designing so I didn't’t really spend much time on the research task. Where as when I was researching for Irn Bru I spent more time on that as I felt I needed to spend more time on the research so I knew the company thoroughly.
  • 8. Client research: What is Irn-Bru? *Irn Bru was produced in Glasgow in the year of 1901. Anon. . (.). Irn Bru. Available: https://en.wikipedia.org/wi ki/Irn-Bru. Last accessed 19th Sep 2017. https://en.wikipedia.org/wi ki/Irn-Bru *Most people prefer to drink Irn- Bru from a glass bottle rather than a can. With 71 per cent voting in favour of the bottle and only 29 per cent voting in favour of the can. Sean Murphy. (.). 10 things you (probably) didn't know about Irn Bru. Available: http://foodanddrink.scotsman.co m/drink/10-things-you-probably- didnt-know-about-irn-bru/. Last accessed 19th sept 2017. http://foodanddrink.scotsman.co m/drink/10-things-you-probably- didnt-know-about-irn-bru/ *Irn-Bru have always been keen on recycling. Sean Murphy. (.). 10 things you (probably) didn't know about Irn Bru. Available: http://foodanddrink.scotsman .com/drink/10-things-you- probably-didnt-know-about- irn-bru/. Last accessed 19th sept 2017. http://foodanddrink.scotsman .com/drink/10-things-you- probably-didnt-know-about- irn-bru/ *Irn Bru is a carbonated soft drink made to an original secret recipe, which from 1901 has contained 32 flavors. anon. (.). Irn Bru. Available: .. (.). Ion Bru. Available: http://www.agbarr.co.uk/our- brands/irn-bru/. Last accessed 19th sep 2017.. Last accessed 19th Sept 2017. http://www.agbarr.co.uk/our- brands/irn-bru/
  • 9. Client research: Their way of Advertising. The majority of Irn-Bru’s adverts are something cheeky and rude. But most of them have the running colour theme, Orange and Blue. This has the same running colour theme as the can. Irn-Bru are well known for this colour theme as its very recognizable as other drink company's do not have such a bold colour theme like this. Another running theme in the newest adverts is the fact that when someone is dealing with a tricky situation they drink the can of Irn-Bru. This could imply that by having Irn- Bru it calms you down. This also could infer that Irn- Bru is a reward power as it gives a positive impact onto your situation. Most of the Irn-Bru adverts are the style of Mockumentary as there is never anything serious. https://brandforlife.wordpress.com/tag/irn-bru/ https://www.pinterest.co.uk/pin/53902526759755164/
  • 10. Client research: http://www.irn-bru.co.uk/advertising/new-fella-videohttp://www.irn-bru.co.uk/advertising/pink-bomb These two screenshots are from two Mockumentary TV adverts. The lines of appeal are comedy and humour. The majority of the Irn Bru adverts have this lines of appeal. Its most common for the Irn-Bru adverts to have some connections with Scotland, most adverts have the actors with a Scottish accent. These two examples of the adverts are both linear and realistic.
  • 11. Client research: https://www.youtube.com/watch?v=-j55DNrDfU4https://www.youtube.com/watch?v=4yZOab5gl-4 These two are both linear and non realistic. The colour themes are still blue and orange. But, in the snowman screenshot its not as clear. It also fits the Scottish theme as the narration over the snowman advert is spoken in Scottish and the big bird actor is speaking in Scottish.
  • 12. Client research: *Over the past few years, Irn-Bru have been criticized on some of their adverts. For example, this print advert was deemed as ‘inciting bullying’. anon. (.). Irn Bru. Available: https://en.wikipedia.org/wiki/Irn- Bru#Marketing. Last accessed 19th sept 2017. https://en.wikipedia.org/wiki/Irn- Bru#Marketing *Irn Bru produces a sale of over £120m per year. Andrew Ferguson . (2016). 7 Things you didn't know about Irn Bru. Available: http://www.scotlandnow.dailyrecord.co.uk/ lifestyle/7-things-you-didnt-know-7961797. Last accessed 19th sep 2017. http://www.scotlandnow.dailyrecord.co.uk/ lifestyle/7-things-you-didnt-know-7961797 *Irn-Bru also sees great sales numbers in Russia. The drink is manufactured in five factories in Russia alone. Andrew Ferguson . (2016). 7 Things you didn't know about Irn Bru. Available: http://www.scotlandnow.dailyrecord.co .uk/lifestyle/7-things-you-didnt-know- 7961797. Last accessed 19th sep 2017. http://www.scotlandnow.dailyrecord.co .uk/lifestyle/7-things-you-didnt-know- 7961797 *Irn-Bru's head of marketing, Adrian Troy, said: "Scots are well known for dealing with life's ups and downs in a down to earth way and by retaining a sense of humour. “It's that spirit and attitude which has inspired our new campaign which is all about offering some light relief and showing how Irn-Bru gets you through.” Cameron Clarke. (2012). Irn- Bru inveils new ads and new slogan . Available: http://www.thedrum.com/news/2012/03/28/irn-bru-unveils-new-ad-and-new- slogan-irn-bru-gets-you-through. Last accessed 19th sep 2017. http://www.thedrum.com/news/2012/03/28/irn-bru-unveils-new-ad-and-new- slogan-irn-bru-gets-you-through
  • 14. Market research: *Irn-Bru is part of the drinks market, it specifically is in the carbonated soft drinks category. anon. (.). Irn Bru. Available: https://en.wikipedia.org/wi ki/Irn-Bru. Last accessed 19th sep 2017 https://en.Wikipedia.org/wi ki/irn-bru http://www.indiantelevision.com/tamadex/y 2k8/may/tam22.php *There are many different ways which Irn Bru advertise themselves. In 2014 they sponsored Glasgow in the commonwealth games. They even made 2 TV adverts about the commonwealth games. https://www.youtube.com/watch?v=S- OvpaDIBWQ They also advertise through print media and TV media. I’ve seen, when walking around cities, that Irn Bru is being promoted on sides of buses. (PRIMARY RESEARCH) *Irn Bru became the 3.5 times more memorable than any other sponsor of the Glasgow 2014 Games. Just by sponsoring the commonwealth games their sales increased. Stuart Martin. (2014). How Bru owned the 2014 commonwealth games. Available: http://stars15.marketingsocietyscotland.com/wp- content/entry_uploads/141/150302%20IRN-BRU%20%20Communication%203.7.pdf. Last accessed 19th sep 2017. http://stars15.marketingsocietyscotland.com/wp- content/entry_uploads/141/150302%20IRN-BRU%20%20Communication%203.7.pdf
  • 15. Market research: Who is their competition? *The carbonated soft drinks market continues to be dominated by Coca Cola and PepsiCo. anon. (.). Current State of the Carbonated Drinks Market. Available: http://www.smitherspira. com/resources/2014/june /the-current-state-of-the- carbonated-drinks- market. Last accessed 19th sep 2017. http://www.smitherspira. com/resources/2014/june /the-current-state-of-the- carbonated-drinks-market *Some people believe that Irn Bru is the best drink ever made. It is before coca-cola, lucozade and Vinto. Duncan Lindsay. (2015). Fizzy drinks ranked from worst to best. Available: http://metro.co.uk/2015/05/29/from-best- to-worst-the-nicest-and-most-vile-fizzy- drinks-ranked-the-results-may-upset-you- 5219572/. Last accessed 20th Sep 2017. http://metro.co.uk/2015/05/29/from-best- to-worst-the-nicest-and-most-vile-fizzy- drinks-ranked-the-results-may-upset-you- 5219572/ *139 calories are in a coca cola 330ml can. anon. (.). How many calories are there in a 330ml can of Coca-Cola Classic?. Available: http://www.coca- cola.co.uk/faq/calories-in-330ml-can-of-coca-cola. Last accessed 20th Sept 2017 Http://www.coca-cola.co.uk/faq/calories-in-330ml-can- of-coca-cola Where as in a can of Irn Bru (330ml) it is 138 calories. Anon. (.). Calories in Barr's Irn Bru 330ml can . Available: http://www.myfitnesspal.com/food/calories/barrs-irn- bru-330ml-can-437261734. Last accessed 20th Sept 2017. http://www.myfitnesspal.com/food/calories/barrs-irn- bru-330ml-can-437261734 *Irn Bru is the third best selling soft drink in the UK after Coca-Cola and Pepsi, and consistently outsells global brands such as Fanta, Dr Pepper, Sprite and 7-Up. Anon. (2014). Scottish Fact of the day: Irn Bru. Available: http://www.scotsman.com/heritage/people-places/scottish-fact-of-the- day-irn-bru-1-3604534. Last accessed 20th Sept 2017. http://www.scotsman.com/heritage/people-places/scottish-fact-of-the-day-irn- bru-1-3604534
  • 16. Audience research: *Apparently most people who drink Irn Bru are young men. Anon. (.). What the world thinks- Irn Bru. Available: https://yougov.co.uk/opi/brows e/Irn_Bru. Last accessed 20th Sept. https://yougov.co.uk/opi/brows e/Irn_Bru *There is evidence for the young males to also be Left Wing when it comes to politics. Anon. (.). What the world thinks- Irn Bru. Available: https://yougov.co.uk/opi/browse/I rn_Bru. Last accessed 20th Sept. https://yougov.co.uk/opi/browse/I rn_Bru *MPs and other parliamentary staff are expected to drink another 8,493 cans or bottles by the end of the financial year in April 2017. anon. (2016). Irn Bru sales increase in Westminster following 2015 election. Available: http://www.bbc.co.uk/news/uk scotland-38051933. Last accessed 20th Sept 2017. http://www.bbc.co.uk/news/uk-scotland- 38051933 *English customers have been consuming Irn-Bru. So much so the growth has been the highest, with sales soaring by 20 per cent in a year. Anon. (2010). English Catching up with the Scots in Irn-Bru Consumption. Available: http://www.scotsman.com/news/uk/english- catching-up-with-scots-in-irn-bru-consumption-1- 796079. Last accessed 20th sept 2017. http://www.scotsman.com/news/uk/english- catching-up-with-scots-in-irn-bru-consumption-1- 796079 *In the commonwealth games in 2014 AG Barr expected sales of £135m in the six months to 27 July. This meaning that the audience for Irn Bru has some interest in Sports. Anon. (2014). Irn Bru maker AG Barr 'outperforming drinks market'. Available: http://www.bbc.co.uk/news/uk-scotland-scotland- business-28481343. Last accessed 20th Sept 2017. http://www.bbc.co.uk/news/uk-scotland-scotland- business-28481343
  • 17. Audience research: The common likes of Irn Bru Lovers https://yougov.co.uk/opi/browse/Irn_Bru/correlations *The age range for men who like Irn Bru is 25-39. Anon. (.). .. Available: https://yougov.co.uk/profileslite#/Irn _Bru/demographics. Last accessed 20th Sept 2017. https://yougov.co.uk/profileslite#/Irn _Bru/demographics *Out of 1801 people, 554 people loved Irn Bru. 541 people liked Irn Bru. 280 people thought Irn Bru was okay, 263 didn't’t like it and 163 people hated it. Anon. (.). What the world thinks- Irn Bru. Available: https://yougov.co.uk/opi/browse/Irn_Br u. Last accessed 20th Sept https://yougov.co.uk/opi/browse/Irn_Br u
  • 18. Audience research: Primary Research To find out what my own class thinks about Irn Bru we did a survey on ‘Kahoot’. 15 people took the survey. What is your gender? Males Females Other This Pie chart shows that there is no participants older than 20. The majority are 17-19 years old. There were only 4 14-16 year olds in this survey. However, this range does fit into Irn Bru’s target audience. Irn Bru’s target audience is based around 16-24 year olds. This pie chart shows the gender of the participants. There are less females than males in this survey. This is also 1 other gender who took this survey. It is stated that the majority of Irn Bru’s target audience are focused on males. This data does fit into Irn Bru’s Target audience. What age range are you? 14-16 17-19 20-24
  • 19. Audience research: Primary Research What is your favorite drink? Coke Fanta Irn Bru don’t like fizzy drinks Do you prefer the sugar free version of this? Yes No This pie chart shows that the majority of the people who took the survey do not prefer the sugar free version of their preferred drink. However, there is 4 people who prefer a sugar free version of their preferred drink. This does make sense as some people believe without sugar it has no flavor. However, Irn Bru have just brought out a sugar free drink in the last year. It is promised to have more flavor than the other sugar free drinks. This 4 part pie chart, shows that Coke and Fanta are the favorite drink out of the 4. The rest of the surveyors either dislike fizzy drinks or like Irn Bru instead. This data makes sense as Coke is the most popular in England.
  • 20. Have you ever tried Irn Bru? Yes No Maybe Audience research: Primary Research The majority of the participants in this survey have tried Irn Bru. But because it is not the most popular in the UK some people have never tried Irn Bru. No one said that they might have tried Irn Bru. Have you ever seen an advert for the brand? Yes No The majority have said that they have seen an advert for Irn Bru. Irn Bru mostly advertise on TV and Social media. This is why most of the participants have seen an advert for the brand. As the target audience for Irn Bru are mainly 16-24. These are the age range who know quite a bit about social media. Mainly the Irn Bru adverts are advertised on social media, as well as TV and at bus stops.
  • 21. Where have you seen the advert? TV Social Media Bus stop Side of a bus Audience research: Primary Research This Data says a lot about the Target Audience. Some younger adults don’t really pay any attention to their surroundings. So an Irn Bru advert could have been on a side of a bus or at a bus stop. The majority of young adults will sit at home and watch TV or be glued to their phone on social media. However, if the target audience see the Irn Bru advert on TV when they are at home bored. If they see an advert which is really appealing, it might make them go out and buy an Irn Bru. What sort of media do you use the most? Social Media Posters TV Radio Irn Bru’s target audience is 16-24.The majority of the target audience will have some type of social media, whether that is Facebook, Instagram, Twitter etc. This is why most of Irn Bru’s advertising is done on social media. The majority of the people who were included in this survey used social media the most. Where as only one person use the radio most. Radio stations are a really good place to advertise. Most cars have a radio and the majority of the population listen to the radio. If Irn Bru advertises on the radio, some of the public may fancy an Irn Bru so they might go into a shop and buy one.
  • 22. Audience research: Primary Research What is your gender? There were 9 males, 5 females and 1 other. What age range are you? There were 4 14-16’s, 10 17-19’s and 1 20-24. What is your favorite drink? 5 people said Coke, 5 people said Fanta, 2 people Irn Bru and 2 people said that they disliked fizzy drinks. Do you prefer the sugar free version of your preferred drink? 4 people said yes, where as 11 people said no. Have you ever tried Irn Bru? 10 people said yes, 4 said no. Have you ever seen Irn Bru advertised? 14 people said yes, 1 said no. Where have you seen the advert? 9 people said as a TV advert, 6 said on social media, 0 people said at the bus stop and 0 people said at the side of the bus. Which sort of media do you use the most? 14 people said social media, 1 person said Radio, no one said posters or TV.
  • 23. Audience research: Qualitative research Have you ever tried Irn Bru? Yes. Yes. Yes. No. Yes. No What is your favorite drink and why? Fanta – its delicious and fab (Libby) 7Up- less artificial flavors (Sim) Dandelion and Burdock –rarity (Leah) Water- don’t like fizzy (India) Coca cola- energy (Josh) Fanta (Me) Have you ever seen a Irn Bru advert? Yes. Yes. Yes. Yes. Yes. Yes Do you like the way the advertise if so why? Yes, but its very male dominated which I aren't keen on. No, because I think its very male dominated. Yes its funny. I do, its humorous. Yes, its humorous compared to other drinks adverts. Yes, it is very funny but I do find it very male dominated which I don’t like. My qualitative data gives a strong indication that the people who I asked to answer my questions find the way Irn Bru advertises because of its humour. However there were 3 results which were focused on the male dominated aspect of the adverts.
  • 26. Idea Generation: Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked products.
  • 27. Idea Generation: Use this space to record your idea generation. Whatever method(s) you use, get it all together here. Remember you are making three different but linked products.
  • 28. I have come up with 3 ideas, which might not be realistic but I think that they would fit into Irn Bru ideal for the adverts. Individual Ideas
  • 29. Individual Idea: Rugby match TV Advert: My first idea which I came up with was having a Scottish rugby game against the English rugby team. At the point where the advert was going to start is when Scotland are currently loosing to England. The fans are aggravated, the atmosphere is very tense. One fan gets so sick of their bad loosing streak in this game. They take a sip of Irn Bru on this very stressful occasion. The Irn Bru starts to kick in, the Scottish man only did what he can do. What a proud Scottish man would do. He runs from his seat down to the pitch and joins his role models on the pitch. He manages to bring the game back to life and they end up winning the match! Advergame: My Advergame idea was having the Scottish man to appear on the screen and the player having to score a try before the time runs out. After they have completed each round the time limit goes down by 10 seconds each round. Print Advert: My print advert is going to be when the team win and they are holding the Scottish man up on their shoulders.
  • 30. Individual Idea: Boxing match TV Advert: My second idea which I came up with was having a match between two Scottish players ( A & B) who have had a rivalry for years. One of the Scottish players (A) is getting beaten quite badly by his opponent. The Ref calls a time out so the doctor can check out A’s injuries. While on the time out, A takes a sip of Irn Bru and is suddenly refreshed and ready to win this fight. The ref calls the end of the game 30 seconds later as his opponent (B) is down on the floor thanks to Irn Bru’s extra strength. Advergame: The Advergame would be a boxing match but it would be a 2 player game. You would battle it out. The person who won would get points and the other would be disqualified. Each time someone wins there would 10 points added to their scorecard. Print Advert: My print advert would look like someone sat on the corner of the boxing ring, drinking an Irn Bru.
  • 31. Individual Idea: Colour themes My colour for my fonts would always be the same as the real fonts on the Irn Bru adverts, Orange and Blue. As the Target Audience for Irn Bru is mainly set for males who are aged from 16-24. This is why I have chosen two male dominated sports which many young adults are interested in. The fact that these two adverts have included something Scottish also links into the Irn Bru adverts. Irn Bru is was founded in Scotland and many Scottish people like Irn Bru, so much so that they rated more than coke. But by having some Scottish individuals in my adverts, it means that the people of Scotland will relate to them more. The Irn Bru adverts are very male dominated, this is the reason why I have chosen two male dominated sports to advertise Irn Bru. However, my adverts are very unrealistic for me to do as at college we don’t have the resources which I need to make these adverts work.
  • 32. Group Idea: Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.
  • 33. Planning Docs (TV Advert): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 34. Planning Docs (Advergame): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 35. Planning Docs (Print Advert): Use the Irn Bru Project UAL 2017 presentation to see the planning requirements. Include all the required planning. You may need to copy this slide several times, so you can fit all the work on here.
  • 36. Finished Stuff: Finished pieces to be displayed on your blog.